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Tag: crown

  • Crown Equipment Opens New Facility In South Korea

    Crown Equipment Opens New Facility In South Korea

    To continue to meet growing demand for its lift trucks and fleet management technology, Crown Equipment to upgrade its South Korean operations with a move to a larger facility in one of the country’s fastest growing logistics hubs.

    Located in Icheon, Gyeonggi-do, the new facility supports Crown Korea’s experienced, factory-trained team of material handling specialists including the sales and service technicians and support staff who assist customers countrywide.

    The new branch is located for greater convenience and features larger sales and rental forklift fleets, better stock capacity and improved inventory management for faster parts turnaround.

    The Icheon facility is the third major demand-driven expansion in Asia for Crown in the last 12 months, following recently completed facilities in Johor, Malaysia and Rayong in Thailand.

    Crown Equipment managing director for Asia Pacific, Steven Hill, said the new facility was required due to steadily increasing customer numbers and geographical spread of demand for Crown’s innovative products and services.

    “The new branch is another example of Crown’s commitment to our growing number of South Korean customers in manufacturing, industrial, warehousing and logistics,” Mr Hill said.

    “It also demonstrates Crown’s ability to improve the customer experience through ongoing infrastructure development in the Asian market, which is bringing global technology to local business in Asia whilst expanding the customer support network.

    “Since we began operating in South Korea, Crown has delivered genuine cost savings, operational improvements and operator safety improvements to its customers, as well as growing employment opportunities.

    “The new facility also enables Crown to extend its already strong environmental credentials, which is in harmony with the sustainability focus of the Icheon area.

    Located in the region’s commercial Busan-Jeonju-Icheon ‘growth triangle’, Icheon is home to the port of Tanjug Pelepas, South Korea’s largest logistics complex, which supports the majority of the country’s resource refineries.

    The area is also at the junction of three major expressways servicing Jungbu, Gyeongbu and Yeongdong, for easy vehicle access.

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  • Crown Equipment expands Shanghai operations

    Crown Equipment expands Shanghai operations

    Crown Equipment Corporation is expanding in Shanghai with a new facility to support growing customer needs in the region. The facility includes space for extensive new equipment inventory, a parts distribution centre, training facility for mainland China, technology demonstration centre as well as local sales, parts and customer service operations for the Shanghai area.

    “The new location is vital to support our customers’ evolving needs in China,” said Tom Kieffer, managing director of commercial operations, Crown Equipment. “Our goal is to become the first choice of our customers, which requires that we have outstanding parts and truck availability to provide excellent customer support. Our new facility provides the expansion needed to achieve this goal.”

    The facility’s technology demonstration centre is designed to help customers make informed purchasing decisions when it comes to advanced material handling equipment and technology needed to increase the productivity of their operations. The centre will showcase the latest forklifts and technology from Crown, including the QuickPick Remote order picking system that uses automated truck navigation technologies to reduce low-level order picking walk steps, and Crown’s InfoLink wireless operator and fleet management system.

    Along with having access to a complete selection of Crown’s award-winning forklifts and Integrity Parts and Service System, customers can take advantage of Crown’s Demonstrated Performance Training programs that offer a comprehensive range of forklift training formats for operators, supervisors, trainers, technicians and pedestrians.

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  • Crown delivers XPO Logistics a competitive advantage in Thailand

    Crown delivers XPO Logistics a competitive advantage in Thailand

    XPO Logistics is relying on a total product solution from Crown Equipment to manage high work-flow stock movement for a number of prominent global brands at its Thailand operations.

    XPO Logistics, which includes the Bangkok and Rayong branches among its 1,440 global locations, is managing stock on behalf of major brands with the help of a full suite of Crown material handling equipment that includes reach trucks, counterbalance forklifts, power pallet trucks, Wave work assist vehicles and walkie stackers.

    Crown has been supplying XPO Logistics with equipment since 2010 and the company is running a total of 20 lift trucks at its busy Bangkok and Rayong locations.

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  • Crown brings back Snyder’s of Hanover pretzels to Korea

    Crown brings back Snyder’s of Hanover pretzels to Korea

    America’s all-time favorite pretzel brand Snyder’s of Hanover will re-enter South Korean snack market via local snack maker Crown Confectionery Co., with the salty and buttery biscuit gaining popularity as a tidbit among beer and wine lovers in Korea.

    A pretzel is a type of snack made from sourdough most commonly shaped into a twisted knot and has a salty taste. It remains as an all-time favorite snack in the U.S. and Europe.

    Crown Confectionery on Tuesday said it inked an agreement with Snyder`s-Lance Inc., U.S-based snack maker that owns Snyder’s of Hanover brand along with many other snack labels, to form a strategic partnership. Under the agreement, the Korean snack maker will have exclusive rights on pretzel supplies to sell and distribute the Snyder’s of Hanover pretzels in Korea. The Korean snack maker also plans to gradually increase the volume of cross-selling products with Snyder`s-Lance.

    Snyder`s-Lance first entered Korean snack market with its pretzels in 2007 through a bakery company as its reseller but it was forced to exit the market last year after failing to penetrate into Korea’s bigger retail shops. The America’s number one pretzel brand suffered a disgrace in its first attempt due to the marketing strategy of positioning itself as an assortment of bakery products when it actually is a type of snack, industry experts said.

    The American snack maker posted $1.66 billion in net revenue for the full year 2015 and accounts for a 35 percent of pretzel market in the U.S.

    The demand for pretzels is rising sharply, especially among beer lovers, said an unnamed Crown Confectionery official. The estimated size of pretzel market in Korea is around 40 billion won a year, according to local snack makers.

    The pretzel assortments will hit the shelves in near future through Crown Confectionery’s sales network throughout the country, the official added.

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  • Crown launches MPC 3000 series lift truck in Southeast Asia

    Crown launches MPC 3000 series lift truck in Southeast Asia

    Crown Equipment has released a new series of state-of-the-art lift trucks combining the benefits of an order picker with the advantages of a counterbalance forklift.

    The new Crown MPC 3000 Series combines a high-lift, clear-view mast with an outrigger-free counterbalance design and an ergonomic ride-on platform; a combination that creates a versatile, multi-purpose lift truck capable of performing tasks usually requiring more than one piece of equipment.

    It features the tried-and-tested Crown AC traction motor for reliability and powerful acceleration, and is capable of travelling up to 12.5km/h and lifting 1200 kilograms to a height of 4.3 metres. It can lift full-capacity loads (at a 600mm load centre) to the full height of the mast.

    MPC 3000’s all-round solid steel construction is designed and tested to withstand intensive use while its large, long-life load wheels are easily accessible for quick replacement.

    The MPC 3000 automatically adjusts cornering speed and acceleration depending on steer wheel angle, fork height and load weight, for stability. Combined with responsive brakes and a suspended, shock-absorbing floorboard, MPC 3000 maximises operator safety, comfort and confidence.

    Unique Layout

    The MPC 3000’s layout makes it ideal for order picking as well as replenishing low-level pick slots from high-level storage, an activity that usually requires separate reach trucks and high-lift trucks.

    A lack of outriggers aids work in close proximity to machinery, sandwich-stacking four-way pallets and manoeuvring in tight or congested areas efficiently and safely.

    MPC 3000’s nested I-beam mast construction, plus clear-view fork carriage and overhead guard, provides operators with an almost unobstructed field of vision both forwards and upwards for swift, precise and safe usage. Optional lift/lower buttons on the backrest offer even better vantage points for positioning loads both on and off the truck.

    Crown Product Engineering Development and Support Manager Michael Croxford said Crown has delivered a highly developed product capable of streamlining lift truck fleets and increasing efficiency for an array of material handling operators.

    “With the MPC 3000, Crown has delivered a state-of-the-art machine capable of performing multiple warehousing tasks such as order-picking and sandwich-stacking multiple pallets while reducing the amount of equipment required,” Croxford said.

    “It is also capable of simplifying the put-away process at the receiving facility in certain applications.

    “Combined with its ergonomic refinement, reliability, durability and operator safety features expected of Crown equipment, the MPC 3000 is capable of reducing operating costs and saving time in a number of applications.”

    The MPC 3000’s advanced design includes other proven Crown features such as Access 123, e-GEN braking and electronic steering. Fleet managers can also choose from a wide range of optional Work Assist accessories, enabling them to customise forklift trucks for specific requirements and create an even more ergonomic and user-friendly working environment.

    For more information on the Crown MPC 3000 please go to www.crown.com

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