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Tag: descente

  • Anta Sports Lifts First-Half Revenue 12.9% to $6.1 Billion

    Anta Sports Lifts First-Half Revenue 12.9% to $6.1 Billion

    Anta Sports lifted first-half revenue 12.9 per cent to RMB43.51 billion ($6.1 billion) for fiscal 2026. Strong demand across the company’s outdoor portfolio drove the top-line gain.

    Revenue at the core Anta brand rose 4.8 per cent year on year to RMB17.77 billion ($2.64 billion). Sportswear line Fila added RMB15.05 billion ($2.24 billion), a 6.1 per cent increase over the six-month period.

    Outdoor labels outpace core brands

    Specialty outdoor and niche sports apparel carried the bulk of the group’s sales growth. The division covering Descente, Kolon Sport, Jack Wolfskin and female activewear label Maia Active surged 44.2 per cent to RMB10.69 billion ($1.59 billion).

    Spending on product development increased alongside the broader business. Anta allocated approximately RMB1.11 billion ($164.95 million) to research and development during the half.

    Chairman Ding Shizhong said the company will keep investing in product innovation, brand equity and regional retail upgrades. It also plans to build global management capabilities.

    Leadership reset at the flagship unit

    The financial update follows an executive change at the group’s main commercial division. Anta brand chief executive Xu Yang stepped down in July, citing personal family reasons. Directors placed co-chief executive Lai Shixian in charge of the flagship label on an interim basis.

    Market trends show a broader split in Chinese sportswear retail. Mainstream sneaker and apparel sales face stiffer price competition and saturated footprints. Meanwhile, premium outdoor lines continue to capture higher consumer spending in tier-one and tier-two cities.

    Beyond its directly run portfolio, Anta remains the controlling shareholder in Amer Sports, owner of Arc’teryx, Salomon, Wilson and Atomic. Focus now turns to how quickly interim chief Lai Shixian adjusts retail distribution for the core Anta brand ahead of the winter selling season.

  • Descente forced to shutter stores in South Korea as anti-Japan bias continues

    Descente forced to shutter stores in South Korea as anti-Japan bias continues

    Japanese sportswear label Descente is shuttering 47 kidswear stores in South Korea in the wake of anti-Japanese sentiment combined with the impact of Covid-19 on the territory.

    The Young Athlete outlets, which deal in clothing and accessories for kids, will close their department store and mall locations in August, with stock being redistributed to Descente’s full-range stores.

    The formerly popular Descente brand saw an 89-per-cent dip in operating profits last year to US$7.26 million compared with its 2018 results and a 15-per-cent drop in sales to $496.9 million. The drop was initially prompted by souring diplomatic ties between Japan and Korea, prompting a general boycott of Japanese goods in the territory.

    Further declines in business due to the coronavirus pandemic proved too much for the firm, with the Young Athlete stores deemed unviable to continue trading.

    Similar closures have been seen amongst other Japanese firms trading in the Korean market, including fast-fashion giant Uniqlo, which this month announced it would close physical stores of its diffusion brand GU in the country.

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  • Anta Sports shows positive result

    Anta Sports shows positive result

    Anta Sports Products is planning more than 1000 new stores this year after revealing another record profit. The Hong Kong-listed Chinese sports apparel and footwear manufacturer operates more than 11,600 stores in Greater China and beyond under its own Anta brand, and banners like Fila and Descente, for which it owns regional rights.

    In September last year it led a takeover bid for Amer Sports, which owns Salomon, Wilson, Arc’teryx, Suunto, Peak Performance and Precor, among other brands – a deal likely to be completed as early as next month.

    This year’s net profit was the fourth consecutive annual record and reflects growing popularity of sport and fitness in Mainland China and a strengthening of its online offer.

    The company’s profit jumped 32.9 per cent to RMB 4.103 billion ($613.13 million) last year on sales up 44.4 per cent to RMB 24.10 billion (US$3.597 billion).

    In a stock exchange filing, Anta said it was “cautiously optimistic” about the prospects of the business in China in the coming year, despite reduced business confidence across the region. It plans to open more than 1000 Anta-branded stores on the mainland this year along with up to 250 Fila, Fila Kids and Fila Fusion stores on the mainland and in Hong Kong, Macau and Singapore.

    Anta-branded products saw a mid-teens increase in retail sales in the latest quarter compared to the same period last year, however sales in stores bearing other banners rose between 85 and 90 per cent.

    Anta Sports, was founded in 1991 as a manufacturing supplier to the footwear industry. Since then it has grown to become China’s largest domestic sportswear brand, and industry analysts estimate it is the world’s third largest by market capitalisation after Nike and Adidas.

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  • Descente China marching across mainland

    Descente China marching across mainland

    Sportswear maker Descente China plans to open 100 retail stores under its own name before March 2019.

    Unlike the 500-odd boutique stores with swimwear and golf goods being run already in China by a foreign subsidiary of the Japanese company, the new outlets will be large shops under the Descente banner offering a wider range of products.

    Descente’s plan is to open both roadside stores and outlets in shopping malls stocked with both functional gear for sports such as golf, skiing, running and triathlons, as well as fashionable sportswear for everyday use.

    Descente has set up a joint venture with Chinese sportswear giant Anta Sports Products. Tentatively named Descente China, the JV has been capitalised at 250 million yuan ($38 million), with 60 per cent held by a subsidiary of Anta, 30 per cent by Descente and 10 per cent by the Chinese subsidiary of Japanese trading house Itochu.

    Descente and Anta will share marketing channels and collaborate in the search for store locations.

    In late August, Descente will open four or five retails stores in northeastern China, including Heilongjiang province, famous for an annual ice and snow sculpture festival. Later, Descente will open stores in major urban areas like Beijing, Shanghai, Dalian and Chongqing.

    By teaming with a local sportswear maker, Descente believes it will have an easier time fending off fakes, says company president Masatoshi Ishimoto.

    He says the company aims to double Chinese sales from last year’s figure to about 22 billion yen ($207 million).

    As well as its China expansion, the company is opening golf apparel stores in South Korea.

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