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Tag: Diptyque

  • Diptyque Unveils Flagship Store on Hong Kongs Hollywood Road, Blending Parisian Chic with Local Culture

    Diptyque Unveils Flagship Store on Hong Kongs Hollywood Road, Blending Parisian Chic with Local Culture

    Diptyque, the prominent fragrance brand, has extended its presence in Hong Kong with the inauguration of a flagship store on Hollywood Road. This move comes as an expansion of its initial street-level concept store, which was launched in the same location a year prior.

    Positioned in the Central district, the 100 square meter, two-story boutique embodies a Parisian-inspired interior design aesthetic. The store’s aesthetics pay homage to the architectural and cultural heritage of Hong Kong. An eye-catching feature is the green, double-story facade, with a neon installation embedded in the upper-floor window. This vibrant piece is the brainchild of renowned Hong Kong artist Jive Lau.

    On stepping inside, one can observe an intricate blend of traditional Parisian apartment elements, fused with mosaic details inspired by the old-style storefronts and antique shops in Hong Kong. The ground floor gives prominence to an expansive wooden island display, exhibiting a range of products and gift items. Fragrance and home collections are also showcased within wall niches peppered around the area.

    The first floor plays host to a number of collections, inclusive of the Les Mondes de Diptyque and Les Essences de Diptyque ranges. Also featured on this level is an Art of Body Care section, boasting a fresco by the Redfield and Dattner design studio.

    According to Diptyque, the primary aim behind this flagship store was to curate an immersive retail experience. This concept revolves around the themes of fragrance, home decor, and body care rituals. Established in Paris in 1961, Diptyque is a specialist in fragrances, scented candles, and decorative objects. It currently runs multiple outlets and counters throughout Hong Kong, including locations at IFC Mall, Harbour City, and K11 Musea.

    Questions & Answers

    What inspired the interior design of the new Diptyque flagship store?
    The interior design draws inspiration from traditional Parisian apartments and Hong Kong’s cultural and architectural heritage, evident in the mosaic detailing echoing older shopfronts and antique stores.

    What kind of collections does the Diptyque store house?
    The store houses various collections including Les Mondes de Diptyque and Les Essences de Diptyque, as well as an Art of Body Care section.

    What is the concept behind Diptyque’s Hong Kong flagship store?
    The concept of the store is to provide an immersive retail experience centered around fragrance, home decor, and body care rituals.

  • Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque Unveils Immersive Pop-up Store In Hong Kong: Holiday Edition

    Diptyque, the esteemed French luxury fragrance brand, has unveiled a pop-up store in Hong Kong’s Hollywood Road, promising an immersive and festive experience for customers through its Holiday 2025 collection, ‘A Night of Wax and Gold’.

    The Store Aesthetics

    Spread across two levels and covering 150 square meters, the pop-up store’s exterior is an eye-catching green facade, beautifully engraved with golden excerpts from the collection’s narrative. Adding a whimsical touch to the store’s facade is Archibald, a mischievous cat character rendered by illustrator Vincent Puente.

    Inside, the ambiance takes a nostalgic turn, drawing inspiration from vintage bookshops. The green painted walls are adorned with gold pine cones and shimmering trees, creating a festive atmosphere. Furthering the theme, a central installation, in the form of a pine tree constructed from oversized books, becomes a unique display for the brand’s Sapin (Pine Tree) Candle, the standout piece in their holiday collection.

    The Creative Workshop

    The upper level of the pop-up serves as an interactive creative workshop. Centering around a large wooden table, visitors are encouraged to partake in a variety of engaging holiday activities. From crafting seasonal wreaths and mastering gift-wrapping and decoration techniques to personalizing candles with hand-applied gold accents, the space offers a stimulating and festive experience for all visitors.

    The Magic Book Experience

    Enhancing the unique shopping experience, the pop-up also introduces a ‘magic book’ feature. Visitors are given the opportunity to choose a bookmark, which, when sprayed with perfume, reveals hidden illustrations and even surprise gifts for the customers to take home.

    Questions & Answers

    What is the theme of Diptyque’s Holiday 2025 collection?
    Diptyque’s Holiday 2025 collection is themed ‘A Night of Wax and Gold’.

    What are some of the activities that visitors can participate in at Diptyque’s pop-up store?
    Visitors can partake in a variety of festive activities including crafting seasonal wreaths, learning gift-wrapping and decoration techniques, and personalizing candles with hand-applied gold accents.

    What is the ‘magic book’ experience at Diptyque’s pop-up store?
    The ‘magic book’ experience allows visitors to select a bookmark which, when sprayed with perfume, reveals hidden illustrations and surprise gifts for them to take home.

  • Diptyque unveils its largest flagship yet, in South Korea

    Diptyque unveils its largest flagship yet, in South Korea

    Diptyque’s new flagship store in Seoul is its largest yet, anywhere in the world, reflecting its confidence in the South Korean perfume market which is showing rapid growth.  Located in the upscale shopping street Garorugil, the Diptyque flagship’s design was inspired by the French brand’s original space on 34th Avenue Saint-Germain in Paris, resembling a cozy apartment with a dining room, kitchen, living room and bathroom.  The ground floor houses Diptyque’s full collection of

    The ground floor houses Diptyque’s full collection of perfumes and home fragrances, including limited editions and boutique-exclusive products. The 260sqm store offers customization services such as engraving, perfume message ribbon, embossing, and candle message capsules.

    A large marble staircase leads to the upper floor, which was designed with a layout of an up-market Paris apartment. While the cozy living room is decorated with a counter “reminiscent of a herbalist”, the kitchen is inspired by the one in the “magnificent private residence of Moise de Camondo” built in the 18th-century style, a space for olfactory experiments and workshop.

    The living room is a space where customers can rest and see artwork and decoration items that pay a tribute to the craftsmanship of Korea. The bathroom features a black and white checkered tiled floor and a large retro-styled bathtub. The room is highlighted with traditional Korean pottery.

    Diptyque said it has seen double-digit sales growth in South Korea annually since Shinsegae International secured the domestic sales rights in 2017. According to Euromonitor, South Korea’s perfume market reached US$491.6 million in 2019 and is expected to exceed $532 million next year.

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  • Diptyque opens its new Singapore store

    Diptyque opens its new Singapore store

    Diptyque Singapore has opened its first store, a 423sqft (39sqm) space at Ngee Ann City.

    Previously, the French firm’s scented candles, perfumes, and face and bodycare range were available online or through smaller retailers and stores like Escentials and Tangs.

    It is only the second Diptyque boutique in Southeast Asia, the first being in Kuala Lumpur. It features brass furnishings and forest-green Indian marble, while its walls are bottle green. This echoes Singapore’s status as a garden city, as every Diptyque store is designed with the locality in mind.

    As the opening in Singapore coincides with the 50th anniversary of the brand’s first fragrance, L’Eau, two new scents have been released, Fleur de Peau and Tempo, both developed by perfumer Olivier Pescheux.

    A feature of the store is a gift-wrapping service.

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