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Tag: dealership

  • Yamaha Dealerships To Be Converted To Blue Square Format By 2025

    Yamaha Dealerships To Be Converted To Blue Square Format By 2025

    India Yamaha Motor is rapidly expanding its Blue Square dealership chain, a new premium dealership which will eventually have all Yamaha products under one roof. Currently, Yamaha offers the Aerox 155 and the R15 V4 MotoGP colour option models exclusively at the Blue Square dealerships. Apart from Yamaha’s motorcycle and scooter range, these Blue Square dealerships also have official Yamaha merchandise, including riding gear, apparel and accessories. ‘Blue Square’ is designed to define the legacy of Yamaha’s role in global motorsports with ‘Blue’ characterising the brand’s racing DNA and ‘Square’ defining an entry into the world of Yamaha, an official statement said.

    Eishin Chihana, Chairman, Yamaha Motor India Group of Companies said, “Through these Blue Square showrooms, we want every customer to attain a sense of belonging to Yamaha’s rich heritage in international motorsports. These premium outlets will enable our customers to interact with the brand, acquire product information, and check out the range of Yamaha accessories and apparels, providing them with a unique buying and ownership experience.”

    In total, the premium Blue Square showroom footprint across India stands at over 70 outlets, with showrooms in Tamil Nadu, Karnataka, West Bengal, Jharkhand, Orissa, Assam, Madhya Pradesh, Telangana, Andhra Pradesh, Maharashtra, Jammu & Kashmir, Chhattisgarh, Bihar, Delhi, and other North-Eastern States. The showrooms also serve as a platform for customers to be a part of Blue Streaks rider community, through which they can engage with fellow Yamaha riders and experience their Yamaha machines together.

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  • Volkswagen India Rolls Out New Brand Design And Logo Across Dealerships Ahead Of Taigun Launch

    Volkswagen India Rolls Out New Brand Design And Logo Across Dealerships Ahead Of Taigun Launch

    Volkswagen recently rolled out its new brand design and logo across the company’s 150 dealerships across the country. The new brand logo was first unveiled at the 2019 Frankfurt Motor Show and it was showcased in India for the first time at the 2020 Auto Expo. The company is using a phase-wise approach for implementing the new brand design and logo. The first phase will have 30 touchpoints get the same, while the remaining outlets will get the flat two-dimensional logo in the coming weeks.

    Commenting on the announcement, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The implementation of new brand design across our dealerships marks a new era for Volkswagen in India. By implementing the new brand design and logo, we aim to create a 360-degree customer experience, that is intriguing and contemporary across all channels and appeals to our customers.”

    Through the implementation of the new brand design, Volkswagen aims to make its dealerships more human, attractive and emotional, the company said in a statement. The brand will also provide behavioral training to its entire staff including the salesmen and service advisors to make them more customer-oriented. The automaker also introduced ‘Sarvottam 2.0’ to amp up its digital efforts and offer a more transparent purchase and ownership experience to customers

    The rollout comes right in time as Volkswagen India gears up to introduce the new Taigun compact SUV. The brand new offering that has been specifically designed for India is the first model from the automaker under the India 2.0 strategy. It follows in the footsteps of the Skoda Kushaq that’s based on the same MQB A0-IN platform and will be sold only with petrol engine options. We will be driving the Volkswagen Taigun very soon. So make sure to keep watching this space for all the action.

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  • Vespa, Aprilia Reopen Dealerships Across Karnataka

    Vespa, Aprilia Reopen Dealerships Across Karnataka

    Piaggio India has re-opened its Vespa and Aprilia dealerships across Karnataka, in Bengaluru, Mysore, Belgaum, Mangalore, Bijapur, Davangere, Shimoga and Udupi to serve the brands’ customers. The dealerships have been opened in a staggered manner over the last few days, after receiving permission from local authorities. All the touchpoints across the 21 dealerships have been fully and partially operational with due health, safety and care measures. The showrooms and workshops are completely sanitized in accordance to the guidelines introduced by the company for maximum safety of the employees and customers. Additional health and safety guidelines and protocols are also being followed, including usage of Arogya Setu App.

    “We have been working together with our dealers in navigating through the new reality and the opening of dealerships is a key step in that direction. Keeping in mind the anxiety of our customers we had previously announced extension of original equipment warranty and free services which expires during the lockdown period, and our dealerships are prepared to address all vehicle sales and service requirements. We want to ensure that our customers face no hurdles during the purchase of a new vehicle and are able to avail services seamlessly,” said Diego Graffi, Chairman and Managing Director, Piaggio India.

    The dealerships are operating in a safe environment and teams at every dealership are following social distancing protocols including contactless greeting, wearing protective gear and using hand sanitisers while addressing sales and service needs of the customer. Customers can call and pre-book service appointment to avoid crowding at the dealership. Piaggio India has also resumed manufacturing operations at its Baramati plant for the supply of Vespa and Aprilia scooters.
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  • Skoda Dealerships Get A New Corporate Identity Theme Across India

    Skoda Dealerships Get A New Corporate Identity Theme Across India

    Skoda Auto India has redesigned and rebranded its entire dealership and service network across 53 cities in India. All 63 dealerships and 61 service stations have been designed according to the new corporate identity and design (CICD) theme. The rebranding is in line with Volkswagen Group’s India 2.0 project and all dealership will get the corporate architecture and functional interiors design concept in a bid to enhance and simplify the customer experience. Skoda along with its dealer partners has invested ₹ 1200 million in India for rebranding its dealerships.

    Zac Hollis, Director – Sales, Service and Marketing at Skoda Auto India said, “Skoda has successfully rebranded its entire network of dealership facilities with a Fresh, Modern, and ‘Simply Clever’ layout that elevates the presentation of the brand and is an important cornerstone of the Skoda led ‘INDIA 2.0’ project. Through our redesigned dealership network we are focusing on strengthening the brand in India while working closely with our channel partners to guarantee sustainability. The transformation of our sales and service facilities envisioned to provide enhanced customer experience, is rated positively by our customers, dealer partners, and sales and service personnel.”

    Skoda is leading the charge for the project India 2.0 which aims at local development and better positioning of the brands (both Volkswagen Passenger Cars and Skoda Auto India) in India. Apart from revamping its dealerships, both companies will also hire local staff in every demography who have a better understanding of the regional culture and are fluent in local language. Moreover, India will see a slew of indigenously developed Skoda and VW model in future which will be based on the MQB AO platform.

  • Honda Motorcycle And Scooter India Inaugurates Its 1,000th Dealership

    Honda Motorcycle And Scooter India Inaugurates Its 1,000th Dealership

    Honda Motorcycle and Scooter India recently inaugurated its 1,000th dealership in India at Zirakpur in Punjab. The 1,000th Honda Exclusive Authorised Dealer is a 4S facility. With an aggressive expansion plan, Honda has added 3,300 touch-points in the last five years across the country. At present, HMSI has a total of 6,000 touch-points in India, one of the highest for a two-wheeler manufacturer. Recently, Honda also achieved another milestone, with customers in north India crossing the 60 lakh sales mark in the company’s 18th year of operations. The 60,00,000 sales milestone has been driven by demand for Honda two-wheelers in the states of Jammu and Kashmir, Rajasthan, Punjab, Haryana, Himachal Pradesh and in Delhi and Chandigarh. For Honda, the first 10 lakh customers were added in the initial 9 years (from 2001 to 2010), but the next 50 lakh Honda customers took the same duration (2010-2019). The most recent 10 lakh Honda customers were added in a little over a year.

    Minoru Kato – President & CEO, Honda Motorcycle & Scooter India Pvt. Ltd. said, “I am delighted to be present here on milestone 1000th Honda dealer inauguration. Honda also fulfilled its commitment of providing 6000 network touchpoints to our valuable customers by the end of current financial year. This landmark achievement brings Honda closer to the hearts of its customers, who have reposed their trust in the brand.”

    Honda’s increasing customer base in India is attributed to the growing acceptance of scooters in the region. And the growing sale of scooters in the past decade has also led to a huge spurt in automatic scooters contribution to overall two-wheeler sales. In the last 10 years, automatic scooter sales have nearly doubled from 10 per cent to 19 per cent. This trend is attributed to more women joining the workforce, faster expanding road network in rural areas, and increasing demand for unisex two-wheelers which fulfil the needs of every family member. HMSI currently is the largest seller of scooters in India, and the Honda Activa is one of the highest selling two-wheelers in India.

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  • Nissan Philippines opens new Sucat dealership

    Nissan Philippines opens new Sucat dealership

    Nissan Philippines Inc. (NPI) continues to expand their dealer network in the country with the opening of their latest showroom in Paranaque. Located along the stretch of Dr. A. Santos Avenue, the new Nissan Sucat dealership features the brand’s new global retail visual identity called Nissan Design Initiative (NREDI) 2.1.

    “This new visual identiy is intended to become more inviting to our customers and at the same time showcase Nissan cars at its most attractive and exciting way. It also gives our dealers a fresh, new look that projects a reinvigorated, stronger Nissan,” said Ramesh Narasimhan, NPI president and managing director.

    According to Nissan, NREDI 2.1 aims to unify different markets / dealerships under one visual identity. Its philosophy centers on enchancng the Nissan customer experience through premium comfort and innovative services.

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    Managing the new dealership is Tetra sales and Services Inc. (TSSI), who considers the opening of the new dealership a major milestone for Nissan and their company.

    “With the implementation of NREDI 2.1 for the first time under our group, we at TSSI are proud to continue upholiding the driving spirit of innovation and excitement that is inherent in the Nissan DNA. We are also proud to say that, as the largest dealer group, we are committed to help boost a stronger consumer trust and confidence for the Nissan brand,” said Felix Limcaoco III, TSSI president.

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    The new showroom, according to the company, is twice the size of a normal dealership with a total area of 781 square meters. It gets a variety of consultation areas along with a spacious lounge with a bar. Also present is an exclusive delivery area where clients can receive their brand-new car for the first time.

    The new Nissan Sucat Dealership is located at 8390 Dr. A Santos Ave., BF Homes, Paranaque City

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  • Nissan plans to establish 300 dealerships in India by March 2017

    Nissan plans to establish 300 dealerships in India by March 2017

    Japanese car maker Nissan is gearing up to launch “Datsun redi-Go” in the entry level segment and was on course to establish 300 dealerships in the country.

    “We are gearing up to launch Datsun redi-Go, which will compete in the entry level car segment of the Indian market. With redi-Go, Datsun is pioneering a new segment – Urban Cross, combining the best of a hatchback and a cross over”, President of Nissan India Operations, Guillaume Sicard said.

    “As we expand our dealership footprint we are on course to meet our target of establishing 300 dealerships by end of March 2017 across the country,” he said here today.

    At present the company has 218 dealers across 165 cities, Sicard said, adding with new dealerships the company would cover 90 per cent of customers and “enable them with easy and immediate access to committed sales and after sales services”.