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Tag: dongdaemun

  • Binggrae opens Yellow Cafe flagship

    Binggrae opens Yellow Cafe flagship

    Korea’s Binggrae, famous for its signature banana-flavored milk, will open a banana-flavored milk themed Yellow Cafe.

    The new concept store will be located in the Dongdaemun branch of Hyundai Outlet Store.

    It marks Binggrae’s first foray into the cafe market. Beverages such as lattes and milkshakes, and desserts such as ice cream, pudding, and tarts made with banana-flavored milk will be sold alongside accessories and souvenirs inspired by the beloved product that started it all, Binggrae’s iconic banana-flavored milk.

    The interior design of the store is also inspired by the product, as well as the tableware used to serve food and beverages at the store.

    Binggrae’s move to open a flagship store in the Dongdaemun area is perceived by retail analysts as a bid to get ahead in a commercial area that’s on the rise.

    Yellow Cafe stoee

    Dongdaemun is an area popular among tourists, with its numerous fashion shopping malls, cultural assets and Dongdaemun Design Plaza (DDP). The area holds potential to grow even more with Doosan’s duty free store expected to open soon.

    Binggrae hopes to promote its products by introducing them to more domestic and foreign consumers.

    “Based on the resources the area holds, Yellow Cafe will provide a space that can provide opportunities to consumers so that they can experience our products,” a company spokesman said.

    Since its launch in 1974, banana-flavored milk has stood at the top of the domestic market for processed milk, a reign of more than 40 years. The friendly color of the product and unique bottle shape are loved by consumers of all ages.

  • Koreans plan ‘Asian Broadway’ in Seoul

    Koreans plan ‘Asian Broadway’ in Seoul

    SK Networks, which proposed utilizing the Cerestar constructing for a brand new duty-free store, plans to develop the Dongdaemun space into an Asian Broadway.

    The retail arm of SK Group, the third largest family-run conglomerate in Korea, already proposed investing 450 billion to 550 billion gained (US$460 to 496 million) in its bid for operation rights to a brand new duty-free store, and as a part of the bid, 200 to 300 billion gained can be invested to assemble infrastructure for trend, tourism and tradition within the area.

    SK plans to take a position 100 to 200 billion gained in infrastructure for a cultural city in collaboration with the Seoul Metropolitan Authorities’s Dongdaemun improvement challenge, which goals to advertise the style, tradition and tourism sectors. As well as, it should supply 10 billion gained to create the most important Media Façade at Dongdaemun Design Plaza.

    SK will pour a further 60 billion gained right into a small enterprise partnership fund to help Seoul’s “Manufacture Seoul” challenge and the Seoul Design Basis’s apprenticeship coaching for style and needlework. It’ll supply a complete of 30 billion gained to revitalise conventional markets in Dongdaemun.

    SK Networks, which operates the Walkerhill duty-free store in northeastern Seoul, will supply conventional market coupons to its duty-free store clients to assist small retailers within the markets.

    As soon as it good points its duty-free store operation license at Dongdaemun, it expects that the world will welcome a further three.three million vacationers per yr and create 33,000 new jobs, leading to three.four trillion gained value of financial advantages by 2020.

    An official at SK Networks stated: “We’ll type a mutual progress system by way of long run funding for the revitalization of the Dongdaemun space. We’ll lead the event of the area as an ‘Asian Broadway’ tradition city by mixing style, tradition and purchasing collectively.”