In the first half of 2026, China increased its durian imports from Vietnam by 43%, reaching a sum of US$988 million. With a promising harvest, this robust growth is anticipated to persist. The General Department of Customs reported that durian represented over 48% of Vietnam’s fruit and vegetable exports to China. While exports of coconuts saw close to a double increase, exports of dragon fruit, bananas, and mangoes experienced a decrease.
Future Prospects for Durian Exports
Dang Phuc Nguyen, the Secretary General of the Vietnam Fruit and Vegetable Association, expects the surge of durian export growth to continue into the second half of the year. As the Central Highlands, the largest durian-growing region in the country, recently commenced its peak harvest season, Nguyen predicts that if the current pace of exports persists, durian export growth in 2026 could surpass the 20% rate seen in the previous year.
The scope of durian exports has begun to broaden beyond China. As of July, fresh Vietnamese durian was granted import approval by India, introducing a new market comprised of a population exceeding 1.4 billion. However, Nguyen cautioned that a sizable population does not necessarily guarantee immediate high sales. As durian is still relatively unknown to the majority of Indian consumers, time would be required for adjustments in dietary preferences and the establishment of distribution systems.
Nguyen suggested that initial demand for durian could be seen in major cities, imported-fruit stores, luxury retail chains, hotels, restaurants, and e-commerce platforms. He also indicated that exporters from Vietnam might find it useful to test the market using frozen, dried, or processed products. This strategy could alleviate the pressure to sell fresh fruit during the peak harvest season.
In the first half of the year, China’s total imports of Vietnamese fruits and vegetables were valued at $2.04 billion, marking an increase of nearly 25%.
Questions & Answers
What was the growth rate of China’s durian imports from Vietnam in the first half of 2026?
China’s durian imports from Vietnam increased by 43% in the first half of 2026.
What is the potential for Vietnamese durian in the Indian market?
While India has approved the import of Vietnamese durian, widespread success in the market will depend on the adaptation of eating habits and development of distribution systems. Initial demand is expected in major cities, premium retail outlets, hotels, restaurants, and e-commerce platforms.
How might Vietnamese exporters approach the new Indian market?
Vietnamese exporters could test the market by introducing frozen, dried, or processed durian products. This move could also relieve the pressure to sell fresh durian during the peak harvest season.
