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Tag: decor

  • H&M Expanding into home decor in India

    H&M Expanding into home decor in India

    H&M India is seeking to enter the country’s home decor and furnishings market.

    The market entry will see the firm competing with Ikea as well as local retailers under its H&M Home brand.

    “We are looking at the home segment and it will be decoration products and not furniture, said H&M India CEO Janne Einola. “There are not many players in that category and the product range doesn’t change for years. In the organised sector, our strength will be the latest assortment.”

    Internationally, H&M Home trades predominantly in shop-in-shop formats, with only eight standalone stores out of 370 locations in roughly 50 countries.

    H&M India has achieved considerable success after three years in the country, currently holding second place in the apparel market behind Zara.

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  • Gucci Decor line to feature Richard Ginori porcelain

    Gucci Decor line to feature Richard Ginori porcelain

    A new Gucci Decor line to be launched in September will feature tableware and candle holders by Gucci-owned heritage porcelain brand Richard Ginori, upholstered dining chairs, metal trays and folding tables, folding screens and decorative cushions.

    Working with Florentine porcelain specialist Richard Ginori, founded in 1735, Gucci creative director Alessandro Michele has designed a range of patterned crockery featuring a green-and-white herbarium decoration. There are also idiosyncratic candle holders with Gucci patterns, such as geometric chevrons and the talismanic “eye” design. Animals from the Gucci Garden – bees, butterflies and cockerel heads – are rendered in porcelain in 3D topping the lids of pots. Small incense holders feature 3D stag beetles, and bees support incense sticks.

    The collection includes scents in the form of candles and incense: Inventum (ancient damask rose blended with Taif rose), Fumus (birch, orange leaves and beeswax), Herbosum (tomato leaves, aromatic plants, long grass, basil and lemongrass) and Esotericum (Seville oranges, jasmine, leather and salt).

    Gucci Decor will have a progressive global roll-out in Gucci flagship stores, online and at selected specialty stores. Prices start from $194 for a candle, rising to $29,760 for a screen.

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