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Tag: Ermanno Scervino

  • Ermanno Scervino opened store in Chinese Hangzhou

    Ermanno Scervino opened store in Chinese Hangzhou

    Italian fashion house Ermanno Scervino is launching a new boutique in Chinese Hangzhou. The 140sqm store, located inside the Hangzhou Tower shopping centre, houses the brand’s womenswear and menswear pret-a-porter and accessories collections. Its interior design follows the style of the maison’s flagship store inaugurated in Florence last June, with large surfaces featuring industrial concrete flooring and concrete wall finishing punctuated by inlaid and laminated gold frames. The store showcases wooden furnishings with stucco decorations and retro-inspired details.

    “The growth and development of our brand in Far East has been proceeding systematically and consistently since a few years now,” said Ermanno Scervino Group CEO Toni Scervino.

    “After Shanghai and our recent opening in Hong Kong, Hangzhou is now a further step forward. The Chinese clientele is proving more and more its passion for the tailoring and Made in Italy proposal of our Maison. In collaboration with our partner Riqing we are therefore working to be more and more present on the territory”.

  • Italy’s Ermanno Scervino comes to Hong Kong

    Italy’s Ermanno Scervino comes to Hong Kong

    Ermanno Scervino has opened its debut store in Hong Kong, with inauguration of an Ocean Centre Harbour City store last Saturday.

    Partnering with retail distributor Requing for the launch, the store is located inside the luxury mall and carries the Italian brand’s ready-to-wear and accessories collections, for men and women.

    “Over the years, customers in the Far East have learned to fully appreciate that Italian unique artisanal luxury which I offer with my collections,” Ermanno Scervino creative director Ermanno Daelli, told the press at the opening.

    “I’m happy to be in Hong Kong to attend the inauguration of this important boutique — Hong Kong is a dynamic city with an international soul, it’s the ultimate place-to-be for those who like me consider fashion a way to break national boundaries.”

    The store boasts the brand’s retail design codes, described as “refined and elegant.” This translates distinctively into tinted windows, mirrors, grey stucco and black Belgian marble.

    Ermanno Scervino founded his namesake brand in 2000. In 2016, the Florentine brand recorded revenues of 100 millions euros, with 70% of total sales witnessed overseas.

    The company operates 48 stores globally. In Asia, it has outlets in Tokyo, Japan and Shanghai, China, as well as in mega cities outside the region such as Paris, Paris and London. It most recently opened a store in the ritzy Monte Carlo.

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  • Ermanno Scervino explores Hong Kong with Shops

    Ermanno Scervino explores Hong Kong with Shops

    Italian fashion label Ermanno Scervino has opened its first boutique in Hong Kong, in Ocean Center Harbour City.

    With four large windows and an external light box, it covers more than 130sqm and houses ready-to-wear collections and accessories for women and men.

    The flooring is in black marble and carpet, while the walls are embellished with canneté glass and polished steel while the external cladding is Belgian black marble.

    “Hong Kong is a dynamic metropolis with a deeply international soul, an authentic place to be for those who, like me, conceive of fashion as transcendent of geographical boundaries,” says Ermanno Scervino.

    Describing the Far East as an important market, group CEO Toni Scervino says that with partner Requing the brand will continue to expand its retail network in the territory.

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