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Tag: ecommerc

  • Lazada to play key role in the next Great Singapore Sale

    Lazada to play key role in the next Great Singapore Sale

    The Great Singapore Sale (GSS) will take an omnichannel format this year, with Lazada as its official e-commerce platform – a move that its organizers said is timely as the country returns to stricter Covid-19 measures and shoppers are encouraged to stay home.

    The GSS will run from June 6 to July 7 and will showcase products across different categories such as groceries, technology, health and beauty, and sporting goods.

    According to the Singapore Retailers Association (SRA), small and medium-sized enterprises (SME) can benefit from Lazada’s technology infrastructure, payments gateway, and delivery solutions from its logistics partners, eliminating costly challenges retailers face when selling online.

    In addition, a new key feature will let shoppers will be able to pick up their purchases at the Lazada seller’s physical store, allowing retailers to utilize a “hybrid” model with both online and offline outlets.

    Each retailer will also have a dedicated account manager to help them navigate features such as live streams, games, and flash sales.

    SRA President, R Dhinakaran, said that as an incentive for trying out the platform, retailers do not have to pay commission for the first three months of using Lazada.

    “The attractive ‘0% commission’ offer for the first three months extended by Lazada for all new LazMall sellers is our way to incentivize retailers, especially SMEs, to go online and try out the Lazada e-commerce platform to generate sales, build on their brand awareness and learn new marketing tools, such as LazLive to engage shoppers online interactively,” said Dhinakaran.

    “The Great Singapore Sale is a national institution and sentimental for Singaporeans and those who remember flying into the country to enjoy the sales,” said James Chang, CEO at Lazada Singapore.

    “By supporting sellers with the tools they need to move their businesses online, we’re helping them be prepared for the future – both during the pandemic and beyond.”

    The 27-year-old shopping affair first went online last year as one of the main events in the Singapore Tourism Board’s SingapoRediscovers campaign. SRA’s eGSS GoSpree platform hosted the eGSS 2020, which combined retailers’ products and guided shoppers to the merchants’ e-commerce sites to make purchases.

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  • Doors open wider for Vietnam exports to the US

    Doors open wider for Vietnam exports to the US

    A large demand for agricultural produce and electronics products as well as rising e-commerce potential give Vietnamese exporters greater opportunities in the U.S. market, experts say.

    The U.S. is a market with much potential for Vietnamese companies, especially as Vietnam has been able to keep the Covid-19 pandemic under control, said Nguyen Huu Tien, director of the HCMC Investment and Trade Promotion Centre.

    The U.S. was Vietnam’s largest export market in the first four months with the value of shipments surging 50 percent year-on-year to $30.3 billion.

    Top export categories included machinery and equipment, textile and garment, and computers and electronics.

    Last year, Vietnamese exports to the U.S. ranked third in Asia after China and Japan.

    Ken D. Duong, director of international law firm TDL, said that traditional categories such as agriculture produce and fisheries were posting strong figures despite the pandemic.

    U.S. companies have stopped purchasing some hardwood products from China and are looking for alternative markets, he said, adding that last year, many Vietnamese companies were able to take advantage of this and got large orders.

    Many Vietnamese-Americans are looking for suppliers in Vietnam to export products to the U.S., he added.

    There are a lot of opportunities for electronics export because a number of American and Taiwanese firms have established factories in Vietnam to research and develop internet of things products.

    “There are signals that indicate that Vietnam could become a hub for researching and manufacturing advanced tech products,” Duong said.

    Amazon Global Selling Wednesday announced a new campaign in partnership with the Vietnam e-Commerce and Digital Economy Agency (iDEA) that would help Vietnamese sellers sell more products on Amazon.

    But other experts said there were challenges that Vietnamese exporters face, such as trademarks. They cited the latest example of a Vietnamese rice brand, ST25, which won an international contest as the world’s best variety, being trademarked by a U.S. company.

    Duong said that usually it costs $1,000-1,800 to register a trademark in the U.S. Around 50 percent of mid-sized Vietnamese companies in the U.S. register their brand and the ratio is just 10 percent for small firms.

    Vietnamese suppliers need to understand U.S. regulations on intellectual property to step up in the global supply chain, he added.

    Dang Hoang Hai, head of the iDEA, said that as many Vietnamese sellers are reluctant to export their products to the U.S. via e-commerce, his organization will provide more training to help hundreds of small and medium companies sell their products on Amazon.

    Although there has been speculation about the U.S. rejoining the Comprehensive and Progressive Agreement for Trans-Pacific Partnership (CPTPP), U.S. officials have said that this would not happen in the short term.

    Mary Tarnowka, executive director of American Chamber of Commerce in Vietnam, cited a report by a Fulbright University professor to show that U.S. President Joe Biden will not consider signing another free trade agreement until the middle of his term.

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