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Tag: crisps

  • Savour the Crunch: Bundaberg and Kettle Reintroduce Ginger Beer Flavoured Crisps

    Savour the Crunch: Bundaberg and Kettle Reintroduce Ginger Beer Flavoured Crisps

    Bundaberg, a renowned brewed beverage firm, has joined forces with Snackbrands Australia’s Kettle Chips to reintroduce a limited-edition flavored snack, intriguingly referred to as Ginger Beer chips.

    Meeting the Tastes of Australians

    The collaboration aims to meet the distinctive taste preferences of Australians, combining the crunch and caramel nuances of Kettle with a flavor inspired by the ‘spicy-sweet’ taste profile of Bundaberg’s famed ginger beer.

    John McLean, Bundaberg’s CEO, expressed satisfaction with the partnership and the response it garnered from the Australian audience. He further revealed the company’s anticipation to reintroduce Kettle’s Ginger Beer Chip this summer season.

    “At the core of our operations lies the principle of taste,” McLean said. “Consequently, partnering with a company that shares our commitment to quality and flavorful products is an exciting venture for us.”

    Ginger Beer Chip Availability

    The Kettle Bundaberg Ginger Beer Chips will be available for purchase next month in 90g and 150g bags. Independent supermarkets and convenience stores across the country will stock the product.

    James Deysel, the Managing Director of Snackbrands Australia, reflected on the successful reception of the product back in 2023. He stated, “The response was magnificent. It was evident that Australians were not yet ready to part with this product. This collaboration champions bold, unique, summer tastes and the type of innovation that sparks conversation.”

    Questions & Answers

    What is the collaboration between Bundaberg and Kettle Chips?
    The collaboration involves the reintroduction of Kettle Bundaberg Ginger Beer Chips, a limited-edition flavored snack inspired by the ‘spicy-sweet’ taste profile of Bundaberg’s ginger beer.

    Who will stock the Ginger Beer Chips?
    The Kettle Bundaberg Ginger Beer Chips will be available for purchase in independent supermarkets and convenience stores across Australia.

    What sizes will the Ginger Beer Chips be available in?
    The Ginger Beer Chips will be sold in 90g and 150g bags.

  • Demand Dips: Tyrrells Crisps Vanish From Major Australian Supermarkets

    Demand Dips: Tyrrells Crisps Vanish From Major Australian Supermarkets

    Tyrrells, a British potato crisp brand, has seen a significant downsizing in its distribution in Australia. The brand, previously available in most major supermarkets in the country, has been delisted from leading chains such as Coles, Woolworths, and IGA. Its distribution has been reduced to select independent retailers across the nation.

    Major Supermarkets Stop Stocking Tyrrells

    Coles has affirmed that it has ceased stocking Tyrrells’ products. Concurrently, Woolworths has labelled the brand’s range as “out of stock” on its online store. This swift and unanticipated disappearance of Tyrrells’ products from the shelves of these supermarkets has caused a stir among consumers. Numerous long-term customers have expressed their disappointment through various social media platforms. One social media user bemoaned the absence of any warning or clearance sales, lamenting that they had not been given an opportunity to stock up on the snacks.

    Insufficient Demand Leads to Delisting

    Snackbrands Australia, the local manager of Tyrrells, attributes the decision to delist the brand to insufficient demand. A company spokesperson emphasised the need to balance both the desires of the consumers and the requirements of their retail partners when making challenging decisions such as these.

    Tyrrells’ Availability and History

    Despite this setback, Tyrrells’ products will remain available in certain Harris Farm Markets stores. For updates on availability, customers are advised to get in touch with the consumer care team of Snackbrands.

    Tyrrells, originally founded in the United Kingdom, ventured into the Australian and Asia-Pacific markets in 2016. This expansion included the establishment of manufacturing operations in Victoria, through an investment in Yarra Valley Snack Foods. Despite the recent shrinkage in its Australian distribution, Tyrrells’ products continue to be widely sold in Southeast Asia.

    Questions & Answers

    Why has Tyrrells been delisted from major supermarkets in Australia?
    Insufficient demand for Tyrrells’ products led to the decision to delist the brand from major supermarkets.

    Where can consumers in Australia still find Tyrrells products?
    Tyrrells’ products are still available in select Harris Farm Markets stores and certain independent retailers.

    When did Tyrrells first expand into the Australian market?
    Tyrrells first expanded into the Australian market in 2016.