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Tag: energy drink

  • Liquid Death Ventures Into Energy Drink Market With Low-caffeine, Sugar-free ‘sparkling Energy

    Liquid Death Ventures Into Energy Drink Market With Low-caffeine, Sugar-free ‘sparkling Energy

    Liquid Death, a notable canned water company, is set to make a definitive move into the energy drink market. Their new product line, named Sparkling Energy, is a low-caffeine, sugar-free beverage range expected to make its debut in the United States market early next year.

    New Flavours in the Pipeline

    The Sparkling Energy range is slated to roll out in four unique flavours. Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery are the enticing names that have been unveiled. These four flavours promise to offer a refreshing and energy-boosting experience to their customers.

    Nutritional Aspects

    Each 355ml can of Sparkling Energy boasts a sensible caffeine content of 100mg, roughly equivalent to a cup of coffee. This seemingly modest caffeine level was purposefully chosen, as a counter-response to the excessive caffeine content perceived in the existing energy drink market.

    Furthermore, Sparkling Energy will leverage natural sweeteners, specifically stevia and allulose, to maintain its sugar-free promise. The drink also includes a beneficial infusion of vitamin B12 and vitamin C, adding another layer of nutritional value.

    Product Pricing and Marketing

    The Sparkling Energy drink is estimated to be priced at approximately US$3 per can. More intricate details about the marketing strategy for this new product range will be released as the launch date approaches.

    Questions & Answers

    What is the new product that Liquid Death is about to launch?
    Liquid Death is gearing up to introduce Sparkling Energy, a new range of low-caffeine, sugar-free energy drinks.

    What are the unique flavours that Sparkling Energy will be available in?
    Sparkling Energy will be available in four flavours: Tropical Terror, Scary Strawberry, Orange Horror, and Murder Mystery.

    What is the expected retail price of a Sparkling Energy can?
    Each can of Sparkling Energy is expected to retail for around US$3.

  • Red Bull Zero range lands in Australia

    Red Bull Zero range lands in Australia

    Red Bull is broadening its horizons in Australia by launching Red Bull Zero, a new sugar-free energy drink that offers the same familiar taste we all know and love, but with a healthier twist. The beverage is sweetened with monk fruit extract, a natural sweetener often seen as a healthier alternative to sugar.

    New Packaging, Same Great Taste

    This new offering from Red Bull is packaged in matte, light-blue 250ml cans and can be found at Coles, Woolworths and 7-Eleven. The new can design is sleek, clean and features an appealing colour. These cans are sure to stand out on the shelves and catch the eye of consumers looking for an afternoon pick-me-up.

    Jarvis Earle, a world junior champion in the World Surf League and a Red Bull athlete, expressed his enthusiasm for the new drink. He shared his plans to reach for a can in the afternoon when he’s trying to cut down on calories but still needs an energy boost.

    Unique Flavour Profile

    Red Bull has stated that consumers can anticipate a unique and refreshing taste from Red Bull Zero. A refreshing sourness is balanced with hints of tutti fruitti, while undertones of pineapple and vanilla add an extra layer of complexity to the flavour. This combination of sweet and tart flavours offers an exciting and vibrant balance that will surely keep consumers coming back for more.

    New Challenge to Motivate Australians

    In addition to the launch of Red Bull Zero, the brand is also rolling out the Red Bull Zero Excuses Challenge. This is a free 30-day fitness initiative designed to empower Australians to chase their personal health objectives. This challenge is just another example of how Red Bull constantly strives to inspire and motivate its consumers, both with its products and its initiatives.

    Questions & Answers

    What is Red Bull Zero?
    Red Bull Zero is a new sugar-free energy drink sweetened with monk fruit extract. It offers the same familiar taste of the original Red Bull Energy Drink without the sugar.

    What does Red Bull Zero taste like?
    Red Bull Zero offers a unique flavour profile. There is a refreshing sourness balanced with hints of tutti fruitti, and undertones of pineapple and vanilla, offering a vibrant sweet-and-tart balance.

    What is the Red Bull Zero Excuses Challenge?
    The Red Bull Zero Excuses Challenge is a free, 30-day fitness initiative designed by Red Bull. It aims to motivate Australians to pursue their personal health goals.

  • Celsius adds Sunset Vibe flavour to energy drink range

    Celsius adds Sunset Vibe flavour to energy drink range

    American energy drink brand Celsius has added a Sunset Vibe flavour, a blend of mango and passionfruit.

    The new tropical-inspired flavour joins the brand’s existing local range, which includes Sparkling Kiwi Strawberry, Sparkling Watermelon Lemonade, Sparkling Green Apple Cherry, and Cosmic Vibe.

    In addition, it contains no sugar and is described to offer a “taste of paradise.”

    Ben Andrews, director of partnerships at  Suntory Beverage & Food Oceania, highlighted the brand’s growth since its launch last year.

    “Our strong customer relationships, consumer centricity, and distribution efforts have ensured that Celsius reaches consumers quickly and efficiently,” said Andrews.

    “We are excited to continue this momentum by adding Sunset Vibe to the range, and to bring innovative energy solutions to even more consumers.”

    Celsius Sunset Vibe at an RRP of $4 per can is available in the convenience and petrol channels, with a broader rollout to Woolworths underway.

    Lees ook:

  • Global energy drinks market reaches $62.89 billion in FY23

    Global energy drinks market reaches $62.89 billion in FY23

    The global energy drinks market’s value reached $62.89 billion in 2023, posting a 7.5 percent compound annual growth rate (CAGR), with the strategic addition of new flavours emerging as a key trend.

    According to The Business Research Company, the increased demand on emerging distribution channels, notably e-commerce, is driving the growth of the energy drinks market.

    The research firm forecasts that the market, dominated by Red Bull, Monster Beverage Corporation, PepsiCo, and Coca-Cola Company, will further increase to $83.83 billion in 2027 at a sustained CAGR of 7.5 per cent.

    It noted that introducing new flavours is an emerging trend, such as Red Bull’s launching of Coconut Edition Sugar-free energy drinks in 2021, a mix of coconut and B-group vitamins, taurine, and acesulfame-K as a sweetening agent.

    Such innovations, which seek to attract new customers and boost sales, demonstrate the dynamism of the energy drinks industry.

    Lees ook:

  • Red Bull apologises to Indonesia over offensive ad

    Red Bull apologises to Indonesia over offensive ad

    Red Bull has publicly apologised for shooting a commercial in which an athlete performed acrobatic stunts across one of Indonesia’s ancient holy temples, an official said Thursday.

    Red Bull has issued an apology in Indonesia’s national newspapers admitting it shot an advert at the 9th-century Borobudur temple “without permission from the appropriate authorities”

    The energy drink manufacturer issued an apology in national newspapers admitting it shot the video at the 9th-century Borobudur temple “without permission from the appropriate authorities”.

    The video — in which a famous “free running” athlete is shown jumping between the temple’s stone stupas — triggered outrage in Indonesia, where Borobudur is a revered Buddhist site and national icon.

    In one scene, the athlete is seen walking past a sign clearly stating “No Climbing” in both English and Indonesian before performing acrobatics throughout the UNESCO-listed heritage site.

    The video was shot secretly despite the crew having been issued a warning by temple guards, Borobudur Conservation Agency head Marsis Sutopo told AFP.

    “They must have shot again while our guards were not looking,” he said.

    The video, uploaded online on March 18, sparked outrage within Indonesia and prompted the government to threaten a legal suit against Red Bull.

    Authorities later issued a warning to the drink company after determining no physical damage had been incurred.

    Red Bull met with government officials in early June and agreed to place formal apologies in national newspapers.

    “We want to set an example because we painstakingly try to conserve this historical site,” education ministry official Hilmar Farid told AFP.

    “It was obvious as there was a “No Climbing” sign there too.”

    Red Bull have also been asked to shoot a new video explaining the importance of protecting holy sites, Farid added.