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Tag: Etude House

  • Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific’s eSpoir sets foot in Thailand

    Amorepacific-owned makeup brand eSpoir has launched in Thailand via cosmetics retailer chain Eveandboy. Nearly 130 eSpoir products are available at Eveandboy stores at Siam Square One shopping mall and at Terminal 21 near Asoke Station. The highest-profile eSpoir products include Dewy Face Glow moisturiser with hyaluronic acid, No Wear Lipstick, and Pro Tailor Foundation Be Silk / Be Glow.

    The South Korean brand will launch in eight more Eveandboy stores and an online mall to build a strong presence in the Thailand beauty market and expand channels.

    Amorepacific says it plans further expansion into other Asean countries.

    “We are pleased to be able to bring Korea’s representative makeup brand, eSpoir, to Thailand, the largest beauty market in the Asean region. The launch of eSpoir will surely strengthen our brand portfolio in Thailand and drive further growth,” said Choi Woong, Amorepacific Thailand GM.

    The group will diversify its brand portfolio spanning skincare and makeup for its sustainable growth in Thailand.

    Other brands available in Thailand including Sulwhasoo, Laneige, Mamonde, Innisfree and Etude House.
    Founded in 1945, Amorepacific sells more than 20 cosmetics, personal care, and health care brands in Asia, North America, and Europe.

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  • Lazada to tackle counterfeit Korean products more seriously

    Lazada to tackle counterfeit Korean products more seriously

    Lazada has pledged to remove any counterfeit South Korean goods from its platform in a Memorandum of Understanding signed with the Korea Intellectual Property Protection Agency (KOIPA). It is reportedly the first time a Southeast Asian e-commerce company has reached an agreement with the Korean IP regulator and reflects the growing popularity of Korean beauty and fashion products online across Asia.

    Korean brands online and considered at risk from counterfeit products include Etude House, Innisfree, Laneige, Mamonde and 3CE.

    “The combined followers for [those brands’] Lazada flagship stores are more than 200,000,” Gladys Chun, general counsel and head of government affairs at Lazada Group said.

    “Laneige, Mamonde, Innisfree and 3CE were top search terms in Malaysia, Singapore, Thailand, and Vietnam during the recent Lazada 11.11 Shopping Festival.”

    Lazada has undertaken to remove any counterfeit goods from sale on its platform when alerted by brand owners, once it has confirmed authenticity. Sellers caught trying to sell copy goods on its site face blacklisting.

    “Such measures to curb illicit trading of goods on Lazada are aimed at boosting the confidence and preserving the trust of shoppers on our platform,” Chun said.

    “At Lazada, we respect and collaborate with rights holders in safeguarding their IP through a combination of proactive and reactive measures. It is incumbent on us to create that trusted space for shoppers and brands, giving them the peace-of-mind that we will always be acting in their best interests.”

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  • Etude House and Nature Republic debut in Saudi Arabia

    Etude House and Nature Republic debut in Saudi Arabia

    Two Korean cosmetics brands Nature Republic and Etude House have opened their first outlets in Saudi Arabia.

    Nature Republic has signed an agreement with local retailer Fawaz Alhokair to open the first store in the capital city of Riyadh, the first of up to five outlets in the country. Saudi Arabia is the brand’s 19th market.

    Etude House has also made it to Riyadh with the first store at the Granada Center after a successful launch in UAE and Kuwait earlier this year.

    The Middle East’s cosmetics market is expected to reach US$36 billion by 2020 while Saudi Arabia’s cosmetics market has grown 15 per cent annually in recent years and is the largest beauty market in the region.

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  • These 13 Korean Beauty Products Are Being Recalled From The Market

    These 13 Korean Beauty Products Are Being Recalled From The Market

    Unsafe levels of the heavy metal antimony have led to the South Korean government banning 13 cosmetics products.

    Some of the products, including eyebrow pencils from 3CE and Etude House, were previously available in Hong Kong and have been taken off store shelves.

    According to the Ministry of Food and Drug Safety in South Korea, antimony at levels ranging from 10.1 parts per million (ppm) to 14.3ppm was found in the 13 products. The maximum legally permitted antimony level is 10ppm.

    After the department ordered recalls of the products, Amorepacific Group, whose brands accounted for six of the products, issued an apology to customers.

    Antimony is found in consumer products such as batteries and electrical appliances, and has been detected in food packaging and toys. Research has shown that chronic exposure to antimony in the air can lead to irritations of the skin, eyes and lungs. Drinking high levels of the metal in water could cause vomiting and abdominal pain.

    Among the products recalled were: 3CE Slim Eyebrow Pencil (chestnut brown) and Makeheal Naked Slim Brow Pencil (shades BR0203 and YL0801); Aritaum’s Full Cover Cream Concealer and Stick Concealer; Black Monster Homme Black Erasing Pen; Etude House’s AC Clean Up Mild Concealer; Skeda Concealer; Skinfood Cherry Full Lip Liner; and XTM Style Homme for Men Easy Stick Concealer.

  • Amorepacific’s Etude House opens store in UAE, first in Middle East

    Amorepacific’s Etude House opens store in UAE, first in Middle East

    Amorepacific-owned beauty brand Etude House has arrived in the Middle East with the first store opening in Dubai.

    The standalone store is located inside Dubai Mall, the world’s largest shopping centre, boasting 80 million visitors a year.

    All of Etude House’s best-selling products including Double Lasting Foundation, Dear My Blooming Lips and Real Powder Cushion are available at the store.

    For the Middle Eastern launch, Amorepacific said it studied makeup trends in the region for a long time to develop products tailored to locals.

    Etude House will open its first Kuwait store at the Avenues Mall on Thursday, followed by Saudi Arabia within the first half of this year.

    This year, Amorepacific has been boosting its international business. It has recently brought Mamonde to the US and Laneige to Australia.

    Its eco brand Innisfree also opened in Tokyo last Friday with a two-storey store.

  • Innisfree Launches Snoopy-Inspired K-Beauty Makeup Collection

    Innisfree Launches Snoopy-Inspired K-Beauty Makeup Collection

    Korean eco-cosmetics brand Innisfree has partnered with Snoopy to release a limited-edition collection for the Year Of The Dog.

    Called Innisfree x Snoopy, the collection includes five-pastel-shade nail polish, creamy tint, cushion and palette cases, with images of a smiling Snoopy front and centre of the packaging.

    The whole collection is available on Innisfree’s website, selling from US$4 to $12 each until February 28.

    Customers can change the shades of the products as they please.

    Sibling Amorepacific brand Etude House recently released its Lucky Puppy Collection to celebrate the coming Lunar New Year.

  • Etude House Malaysia launches flagship

    Etude House Malaysia launches flagship

    Etude House Malaysia launches its first flagship store today, at Sunway Pyramid in Selangor, complete with customisable lipsticks.

    The Korean skincare brand’s new store features a “Find Your Look” section offering a choice of nine signature looks, a makeup studio and an all-new range of personalised lipsticks.

    The customisable Dear My Glass Tinting Lips-Talk collection carries 20 lip colours and 20 pop-art-inspired lipstick cases for mixing and matching. The lipsticks are formulated with nourishing ingredients like collagen and honey to keep lips hydrated.

    As an added service, lipstick cases can be engraved with the customer’s name.

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  • Etude House opened its flagship store in Seoul

    Etude House opened its flagship store in Seoul

    Etude House opened its flagship store in Myungdong on May 10. The flagship store was designed as part of a customer-focused campaign that embodied the brand’s slogan “Life is sweet”, which means positive energy and value in their twenties. A three stories Etude House flagship store provides various service. The store allows customers to have a variety of experiences by trying diverse colour and to purchase all products of Etude House.

    Under the theme of “House of Colour Play”, exterior design of trendy mood stands out. There is also a special photo zone inside and outside the elevator, where customers take a picture.

    On the first floor, customers can see all Etude house products and various beauty items. There is also a “FIND YOUR LOOK” corner, which are nine different looks of Etude House brand value. The “FIND YOUR LOOK” corner is made up of visuals that allows customers to look at the nine different looks, and the make-up products used in each look are displayed on the bottom of visuals so that customers can pick up their favorite look and experience make-up.

    “Personal Colour Studio” on the 2nd floor, customers can check their personal colour tones with the colour meter, and get recommendation for ‘four season worms and cool tone shadow palette”. Four seasonal worms and cool tone shadow palette with four colour eye shadows was rolled out in four different colour.

    The ‘Personal Colour Palette’, which is currently being sold as an online exclusive product, will be sold exclusively in the second floor of Myungdong flagship store.

    The ‘Colour Factory’ in the 3rd floor, which will be released from the first of the next month, is a space where customers experience the service to make your own lipstick by choosing your own colour and design. Personalised lipstick, which is the most noticeable service, can be booked in advance and Etude House artist recommends personal colour through colour meter and colour draping service.

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  • Mamonde launches Singapore site on Lazada

    Mamonde launches Singapore site on Lazada

    Korean beauty products brand Mamonde has launched an e-commerce site on Lazada to introduce its skincare and makeup products into Singapore.

    Mamonde’s USP is using flower extracts in its products. Camellia, hibiscus, honeysuckle, lotus and magnolia blooms are hand-picked and frozen or heat dried, with the active ingredients then being extracted.

    Mamonde Lazada SG

    There are plans to also open a physical store in Singapore eventually, says Amorepacific, which also owns the brands Etude House, Innisfree, Laneige and Sulwhasoo.

    “Launching digitally first in Singapore was a deliberate move that allows us to observe consumer purchasing habits before scaling up operations in the market,” says Amorepacific Asean regional head Robin Na.

    “While the beauty industry in Singapore is mature, we believe that consumers there are still hungry for new brands.”

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  • Tax changes lower Mainland cosmetics prices

    Tax changes lower Mainland cosmetics prices

    China’s new import tax regime has enabled cosmetics giants AmorePacific and Estee Lauder to lower their prices in China by up to 30 per cent.

    AmorePacific’s China division says it will reduce Mainland cosmetics prices for 327 lines under the brands of Etude House, Innisfree, Laneige and Sulwhasoo by 3 to 30 per cent from January 15.

    US rival Estee Lauder has confirmed immediate price cuts for more than 300 lines in China, including its namesake label, Bobby Brown, Clinique, Jo Malone, and Mac by as much as 18 per cent.

    This follows Beijing’s move last year to slash its hefty duties on imported cosmetics in an effort to boost domestic consumption, according to AmorePacific, which has its headquarters in Seoul.

    “These global cosmetics names are now narrowing the price gap between China and overseas, and we believe more are probably about to follow suit,” says China Market Research Group director Ben Cavender, noting that with western brands becoming cheaper in the mainland, people may be discouraged from travelling to Hong Kong to make purchases.

    Imported cosmetics previously faced tariffs of 84 per cent, reflecting both import and point-of-sales taxes. The tariffs have now gone down to 29 per cent for most beauty products.
    Before the tariff reduction, many mainland consumers shopped via cross-border online marketplaces or while travelling abroad.

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  • Innisfree Vietnam marks maiden store

    Innisfree Vietnam marks maiden store

    The Korean eco-cosmetics brand Innisfree has officially launched in the Vietnam market.

    The first Innisfree Vietnam store will open at 257 Hai Ba Trung St in District 3, on the edge of Ho Chi Minh City’s CBD on October 29.

    Vietnam is the ninth overseas market that Innisfree has chosen for international expansion.

    Innisfree Vietnam store

    The brand will join a booming Korean cosmetics market in Vietnam along with TheFaceShop, Etude House and Skinfood. For a long while, Vietnamese eco-cosmetics lovers have been buying Innisfree items online and having them brought in by travellers, hand-carried from Korean cosmetics shops.

    Innisfree is founded in 2000, under management of Amore Pacific, the parent company of other brands such as Laneige, Sulwhasoo and Etude House.

    With its mission to bring the most authentic beauty ingredients extracted from Jeju island green tea and volcanic rocks, Innisfree appeals to women who prefer natural beauty methods.

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  • Korea’s Etude House refreshens image

    Korea’s Etude House refreshens image

    With a new brand positioning, Korea’s Etude House has been making inroads in the global cosmetics market this year.

    Previously tagged Princess Fantasy, its new positioning line is Sweet Dream. Its makeover includes more sophisticated visuals in its advertisements and packaging designs, plus a new slogan, “Life is Sweet”. The aim is to symbolise the positive energy and values of people in their 20s as Etude House works toward its vision of becoming the “global No. 1 young makeup brand” through overseas expansion, digital content development, new services and innovative products.

    Etude House, owner by Amorepacific has about 230 stores in 12 Asian countries, and by 2020 aims to have increased its number of overseas stores by 50 per cent.

    From June, Etude House has been managing a multi-channel network, the Beautizens Club, to support the development of new beauty content creators. This has led to 25 content creators from Asia being chosen as “beautizens” to receive makeup tutorials.

    Etude House also has a new mobile app that lets customers administer their account. It also contains digital content that analyses purchasing patterns and draws on age-group general preferences to suggest colours.

    In co-operation with the Seoul Metropolitan Rapid Transit Corporation, the brand offers customers the option to pick up their online-ordered products at lockers inside subway stations.

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  • Multi-brand Korean cosmetic shops thrive

    Multi-brand Korean cosmetic shops thrive

    Korean cosmetic shops that sell various brands under one roof have steadily expanded their presence across the country, giving sophisticated customers more options, according to industry sources.

    AmorePacific, South Korea’s No. 1 cosmetic company, operates about 1350 multi-brand stores, called Aritaum nationwide, which offer a wide selection of its products, including such mass brands as Laneige and IOPE. The company also operates single brand shops such as Innisfree and Etude House in the lower-end and Sulhwasoo and Hera in the higher-end segment as part of a two-track strategy.

    Also showcasing multi-brands are beauty and health care stores, such as CJ’s Olive Young and its smaller rival Watsons, which have expanded and enjoyed growing popularity among urban youngsters.

    To catch up with the latest trend, local cosmetic companies have launched multi-brand cosmetic shops in major retail strips.

    LG Household & Health Care Ltd., the nation’s second-largest cosmetic maker, launched a multi-brand shop called Nature Collection, in February, operating 11 stores in major retail strips in Seoul. The store features brands that focus on a natural look, including The Face Shop and Beyond.

    “Nature Collection is promoted through word-of-mouth, with various products and promotional events,” a company spokesman told Yonhap news service.

    Able C&C, which created the boom for the single brand shop with Missha, has recently opened a multi-brand shop called Beauty Net on a popular street in Seoul to display a wide range of select products.

    Beauty Net Korea store

    Industry officials say multi-brand shops are effective in improving customer convenience and brand management and promotion, providing easier access to new brands.

    “Expansion of these multi-brands provide the other brands with more chances to be introduced to customers,” said an Able C&C spokesman.

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  • Tmall driving more than sales for top beauty brands

    Tmall driving more than sales for top beauty brands

    Scores of high-end cosmetics companies are setting up shop on Alibaba Group’s Tmall.com online marketplace as eCommerce continues to gain ground as a critical marketing and sales channel for reaching China’s increasingly sophisticated consumers.

    At the recent Tmall Beauty Awards ceremony in Shanghai, which celebrated the top cosmetics brands operating on the eCommerce platform, Alibaba announced that 29 well-known Western brands and 37 from Japan and Korea had storefronts on Tmall at the end of 2015, including more than 10 joining the platform last year alone such as Lancôme, Bobbi Brown, La Mer, Anessa and Avene. Another 20 cosmetics companies are planning to launch their own presence on Tmall this year.

    Alibaba also announced a cooperation agreement with Korean cosmetics maker AmorePacific Group to expand the latter’s Tmall presence. AmorePacific will add two more storefronts exclusively on Tmall for the Sulwhasoo and IOPE beauty brands in the following months. AmorePacific already operates the Laneige, Innisfree, Mamonde and Etude House e-shops on Tmall, and about 800,000 Chinese consumers have purchased goods from Laneige’s shop over the past three years, according to Alibaba. The brand also sold about 45,000 BB creams, or blemish balms, during Alibaba’s 11.11 Shopping Festival, bringing in US$1.4 million from that product alone.

    Alibaba has similar cooperation agreements with Procter & Gamble, Estée Lauder, L’Oréal and domestic retailer Shanghai Jahwa Corp.

    The eCommerce push by cosmetics companies comes amid strong growth in high-end cosmetics purchases by Chinese consumers. A report from Chinese research firm CBNData, released in conjunction with the awards, noted that total sales of cosmetics products in China climbed nearly 20 per cent to $74.1 billion last year from 2014. Citing independent researchers, CBNData’s report also said that online channels accounted for 36 per cent of that, or $27 billion, with Tmall controlling about a 70 per cent share of the B2C market. Alibaba Group is an investor in CBNData parent China Business Network.

    Tmall Cosmetics GM Mike Hu said total sales generated on all business-to-consumer retail websites in China currently account for 12 to 15 per cent of the entire cosmetics market, and he predicts those channels will grow by another 30 per cent to 50 per cent over the next two to three years.

    Hu stressed that Tmall offers more than just another sales channel to brands. It’s also a platform to promote new products, build a connection with customers and increase business both online and off. According to Hu, over 20 brands have introduced about 160 versions of products that were exclusive to Tmall shoppers, and the brands have launched more than 100 new products via the website in 2015.

    “Two or three years ago, eCommerce played as a sales channel since its significance grew and it helped enhance business,” said Gary Chu, online general manager at Estée Lauder China, said at the awards ceremony. “Now what we are thinking about is how to integrate brand property, content and products into our presence in Alibaba’s ecosystem to meet the needs and demands of the brand.”

    To that end, Estée Lauder has been engaging customers via its so-called Fans communities within the Tmall mobile app. One brand, Bobbi Brown, opened its Fans page last November and now has more than 640,000 followers. It offers make-up tips and sample trials, among other initiatives, to tackle customers’ most common inquiries in order to educate and interact with shoppers, while serving as a bridge to the Bobbi Brown storefront. In addition to the Fans page, the company also used Instagram-like photo sharing on Tmall to generate buzz about Bobbi Brown lipstick ahead of Chinese New Year earlier this month, and Estée Lauder regularly uses the Tmall mobile app to help launch new products.

    Alibaba Group CEO Daniel Zhang said Estée Lauder’s efforts are prime examples of ways brands can engage shoppers with content and convert interactions into business opportunities.

    “All the brands and merchants are the best content producers, and merchants should incorporate products into content that consumers are willing to read and eager to buy,” he said.

    Brands are also using their Tmall storefronts to boost their online-to-offline (O2O) business. So far 54 of them, including Estée Lauder, La Mer and Laneige, have integrated their online and offline membership programs and now allow users to make appointments for skin care treatments in brick-and-mortar stores online.

    Tmall will continue to promote O2O retail to “achieve the goal of same product, same service and same membership” online and offline, Hu said.

    Here are the winners from some of the biggest award categories from last Friday’s ceremony. The winners were chosen based on search popularity, interaction with shoppers, customer reviews, trial reports, sales and services among millions of customers and thousands of brands on Tmall in 2015.

    Most popular brands online: Laneige, Lancôme, Innisfree, Maybelline

    Hot search brands: Bobbi Brown, Avene, Sulwhasoo (which launched on March 1)

    Favorite brands among customers born in the 1990s:Sekkisei, The Face Shop, Hanhoo (Chinese domestic brand)

    Favorite brands among customers holding Alibaba Passport (shoppers spending more than RMB 100,000 ($15,270) annually on Alibaba’s platforms): Shiseido, Whoo, L’Oréal, Clarins, Innisfree

    Favorite brands among male shoppers: JVR (Chinese domestic brand), L’Oréal, NIVEA

    Best-selling brand: Pechoin (Chinese domestic brand)

    Outstanding and popular group: Estée Lauder Group