Tag: diet

  • Apple scores big Health Records app win by partnering with the Mayo Clinic

    Apple scores big Health Records app win by partnering with the Mayo Clinic

    While the Wall Street Journal was waxing poetic how Apple’s health industry push has stalled, we wouldn’t be underestimating its transformative potential in the field. Apple, after all, has proven numerous times that it may start slow and tread carefully, but the sheer scale of its market size eventually overcomes the pushback from new industries it is trying to break into.

    The latest case in point are its Health Records app that now has access to your patient portal in the renowned Mayo Clinic network, adding to the list of the already announced Apple Health partners in the HMO intermediary realm.

    The Mayo Clinic access would undoubtedly add plenty to the street cred of the Health Records app, and we don’t need to extoll the institution’s numerous virtues to back up this claim. This partnership is what resulted in the still-unsurpassed ECG function of the Apple Watch that took years to master with the help of Mayo Clinic physicians and databases that spearheaded the algorithm’s creation.

    What can a Mayo network patient can expect from the integration of their data in the Apple Health Records app when the service becomes live this fall? Well, those with an online patient portal account at the Mayo Clinic now have the alternative of the Health Records app to view their health data from multiple providers.

    Android users have the option of a similar app called CommonHealth but Apple has the advantage of sharing the health data derived from its Apple Watch like heart rate and detected falls directly with their physicians.

    While Google hasn’t given up on digitizing your personal health data with a new hospital chain partnership, Apple may eat its lunch in the field by simply leveraging the abundance of information collected in its Health app.

    That’s where all the Apple Watch sensor readings go, for instance, and Apple is now offering you the option to share your health data not only with your doctor, but with friends and family as well, so that users have “a trusted partner on their health journey.”

    New Apple Health app data features in iOS 15:

    • Walking Steadiness – new Mobility algorithms assess balance, stability, and coordination via the iPhone/Watch sensors.
    • Trends – long-term changes in various health and fitness metrics that the Apple Health app integrates.
    • Better Labs – bloodwork lab data tracking and analysis.

    All of these new and old data points can now be securely shared with either your doctor, or your loved ones, so you can have both a specialist and a person that is closer to you, be up to date with your health and fitness points at the same time, for an increased scope of coverage in case something unforeseen happens.

    By the fall, when iOS 15 and watchOS 8 hit your palm and your wrist, respectively, Apple will have likely scooped up many more partners for its Health Records sharing initiative, so we wouldn’t count them out in the health industry realm just yet.

  • Countdown partners with UK tech startup to tackle dietary requirements

    Countdown partners with UK tech startup to tackle dietary requirements

    Countdown-owner Woolworths Group has partnered with UK tech startup Spoon Guru to add new filtering options to its online shopping experience, allowing customers with food allergies or dietary and lifestyle restrictions to sort its products based on their needs.

    According to Woolworths general manager of digital experience Ananth Sarathy, the group is the first in New Zealand and Australia to partner with the startup.

    “The platform will blend our in-house digital and data capabilities with Spoon Guru’s world-leading machine learning and AI to derive rich and detailed product attributes for our customers,” Sarathy said.

    “It’s early days but the initial response from customers using the filters have been positive, with many shoppers using the feature to build lists to shop in-store as well as online.”

    The dietary indexing was rolled out initially in May, with up to 30,000 products now filterable based on consumer needs, such as gluten free, low fat, vegan and vegetarian.

    Spoon Guru aims to help consumers all over the world struggling to manage diets based due to health, lifestyle, and religious reasons.

    “The technology provides an innovative solution to a world-wide pain-point,” Spoon Guru co-founder and co-chief executive Markus Stripf said.

    “Sixty-four per cent of the world’s population is on some form of exclusion diet and whether this is due to allergy, intolerance or health and lifestyle choices, the demand for a more personalised approach to food shopping is clear.”

    Using proprietary tagging technology, Spoon Guru combines AI and algorithms with human expertise, indexing products based on certain values, making them more accessible and searchable on digital storefronts.

    Spoon Guru has partnered with other international retailers, such as Tesco, Jet and Albert Heijn, but Woolworths Group is its first partner in Australia and New Zealand.

    Spoon Guru’s partnership with Tesco began in November 2017, and has changed the way its consumers interact with its online channel – with certain search terms increasing in popularity, and some search terms seeing up to a 500 per cent increase in conversion.

    “It’s incredibly rewarding to have the opportunity to help millions of consumers around the world to find the right foods for their personal needs,” Stripf said.

    “Jet, Albert Heijn and Woolworths are all forward-thinking brands that share the same passion as Spoon Guru, making them the perfect partners for our business as we grow into a global solution.”