Indonesia’s Lippo Group is turning e-commerce, electronic money and other information technology-related enterprises into a new pillar of its business, closely monitoring spending trends to gain a better foothold in the greater Southeast Asian market.
The next phase for the banking and real estate conglomerate “will be the fourth industrial revolution,” CEO James Riady told The Nikkei Tuesday on the sidelines of the 18th Nikkei Global Management Forum here.
Lippo Group was founded as a banking institution by Mochtar Riady, the current CEO’s father and a former head of Bank Central Asia. It branched out into real estate in the 1990s when subsidiary Lippo Karawaci developed a plot outside Jakarta that the group collected as collateral. Lippo Group has since also developed retail and hospital operations, which help boost property value. It now has more than 20 listed subsidiaries and rings up a total of about $7 billion in annual revenue.
But the fall in resource prices and China’s economic slowdown have dealt a blow to the Indonesian economy, including to its real estate sector. Lippo Karawaci suffered a 23% drop in sales last year to 9.19 trillion rupiah ($702 million), as well as a 79% plunge in net profit to 535.3 billion rupiah.
Business of the future
Meanwhile, the proportion of smartphone users in Indonesia has risen from about 20% of the population in 2014 to almost 40% — about 100 million people — in 2015. “We must have inward creative disruption so that we can be transformed into a new area of growth, which is the digital economy,” James Riady said.
In addition to its communications and media businesses, Lippo Group launched e-commerce site MatahariMall in September 2015. One of the platform’s strengths is that it can use Lippo Group’s retail network throughout Indonesia to move and distribute products — a definite plus in the face of competition from Lazada Group, a subsidiary of Chinese titan Alibaba Group Holding, and Tokopedia, in which Japan’s SoftBank Group has a stake. It was revealed in October that Japanese trading house Mitsui & Co., bullish on MatahariMall’s growth potential, was investing in the site’s operating company.
Riady considers e-money his new focus. The goal is to get Lippo Group’s 120 million customers on board by allowing them to pay at hundreds of retail locations using the service. He plans to expand the group’s e-money offerings to other Southeast Asian countries, as well as include such services as depositing and transferring e-money. Riady sees a complete transformation in the way banks do business.
Lippo Group and Singaporean ride-hailing company Grab agreed in July to cooperate on launching a mobile payment platform. The service will roll out in earnest at the end of the year.
Following trends
The spread of e-money will allow Lippo Group to closely track spending by its customers at retailers, e-commerce sites and other outlets. Riady hopes to use the service to bolster overseas expansion of the group and improve products and services associated with retail operations.
Lippo Group is currently operating real estate businesses in Singapore and Hong Kong. But it will target Southeast Asia in the future to win over the region’s young, eager consumers. “What matters is how we can capture the [Association of Southeast Asian Nations] population of 600 million into our e-money accounts and world of services,” Riady said.
In terms of Lippo Group’s real estate business, Riady expressed his interest not just in property development but in creating entire communities spanning retailers, hospitals and schools. The group has already built hospitals in Myanmar, and the CEO said the company is looking into Vietnam and Laos as well.
