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Tag: Electrolux

  • Electrolux Gains Competitive Edge with New Apac Head, Dyson Prodigy Bernard Chong

    Electrolux Gains Competitive Edge with New Apac Head, Dyson Prodigy Bernard Chong

    Bernard Chong has been named the new leader of the Asia-Pacific (APAC) region for Electrolux Group. His tenure will commence from the first day of June. Formerly serving as the president of Greater China at Dyson, Chong proactively oversaw operations and managed a workforce of over a thousand employees.

    A New Chapter at Bangkok

    With his office in Bangkok, Chong will be rendering reports directly to Yannick Fierling, the CEO of Electrolux Group. “I am pleased to welcome Bernard to our team,” Fierling stated. “Throughout his career, Bernard has demonstrated his ability to build brands and execute successful turnarounds, leveraging his unique approach of merging market insights, data-driven strategy, and unyielding focus. His skills will be of great value to our team. I look forward to seeing him drive the region and working with him.”

    Chong possesses a diverse and rich work history, having held several senior leadership positions across Asia and Europe. His experience spans various markets, including Southeast Asia, Portugal, and Japan. Previously, he has also collaborated with renowned organizations such as Sony Mobile Communications and Nike Southeast Asia.

    Recent Developments at Electrolux

    In other recent news, Electrolux’s Kelvinator, a seller of electronics and appliances such as refrigerators, air conditioners, and washing machines, was acquired by Indian retailer Reliance Industries last year.

    Questions & Answers

    Who has been appointed as the new head of the APAC region for Electrolux Group?
    Bernard Chong has been appointed as the new head of the APAC region for Electrolux Group.

    What are some of the previous organizations that Bernard Chong has worked with?
    Bernard Chong has previously worked with Dyson, Sony Mobile Communications, and Nike Southeast Asia.

    Who acquired Electrolux’s Kelvinator last year?
    Electrolux’s Kelvinator was acquired by Indian retailer Reliance Industries last year.

  • Reliance Industries Expands Consumer Durables Reach With Electrolux’s Kelvinator Acquisition

    Reliance Industries Expands Consumer Durables Reach With Electrolux’s Kelvinator Acquisition

    Reliance Industries, a prominent Indian retailer, has recently acquired Swedish firm Electrolux’s Kelvinator, which is known for selling electronics such as refrigerators, washing machines, and air conditioners. This acquisition was carried out by the retail division of Reliance, demonstrating its ongoing expansion in the rapidly growing consumer durables market.

    Boosting Presence in Home Electronics and Appliances

    Reliance Retail is not only widening its presence in the consumer durables market but also extending its private-label portfolio of home electronics and appliances. This growth has been propelled by increased income levels, urbanisation, and sharpening competition in the market.

    The Background of Kelvinator

    Kelvinator, originating in the United States, had a significant international presence during the 1970s and 1980s, including a strong foothold in India. However, the brand experienced a downturn around the 1990s due to increased global competition and shifts in consumer preferences.

    Electrolux’s Profit from the Divestment

    Electrolux, in its latest quarterly report, disclosed that it had realised a profit of US$18.5 million from the sale of the Kelvinator brand.

    Questions & Answers

    What is the significance of Reliance Industries’ acquisition of Kelvinator?
    The acquisition signifies Reliance Industries’ commitment to expanding its presence in the burgeoning consumer durables market.

    What contributed to the expansion of Reliance Retail’s private-label portfolio?
    The expansion of Reliance Retail’s private-label portfolio has been driven by rising incomes, urbanisation, and increased competition in the market.

    What led to the decline of Kelvinator’s prominence in the market?
    Kelvinator’s market prominence declined around the 1990s due to heightened global competition and shifts in consumer preferences.

  • Electrolux Form JV to Introduce AEG

    Electrolux Form JV to Introduce AEG

    Home-appliance company Electrolux Group has formed a JV with Chinese smart-technology company Midea Group to introduce the AEG brand to China.

    The brand was officially launched at the Appliance & Electronics World Expo in Shanghai last week.

    Combining Electrolux global brand expertise with Midea’s local market strength, the ambition is to make AEG the most popular premium home-appliance brand in China, drawing on its 130-year heritage of German craftsmanship and innovation.

    “I am confident AEG will be well received here,” says Electrolux CEO Jonas Samuelson.

    The first AEG store in China will open in June, with a flagship store to open in Guangzhou in August to be followed by a second wave of product launches in October.

    Electrolux also markets appliances in China under the Electrolux and Zanussi brands.

  • Electrolux names DHL as top logistics partner after 13 years of outstanding services

    Electrolux names DHL as top logistics partner after 13 years of outstanding services

    When assessing its relationship with DHL, Electrolux found 13 years of excellent service, competitive costs, and a willingness to go beyond the call of duty in even the most urgent logistics emergencies.

    Those factors led to Electrolux naming DHL Global Forwarding as its Global Logistics Supplier of the Year – making the leading international provider of air, sea and road freight services the first ever third party logistics provider to receive the award, now in its 4th year. DHL Global Forwarding supplies every Electrolux business sector worldwide with a range of services including Less-than-Container Load (LCL) ocean freight, air freight, customs brokerage, and freight consolidation.

    “DHL has truly distinguished themselves in supporting Electrolux’s global growth, bringing not only exceptional service quality but a true spirit of collaboration to our supply chain operations in more than 45 countries for 13 years running,” said Bjorn Vang Jensen, VP of Global Logistics, Electrolux. “The breadth and flexibility of the forwarding network under DHL have helped us maintain consistent and cost-effective shipping all over the world, and have also helped us manage through numerous logistics-related crisis situations over the years.”

    “DHL has proven its commitment through all seasons, no matter how complex or urgent the logistics situations we may face: this award highlights the immense value they have delivered for Electrolux over more than a decade of service.”

    The emergency shipments undertaken by DHL Global Forwarding have helped Electrolux maintain continuous production in even the most pressing of circumstances, ranging from major sales events to sudden changes in government regulation standards. Apart from standard air, ocean, and multimodal freight, Electrolux also uses LCL services from DHL Global Forwarding to deliver special high-value cargo in a cost-effective manner, including made-to-measure kitchen appliances and other bespoke orders.

    “Coordinating the numerous parts, part sizes, and supplier locations involved in the home appliance manufacturing process is no mean feat,” said Kelvin Leung, CEO, DHL Global Forwarding Asia Pacific. “We have been extremely privileged to work with Electrolux across its entire supply chain, combining fast and cost-effective services with customs clearance, order consolidation, and even last-mile solutions to make the entire process as smooth and durable as the appliances we ship.”

    “This award truly honors our team’s commitment to supporting Electrolux in even the most extraordinary circumstances – not to mention 13 years of enthusiastic collaboration which shows no sign of waning.”

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  • DHL collaborates with Electrolux on LCL ocean freight shipments

    DHL collaborates with Electrolux on LCL ocean freight shipments

    Electrolux and DHL collaborates. As of now, DHL Global Forwarding, the air and ocean freight specialist of Deutsche Post DHL Group, is responsible for the majority of Electrolux’ global ocean freight Less-Than-Container-Load (LCL) shipments.

    The appointment by the Swedish home appliance manufacturer comprises an annual estimated cargo volume of more than 20,000 cubic meters, approximately 70 percent of their global volume, and includes shipments from all regions including Asia, Oceania, North America, Europe and Latin America.

    “LCL shipments are important to Electrolux, particularly for project shipments, small urgent consignments and spare parts distribution, and are an integral part of our global supply chain. We have chosen DHL Global Forwarding for this task due to the unparalleled global network coverage and the high reliability which DHL Ocean Connect LCL has been providing for many years now,” said Bjorn Vang Jensen, Vice President, Global Logistics at Electrolux.

    DHL’s ocean freight network for LCL shipments includes more than 45,000 Container Freight Station point pairs which connect the globe. The company’s “Shipped as Booked” policy guarantees that goods are scheduled for a specific vessel and will ship on that vessel whether the container is full or not.

    This has been a major criterion for Electrolux in the selection process, since special project or spare part shipments need to be shipped in various, fluctuating quantities and for which demand is unpredictable.

    Moreover, these volumes are not necessarily sufficient for a full container box all the time.

    “We are extremely delighted to continue our long-lasting relationship with Electrolux. This new nomination is a fantastic acknowledgement of our DHL Ocean Connect LCL offering and the services provided in other areas in recent years,” says Michael Young, Executive Vice President, Global Head Marketing & Sales, DHL Global Forwarding.

    Electrolux has been a DHL customer for more than 10 years. The other services that DHL provides for the company are global airfreight, international supply chain services, customs brokerage and multimodal solutions including rail and trucking.

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