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Tag: CRC sports

  • Thailand’s Supersports stores rebranded as fashion shops

    Thailand’s Supersports stores rebranded as fashion shops

    Thailand’s CRC Sports has rebranded its Supersports business as a sports fashion store in a move targeting millennials. Last month’s rebranding modernises the business’s image and transforms the performance store model into the fashion world. The logo has also been revised with green motifs to suggest environmental awareness.

    Three Supersports stores have already been updated with the new look, including the CentralWorld location, with 50 stores scheduled to follow early next year.

    President Tony Morton said: “Our new motto is ‘The new Supersports, where Sport is fashion’, in response to the trend of millennials being fashion-conscious, cool, healthy and cheerful.”

    The firm will also expand its online sales efforts in the coming year, with the total market size for sporting goods in Thailand expected to be worth THB30 billion (US$916.3 million) by the end of this year.

    Supersports drew in THB300 million ($9.163 million) in online sales last year – 3.5 per cent of Supersports’ THB8.5 billion ($259.78 million) total revenue – and expects online sales to reach THB500 million ($15.28 million) next year.

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  • Skechers launched biggest Southeast Asia flagship store in Bangkok

    Skechers launched biggest Southeast Asia flagship store in Bangkok

    Bangkok’s CentralWorld shopping centre is home to the newly opened Skechers Thailand flagship store. The North American footwear company says Thailand represents its fastest-growing market in the region which is why the store, at 275sqm, is its largest yet in Southeast Asia. In the first nine months of the year, sales grew by more than 50 per cent.

    The new store features the Skechers apparel range for the first time in the market, with management hoping that will grow to account for up to 30 per cent of Thailand sales volume.

    Kaimuk Nilsatetee, assistant VP of CRC Sports, the licensee for Skechers Thailand, said the company sold about 400,000 pairs of Skechers across the country last year and is targeting double that number this year.

    “Skechers shoes generate the most sales revenue for CRC Sports,” Kaimuk said. “Its performance has gone well since expanding its business to Thailand in the past several years.”

    CRC Sports sells Skechers in 32 concept stores, two outlet stores, 25 concessions and through 95 resellers. Another 12 stores are planned for next year.

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  • CRC Sports launches Liverpool footie franchise in Thailand

    CRC Sports launches Liverpool footie franchise in Thailand

    Thai fans no longer need to travel to England to buy Liverpool Football Club merchandise, with the club’s first official shop for Thailand, CRC Sports, launching in Pattaya.

    On the second floor of Central Festival shopping mall, the shop is being run by former Pattaya City Council member Rattanachai Suthidechanai, who has invested THB3 million (US$90,000) in the venture.

    He says expects to sell between THB800,000 and THB1 million worth of merchandise a month as the latest English Premier League season starts this weekend.