Tag: espoir

  • Espoir enters offline channels in Japan

    Espoir enters offline channels in Japan

    Amorepacific’s makeup brand Espoir has entered Japanese offline retail channels after making an online debut in April.

    The South Korean brand expanded into some mainstream multi-brand shops in Japan including @Cosme, Loft and Tokyu Hands. The brand’s top-selling products such as Pro Tailor Be Glow Cushion, Water Splash Suncream or Real Eye Palette are now on sale at these stores.

    “We plan to broaden our product range in response to the demand of local customers,” said Jieun Lee, brand communication manager at Espoir. “Starting with the Japanese multi-brand shop channel, we will expand the global retail network further.”

    Espoir entered the Japanese beauty market through several online channels in the country including Qoo10, Rakuten, Yahoo Japan and Amazon Japan. Since then, the brand has attracted many local customers who are fond of South Korean makeup.

  • Espoir Thailand debuts through Eveandboy

    Espoir Thailand debuts through Eveandboy

    Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy.

    Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station.

    The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be Silk / Be Glow.

    The South Korean brand will launch in eight more Eveandboy stores and an online mall to build a strong presence in the Thailand beauty market and expand channels.

    Amorepacific says it plans further expansion into other Asean countries.

  • Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be Silk / Be Glow.

    The South Korean brand will launch in eight more Eveandboy stores and an online mall to build a strong presence in the Thailand beauty market and expand channels.

    Amorepacific says it plans further expansion into other Asean countries.

    “We are pleased to be able to bring Korea’s representative makeup brand, eSpoir, to Thailand, the largest beauty market in the Asean region. The launch of eSpoir will surely strengthen our brand portfolio in Thailand and drive further growth,” said Choi Woong, Amorepacific Thailand GM.

    The group will diversify its brand portfolio spanning skincare and makeup for its sustainable growth in Thailand.

    Other brands available in Thailand including Sulwhasoo, Laneige, Mamonde, Innisfree and Etude House.
    Founded in 1945, Amorepacific sells more than 20 cosmetics, personal care, and health care brands in Asia, North America, and Europe.

  • Amorepacific profits slump

    Amorepacific profits slump

    Amorepacific Group announced lower-than-expected results for the third quarter on Monday with operating profits dropping 36 percent year on year. The fall comes as a stark contrast to rival LG Household & Health Care, which saw operating profits in its beauty business soar 30 percent during the same period.

    Amorepacific Group’s operating profit between July and September was 84.7 billion won ($74.2 million), down 36 percent compared to the same period last year. Its revenue rose 3.1 percent year on year to 1.46 trillion won. This was lower than the three-month analyst consensus of 1.56 trillion won in quarterly revenue and 166.9 billion won in operating profits, compiled by stock information provider FnGuide.

    The company explained in a statement that the main reason for the low profitability was the increase of costs in human resources and marketing expenditure.

    “Despite growing competition in the beauty market in and outside the country, Amorepacific continued investments to enforce brand competence and secure future growth engines,” the company said in a statement.

    The group’s main affiliate, also called Amorepacific, saw sales increase 6 percent year on year to 1.28 trillion won in the third quarter. Amorepacific’s sales success was thanks to the popularity of its brands, including Sulwhasoo, Hera, Iope and Laneige, with tourists and duty-free shoppers. However, the sales increase was nullified by a rise in costs, resulting in a sharp 24 percent fall in operating profit to 76.5 billion won.

    The results were grim for the smaller single-brand stores under the group as well: Etude House remained in the red while revenue dropped 23 percent year on year. Innisfree sales slightly increased by 3 percent, but operating profit steeply dropped 29 percent year on year. Espoir saw operating losses once again while revenue slightly rose by 1 percent.

    The good news for Amorepacific was the 36 percent year-on-year rise in revenue in the United States, thanks to strong performances from Laneige and Innisfree. Although its foothold there is still small compared to Asia, the company has been making efforts to diversify its global business, which used to heavily rely on China.

    LG Household & Health Care, on the other hand, recorded its highest-ever profit for the 54th quarter in a row. Between July and September, revenue generated from its three business sectors – beauty, daily necessities and beverages – was 1.73 trillion won, up 10.6 percent from the same period last year, while operating profit was up 9.8 percent to 277.5 billion won.

    The year-on-year jump was even higher in its beauty business: operating profit soared 30.6 percent to 184 billion won while revenue increased 23.5 percent to 954.2 billion won in the year’s third quarter. Its high-priced luxury brands, which were relatively unaffected by the Thaad row, were once again huge contributors.

    “With its high brand loyalty, The History of Whoo hit a quarterly sales record once again,” the company said.

  • Espoir introduced new concept store ‘Make-up Pub’ in Seoul

    Espoir introduced new concept store ‘Make-up Pub’ in Seoul

    The cosmetics brand ‘Espoir’ introduced a new concept store ‘Make-up Pub’ reminiscent of draft beer house.

    Eespoir, a professional makeup brand, opened the first make-up pub concept store in Hongdae in November under the concept of Lively, Free like a lounge pub.

    The newly launched ‘ Espoir Makeup Pub’ Concept Store is the first concept store designed for the millennial generation that pursues an enjoyable makeup experience.

    In this concept store, Espoir’ has provided special services that can only be experienced at the Hongdae Makeup Pub, as well as the best products that have been recognized for its superior product quality.

    Espoir to introduce new concept store 'Make-up Pub' in Seoul 2

    The make-up pub, which opened in Donggyo-dong, Mapo-gu, Seoul, is filled with a variety of ll items commonly found in draft beer, just like its name suggests.

    There are many different colors of foundation on the nozzles where cool draft beer comes out and a variety of color cosmetics on the cutting board.
    On the other hand, staffs with color charts like menus will find the perfect color for consumers.

    This concept store provides exotic spaces and a differentiated service so that anyone who wants to change freely visit and experience brand.

    As soon as customers enter the store, the color mix bar captures their attention with its gorgeous neon lights. It is a space where anyone can enjoy the ‘Hot Colors’ mix performance that the artist suggests and mix colors directly.

    The Face Tailoring Zone, reminiscent of draft beer machines, provides professional consulting for customers to fine right color and texture for their skin.

    Apart from that, there is a mirror room where customers can put on self-makeup by themselves and have make-up service from professional makeup artists without making advance reservations. A variety of samples and beverages were provided free of charge to all visitors.

    Meanwhile, in order to commemorate the opening of the concept store, the brand has presented with a special coaster with the ‘Make UP PUB’ logo.

    Espoir official said “here is the ‘Make-up Pub’ where customers can find the best color and choose the best color cosmetics.” “We will have more ideas and provide good products to meet customer’s expectations.