Retail News CRM

Tag: Desigual

  • Desigual’s new store lands in Singapore’s Ion Orchard

    Desigual’s new store lands in Singapore’s Ion Orchard

    Located in the “prime location” of the Ion Orchard shopping center, the new store features an enhanced shopping experience “so that consumers can enjoy Desigual from a new perspective,” as stated by the brand.

    Over this fiscal year, the company has redesigned its strategy for Asian markets. In Singapore, the brand plans to reopen its Raffles City store in early 2023 and has already renovated its Vivo City store where the company has been operating for more than 16 years. This space features Desigual’s new art gallery concept like its new boutique.

    “With this store opening, we now have a presence in the most important shopping areas with our new brand image,” said Balazs Krizsanyik, head of the Barcelona-based brand in Asia.

    “We try to adapt to the specific characteristics of each market, without losing the essence of what Desigual stands for. In addition, we believe that Singapore continues to be a point of reference and benchmark within the region and provides us with a significant opportunity for expansion over the next few years,” he added.

    For his part, the company’s global commercial director, Oriol Martínez, said that Desigual’s future plans “include accelerating international expansion to implement its new brand image and paying special attention to Asian markets”. According to him, the region has always played “a very important role” in Desigual’s international business and currently “has great potential for growth”.

    Desigual’s arrival in the Asian market did not take place until 2008, when the colorful brand opened its first store in Singapore. Today, the Barcelona-based company already has around 190 points of sale in Japan, its fifth largest market in terms of turnover, China, Hong Kong, Macau, South Korea, Australia, the Philippines, Malaysia, Indonesia and Taiwan through its own stores, the online channel and multi-brand stores.

    In the Chinese market, where the company recently signed a joint venture with its local partner E-Shine, Desigual plans to launch up to 60 stores and accelerate its online sales.

    Founded in 1984, Desigual currently has more than 2,600 employees and is present in 109 countries through 10 sales channels, 393 mono-brand stores and six product categories. In 2021, the company raised its turnover by 3.4% to 371 million euros.

    Lees ook:

  • Desigual plans 60 stores in Mainland China

    Desigual plans 60 stores in Mainland China

    Spanish fashion label Desigual says it plans to open 60 stores in Mainland China, including flagships in Shanghai and Beijing.

    The launch will be via a joint venture with E-Shine, also a local partner of listed fashion company Septwolves Industrial.

    Desigual aims to reach an annual turnover of US$40 million five years from now, with half coming from online and the remainder from sales through physical stores. The company said its primary focus will be Chinese digital channels.

    “This collaboration is in line with our strategy of continuing to develop our business in the Asian market, growing China as well as Japan, which is our main market outside of Europe, as well as in other significant markets such as South Korea,” said Alberto Ojinaga, MD at Desigual.

    “Our goal is for sales made through the digital channel and those coming from geographies outside of Europe to represent 60 per cent of turnover by next year. Right now this percentage stands at 49 per cent.”

    The move is part of the fashion company’s strategy to secure more market shares in Asia, which constitutes 6.5 per cent of its international business. Desigual entered China in 2014 via Tmall launch.

    “Knowledge of consumer habits and preferences in the Chinese market is key to success,” Ojinaga added. “Our objective is to achieve even greater growth in the digital environment and to reach out to new customers with products designed for them and suited to the characteristics of the market.”

    Lees ook:

  • Spanish Brand Desigual expanding presence in India through marketplace partnership

    Spanish Brand Desigual expanding presence in India through marketplace partnership

    Desigual had entered the Indian market last year through a partnership with retail group Tablez by opening its first concept store in Delhi.

    With this partnership, Desigual is looking to widen its presence across India with Tata Cliq’s reach and expects strong sales during the current year.

    Speaking on the collaboration, Adeeb Ahamed managing director at Tablez Group in a statement said, “The collaboration envisions bringing together Tata CLiQ Luxury’s extensive reach with Desigual’s high fashion offering, to deliver a seamless shopping experience for the fashion-conscious Indian consumer.”

    Gitanjali Saxena business head at Tata Cliq Luxury added, “With this addition, we are able to provide the savvy, global Indian with a truly international shopping experience – one that is focused on quality, authenticity, and thoughtfulness.”

    Desigual is an international fashion brand that was established in Barcelona in 1984. The company is currently present in nearly 90 countries through 10 sales channels, over 500 branded stores, and six product categories.

    Lees ook:

  • Spanish fashion label Desigual set for India launch

    Spanish fashion label Desigual set for India launch

    Spanish fashion label Desigual is set to launch in India. The firm is being introduced to the territory by local retail group Tablez, which is first taking the brand online via Myntra before nationwide openings of physical stores next year. Six stores are planned for top-category cities before openings in multiple tier-2 cities.

    “It gives us immense pleasure to bring the international fashion brand Desigual to India,” said Tablez MD Adeeb Ahamed in a Fibre2Fashion report “The brand’s clothing exudes a character that is unique, which helps people express themselves and be the most authentic.

    “Desigual’s characteristic vibrant designs with a flamboyant splash of colors has a huge potential in the Indian market,.”

    “India is a market whose values are very similar to Desigual’s,” said US and CEEMEA VP Asia Pacific Jordi Balsells. “It’s also a young market that is growing and displays great potential. We believe very strongly in India’s potential in the coming years.”

    Desigual operates in nearly 90 countries via 10 sales channels. It is among several leading global brands being introduced to the territory by Tablez, which currently operates more than 70 outlets globally, with plans to expand to 300 outlets by next year.

    Lees ook:

    Lees ook:

    Lees ook:

  • Desigual Japan expands as locals embrace edgy label

    Desigual Japan expands as locals embrace edgy label

    Desigual Japan has opened its third store as it targets further growth in the country.

    The Spanish fashion brand’s 300sqm store, its largest yet, is located in Nagoya´s Sakae Street, adding to its existing stores in Fukuoka and Tokyo.

    The fashion brand, known for its fun and bright designs, identified Japan as its strongest market outside Europe. In the last year, it says its Japan revenue has increased to €25.2 million from €4.6 million in 2011. It is also bullish this year, having recorded 11 percent revenue growth in the first half.

    Country manager Balazs Krizsanyik said another store is planned for Ginza next year.

    Japan is the only Asian country, where it runs a business across all sales channels, the company says. Besides its own e-commerce site, Desigual also sells through local online e-commerce websites including Zozotown, Rakuten and Amazon.

    Elsewhere in Asia, the brand plans to strengthen business in China and expand its presence in Singapore, India and Malaysia.

    Lees ook:

  • Desigual partners with Zalora in Singapore

    Desigual partners with Zalora in Singapore

    Spanish fashion brand Desigual has partnered with Zalora in Singapore to co-host a VIP event and present the label’s Fall Winter 2019 collection in Singa

    The event connected Desigual’s “brand DNA” with Singapore’s local arts scene. The brand set up an interactive artwork from Singapore’s Band of Doodlers for their guests to draw and paint with their creativity.

    The fashion company introduced Desigual’s Fall Winter 2019 Collection through an art performance from Silent Stars Entertainment with dancers wearing the collection.

    Founded in 1984, Desigual recently decided to permanently reverse its logo, highlighting the word “Desigual” which means “different” in Spanish.

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

    Lees ook:

  • OnTheList lands in Hong Kong

    OnTheList lands in Hong Kong

    OnTheList is a pioneer concept of Members-Only Flash Sales in Hong Kong, wherpremium and luxury brands offer past-seasons items at exclusive prices for a limited number of days.

    After delighting its customers in Central since March 2017, this June, OnTheList is popping up right in the heart of Tsim Sha Tsui.

    OnTheList strives to offer members an authentic premium flash sale experience in just 2-5 days from 8am-8pm, just like a treasure hunt,  a wide range brands and amazing fashion finds will be available in both locations in HK.

    Members will have the option to shop on either side of the harbour and many shoppers in Tsim Sha Tsui will be able to experience a new style of shopping at OnTheList.

    First brand to kick-off the Spanish Desigual.

    Lees ook:

  • Desigual Singapore unveils new store in Singapore

    Desigual Singapore unveils new store in Singapore

    Desigual Singapore reopens its Orchard Road store today, the first to feature the fashion brand’s new design concept with its customer-oriented shopping experience.

    The 300sqm space will also be the first Singapore outlet for the brand’s sports category, along with women’s and men’s shoes and accessories.

    Created in collaboration with architect Lazaro Rosa Violan, the store draws its inspiration from the Mediterranean with bright tones and such elements as coffered walls.

    Desigual’s sports category features garments designed for women who want to embrace physical exercise while still following fashion trends.

    Established in Barcelona in 1984, Desigual has more than 4500 employees and a presence in nearly 100 countries through 13 sales channels, more than 500 branded stores and eight product categories.

    Lees ook:

  • Bauhaus sales slide

    Bauhaus sales slide

    Denim retailer Bauhaus International says its same-store sales in Hong Kong and Macau fell seven per cent in its second half year to September 30.

    The Hong Kong-listed street fashion retailer had 211 self-managed stores at the end of the first half year – 96 in Taiwan, 86 in Hong Kong and Macau and 29 in the mainland.

    Bauhaus International told the told the Hong Kong Stock Exchange that its same-store sales generally had slipped eight per cent overall.

    It has not released same store sales data.

    The company sells a range of imported denim and t-shirt brands including Desigual, Evisu, Superdry, True Religion and Red Pepper.

  • Cool Kids Fashion Shanghai opens

    Cool Kids Fashion Shanghai opens

    China’s biggest trade event for kids’ fashion – has opened to kids fashion industry players.

    The event runs until Friday, July 24 at the Shanghai New International Expo Centre, China.

    More than 65 children’s fashion brands are exhibiting, from Australia, Austria, Belgium, Brazil, Canada, Denmark, France, Hong Kong, Italy, Japan, Korea, Taiwan, Spain, Sweden, the UK, US and beyond. Participating brands include Barefoot Dreams, Bibi, Cececo, Devilollipop, Desigual, Dickies, Dr. Apple, Ecobibi, Farg&Form by Kidstopia, Finn+Emma, Four-Lads, Manila Grace, Martin Marietta, Rockin’ Baby, Schwartz and more. They showcase a complete overview of children fashion and accessories (ages up to 16 years).

    Gal-la Calaf, sales manager of Spanish fashion brand Desigual says the children’s fashion market is booming in China.

    “Chinese parents are more brand-conscious, looking for more fashionable clothes for their children. With the relaxation of the one child policy and the growing middle class, the market here is booming. We are bringing our latest collections here to Cool Kids Fashion Shanghai to meet with potential partners.”

    Athena Gong, GM of the event’s organiser UBM China (Hangzhou), says the category is continually driven by China’s next-generation parents.

    “They are fashionable and want their kids to look stylish as well. They are looking for comfortable yet chic apparel and accessories for their babies and kids.

    “We are building a platform for international and domestic children’s fashion brand owners, distributors and investors to meet and do business with the key players of China’s kids fashion industry. From the Kids Fashion Design Contest to the Trend Zones, we want to help the industry set the trend for the season. We will continuously provide good service for brand owners and buyers and help boost China’s children’s wear industry,” said Gong.

    Highlights of Cool Kids Fashion Shanghai include:

    * Kids Design Contest Awards/Gallery: Launched in February 2015, the Kids Fashion Design Contest has received 942 entries from worldwide aspiring designers and 20 designers have been short-listed. Their collections are on display and are featured in the Kids Fashion Show.

    * Kids Fashion Design Kids Fashion Shows: The world renowned kids fashion brands including Babi Boo, Deseason, Desigual, Lesha, Maya, Pencil Club, Tuc Tuc and more take center stage and showcase their latest collections.

    * Trend Zones: Supported by Peclers Paris, the trend study organisation, the hot color, patterns and materials are illustrated in this area for industry people to spot 2016/2017 Autumn/Winter fashion trends. It’s showcased under four themes ¨C “Preppy College”, “Leisure”, “Trendy” and “Girly”.

    * Kids Fashion Museum: A display of collection of baby and children’s apparel from China’s ethnic minorities.

    Lees ook:

  • Bauhaus in sales slide

    Bauhaus in sales slide

    Denim retailer Bauhaus says its same store sales have slumped in Taiwan and Hong Kong in the last quarter.

    Same store sales fell 17 per cent in Taiwan and nine per cent in Hong Kong, but remained stable in Mainland China.

    The Hong Kong-listed street fashion retailer has 211 self-managed stores – 96 in Taiwan, 86 in Hong Kong and Macau and 29 in the mainland.

    Quarter on quarter it added three in Hong Kong-Macau, one in Taiwan and closed two in the mainland.

    Bauhaus did not offer any commentary on the figures.

    The retailer sells a range of imported denim and t-shirt brands including Desigual, Evisu, Superdry, True Religion and Red Pepper.

    Lees ook:

    Lees ook: