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Tag: E-wallets

  • Digital Payments Now Comprise over 64% of Philippines Retail Transactions

    Digital Payments Now Comprise over 64% of Philippines Retail Transactions

    Digital payment methods have significantly surpassed traditional cash transactions in the Philippines, now representing 64.7 percent of all retail transactions by volume in 2025. This figure is a notable increase from 57.4 percent in the previous year, demonstrating a rapid adoption of electronic payment channels across the archipelago.

    The Bangko Sentral ng Pilipinas (BSP) reported that this growth has exceeded its target of 50 to 54 percent. The central bank credits its efforts towards interoperability, ensuring that a broad range of businesses and service providers operate within a unified payment system. This integration enhances the value proposition for all participants, including consumers, businesses, banks, and e-wallets, by expanding the network’s reach and utility.

    Accelerated Digital Shift in Retail

    The rise of digital payments in the Philippines has been dramatic, climbing from just 20.1 percent of retail transactions in 2020. The share grew to 30.3 percent in 2021, 42.1 percent in 2022, and 52.8 percent in 2023, before reaching the current level. This sustained momentum underscores a fundamental change in consumer behavior and retail operations across the country.

    Key drivers behind this acceleration include a 69.4 percent increase in digital payment accounts and a 36.3 percent expansion in the number of merchant locations accepting digital payments. QR Ph transactions, the national QR code standard, surpassed both debit and credit card transactions for the first time in 2025. A total of 2.47 billion QR Ph transactions, valued at P1.16 trillion, were processed during the year, reflecting a growing preference for interoperable, account-based payments among Filipinos. This wider adoption generates network externalities, where the convenience and value of electronic payment channels increase as more entities join the ecosystem.

    Broader Financial Inclusion and Future Outlook

    Beyond retail transactions, the push for digital payments aligns with the BSP’s broader goal of deepening financial inclusion. The number of basic deposit accounts reached 27.9 million as of March, up from 27.6 million at the end of 2025, with 177 banks now offering these accessible accounts. The central bank has also welcomed initiatives by several banks to reduce or waive interbank digital transaction fees, anticipating that lower costs will make electronic fund transfers more affordable and accessible for households and small businesses.

    For retailers and consumer brands operating in the Philippines, this trend necessitates continued investment in digital payment infrastructure and smooth integration of various e-wallet and QR code solutions. The rapid adoption seen in the Philippines mirrors similar patterns across Southeast Asia, where countries like Indonesia and Vietnam are also experiencing significant shifts towards cashless economies. This transformation offers opportunities for businesses to streamline operations, enhance customer experience, and reach a wider, digitally-savvy consumer base.

  • Apps race to attract customers with sweet deals

    Apps race to attract customers with sweet deals

    E-wallets, food-delivery and online shopping apps are offering a range of Tet (Lunar New Year Festival) promotions to widen their customer base. On January 21, e-wallet cashless payment platform MoMo experienced a temporary freeze of its network shortly after launching a promotion that gives customers a chance to receive gifts when using the app to send money.

    Shortly after the promotion was launched, MoMo recorded an additional 500,000 downloads and registrations of its app, forcing the platform to upgrade its capacity immediately.

    At the time of the freeze, MoMo reported a record of over 1 million customers who had logged on at the same time for a chance to receive something from MoMo’s pool of gifts worth over VND100 billion ($4.32 million).

    About 2 days later, ZaloPay, another e-payment platform also entered the race by encouraging users to make deposits, payments and money transfers to receive bonus points and redeem vouchers from a pool of VND10 billion ($431,995).

    The promotion heat has also spread to the food delivery industry, where Grab, the Singaporean-based ride hailing and food delivery app, has announced its expansion to an additional 12 provinces and cities, to make “food ordering easier during Tet“.

    Tet, or Lunar New Year Festival, will be celebrated from February 2-10 this year.

    Demi Yu, GrabFood regional director for Thailand, Malaysia, Vietnam and Philippines, revealed that the number of GrabFood orders increased has increased 25 times since it was launched in Vietnam last October.

    “With our extensive driver partner network, we’ve been able to lower average delivery time to 20 minutes in central Hanoi and HCMC, making us the fastest food delivery service in Vietnam,” she said.

    A survey published by Vietnamese market research firm GCOMM earlier this month showed that 99 percent of those surveyed said they used online food ordering services at least 2-3 times per month. 39 percent said they ordered through these apps 2-3 times a week.

    According to this survey, the 6 most popular apps are GrabFood, Foody, GoFood, Lala, Vietnammm and Lixi. However, because of the fierceness of competition, just a few days before the study was announced, Lala withdrew from the food delivery market to focus on providing software solutions to restaurants.

    “Demand for delivery is growing in Hanoi and HCMC. I think in the next 5 years, it will thrive in the 10 largest cities. There are about 100,000 delivery orders each day in HCMC and Hanoi combined, whereas there was virtually no demand for this service 3 years ago.

    The delivery market is now worth $500 million, but is expected to grow to $2 billion in 5 years,” said Luong Duy Hoai, founder of GHN, a courier service with over 7,000 staff.

    According to a recent report by South Korean commercial giant Lotte, the number of orders and visits by online shoppers rose by 80 percent and 200 percent respectively in 2018.

    Kim Kyou Sik, general director of Lotte.vn, the group’s online outlet, said: “Late 2019 will be a major battle for all e-commercial sites to establish market share. We aspire to become one of Vietnam’s top 4 e-commerce sites by the end of the year.”

    According to research by Nielsen Vietnam, with 53 percent of the population using the Internet, nearly 50 million numbers registered on smartphones, most online shoppers being from 25-29 years old, the e-commerce market in Vietnam is full of potential despite growing at 22 percent per year.

    The e-Conomy SEA 2018 report by Google and Singaporean investment firm Temasek also revealed that e-commerce, along with three other areas, namely online advertising, online travel and ride hailing dominate Vietnam’s Internet economy.

    In 2018, the Internet economy had an estimated total worth of $9 billion. Earlier this year, the two companies collaborated in a report which revealed that gross merchandise volume of Vietnam’s Internet economy amounted to 4 percent of its GDP.