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Tag: Digital transformation

  • Schneider Electric Expands Home Electrical Portfolio to Meet Homeowners’ Aspirations for Smarter Living

    Schneider Electric Expands Home Electrical Portfolio to Meet Homeowners’ Aspirations for Smarter Living

    Schneider Electric, the global leader in digital transformation of energy management and automation, has reaffirmed its commitment to the home electricals market with a wide range of innovative new products to communicate the differentiated value proposition to homeowners, retailers, electricians, home builders, architects and more.

    With a sharp focus on innovation, localization, and category leadership, the company has identified homes as an important growth engine for its overall business. India’s residential market is projected to grow at a CAGR of over 10%[1], driven by rising incomes and greater demand for smarter living. Schneider Electric is leveraging this growth by expanding its consumer-focused portfolio and enhancing brand visibility, positioning itself to lead the smart home revolution in India.

    The company has unveiled its new integrated marketing campaign “Bring Home the Smart.” to communicate with the homeowners. The high-octane marketing campaign forges a deeper emotional connection with homeowners and other key stakeholders like retailers, builders, architects, and electricians. Rooted in the cultural shift where homes have become sanctuaries of peace, convenience, and care, the campaign redefines smart living as a source of ease, intelligence, and reliability. The campaign, thus, moves beyond the functional messaging to highlight Schneider Electric’s global strengths in technology and innovation to create meaningful offers for the Indian market.

    Schneider Electric’s direct engagement strategy is built on three core pillars: strengthening channel partnerships, launching differentiated products, and investing in consumer awareness and brand-building. At the heart of this strategy is a new campaign that highlights the company’s innovative home automation range. Key offerings include the Miluz Zeta switches with an industry-first Air Quality Indicator (AQI)—a unique feature that monitors indoor air quality in real time; Miluz Zeta motion-sensing LED foot lamps, designed to enhance safety and convenience throughout the home, lighting the way to safer nights where every step is guided; and the Wiser Smart Home Automation solution, which seamlessly adapts to diverse lifestyles. Wiser offers advanced features such as GPS-enabled appliance control and an energy management system, enabling smarter, more efficient living. These innovations exemplify Schneider Electric’s commitment to blending intuitive technology with everyday usability and elegant design.

    Ms. Sumati Sahgal, Vice President – Home & Distribution, Schneider Electric India, added: “This is a defining moment in our journey to build stronger brand affinity with Indian consumers. Our switches and home automation range are thoughtfully designed to meet the evolving needs of today’s households—where design, convenience, safety, and sustainability go hand in hand. With ‘Bring Home the Smart’ campaign we aim to make smart living more accessible, intuitive, and delightful for every Indian home.”

    Mr. Rajat Abbi, Vice President – Marketing, Greater India, Schneider Electric, said “With our new ‘Bring Home the Smart Campaign’, we’re redefining smart living by shifting the narrative from complexity to intuitive comfort — where intelligent technology seamlessly integrates into everyday life, empowering consumers to focus on what truly matters. Through this integrated marketing campaign, our aim is to creatively communicate the differentiated value proposition of our innovative offers to our customers.”

  • Cisco unveils digitalization program for South Korea’s digital transformation

    Cisco unveils digitalization program for South Korea’s digital transformation

    South Korea, Asia’s fourth-largest economy, and Cisco, a worldwide leader in technology, announced the launch of a collaborative framework under Cisco’s Country Digital Acceleration (CDA) program to accelerate digitization across the country and power an inclusive recovery from the COVID-19 pandemic.

    The framework was introduced at a virtual event attended by Fran Katsoudas, Executive Vice President and Chief People, Policy & Purpose Officer at Cisco, Guy Diedrich, Vice President and Global Innovation Officer at Cisco, and Bum-Coo Cho, President at Cisco Korea, with opening remarks from South Korea’s Prime Minister, Sye-Kyun Chung, Chairman of the National Assembly’s Science, ICT, Broadcasting, and Communications Committee, Won-Wook Lee, and the People Power Party’s floor spokesperson Hyung-Du Choi. The event was also joined by ecosystem partners Naver Cloud, Samsung Electronics, and Kwangwoon University, who outlined the scope of their collaboration on major CDA projects in South Korea.

    The CDA program in Korea is strategically aligned with the government’s Digital New Deal strategy which is designed to propel recovery measures from the pandemic and help prepare for future growth through advanced digital capacity. The program also follows the government’s I-Korea 4.0, a policy brand that aims to prepare the Fourth Industrial Revolution with intelligent technologies.

    “Cisco has helped the digital transformation in education by offering free video conferencing solutions to education institutions during these difficult times. I would like to express my sincere appreciation to Cisco for its support and commitment to making the future bright through social investment in various areas such as IT talent cultivation. I expect IT companies like Cisco to closely work with public institutions and universities, creating synergy in fostering people-centered digital infrastructure. The government will spare no effort to provide support for it,” said Prime Minister Chung.

    “Our CDA programs help power an inclusive future for all through innovative technology initiatives like our 5G and cloud infrastructure solutions. We are very pleased to introduce the program in South Korea and support the government and businesses in achieving their economic and digitization goals as we recover from the global pandemic together,” said Fran Katsoudas, EVP and Chief People, Policy & Purpose Officer at Cisco.

    The CDA program in South Korea will drive various initiatives, with specific focus on the following areas:

    • 5G B2B:Cisco will drive 5G B2B technology innovation by working closely with Kwangwoon University. Cisco will help develop and test new 5G network solutions to bring more value to enterprises and enhanced network experiences to customers.
    • Cloud:Cisco will integrate its cloud solutions with the largest Korean cloud vendor ‘Naver Cloud’ to run on the cloud market. Cisco will provide convenient and reliable services to customers and will be able to promote cloud market activation. Cisco will strengthen the hybrid-cloud enablement in Korea.
    • Smart factory: Cisco will contribute to South Korea’s social-economic development with its industry-leading security and cloud technologies. Cisco will collaborate with POSCO ICT, a global IT & OT solutions provider, to develop advanced security solutions for smart factories by integrating Cisco Stealthwatch with POSCO ICT’s Poshield solution.
    • Education: Cisco will support digital transformation in education by offering free solutions and equipment to educational institutions across the country. Cisco will continue its commitment to digitization in education by expanding its support for building connected smart campuses and offering more Cisco Networking Academy programs. As part of these efforts, Cisco will integrate its collaboration solutions with Learning Management Systems (LMSs) of universities and support students and IT workforce with next generation IT skills and knowledge.

    “The launch of CDA in Korea will be a significant step towards turning the country’s digital agenda into a reality. Cisco Korea will do its best to accelerate the digital and economic growth of the country by leading development of technologies and infrastructure, adoption and use of technologies both in the public and privates, and cultivating the next generation IT talents,” said Bum-Coo Cho, President at Cisco Korea.

    Cisco’s CDA program aims to stimulate global digitization. Currently, Cisco is working with national, state, and local governments in 40 countries around the world to accelerate their national digitization agendas, co-develop cutting-edge solutions, and deliver beneficial services to their citizens more effectively. Cisco CDA programs have supported the creation of net-new jobs, GDP growth, and helped nurture innovation ecosystems.

  • Digital transformation driving demand for Asia’s IT vendors

    Digital transformation driving demand for Asia’s IT vendors

    The demand for digital transformation is presenting Asia-Pacific IT retailers with a substantial revenue growth opportunity in the medium to long-term, according to new research.

    The findings, released by GlobalData, analyse the importance of digital adoption amongst enterprises against the backdrop of the continuing coronavirus outbreak. According to the firm, growth in the sector is reigniting concerns regarding business continuity, data security, collaboration and seamless customer experience.

    “The Covid-19 outbreak will definitely lead to increased uptake of digital adoption amongst enterprises over the next few years,” said GlobalData’s lead ICT analyst Sunil Kumar Verma. “During this period, vendors should leverage government framework and policies along with inorganic/organic growth strategies to create a digitized environment and develop digital capabilities.

    “IT providers that can leverage capabilities around technologies such as AI, blockchain, cloud, and big data, and rethink their future business models by evaluating digital transformation will have a competitive edge.”

    The firm’s data shows that spending on IoT technology is relatively smaller in Apac than in other regions. Apac enterprises have however shown interest in embracing digitalization across multiple verticals such as manufacturing (Industry 4.0), telecommunications (BSS/OSS overhaul), retail (visual search and deep tagging), professional security services (AI-based security surveillance CCTV), and banking (virtual assistants/chatbots).

    A review of multiple IT providers in the region showed that digital capabilities have continued to boost revenues and have become increasingly important to the industry.

    “The pandemic will only accelerate the demand for digital transformation, and IT vendors in Apac will do well to prepare for the impending explosion in opportunities around digital transformation,” said Sunil. “Vendors need to continue to fill gaps for the new age digital experiences by leveraging partner capabilities and pursuing selective acquisitions to have an extensive digital portfolio for these impending opportunities.”

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  • Digital transformation and what it means for Indonesia

    Digital transformation and what it means for Indonesia

    Digital transformation will attain macroeconomic scale in Indonesia over the next 2-3 years, according to new predictions from IDC.

    The analyst firm says this will change the way enterprises operate and reshape the global economy. IDC calls this as the dawn of the DX Economy.

    “As digital transformation reaches macroeconomic levels, a DX economy will emerge and will become the core of what industry leaders do and operate,” says Mevira Munindra, research manager, Consulting of IDC Indonesia.

    “Essentially, to succeed, Indonesian enterprises must begin to think of the relevancy of their business in 10 years, and how they should react in the face of disruptive forces,” Munindra explains.

    Munindra also revealed the strategic top predictions that will unfold in 2017 and beyond and make the biggest impact to organisations in Indonesia:

    1. By 2019, 50% of IT organisations will create new customer-facing and ecosystem-facing services to meet the business DX needs.

    2. By 2018, lack of vision, credibility, or ability to influence will keep 80% of IT executives from attaining leadership roles in enterprise DX.

    3. By 2020, Indonesian firms will use open innovation to allocate expertise to 15% of new projects, aiming to increase their new product introduction success rates by over 50%.

    4. By 2020, nearly 20% of operational processes will be self-healing and self-learning — minimising the need for human intervention or adjustments.

    5. By 2018, online brand ambassadors and social media influencers will have more marketing power than traditional digital advertising, although this will subside through 2019 and beyond.

    6. By 2019, digital transformation investments will double, drawing funds away from store capital and profoundly changing the retail industry.

    7. By 2019, only 30% of manufacturers investing in digital transformation will be able to maximize the outcome; the rest are held back by outdated business models and technology.

    8. By 2019, cloud adoption will reduce infrastructure spend by 25% among top-tier banks.

    9. By 2019, 20% of local and regional governments will use IoT to turn infrastructure like roads, street lights, and traffic signals into assets instead of liabilities.

    10. By 2017, 90% of Indonesian cities will fail to take full advantage of Smart City data and digital assets due to a lack of process, project management, and change management skills.

    “In Indonesia, Digital Transformation is still not adequately represented within the enterprise, and this disparity in leadership will lead towards a delayed response towards market changes that will adversely impact business,” says Sydev Bangah, country manager at IDC Indonesia.

    “Timing is critical, and archaic thinking of riding-out trying economic times is no longer relevant, and should be addressed with process-led innovation,” Bangah  adds.

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