Esteé Lauder has welcomed Lisa Sequino into a new leadership role as the President of its makeup brand cluster, part of the company’s initiative to enhance innovation. Sequino’s mission will be to bolster consumer recruitment efforts and increase localized relevance within the brand.
Esteé Lauder’s executive vice president and chief brand officer, Jane Hertzmark Hudis, described Sequino’s distinct blend of strategic and abstract thinking, entrepreneurial spirit and operational efficiency as the perfect fit for the role. Hudis believes Sequino is ideally equipped to lead the makeup cluster’s progress and growth trajectory.
Prior to her appointment, Sequino held the position of Senior Vice President and General Manager of Esteé Lauder in North America. In this capacity, she spearheaded the brand’s flagship store’s go-to-market strategy. Sequino subsequently assumed the position of Senior Vice President of brands in the same region.
In this latest role, Sequino directed a diverse brand portfolio, supervising skincare, makeup, and fragrance. She was also entrusted with the responsibility of harmonizing brand synergies across various channels and categories in North America.
Questions & Answers
What is Lisa Sequino’s new role at Esteé Lauder?
Lisa Sequino has been appointed as the new President of Esteé Lauder’s makeup brand cluster.
What are the objectives of Sequino’s role?
Sequino will aim to expand consumer recruitment and boost local relevance for Esteé Lauder’s brands.
What are Sequino’s previous roles within Esteé Lauder?
Sequino served as the Senior Vice President and General Manager of Esteé Lauder in North America, as well as the Senior Vice President of brands in the same region.
