Retail News CRM

Tag: Dietary Supplements

  • Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores Targets 18.6% Growth in Thailand with Fizzy Granule Launch

    Blackmores launched its first fizzy granule vitamins in Thailand as the Australian health brand targets 18.6 per cent revenue growth in the country for 2026.

    The target builds on a 16.8 per cent year-on-year sales increase recorded during the first half of the year.

    Three functional formulations

    Branded as Blackmores Fizzers, the line packages vitamins in single-serve sachets designed to be dissolved in cold water, melted directly on the tongue, or chewed. The format abandons traditional tablet designs to appeal to Gen Z and millennial consumers looking for portable options.

    The range includes three formulations aimed at specific health routines. Immu Plus combines vitamin D3, vitamin C, zinc, and L-leucine in an orange flavour for daily immune support. Nicotinamide Plus uses a mixed berry flavour containing nicotinamide, zinc, vitamin C, and L-leucine for skin health. Performance Plus carries a strawberry and apple flavour formulated with 225 milligrams of magnesium and L-leucine to aid muscle recovery.

    Influencer marketing and category competition

    Priti Halai, country manager of Blackmores Thailand, said the rollout reflects a shift toward product formats that match changing consumer habits in an increasingly crowded supplements market.

    Competition is fierce, and brands must deliver value that resonates with real consumer needs.

    Marketing for the launch will rely primarily on influencer partnerships across digital platforms to build awareness among younger demographics. The shift toward confectionery-style and water-soluble vitamin formats across Southeast Asian retail reflects how legacy supplement makers are defending shelf space against direct-to-consumer wellness brands.

    Retail performance in the final quarter will show whether the sachet line generates enough traction to hit the company’s full-year 18.6 per cent expansion target.

  • Dietary Supplements Surge: Market Expected to Hit $351.8 Billion by 2032!

    Dietary Supplements Surge: Market Expected to Hit $351.8 Billion by 2032!

    The global dietary supplements market is on a significant upswing, projected to soar from a valuation of $185.5 billion in 2024 to an impressive $351.8 billion by 2032. This climb represents a robust compound annual growth rate (CAGR) of 8.5% between 2025 and 2032, as revealed in a recent report by SkyQuest Technology Consulting.

    Navigating Health Trends and Consumer Demand

    Much of this growth stems from an increasing emphasis on health awareness, where preventive healthcare has become a focal point for consumers. There is an escalating demand for supplements that support nutrition, bolster immunity, manage weight, and promote healthy aging. As chronic diseases such as obesity, diabetes, and cardiovascular issues rise in prevalence, there is a corresponding surge in the consumption of vitamins, minerals, proteins, omega-3 fatty acids, and herbal supplements.

    Younger generations are particularly energizing the market with their growing interest in fitness trends and personalized nutrition, pushing demand for sports and functional supplements to new heights. This demographic shift also corresponds with a preference for plant-based and clean-label products that highlight natural ingredients. The proliferation of e-commerce platforms and mobile health apps has further facilitated easy access to these products, making supplement shopping as effortless as a few taps on a smartphone. Who knew enhancing your health could be quite so click-friendly?

    Tackling Industry Challenges

    Despite this optimistic trajectory, the industry faces notable challenges. One pressing issue is the absence of standardized global regulations, which has led to inconsistencies in product quality, labeling discrepancies, and safety concerns. In various regions, lax enforcement has allowed counterfeit and substandard products to flood the market, undermining consumer trust.

    Additionally, misleading health claims and a lack of scientific backing for certain supplements have gnawed at the credibility of some offerings, creating skepticism among healthcare professionals and consumers alike. Compounding these issues are supply chain disruptions, particularly the sourcing of natural and organic ingredients, which are impacting product availability and pricing.

    Emerging Opportunities in Asia-Pacific

    The Asia-Pacific region is emerging as the fastest-growing segment of the dietary supplements market, driven by rapid urbanization, increasing disposable income, and the growth of the middle class in countries like China, India, Japan, and South Korea. There is a discernible shift towards healthier lifestyles, coupled with a rise in lifestyle-related diseases, which — along with a heightened demand for traditional and herbal supplements — is fueling robust regional growth.

    While the global dietary supplements market rallies forward with notable momentum, addressing regulatory gaps and supply chain challenges will be crucial for ensuring sustainable growth in the years to come.

    Questions & Answers

    How fast is the dietary supplements market expected to grow?
    The global dietary supplements market is projected to increase from $185.5 billion in 2024 to $351.8 billion by 2032, achieving a CAGR of 8.5% during that period.

    What factors are driving the demand for dietary supplements?
    The demand is largely driven by a growing awareness of health, an emphasis on preventive healthcare, and increased consumption of supplements that aid nutrition, immunity support, weight management, and healthy aging.

    What challenges does the dietary supplements industry face?
    Key challenges include a lack of standardized global regulations leading to product quality issues, the risk of counterfeit products, misleading health claims, and supply chain disruptions affecting the availability of ingredients.