Dunnhumby, a leading customer science company, today announces a 29.8% year-on-year growth in gross revenue, as it continues to be an innovator in retail business by significantly expanding its retail media services over the past few years.
Analyzing data on consumer spending behavior, Connect Media from dunnhumby is able to understand the customer decision-making process, and therefore better tailor marketing and advertising, both online and offline, to enhance customers’ decisions in buying products, while at the same time earn brand loyalty.
“We’re able to offer a seamless customer journey, through-the-line, from home, when customer on the moves, on mobile, to the point of sales,” said Teeradet Dumrongbhalasitr, Head of TESCO Commercial South East Asia, dunnhumby Thailand. “dunnhumby begins with understanding the customer’s mind, then we pick the right knowledge to match media that suits the campaign’s objectives. We then choose the right touch point on the customer’s journey to communicate with them.”
Over the past couple of years, Connect Media from dunnhumby has supported many of Thailand’s leading brands to successfully deliver their message to customers and build their brands at Tesco Lotus.
“dunnhumby strives to create new execution, new platform, new measurement to deliver innovative state of the art media. This makes Connect Media clearly different from other media in the market,” said Mr. Teeradet.
It isn’t just the new innovations like its ibeacon on-location technology, or its unique approaches, like personalized opportunities, that is responsible for Connect Media’s success in “Return on Customers” for companies, though, but also its combination of innovative media solutions for ultimate impact and penetration in the market.
“Of course, digital channels and platform synergy are becoming increasingly important in empowering customers’ shopping experiences and targeting individual customers, but we should also not neglect ‘point of sales media’, and advertising on the sales floor in its ability to influence customers at their moment of truth” added Mr. Teeradet. “Although customers may very well have a clear idea of what they want before they enter the store, the influence of promotions and media at point of sales can always change their purchase intention.”
Connect Media from Thailand shows no sign of slowing in terms of growth and expansion, and in the coming months seeks to better “humanise” online interactions, and continue to evolve the shopping experience through creative offline platforms.
“We will be focusing on as of yet untapped markets in the coming months, while strengthening key categories,” said Mr. Teeradet.
In line with Connect Media’s history of leading the retail industry in innovation, Connect Media will also be focusing on business opportunities in other sectors, and looking at ways to solidify their position in the marketplace by potential data partnerships.
