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Tag: Eres

  • Chanel Acquires Orlebar Brown

    Chanel Acquires Orlebar Brown

    Luxury brand Chanel has bought high-end menswear label Orlebar Brown, with plans to expand the label in Asia and North America.

    The British brand, which specialises in men’s swimwear and board shorts, was bought from founder Adam Brown, the Piper investment fund and minority shareholders for an undisclosed price.

    Orlebar Brown was launched as an online business in 2007 before evolving into a multichannel business. The acquisition is seen as delivering Chanel two primary advantages: expertise in a successful digital platform and a comfortable fit with the women’s swimwear and lingerie brand Eres, which Chanel bought in 1996.

    “Besides the fact that we share the same values and the same approach towards quality and know-how, this acquisition offers an ideal opportunity for synergies between Orlebar Brown and Eres,” Chanel’s global CFO Philippe Blondiaux said in a statement.

    Brown will remain creative director of Orlebar Brown and Paul Donoghue as CEO.

    Orlebar Brown currently has 24 directly owned stores in 11 countries, and is stocked by more than 250 multibrand retailers.

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  • Eres opens first Hong Kong store

    Eres opens first Hong Kong store

    High-end women’s swimwear and underwear brand Eres has opened in Hong Kong, the first official Eres store in Asia.

    Located in the Harbour City Shopping Mall in Tsim Sha Tsui, the French retailer has brought all its current swimsuits, bikinis and lingerie collections to the shopping hub city and will follow the aesthetic of other Eres boutiques across the globe.

    Part of the prestigious Chanel group since 1997, Eres was founded by Irene Leroux in 1968 as a swimwear label. In 1998, Chanel expanded the brand into lingerie and in 2011, the French brand started opening across the globe, opening stores in Las Vegas, Toronto, Antwerp, Kiev, Saint Bart’s and Sao Paulo.

    In 2013, it ventured into Amsterdam, Moscow, Athens and Connecticut, and opened its first German store in Hamburg in 2014.  In the same year it was scooped up by luxury e-tail giant Net-a-Porter.

    Before Hong Kong, the last Eres store was opened in Houston last year, with more U.S. openings in 2017. In Asia, Eres has a Singapore shop inside the Four Seasons Hotel on Orchard Boulevard and a concession in Japan inside the Isetan department store.

    The brand also recently created a capsule swim collection inspired by Ursula Andress, the Swiss actress who played the first Bond girl.

    Eres Hong Kong is located at 260A, Ocean Centre in Tsim Sha Tsui’s Harbour City complex.

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  • Eres brings French style to Asia

    Eres brings French style to Asia

    French luxury brand Eres has opened its first boutique store in Asia – at the Four Seasons Hotel Singapore.

    It is the 43rd boutique worldwide for the brand, founded in 1968 and known for its graphic swimsuits in bold colours, and form-enhancing lingerie.

    In Orchard Boulevard, the 484 sqft (44.96 sqm) store is featuring the latest spring/summer swim and lingerie collection, with prices ranging from S$125 (US$90.48) to S$700.

    Eres has until now focused on markets in Europe and the US.

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