Retail News CRM

Tag: Emporio

  • Ralph Lauren Indian debut on table

    Ralph Lauren Indian debut on table

    Ralph Lauren may launch into India through a franchising agreement.

    The premium US lifestyle products company is reportedly negotiating a Ralph Lauren India debut along these lines with Aditya Birla Fashion and Retail.

    Insiders say the first Ralph Lauren store in India will open in the Emporio mall at Chanakyapuri, in New Delhi’s diplomatic enclave, reports The Economic Times. The mall is owned by major commercial real estate developer DLF (Delhi Land & Finance).

    Discussions are at an advanced stage and the store should be launched in the next seven to eight months, an insider says.

    Founded 50 years ago, the New York-­based fashion giant designs, markets and distributes apparel, accessories, fragrances and home furnishings under a wide range of brands.

    According to a report by Indian industry body Assocham last year, the luxury goods market in the nation of 1.2 billion people is likely to grow 25 per cent year ­on ­year.

    Lees ook:

    Lees ook:

  • DLF Brands quits luxury sector

    DLF Brands quits luxury sector

    India’s DLF Brands, which runs high-street fashion brands mall Emporio in Delhi, is quitting the luxury business.

    It has just shut down two of the seven stores of US fashion brand DKNY after parting ways earlier with such brands such as Giorgio Armani, Mango, Salvatore Ferragamo and Sephora.

    “We don’t have any plans to open more DKNY stores,” says DLG Brands MD Timmy Sarna. “And we don’t want to be in the high-fashion business. It’s difficult to scale up that business because there aren’t too many locations in the country where you can sell luxury.”

    Instead, DLF Brands, the retail arm of real-estate company DLF, wants to focus on mass brands. “We have profitable businesses in Kiko, Mothercare and Sunglass Hut,” says Sarna.

    DLF Brands has bought the franchise rights of UK-based Mothercare for 15 years, and plans to launch smaller stores, even in community-based markets, selling value-added products.

    “From 109 stores at present, we want to increase the number to 300. A major part of production is happening here now, so prices will eventually come down,” Sarna says. “Apart from this, our other brands such as Sunglass Hut, Claire’s and make-up brand Kiko are doing extremely well and are profitable.”

    DLF Brands started its exit from the luxury market in 2012, quitting its joint ventures with Ferragamo and Giorgio Armani. In 2014, it shut down stores of Italian menswear brand Boggi Milano, then last year parted with LVMH’s make-up and skincare brand Sephora, which was taken over by Arvind Lifestyle Brands.

    “You can either be in the fashion business or in the mass-brand business. You cannot have your finger in too many pies,” says Sarna.

    Lees ook:

    Lees ook: