Tag: era

  • Thailand: Crafting a Secure and Inclusive Future in the Global Digital Arena

    Thailand: Crafting a Secure and Inclusive Future in the Global Digital Arena

    The Thai government has taken significant strides towards fostering an inclusive digital environment. Recent initiatives aim to bridge the digital divide, ensuring that individuals with disabilities have access to technology that enhances their quality of life. Notably, the establishment of digital applications tailored for various disabilities underscores the government’s commitment to this cause. This focus was evident in a seminar led by Mr. Teerawut Thongphak, Deputy Secretary General of the National Digital Economy and Society Committee. The seminar focused on the use of digital applications for people with disabilities and attracted over 200 participants, showcasing a collective effort towards greater inclusivity.

    Thongphak articulated the government’s vision for leveraging technology to support national development. He emphasized the need for robust digital infrastructure that not only reduces social inequalities but also creates equal opportunities for all citizens, particularly those with disabilities. The emphasis on accessibility is pivotal in ensuring that every Thai citizen can utilize digital advancements to improve their lives and contribute to society.

    Thailand 4.0 is a national strategy designed to transform the country into an innovation-driven economy. Inclusivity is a key pillar, and aims to reduce social inequality, promote equal economic opportunities, and ensure that marginalized communities, such as rural populations, benefit from digital advancements.

    Thailand’s National e-Payment initiative aims to promote financial inclusion by providing access to financial services through digital channels. The plan includes the development of digital payment systems to reduce cash dependence and make transactions more accessible for all, including rural and low-income populations.

    The Village Fund is a microfinance initiative that provides small loans to rural communities to foster local development and entrepreneurship. The initiative is designed to promote inclusivity by giving low-income and rural citizens access to capital.

    The Net Pracharat Project has been a cornerstone in expanding broadband access to underserved areas, with over 24,700 rural villages receiving free public Wi-Fi, thus enhancing digital access for rural communities. Complementing this, the Digital Community Center Initiative has established centers in rural areas to provide free internet, digital literacy training, and access to e-commerce and government services, ensuring that even remote communities benefit from digital opportunities.

    In addition to expanding access, Thailand has prioritized digital literacy and workforce development. Programs like the Thailand Digital Workforce Development Program and the Coding Thailand Initiative aim to equip citizens, particularly in rural areas, with digital skills necessary for the modern economy. These initiatives provide free courses on coding, digital marketing, and entrepreneurship, targeting students and small businesses in underserved communities.

    Thailand’s e-government services and smart city initiatives also play a crucial role in bridging the digital divide. By digitalizing public services and integrating digital infrastructure in smart cities like Phuket and Chiang Mai, the government is ensuring that citizens can access essential services online, regardless of their location. These efforts, supported by the Universal Service Obligation Fund, which finances telecom expansion in remote areas, are helping to reduce the digital gap, promoting inclusivity, and empowering marginalized communities to participate in the country’s growing digital economy.

    With Thailand experiencing rapid advancements in mobile connectivity, telcos have become key partners in ensuring that digital services reach all corners of society, including underserved and marginalized populations.

    However, as Thailand undergoes a major digital transformation, senior citizens are at risk of being left behind due to a lack of digital literacy. With around 13 million people aged 60 years or older in a population of 66.05 million, the country is already grappling with the challenges of an aging society. According to the e-Conomy SEA Report 2022, Thailand’s digital economy is expected to reach USD 53 billion by 2025, with a 15% compounded annual growth rate (CAGR), and is projected to double from approximately USD 100 billion to USD 165 billion by 2030.

    Despite these advancements, less than 15% of people aged 75 years or older have internet access in Thailand, as reported by the International Telecommunication Union (ITU). In contrast, the internet access rate among seniors in more developed regions like Hong Kong and Japan is significantly higher. The National Statistical Office’s survey indicated that while 62.1% of the elderly aged 60 years or above have internet access, 37.9% still do not.

    Additionally, 84.3% of Thai seniors have access to smartphones, but those living in rural areas face greater challenges; 44.2% lack internet access, and 18% do not have access to smartphones. This digital divide underscores the need for targeted efforts to improve digital literacy among older adults, ensuring they can engage with the increasingly digital economy.

    Thai telecom companies are actively bridging the digital divide by expanding network infrastructure to rural areas, ensuring underserved communities have access to digital services. AIS, Thailand’s largest mobile operator, has led efforts in rural network expansion by installing mobile towers in remote areas and providing affordable data plans. These initiatives ensure that rural populations can benefit from high-speed internet, supporting online education, healthcare, and economic opportunities.

    True Corporation’s (True) initiatives focus on delivering affordable, high-quality internet to underprivileged schools and communities. True has donated high-speed internet to schools in remote regions, provided low-cost internet packages, and collaborated with the government to distribute digital devices.

    State-owned NT and dtac have also played a key role in fostering inclusivity. NT has expanded internet access through its involvement in smart city and village connectivity projects, ensuring that even remote villages can access government digital services. Meanwhile, dtac’s “Safe Internet” initiative focuses on educating young people in rural communities about responsible internet use, equipping them with essential digital skills. Together, these efforts have significantly contributed to reducing Thailand’s digital divide.

    At the core of Thailand’s inclusivity efforts are several innovative applications developed specifically for individuals with disabilities. These applications cater to a wide range of needs, addressing visual, hearing, mobility, learning, mental, intellectual, and autism-related challenges.

    Among these, the D4D APP PORTAL serves as a comprehensive application center that includes tools like InfoPage for All, which provides essential information on support centers; and My Mood for All, a mental health assessment system.

    Thai developers have created apps that use AI to translate sign language into text and speech in real-time. These tools help bridge the communication gap between hearing-impaired individuals and the wider population.

    Developed by the Department of Land Transport, the “Taxi OK” app includes accessibility features for passengers with disabilities. It allows users to book wheelchair-accessible taxis and provides drivers with instructions to assist passengers.

    Such initiatives highlight how technology can be harnessed to foster a more inclusive society, enabling individuals with disabilities to thrive in a digital-first world.

    The implications of Thailand’s inclusivity initiatives extend beyond individual empowerment; they have the potential to enhance the country’s overall sustainability. By ensuring equal access to digital resources, Thailand is tapping into the capabilities of all its citizens, fostering an environment where diverse talents can contribute to economic growth. This proactive approach not only improves the quality of life for people with disabilities but also enriches society as a whole.

    The economic empowerment of individuals with disabilities is another key benefit of these initiatives. As digital services become more accessible, people with disabilities can explore new avenues for income generation and employment. This shift is critical in reducing economic disparities and enhancing overall economic development in Thailand.

    Thailand’s commitment to creating an inclusive digital environment serves as a model for other nations. By demonstrating that tangible actions can lead to inclusivity, Thailand sets a precedent for global efforts aimed at creating a more equitable society. The country’s experience offers valuable lessons on how to integrate technology and inclusivity, proving that when everyone has the opportunity to contribute, the entire society benefits.

  • UOB Trains Staff to Adapt to Digital Era

    UOB Trains Staff to Adapt to Digital Era

    In order to upgrade its staff and equip them for the digital era, UOB has launched a comprehensive learning and development program to upskill its employees.

    The Better U program includes a 12-week foundation course alongside more specific career pathways and learning tracks. Its 12-week course focuses on five core competencies: encouraging a growth mindset; alongside acquiring skills in complex problem solving; digital innovation; human-centered design; and data.

    For its career pathways and learning tracks, it recently introduced the fields of data management and project management which will be covered in three-year programs.

    According to the bank, the Better U program was the first such training initiative accredited by the Institute of Banking and Finance Singapore (IBF) that included both soft skills coupled with digital and data skills. By 2020, UOB expects that at least 70 percent of its more than 26,000 employees globally will have completed the foundation course and subsequently receive a UOB-IBF certificate of achievement.

    By designing a holistic development program that covers both soft and technical skills, we are sowing the seeds of learning to prepare our people for successful careers in an industry that is undergoing significant change, said Dean Tong, UOB’s head of group HR.

  • Online marketing essential for enterprises in digital era

    Online marketing essential for enterprises in digital era

    Despite a large number of Internet users, investment for online advertisement in Việt Nam remains modest, a conference heard on Thursday.

    The Institute for Brand and Competitiveness strategy co-ordinated with the Việt Nam Internet Association and Việt Nam Digital Communication Association to organise a conference on building enterprise branding in the digital era in Hà Nội.

    Over the past decade, the Internet boom has had a significant impact on marketing activities, as well as the building and positioning of brands in the market.

    Internet has also created stronger brand awareness than ever before and increased the number of people who know brands. According to the Institute for Brand and Competitiveness strategy, Việt Nam ranks 16th among the top 20 countries with the highest number of Internet users, with nearly 50 million people, of which, 60 per cent are young.

    The Internet has become a popular source of advertising to users who want to search for product information. Seventy-three per cent of Vietnamese consumers seek out information on the Internet before making purchase decisions.

    Most consumers in Việt Nam choose products and services based on brand identities.

    Therefore, experts advised businesses to make changes to their business operations, adjusting brand identity to avoid falling behind compared to rivals.

    To build brands in the digital era, businesses need to increase interaction in different environments, including the online environment, said Nguyễn Quốc Thịnh, an advisor for the National Trademark Programme.

    “Businesses should not skip electronic branding, a strong interactive environment with low associated costs,” said Thịnh.

    Enterprises need to rethink the way they build their brands, not just their logos or advertising in the media, he said.

    Currently, the application of the Internet in general, and digital technology in particular, to create and develop brands is still limited.

    Data from Cimigo, a market research firm, showed that investment for online advertising in Việt Nam was only US$15 million in the past year.

    Meanwhile, according to statistics from TNS Media Vietnam, the cost of online advertising accounts for less than 5 per cent of the total advertising costs, while 95 per cent of advertising spending is still through television, newspapers, magazines, even though these forms are more expensive.

    Vũ Xuân Trường from the Institute for Brand and Competitiveness strategy said that many businesses were paying attention to profits and business strategy, while their strategies for branding remained “vague”.

    Therefore, businesses need a better strategy in branding in the digital era. In particular, businesses should focus on social networks due to their widespread use.

    Experts said that businesses need to take advantage of opportunities afforded by the Internet to build their brands. Enterprises also need to increase connections with consumers, while ensuring the quality of goods and services.

  • Creative Industry Positive in Digital Era

    Creative Industry Positive in Digital Era

    Cooperation and SME Minister, Anak Agung Gede Ngurah Puspayoga, visited Marketers Creativity Day expo of creative products in Smesco building, Jakarta. He emphasized that creative industry has a big chance in the digital economy era.

    “The chance is open for anyone, be it internet users or women,” he said.

    Moreover, economy expert, Sri Adiningsih, said that Indonesia owns many creative products in the Asean Economic Community, only the marketing is still the problem. She even boosts women to create business and promote their products through social media in internet. Sri also calls on the people to use Indonesian origin products.

    Initiator of Galeri Indonesia WOW, Hermawan Kertajaya, said that Marketers Creativity event will be held on monthly basis. The expo is expected to inspire creative business in Indonesia, in the wake of Asean Economic Community.