Retail News CRM

Tag: disney

  • Uniqlo Magic For All to debut in Shanghai

    Uniqlo Magic For All to debut in Shanghai

    Uniqlo will open its Magic For All store on the fifth floor of the Uniqlo Shanghai Global Flagship store on Huai Hai Rd on September 27.

    Uniqlo Magic for all 4

    It will be the first execution o fthe new partnership between the Japanese clothing brand and entertainment giant Walt Disney which will see many Disney characters feature on apparel sold by Uniqlo.

    Uniqlo Magic for all 1

    The Magic For All line of LifeWear is part of a global collaboration with Disney Consumer Products that aims to surprise and delight customers of all ages.

    Uniqlo Magic for all 6

    Customers begin their Magic For All journey at the store’s main entrance, where a 1.8 metre Mickey Mouse statue and 100 Mickey Mouse figurines await. Known as the Mickey 100 Series, the inspiration for the figurines was taken from 100 exclusive new designs for Mickey Mouse, which will be on display for the first time in Shanghai. Fifteen of the designs were reproduced on colorful UTs (Uniqlo T-shirts), including five designs for children.

    Uniqlo Magic for all 3

    Inside the Magic For All store, customers are treated to a series of “unique and immersive experiences” found only at Uniqlo in Shanghai. Tinker Bell can be seen flying across wall monitors accompanied by music, and in a world first, the store features Shout Mickey, a special area that captures joyful moments. When a customer shouts ‘Mickey’ toward the lens of a digital camera, the moment is captured and a digital image can be sent to the customer’s mobile device as a memento of the visit. The store also features a Future area, showcasing Uniqlo’s UT range of fashions, and the Colorful Fairy Tale realm for little princesses.

    Uniqlo Magic for all 2

    Unique and innovative being central to the overall shopping experience, the store is the first in China to offer Magic For All options for UTme!, a custom T-shirt design service, and for MY Uniqlo, which enables customers to add special touches to items of clothing.

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  • SM Group, Disney seal strategic deal

    SM Group, Disney seal strategic deal

    SM Group is to collaborate with The Walt Disney Company Southeast Asia to bring Disney brands closer to Filipinos through mall, retail, entertainment and amusement opportunities.

    The two companies say they aim to bring Disney, Marvel, Pixar and Star Wars brands to life through “unique Disney experiences at SM’s many leisure and entertainment properties”.

    Fans can look forward to a host of innovative offerings including Disney branded events, promotions and other unique experiences themed around fan-favorite Disney brands and characters.

    “We are thrilled to be associated with the iconic Walt Disney Company,” said Edgar Tejerero, president of SM Lifestyle Entertainment.

    “Henry Sy Sr envisioned and purposed a second home for Filipinos across the nation where they can create memorable bonding activities with their families through amusement facilities, retail centers, and food establishments, all found in one mall. Sixty-five years later, and with 52 malls across the Philippines, it had just been high time that SM forged an official collaboration with the best family entertainment company in the world,” Tejerero said.

    Rob Gilby, MD of The Walt Disney Company Southeast Asia, said Disney makes millions of Filipinos laugh and smile with its stories and characters every day.

    “We have worked with the various arms of SM group over the years and today we are delighted to announce our collaboration on a comprehensive plan to create magical moments and memories that will last a lifetime for fans across the Philippines.”

    SM says it has synergised the efforts of all its subsidiaries – including SM Supermalls, SM Markets, The SM Store, Toy Kingdom, and its lifestyle and entertainment arm, SM Lifestyle Entertainment – to produce a complete and one-of-a-kind Disney experience for its patrons: from the moment they enter the mall to watch a movie, to the time they purchase their favourite snack and Disney merchandise. Patrons can also take their SM Cinema and Disney experience with them home, or wherever they go, through the newly launched Blink app.

    As a precursor to an already successful association, Disney and SM have worked together to bring multiple experiential events to the Filipino families such as the recent Avengers Experience in SM North Edsa, where guests were treated to life-size characters, Avenger-themed games, and a ‘meet and greet’ with Captain America, Thor and Black Widow.

    To officially jump start their partnership, SM and Disney will be launching a “Star Wars Galactic Christmas” to welcome the latest instalment of the movie, “Star Wars: The Force Awakens.” The exhibit will include life-size figurines of characters from the movie, interactive games, and official merchandise from the SM Store and Toy Kingdom.

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  • Disney, Uniqlo form global partnership

    Disney, Uniqlo form global partnership

    Uniqlo has announced a global collaboration with Disney Consumer Products, dubbed Magic For All.

    The initiative will see characters from Disney’s brands, including Marvel action, Star Wars adventure and Pixar creativity to everyday Uniqlo LifeWear fashions and introduce “innovative new products, pop-up displays, and in-store and online customer experiences,” the Japanese apparel retailer said in a statement.

    “We want to help everyone’s dreams come true,” said Tadashi Yanai, chairman, president and CEO of Fast Retailing.

    “I look forward to bringing together LifeWear and the magic, excitement and adventure of Disney, Marvel, Star Wars and Pixar to deliver enjoyment to customers all around the world through our products, customer service and shopping experience.”

    Paul Candland, president of The Walt Disney Company Asia, said the entertainment giant prides itself on delivering magical experiences to fans of all ages, “whether it’s at the movies, retail, our theme parks or at home”.

    “Uniqlo shares our passion for storytelling and we look forward to expanding our global collaboration creating unique experiences for fans to immerse themselves in the Disney, Marvel, Star Wars and Pixar brands.”

    The Disney, Uniqlo relationship began in 2009, when the company launched its first collection of UTs (Uniqlo T-shirts) featuring iconic and treasured Disney characters, Mickey Mouse and Minnie Mouse. Through Magic For All, Uniqlo will extend its collaboration beyond the UT and sweat parka lines and introduce new LifeWear items beginning in fall 2015.

    Products will range from Ultra Light Down, fleece, and flannel shirts to umbrellas, plush toys, and other offerings featuring Mickey Mouse and Minnie Mouse and then expand to include popular characters from Star Wars, Pixar Animation Studios’ Toy Story, Marvel’s Avengers and Disney’s Frozen.

    Customers will be introduced to Magic For All at D23 Expo, The Ultimate Disney Fan Event, in Anaheim, California from August 14-16.

     

    A concept store featuring the full product range will open in Shanghai at the end of September. Currently under construction, it will occupy the fifth floor of the five story Uniqlo Shanghai Global Flagship, the brand’s largest worldwide.

    Global flagships and large-format stores around the world will also offer Disney, Marvel and Star Wars-themed products through newly created Magic For All sections.

    In spring 2016, Uniqlo will open its first store in the US southeast, at Disney Springs in Lake Buena Vista, Florida. This flagship will house the brand’s assortment of Magic For All offerings for men, women and children in a setting that captures the fantasy and magic of Disney.

    On July 13, Uniqlo announced “friendship in Disney-Pixar movies” as the theme for its annual UT (Uniqlo T-shirt) Grand Prix 2016 Design Contest. First launched in 2005, the contest attracts thousands of entries from around the world. The winning designs are included in the following year’s spring summer UT Collection, which is sold worldwide. An exclusive animated short was produced to support the 2016 competition.

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  • Mini ‘ocean worlds’ for China malls

    Mini ‘ocean worlds’ for China malls

    Hong Kong listed theme park operator Haichang Holdings has revealed a plan to open ‘mini ocean worlds’ in China malls.

    In an interview with the South China Morning Post, CEO Wang Xuguang said the company has decided to embark on a new growth strategy rather than copying rival developers pursuing the “bigger is better” course.

    “We had heated discussions when mulling over development, but we decided to follow a light-asset strategy rather than building more large parks like others are doing,” he told the newspaper.

    With more and more theme parks opening outside major Chinese cities – the new Disney World under construction in Shanghai the most publicised example, Haichang is wary of over supplying the market. So rather than build massive parks to attract customers, it wants instead to take the parks to the people.

    “We believe there’ll be projects running into trouble over the coming few years. We will keep a close eye on any acquisition opportunities in the market.”

    Wang said his company also plans to offer its operational experience and know-how to other park operators or shopping centres who want to set up small aquariums.

    “Today in China developers are building their parks bigger and bigger using renowned foreign design companies and purchasing quality equipment from around the world, but a successful amusement park is not just a matter of money,” he said.

    Haichang Holdings currently runs seven marine-themed parks in eastern and southern Mainland China cities, along with another Disney-style attraction. It has two under construction: Dream World in Sanya, on Hainan Island, and Polar Ocean Park at Shanghai, some 30 minutes from the new Disney attraction.

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  • ​Disney opens its largest store in Shanghai

    ​Disney opens its largest store in Shanghai

    Disney’s first retail store in China is in the Pudong district of Shanghai.

    The Walt Disney Co. has opened its first Disney Store in China, a 9,257-square-feet store in Shanghai that is the company’s largest retail store in the world.

    The new store, opened May 20, comes as Disney strives to tap into China’s growing middle class. The store is in Shanghai’s Pudong district, where Disney plans to open a $5.5 billion theme park next year.

    Disney said an estimated 40 million tourists visit Pudong’s Lujiazui shopping area, where the store is located.

    “We couldn’t be more delighted to open our first Disney Store in China, in Shanghai,” Paul Candland, Disney’s Asia-Pacific region president, said in a statement. “Disney Store plays a critical role in how millions around the world experience our brand and allows kids, young adults and families to have a uniquely fun and immersive experience while shopping for their favorite Disney, Pixar, Marvel and Star Wars products.”

    The new Shanghai store showcases a 19-foot castle at the heart of the store, featuring an hourly musical and projection show, and a Marvel-themed area with hand-sculpted statues of superheroes. Its exterior includes a landscaped plaza and Mickey Mouse-shaped roof sculpted with 8,000 LED lights visible from key tourism points such as the Pearl Tower.

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  • Disney China to open international flagship

    Disney China to open international flagship

    US leisure icon Walt Disney will open the world’s largest Disney retail retailer in China subsequent week.

    The 5000 sqm Disney Retailer Lujiazui is described as a “state-of-the-art” retail area that includes Disney merchandise.. However only one fifth of the area – 1000sqm – will show merchandise on the market, with the remaining created as an outside plaza and a Disney expertise.

    Disney China government VP and MD Stanley Cheung, who signed the contract for the shop again in 2013 stated the model needed to mix the retail idea with “storytelling, enjoyable and innovation”. He promised a vacation spot which would offer households with a singular leisure vacation spot “that includes its best-loved tales and characters”.

    Households and youngsters will be capable of work together with characters from Disney, Star Wars, Marvel and Pixar.

    “The flagship Disney retailer will function the most important and most numerous assortment of Disney merchandise by native and worldwide designers,” stated Cheung.

    In the meantime, Shanghai’s new Disney Resort is underneath development with a gap date scheduled for the primary half of 2016.

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