Retail News CRM

Tag: eatigo

  • Eatigo Hong Kong aims to double its reach within the next year

    Eatigo Hong Kong aims to double its reach within the next year

    Restaurant table-filler app Eatigo is set to double the user numbers and outlets it represents over the next year.

    The restaurant reservation platform helps restaurants fill up empty tables by offering discounts to diners at different times of the day through its mobile app.

    Eatigo operates in Hong Kong, Thailand, Singapore, Malaysia, the Philippines and Indonesia. In Hong Kong it already has more than 1 million users and represents more than 1000 restaurants.

    “We’re trying to drive sustainable traffic to restaurants outside lunch and dinner time by introducing different pricing so we can influence customer behavior, something that’s already common in the airline industry,” said Eatigo Hong Kong’s GM Kenneth Liu in an interview with HKTDC publication Hong Kong Means Business.

    “On the supply side, we’re trying to get more interesting selections and make it more local, reaching out to the New Territories, Tung Chung and Lantau Island. Even if a customer has a low budget of less than HK$100, we want to offer them something. Our aim is to make Eatigo a frequency app, something that can be used at McDonald’s, Subway, or in local cha chaan tengs [Hong Kong-style cafes]. We want to become more local, more mass market.”

    Liu added that the firm plans to add more interesting merchants to their portfolio in the coming year and reach 2 million users by December next year. The firm plans to engage in more creative marketing, potentially using offline roadshows and press conferences to promote the brand. It plans to add more quick-service restaurants and high-end or Michelin-starred restaurants to its platform.

    Lees ook:

    Lees ook:

    Lees ook:

  • Eatigo and Tripadvisor hold hand to keep its leadership in Southeast Asia

    Eatigo and Tripadvisor hold hand to keep its leadership in Southeast Asia

    Eatigo, the leading restaurant reservation platform in Southeast Asia, has received a follow-on investment from its existing strategic investor, TripAdvisor, bringing its total raise across all its investors to date to over US$25M. The pre-series C investment for Eatigo comes as TripAdvisor’s restaurants business unit and its subsidiary, TheFork, look to help expand Eatigo’s presence and services across the Asia Pacific region.

    On the heels of a successful entry into Hong Kong, the Philippines, Malaysia and India in 2017, Eatigo will use the funds to launch in several more markets and extend its product offering. Over the past year, the company has grown rapidly to claim a leading position in every market it operates in.

    “Eatigo is excited to continue its strong relationship and collaboration with TripAdvisor. These new funds will be integral in allowing Eatigo to consolidate and extend the reach of our leadership and expertise in helping customers reserve the perfect table,” said Eatigo’s CEO and Co-founder Michael Cluzel.

    Eatigo operates in 6 countries, has over 4 million users, and offers the largest inventory of discounted restaurants offers in the region with over 4,000 restaurant partners, from upscale hotels and fine-dining establishments to popular restaurant chains and neighbourhood budget eateries.

    TripAdvisor Restaurants was established to better support the needs of diners and the 4.6 million restaurants listed on the travel site. TripAdvisor’s 2014 acquisition of its subsidiary, TheFork, provided the ideal complement to the site’s millions of restaurant listings by positioning it as an immediate online reservations leader in the dining and hospitality industry. Today, TheFork operates out of 11 countries globally and supports reservation services for more than 50,000 restaurants. In the Asia Pacific region, TheFork operates the Dimmi brand in Australia.

    “As we look to further our presence in the Asia Pacific region, we believe our latest strategic investment in Eatigo will continue to support a great business and strong management team,” said Bertrand Jelensperger, senior vice president of TripAdvisor Restaurants and founder of TheFork. “TripAdvisor’s continued partnership with Eatigo will help us both better serve millions of diners and restaurant owners who are increasingly turning to online channels.”

    Lees ook:

    Lees ook: