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Tag: date

  • Tinder introduces safety features to make the online dating experience more comfortable

    Tinder introduces safety features to make the online dating experience more comfortable

    The developers of the popular dating platform Tinder are looking to equip users with more tools for safety. And with Valentine’s Day fast approaching — which is also your kind reminder to check out our Valentine’s Day deals guide — is it any wonder at all?

    But, come on — how can an app that matches strangers provide more safety? Well, through an Incognito Mode, of course. While it may seem counterintuitive at first, it makes sense, as when turned on, only the users you’ve liked can view your profile.

    That may limit your reach, per say, however it also sounds like adding a higher success rate into the mix, as you’ll have a larger say in who gets to mingle with you. But that’s not all: you can outright block users straight from your feed, if you are certain in your abilities to judge a book by its cover photo.

    There is more too! Users will get the option to long press a message in order to send a report to Tinder staff regarding the user in question. The company hopes this will help them moderate their community in a way thath punishes inappropriate behavior.

    The app also received minor tweaks to its “Are You Sure” and “Does This Bother You” features, which basically nudge users into being more considerate when talking to one another. And it seems to be working, as ever since the latter was introduced, the company has been receiving 46% more user reports. Yay?

    In case you are becoming stressed about your dating habits, you can always turn to the official Tinder dating online guide, which has been drafted up in an attempt to end sexual harassment. Definite yay! The update is rolling out for the Tinder app right now, so if you haven’t checked recently, it may be high time to do so.

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  • Tinder’s next major update is all about video dating

    Tinder’s next major update is all about video dating

    As more people are leaning towards video dating and with the restrictions imposed by the coronavirus pandemic, developers and service providers are trying to find ways to keep these people connected while they’re self-isolated.

    Tinder, one of the most popular dating apps, is getting ready to provide its users with a video chat feature that will pave the way to video dating. The information was confirmed by Match Group, Tinder’s parent company, in its earnings release.

    As daters demonstrated strong willingness to video-date, our product and engineering teams around the world mobilized quickly to deploy one-to-one video chat capabilities on many of our platforms.

    The document also mentions that Tinder will be launching a one-to-one live video service late in Q2 2020, so if you’re waiting for that feature to come, you won’t have to wait too long. Of course, Tinder’s roadmap includes many other features that the company plans to implement throughout the remainder of the year, but they aren’t listed in the earnings release.

    However, since the global situation related to the COVID-19 pandemic might change, so will Tinder’s priorities, so we might see different features being instead of what’s been initially decided.

  • Former eHarmony marketing chief joins telco startup

    Former eHarmony marketing chief joins telco startup

    eHarmony’s former managing director, Nicole McInnes, has taken up the inaugural marketing leader’s chair at media telco startup, OVO.

    OVO provides a range of mobile phone plans to Australian consumers matched with data-free allowances across its own digital content platform, OVOplay. The group launched in 2016 and is positioning itself as a new type of hybrid telco/media offering, tapping into the Optus 4G network to deliver services and content.

    McInnes is the company’s first c-level appointment and first marketing chief. Most recently, she spent seven months as marketing director of WooliesX. Prior to this, McInnes was the local marketing director for eHarmony for 18 months. Her resume also includes marketing executive roles with Pandora and Adshel.

    “The day of the telco becoming the broadcaster has been a long time coming. OVO knows it, and is ahead of both industries in making it happen,” McInnes said in a statement announcing her appointment.

    “As a digital marketer who has been fortunate enough to get paid to indulge my deep interest in content and human connection that media represents, OVO is an exciting opportunity. This is a company that for all its success to date, is still in its early stages, with so much more creativity and creation to be undertaken to help it really take off.”

    McInnes said she joins OVO as it prepares to debut its patented machine-learning video platform. Her priority list also includes ramping up both the brand’s mobile business and exclusive digital sports and entertainment content partnerships.

    To date, OVO said it’s amassed more than 20,000 hours of unique content across sport and entertainment including e-sports, gymnastics, motorsport, sailing and Triple M and HIT radio currently available on OVOPlay. The intention is to build out this library of content as it rolls out its AI-driven video delivery platform over the coming months. The company also claims 60,000 mobile subscribers.

    OVO CEO, Matt Jones, said he’d known McInnes for years and was keen to get her on-board.

    “It was her experience inspiring consumers on behalf of digital native companies that were pioneering machine learning algorithms, that convinced me she was right for OVO,” he said.