Retail News CRM

Tag: digital shopping

  • MuleSoft Powers Lane Crawford’s Digital Shopping Experience

    MuleSoft Powers Lane Crawford’s Digital Shopping Experience

    MuleSoft, provider of the leading platform for building application networks, announced that Lane Crawford, Asia’s leading luxury department store, has selected MuleSoft’s Anypoint Platform™ to power its industry-leading omnichannel customer experience, including the launch of its new mobile app in early 2017.

    For more than 165 years, Lane Crawford has been a leader in luxury retail in Asia, and offers the largest designer portfolio showcasing more than 1,000 international brands. Since 2011, Lane Crawford has significantly invested in digital technology to become a luxury lifestyle destination across all channels becoming the first luxury omni-channel fashion retailer in Greater China.

    Anypoint Platform Enables Lane Crawford To Bring Luxury Shopping at Consumers’ Fingertips

    To continue to advance the omnichannel experience Lane Crawford pioneered in Greater China, the company selected MuleSoft’s Anypoint Platform to launch its first mobile shopping app. With MuleSoft’s full lifecycle API management capabilities, Lane Crawford built an API integration layer to expose access to the CRM and eCommerce applications. Exposing these systems through APIs enabled Lane Crawford to create a data-as-a-service platform to orchestrate 360-degree views of customers and inventory, such as up-to-date loyalty balances and shopping history. The same APIs are leveraged across digital channels including their new mobile app, website, and WeChat, one of China’s most popular text and voice messaging apps.

    “Lane Crawford is constantly at the forefront of retail technology. We are dedicated to helping our customers to shop anytime, anywhere,“ Sebastian Picardo, Deputy President, Lane Crawford. “MuleSoft’s API-led connectivity approach is an important step in our digital investment and commitment to offering our customers the seamless shopping experience whether in-store, online at lanecrawford.com or through mobile”.

    “As we strive to build a world-class omnichannel retail platform, we need to be agile and identify the best technologies in the market. We are on track and will deliver a five-year technology blueprint to help Lane Crawford become a digital-enabled brand,” said Picardo.

    Lane Crawford’s new mobile application built on Anypoint Platform will be a critical revenue driver for the business, as China’s shown a remarkably high demand for mobile shopping with more than $500 billion of all eCommerce purchases in China made on mobile devices according to eMarketer.

    An Application Network Will Accelerate Innovation for Lane Crawford

    The launch of its mobile application is just the start of the developments that Lane Crawford plans to launch as a result of creating an application network. Lane Crawford has set up an innovation team and is building out a repository of APIs in a center for enablement to maximise IT reuse. Future projects will focus on expanding WeChat capabilities and creating internal applications to increase operational efficiency.

    “By building an application network, we’ve relieved the IT bottleneck that previously hindered our ability to innovate. Modernising our legacy systems with APIs has reduced our time spent on IT maintenance and left us with a repository of reusable assets we can use to launch future business initiatives faster,” Picardo continued. “We’re excited to continue to deliver even more innovative customer experiences in the future.”

  • Marina Bay Sands launches exclusive digital offer

    Marina Bay Sands launches exclusive digital offer

    The Shoppes at Marina Bay Sands has launched a digital platform allowing shoppers to browse and reserve online exclusive lines not available in stores outside its mall.

    The new O2O initiative not only helps the mall promote its exclusivity and premium luxury positioning, it drives foot traffic offline into the mall.

    Shoppers can reserve the Shoppes-exclusive items – like the Kwanpen Men’s Boutique Crocodile leather briefcase pictured above – for 48 hours before heading to the physical boutiques to purchase the goods.

    The Shoppes team says the online service is another initiative to showcase the mall’s unmatched collection of luxury offerings. Shoppers who use the free service are also in for treats and seasonal privileges upon purchasing in-store, including attractive shopping rewards, complimentary day parking, as well as be the first ones to receive firsthand updates on the newest limited edition products debuting at The Shoppes.

    John Postle, VP of retail with Marina Bay Sands, said: “We are always looking for ways to engage our shoppers while leveraging existing digital platforms to showcase product offerings that set us apart. Through this service, we want to bring convenience to our customers and make them feel special when they arrive at their destination, knowing that their item is waiting for them.”

    For its launch, the website will feature a selection of luxury bags from international brands including Bally, Brioni, Kwanpen Men’s Boutique, Roberto Cavalli, Salon by Surrender, Salvatore Ferragamo and Zilli.

    To celebrate the launch of the service, shoppers will receive a S$100 shopping voucher on top of complimentary parking, upon purchase of their reserved item from now until August 31.