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Tag: exclusive

  • DFI Secures Exclusive Franchisee Rights for GNC Health Products in Singapore

    DFI Secures Exclusive Franchisee Rights for GNC Health Products in Singapore

    DFI Retail Group is set to become the sole wholesaler, distributor, and franchisee of GNC’s wellness and health products in Singapore. This move represents an extension of the existing strategic partnership between the two firms.

    DFI will employ its resources in sales, marketing, distribution, and logistics to facilitate the availability of GNC’s scientifically-supported health and wellness products through the Guardian Singapore network. This expansion is a continuation of a 20-year-long alliance between the two companies, previously established in Hong Kong. Here, GNC’s products were made available through independent outlets and DFI’s health and beauty chain, Mannings. This development also signifies the conclusion of a drawn-out legal dispute between GNC’s US parent company and its former partner in Singapore.

    Curtis Liu, CEO for health & beauty at DFI, expressed his enthusiasm about the venture. He highlighted DFI’s deep market knowledge and extensive retail network as significant factors enabling them to bring GNC’s leading sports nutrition and health supplements back to Singapore. Customers will now have access to a handpicked range of credible, scientifically-proven health solutions via Guardian, Mannings, and exclusive GNC stores.

    Having established its presence in Singapore in 1997, GNC recently received a positive ruling from the Singapore Court of Appeal which reinforced GNC’s rights to fully assume former store leases. This decision paves the way for GNC to regain an independent store presence in Singapore. The company is currently working on the assignment of the pertinent store leases.

    From the fourth quarter of this year, customers in Singapore will be able to purchase GNC’s products, including vitamins, minerals, and sports nutrition, through both physical and online stores of Guardian, as well as GNC’s standalone stores.

    Cheri Mullen, Chief Global Franchise and Wholesale Officer at GNC, expressed her anticipation to reinstate GNC’s store presence in Singapore. She emphasized their commitment to rebuilding and fortifying their market presence while maintaining the delivery of high-quality, innovative, and science-backed wellness solutions, as per customer expectations.

    As a part of the expanded cooperation, DFI will also become GNC’s exclusive franchisee in Macau.

    Questions & Answers

    What will be the role of DFI Retail Group in the partnership with GNC?
    DFI will serve as the exclusive wholesaler, distributor, and franchisee of GNC’s health and wellness products in Singapore. It will provide sales, marketing, distribution, and logistics services for GNC products through the Guardian Singapore network.

    What does the collaboration between DFI and GNC mean for customers in Singapore?
    Customers in Singapore will gain access to a wide range of GNC’s health and wellness products, including vitamins, minerals, and sports nutrition, through Guardian’s physical and online stores, as well as GNC’s standalone stores starting the fourth quarter of this year.

    What recent legal decision has allowed GNC to expand its presence in Singapore?
    The Singapore Court of Appeal recently upheld and enforced GNC’s rights to assume former store leases in full, enabling GNC to regain an independent store presence in Singapore.

  • Alo Yoga Breaks Ground in China with Exclusive E-commerce Store on Tmall

    Alo Yoga Breaks Ground in China with Exclusive E-commerce Store on Tmall

    Alo, a US-based athleisure brand, is making its debut in the e-commerce sector of Mainland China through a partnership with Tmall. This new online store launch will provide Alo with a direct retail channel to a new consumer base.

    First E-commerce Store in Mainland China

    The new online store will feature over 300 products from the Alo range, cementing its exclusivity as Alo’s sole e-commerce platform in the region. This partnership also provides Alo with the opportunity to tap into Tmall’s extensive customer base, specifically its 62 million 88VIP members.

    Gu Di, GM of sports and outdoors at the Taobao and Tmall Group, expressed optimism that the collaboration would enable Alo to connect with high-value customers in the country. Gu remarked that the partnership underlines Tmall’s reputation as the preferred choice for international brands looking to engage high-value customers and achieve scalable growth in China.

    Expansion and Growth

    Alo originally ventured into mainland China in June, establishing its brand presence on popular platforms WeChat and Xiaohongshu, also known as RedNote. Since its initial entry, Alo has launched an event booking platform via a WeChat Mini Program and enlisted Chinese K-pop star Ningning from Aespa as a brand ambassador.

    Maggie Xie, an associate director at S&P Global Ratings, supported this strategy, stating that it allows Alo to leverage its current social media popularity while keeping initial investments to a minimum. She explained that by prioritizing an online store launch in mainland China, Alo can capitalize on its existing social media following and gauge consumer demand and product preferences with lower upfront capital expenditure compared to physical stores.

    Established in 2007, Alo has garnered a large following of younger consumers, thanks to its California-inspired designs and endorsements from celebrities such as Kendall Jenner and Bella Hadid.

    Questions & Answers

    What is Alo’s strategy for its entry into the Chinese market?
    Alo is leveraging the popularity of e-commerce by launching its first online store in Mainland China through Tmall. This approach allows the brand to test the market with lower upfront costs compared to opening physical stores.

    What is the significance of Alo’s new partnership with Tmall?
    The partnership provides Alo with a direct retail channel to Tmall’s extensive customer base, including over 62 million 88VIP members. It also positions Tmall as the preferred choice for international brands seeking scalable growth in China.

    How has Alo built its following among younger consumers?
    Alo has built a strong following among younger consumers through its unique California-inspired designs and the endorsement from celebrities like Kendall Jenner and Bella Hadid. This celebrity endorsement strategy has played a significant role in enhancing the brand’s appeal.

  • 60 Years of Speed: Lamborghini Honors Miura with Exclusive Revuelto Special Edition

    60 Years of Speed: Lamborghini Honors Miura with Exclusive Revuelto Special Edition

    To mark the 60th anniversary of the iconic Miura, Lamborghini has unveiled a limited-run special edition vehicle named the Revuelto Miura 60 Degree Homage. This unique series, which will only have 99 units available globally, is the brainchild of the brand’s Ad Personam personalisation division and Centro Stile. The anticipated public debut for this special edition will take place during Monterey Car Week in 2026.

    Design Inspired by Miura

    The Revuelto Miura 60 Degree Homage incorporates numerous visual cues from the original Miura, all set within Lamborghini’s current plug-in hybrid flagship. Buyers have the option of nine heritage-inspired exterior paint shades – Arancio, Giallo, Blu Tahiti, Blu Notte, Rosso Arancio, Verde Metallic, Verde Scandal, Nero Noctis, and Bianco Monocerus.

    There are also two exclusive paint schemes available. The Oro Elios theme merges gold-coloured accents with gloss gold wheels, and the Grigio Nimbus variant features grey detailing and matte titanium-finish wheels. Additionally, owners of the original Miura models can collaborate with Lamborghini’s Ad Personam department to reproduce their classic car’s original colour scheme on the new Revuelto.

    Further design aspects include Miura-inspired lower body graphics, a subtle Miura 60 logo nestled within the side graphics, and a gloss-black Lamborghini wordmark at the car’s rear. Black brake callipers and matte-black exhaust tips complete the exterior design.

    Customised Interior

    The cabin of the special edition continues the retro influence. Tan leather upholstery and classic “cannelloni” seat stitching inspired by the original Miura lend a vintage appeal. The seats feature an embroidered Miura 60 logo, and a carbon-fibre plaque inscribed with “Miura 60 Degree – Serie Speciale 1 di 99” adorns each car.

    While these additions are primarily aesthetic, they forge a deeper connection to the car’s heritage. The treatment also highlights the fact that this model is collector-focused, not mechanically redesigned.

    Despite the changes in design, the Revuelto Miura 60 Degree Homage maintains the standard model’s plug-in hybrid powertrain. This combines a 6.5-litre naturally aspirated V12 engine with three electric motors and an 8-speed dual-clutch automatic transmission. The powertrain generates a total output of 1,015 hp and 807 Nm, driving all four wheels. Lamborghini claims the car can accelerate from 0 to 100 km/h in just 2.5 seconds, with a top speed exceeding 350 km/h.

    Although Lamborghini has yet to release the pricing details for the Revuelto Miura 60 Degree Homage, it’s expected to command a considerable premium given the standard Revuelto’s price tag of Rs 8.89 crore (ex-showroom) in India.

    Questions & Answers

    How many units of the Revuelto Miura 60 Degree Homage will be produced?
    Only 99 units of the Revuelto Miura 60 Degree Homage will be produced.

    What is unique about the Revuelto Miura 60 Degree Homage’s design?
    The design of the Revuelto Miura 60 Degree Homage includes numerous visual cues from the original Miura model. This includes a choice of nine heritage-inspired exterior colours and two exclusive paint schemes.

    What is the powertrain of the Revuelto Miura 60 Degree Homage?
    The Revuelto Miura 60 Degree Homage retains the standard model’s plug-in hybrid powertrain, which combines a 6.5-litre naturally aspirated V12 engine with three electric motors and an 8-speed dual-clutch automatic transmission.

  • Nike Revamps China Strategy, Directs Online Sales to Exclusive Channels Amid Rising Domestic Competition

    Nike Revamps China Strategy, Directs Online Sales to Exclusive Channels Amid Rising Domestic Competition

    In a move to regain customer loyalty in China, American athletic wear giant, Nike, is taking control of its online product distribution. The company aims to drive consumers to official Nike channels and implement full-price sales as it faces increasing competition from domestic brands.

    Nike’s new strategy includes limiting online sales by wholesale distributors, according to Cathy Sparks, VP and GM of Greater China. From January, major sportswear retailers in China will cease online sales of Nike’s clothing and footwear, focusing instead on in-store transactions. Online, Nike merchandise will be available through new Nike-branded digital storefronts on popular Chinese e-commerce platforms such as Tmall, JD.com, and Douyin, as well as Nike’s own website and app.

    Sparks, who has spent 25 years at the company and was appointed to oversee Chinese operations earlier this year, stated, “Our marketplace has become so fragmented and cluttered.” She added that consumers desire a premium brand experience that is reliable and seamlessly integrates digital and physical aspects.

    Recovery Challenges in China

    China, the third largest market for Nike, presents a significant area of concern. As the company seeks to recover growth, it’s implementing a comprehensive strategy that includes this shift towards e-commerce.

    The company reported last month that sales in Greater China declined by 17% on a constant-currency basis in the fourth quarter. This drop is even more significant than the 10% decrease seen in the previous quarter. Nike’s market share has been impacted by the rise of local competitors Anta and Li Ning, as well as international brands like On and Hoka.

    Investors are keenly observing Nike’s recovery strategy led by CEO Elliott Hill. Despite facing substantial challenges, Hill, who has been at the company’s helm for nearly two years, is determined to refocus on sports, rebuild wholesale relationships in North America, and introduce new products.

    In line with these changes, most of Nike’s 16 store partners in China, who manage thousands of Nike stores, will halt their online sales, a Nike spokesperson confirmed.

    Topsports, a leading Chinese sportswear retailer that makes 22% of its revenue from online sales of Nike products, is among the distributors expected to be impacted. The company has warned of a “significant” short-term negative effect but remains committed to collaborating closely with Nike on offline sales arrangements.

    Nike’s decision to alter its e-commerce strategy was criticized by BNP Paribas senior analyst Laurent Vasilescu, who called it a “strategic misstep” that could benefit competitors.

    Furthermore, Sparks highlighted the need for Nike to launch products that resonate more with Chinese consumers. The company has appointed a vice president of local product creation in Greater China to address this need.

    Questions & Answers

    What is Nike’s strategy to regain customer loyalty in China?
    In an attempt to regain customer loyalty, Nike is controlling its online distribution by driving consumers to official Nike platforms and implementing full-price sales, despite facing competition from domestic brands.

    How is Nike’s market performance in China?
    Nike reported a 17% decline in sales in Greater China on a constant-currency basis during the fourth quarter, showing a larger decrease than the 10% drop in the previous quarter.

    Why does Laurent Vasilescu, BNP Paribas senior analyst, consider Nike’s e-commerce strategy changes a strategic misstep?
    Vasilescu believes that Nike’s problem is not with distribution in China and elsewhere, but with its product. He suggests that the changes in e-commerce strategy could give opportunities to the company’s competitors.

  • Watson’s Celebrates 185 Years with Exclusive Heritage Concept Store in Hong Kong, Offering Unique Merchandise and Experiential Retail

    Watson’s Celebrates 185 Years with Exclusive Heritage Concept Store in Hong Kong, Offering Unique Merchandise and Experiential Retail

    In celebration of its 185th anniversary, Watsons Hong Kong has unveiled a heritage concept store in Yau Ma Tei. This innovative store seeks to blend the brand’s long-standing pharmacy heritage with the excitement of experiential retail and exclusive anniversary merchandise.

    Situated on Nathan Road, the store pays homage to AS Watson’s pharmacy origins with interiors that take design cues from yesteryears, interactive spaces for customers to engage with, and exclusive merchandise created especially for the anniversary. This experiential retail space features three themed photo zones which are inspired by the rich culture of Hong Kong’s pharmacies: a vintage medicine cabinet, a retro vanity corner, and a bathroom-themed display.

    To commemorate its opening, Watsons has launched a series of anniversary-exclusive products. Among these are a vintage-themed ‘Watjai’ mascot plush collection and a unique ‘Love Your Organs’ blind box series. In addition, a collaboration with popular brands Bioré, Colgate, and Darlie has resulted in the introduction of retro-inspired packaging for select products.

    In conjunction with the 185th anniversary campaign, other retail brands under the AS Watson Group umbrella, such as ParknShop, Fortress, and Watsons Water, are also participating. Exclusive merchandise from these brands will make their debut at the heritage concept store. Customers can look forward to items like lightbox-style magnets that pay tribute to ParknShop’s signage, a retro film camera from Fortress, and a vintage-style bottle opener courtesy of Watsons Water.

    This heritage concept store forms an integral part of Watsons’ overarching 185th-anniversary campaign, encapsulating the brand’s commitment to honoring its history while incorporating more experiential elements into its physical store network.

    Questions & Answers

    What is the heritage concept store?
    The heritage concept store is a new retail space by Watsons Hong Kong that combines the brand’s pharmacy history with experiential retail and exclusive anniversary merchandise.

    What can customers expect at the new heritage concept store?
    Customers can engage with vintage-inspired interiors and interactive experiences at the store. They can also purchase exclusive anniversary merchandise, including a ‘Watjai’ mascot plush collection and a ‘Love Your Organs’ blind box series.

    Which other brands are participating in Watsons’ 185th-anniversary campaign?
    Other retail brands under the AS Watson Group, such as ParknShop, Fortress, and Watsons Water, are also taking part in the anniversary campaign with exclusive merchandise debuting at the heritage concept store.

  • Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    Revamped Pokémon Center Singapore Unveils Cultural Heritage-Inspired Store and Exclusive Merchandise

    After a three-month refurbishment, Pokémon Center Singapore celebrated its reopening at Jewel Changi Airport, presenting a fresh store design influenced by Singapore’s rich cultural heritage and an array of exclusive new merchandise. The updated store boasts unique interiors inspired by traditional local architecture and features a variety of themed spaces, such as a food court-inspired zone and an ocean-themed event section.

    Revitalizing Pokémon Center Singapore with New Symbol and Exclusive Products

    In addition to its fresh new look, the store has adopted Solgaleo as its new emblem Pokémon. The iconic Legendary Pokémon now graces the official logo and stands proudly at the entrance, accompanying Pikachu.

    The Pokémon Center Singapore, strategically placed at Jewel Changi Airport, continues to serve as a lively community hub and a cherished destination for locals and global travelers. The reopening is a significant step in enhancing relationships with local consumers and Pokémon enthusiasts worldwide.

    To commemorate the grand reopening, the Pokémon Singapore team is set to launch 20 exclusive celebratory products in two stages. The first wave, released on July 1, includes Singapore-inspired lifestyle items. A second collection, expected to be available on August 7, comprises locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

    Established in 2019, the Pokémon Center Singapore was the first permanent Pokémon Center in Southeast Asia. The brand is progressing its regional expansion with the planned opening of its second Southeast Asian store at CentralWorld in Thailand.

    Questions & Answers

    What is the new design concept of the refurbished Pokémon Center Singapore?
    The newly refurbished Pokémon Center Singapore features a design concept inspired by traditional local architecture and Singapore’s cultural heritage.

    What is the new symbol Pokémon for the store?
    The store has chosen Solgaleo as its new symbol Pokémon, which now features on the official logo and at the entrance alongside Pikachu.

    Are there any special events or products to mark the reopening?
    Yes, the reopening is being marked with the launch of 20 exclusive commemorative products in two waves. The first wave includes Singapore-inspired lifestyle items, and the second wave features locally-themed merchandise such as Pikachu bag charms, Peranakan-inspired pouches, T-shirts, and tote bags.

  • Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius, a renowned US energy drink brand, is introducing a flavour that will be exclusively available at 7-Eleven stores across Australia. This beverage, Sparkling Raspberry Peach, will be presented via the brand’s first-ever pop-up at the popular convenience store chain.

    The Sparkling Raspberry Peach flavour offers a delightful mix of succulent peach and a touch of zesty raspberry. A representative for Celsius anticipates that this new beverage will be popular among Australian consumers and could potentially become the preferred non-alcoholic drink of choice. This prediction comes on the back of a recent study which reported that roughly 40% of drinkers are seeking to reduce their alcohol consumption, creating an opportunity for non-alcoholic beverages like Celsius to fill the gap.

    The Sparkling Raspberry Peach flavour is currently available at 7-Eleven stores across the nation at a suggested retail price of $4.

    To commemorate the launch, a pop-up event was organised featuring Australian DJ and producer, DJ Cyril. Entry tickets were priced at $7.11 each, with limited availability.

    Adam Jacka, the General Manager of Marketing at 7-Eleven Australia, stated that their stores have consistently been a go-to spot for Australians to kickstart their day. Whether it’s a comforting oat latte, a chilly iced coffee, or a refreshing energy boost like Celsius, they cater to all preferences. Expressing his excitement about the partnership with Celsius, he added that the morning rave event was unconventional yet fitting. According to him, it encapsulates the spirit of 7-Eleven in its local, fun, and community-oriented approach.

    Celsius has recently broadened its product offerings in Australia.

    Questions & Answers

    What is the new Celsius flavor that is launching in Australia?
    The new flavor is Sparkling Raspberry Peach, a blend of sweet peach and tangy raspberry.

    Where will this new Celsius flavour be available?
    The Sparkling Raspberry Peach flavor will be exclusively available at 7-Eleven stores across Australia.

    What was the special event organised to celebrate the launch of the new flavor?
    A pop-up event featuring Australian DJ and producer, DJ Cyril, was organised to celebrate the launch.

  • Nak Hair Gears Up for Global Expansion: Seals Exclusive Partnership with Watson Asia, Eyes Strong Online Presence

    Nak Hair Gears Up for Global Expansion: Seals Exclusive Partnership with Watson Asia, Eyes Strong Online Presence

    Australian haircare company, Nak Hair, has recently secured a significant partnership with global health and beauty distributor, Watson Asia. This strategic alliance will enable Nak Hair to expand its market reach, particularly in the Asia-Pacific (Apac) region and the Gulf Cooperation Council (GCC).

    Launching on Tmall Global and Expanding European Distribution

    Nak Hair is also set to broaden its visibility in the Chinese market by launching on the esteemed online marketplace, Tmall Global. This move will be followed by a distribution expansion across Europe through collaborations with various exclusive distribution partners.

    Online Presence and Sales Growth in Australia

    On the home front in Australia, Nak Hair has introduced its product line on its official website as well as other major online marketplaces. The company has noted a double-digit increase in product sales and aspires to achieve a 20 per cent increase over the upcoming year.

    Nak Hair’s Global Growth Strategy

    Marc Boelen, CEO of Nak Hair, emphasized the significance of these partnerships in helping the company achieve its strategic growth objectives.

    “These partnerships represent a crucial step in our ambitious plan to double our business over the next three years. We aim to meet our customers wherever they are shopping for premium professional haircare products, whether that’s online, in retail stores, at salons, or in pharmacies,” he stated.

    Questions & Answers

    What is the significance of Nak Hair’s partnership with Watson Asia?
    This partnership with Watson Asia allows Nak Hair to expand its presence in new markets, notably in the Asia-Pacific region and the Gulf Cooperation Council.

    How does Nak Hair plan to increase its presence in China and Europe?
    Nak Hair aims to boost its visibility in China by debuting on the popular online marketplace, Tmall Global. In Europe, the company plans to expand its distribution network through collaborations with exclusive distribution partners.

    What are Nak Hair’s growth aspirations for the coming year?
    Nak Hair has reported a double-digit increase in product sales and aims to achieve a 20 per cent sales increase over the next year.

  • Fitbit’s Exciting Redesign: An Exclusive Peek at the Modern Look and AI Coach for Premium Users

    Fitbit’s Exciting Redesign: An Exclusive Peek at the Modern Look and AI Coach for Premium Users

    The Fitbit application is undergoing a significant transformation, a move that has been anticipated by many. Some users are already experiencing the new updates, indicating that Google’s aim to give Fitbit a comprehensive Material 3 makeover is finally coming to fruition.

    Fitbit Receives a Visual Overhaul

    Last month, Google launched the Gemini-powered AI coach as a preview feature. Now, it has been reported that Fitbit Premium users in the US have gained access to the Material 3 Expressive redesign as part of a public preview. The new AI coach and the visual revamp are expected to be officially available to all users next year.

    The redesign incorporates Google’s Material 3 Expressive (M3E) style into the Android app, along with several navigation adjustments. The bottom bar has been made shorter, and synchronizing your Pixel Watch or Fitbit device is as simple as swiping down from any of the four tabs.

    When you do this, you’ll notice a circular loading animation cycling through the distinctive M3E shapes. Once the synchronization is complete, the “Fitbit Premium” label vanishes from the app bar and is replaced by a linear progress indicator.

    The new expressive shapes are also noticeable in various sections of the app, such as the checkmark animation that appears when you achieve a goal. Each metric view now features a floating toolbar with a floating action button (FAB) to switch between time frames. For statistics such as Steps and Sleep, you can switch between Day, Week, Month, 3 Months, or Year.

    Every pill-shaped bar includes a floating button that opens the personal health coach. The Today, Fitness, and Sleep sections now utilize a layered sheet-style design. The top statistics are displayed on a themed background, while the remaining content appears on a card layer that expands as you scroll. The distinct color themes – teal for fitness and purple for sleep – provide aesthetic separation.

    However, Dynamic Color is still absent. The bottom bar, toolbar, and FAB currently rely on Fitbit’s default blue accent.

    Google Delivers on its Promise

    Despite the redesign still being in preview stage, it’s encouraging to see Google fulfilling its promise to revamp Fitbit. The app plays a crucial role in the entire Fitbit experience. Whether using a tracker or smartwatch, it’s the hub for all health and fitness data. As such, giving it a design that aligns with other Google products is a positive development.

    From the preview screenshots, the layout appears a bit cluttered at the moment. However, this is an issue that can be easily resolved before the full release. For Fitbit Premium subscribers, it’s certainly worth exploring the update in its early stages. While it’s not perfect yet, it’s evident that Google is committed to making Fitbit more cohesive and modern.

    Questions & Answers

    What is the main aim of Fitbit’s redesign?
    The main goal is to modernize the Fitbit app, giving it a design that matches other Google products. This is part of Google’s effort to make Fitbit more cohesive and modern.

    What new features have been added as part of the redesign?
    The redesign incorporates Google’s Material 3 Expressive (M3E) style into the Fitbit app, along with several navigation adjustments. There’s a new AI coach, a shorter bottom bar, unique color themes for different sections, and new expressive shapes throughout the app.

    When can all Fitbit users expect to access these new features?
    The new AI coach and the visual revamp are currently in the preview stage but are expected to roll out officially to all users next year.

  • Malbon Swings into Vietnam: Exclusive Golf and Lifestyle Store Set to Open in Ho Chi Minh City

    Malbon Swings into Vietnam: Exclusive Golf and Lifestyle Store Set to Open in Ho Chi Minh City

    Malbon, a renowned lifestyle and golf brand, is expanding its footprint in Southeast Asia by establishing its first brick-and-mortar store in Vietnam. This strategic move is being executed in collaboration with TKG Lifestyle, a subsidiary of The Kho Group.

    Store Opening and Offerings

    The inaugural store is slated for launch next month on Dong Khoi Street, in the heart of Ho Chi Minh City. Spanning two floors and covering a total area of 250 square meters, the store will house the full range of Malbon’s golf attire and accessories. In addition, it will also feature the brand’s lifestyle and sportswear collections.

    Vynce Nguyen, General Manager of The Kho Group Vietnam, expressed optimism about the venture, citing Vietnam’s growing golf market and Malbon’s unique lifestyle-focused approach as key growth drivers. He expressed confidence that Vietnamese customers will appreciate the brand’s distinctive style and its history of innovative partnerships with global brands and entertainment personalities.

    Tailored for the Local Market

    Malbon has plans to offer limited-edition products specifically designed for the Vietnamese market. This is in addition to its regular offerings, which include seasonal releases, performance apparel, and the core Icons line.

    The brand’s expansion strategy is not limited to physical retail outlets. Plans are afoot to develop a robust e-commerce platform and organize exclusive community-focused Buckets Club events where exclusive product launches will take place for members.

    Nguyen further elaborated on Malbon’s Vietnam engagement strategy, revealing plans for pop-up stores in premium locations and vibrant hotspots around the country, where culture, creativity, and lifestyle converge.

    Future Expansion

    Over the next one to two years, Malbon and The Kho Group plan to extend their retail footprint with additional stores in major Vietnamese cities, including Hanoi, Da Nang, and Phu Quoc.

    This move comes on the heels of Malbon’s recent expansion activities, including the opening of its world’s largest flagship store in the Philippines this April, and the inauguration of its new headquarters in Shenzhen, China.

    Meanwhile, The Kho Group, known for introducing the Japanese coffee chain % Arabica to Vietnam, is now gearing up to launch the brand in Australia.

    Questions & Answers

    What is Malbon’s expansion strategy in Vietnam?
    Malbon plans to develop a strong presence in Vietnam through a combination of physical retail stores, an e-commerce platform, and community-focused events.

    What does the new Malbon store in Vietnam offer?
    The store will feature Malbon’s full range of golf apparel and accessories, as well as its lifestyle and sportswear collections. Limited-edition products tailored for local consumers will also be introduced.

    What are the future plans of Malbon and The Kho Group in Vietnam?
    They plan to open additional stores in key cities such as Hanoi, Da Nang, and Phu Quoc over the next 12 to 24 months.

  • Indonesian Fashion Brand Buttonscarves Debuts in Singapore with Exclusive Jewel Changi Boutique Launch

    Indonesian Fashion Brand Buttonscarves Debuts in Singapore with Exclusive Jewel Changi Boutique Launch

    Indonesia-based fashion brand, Buttonscarves, has recently established its premiere standalone store in Singapore. The new outlet is conveniently situated in the bustling Jewel Changi Airport.

    Store Overview

    Located on Basement 1 of the complex, this boutique showcases the label’s renowned scarves and brooches. Each item is elegantly displayed in packaging that is perfect for gift-giving. Additionally, the establishment carries exclusive Jacquard Voile scarves, a unique product line that can only be found at this Jewel location.

    Linda Anggrea, CEO of Buttonscarves, commented on the brand’s new venture. She noted that Singapore’s position as a regional hub with significant global reach permits the brand to interact with both local communities and international tourists. This strategic location places Buttonscarves at the center of Southeast Asia’s dynamic fashion scene.

    New Collection Launch

    To coincide with the store’s opening, Buttonscarves has launched the Singapore 2 Series. This novel line is a joint collaboration with the Singapore Tourism Board. The collection, featuring 16 different color variations, is an ode to the city’s cultural diversity and contemporary energy. Two color shades are exclusive to the Jewel Changi Airport store, enhancing the uniqueness of the collection.

    Buttonscarves was established in 2016 and is recognized as a modest fashion and lifestyle brand under the Modinity Group. The brand currently operates over 50 stores spread across Indonesia, Malaysia, and Singapore.

    Questions & Answers

    What products does Buttonscarves sell in its new Singapore store?
    The store showcases the brand’s signature scarves and brooches. It also offers exclusive Jacquard Voile scarves only available at this location.

    What is special about the new Singapore 2 Series collection?
    The Singapore 2 Series, created in collaboration with the Singapore Tourism Board, reflects the city’s cultural diversity and modern energy. It features 16 different color variations, including two shades exclusive to the new store.

    How many stores does Buttonscarves operate?
    Buttonscarves, under the Modinity Group, operates more than 50 stores across Indonesia, Malaysia, and Singapore.

  • Central Marketing Group Aveda Distribution Rights In Thailand, Enters High-end Haircare Market

    Central Marketing Group Aveda Distribution Rights In Thailand, Enters High-end Haircare Market

    Central Marketing Group (CMG), a division of Central Retail, has recently attained exclusive distribution rights for Aveda in Thailand, marking a significant step into the high-end haircare market.

    A Strategic Move

    This development resonates with the increasing demand for luxury beauty products in the market. CMG anticipates a surge in its beauty sales, projecting a growth rate exceeding 15% by the year’s end.

    Ty Chirathivat, CMG’s president, indicates that the premium beauty sector in Thailand has showcased robust growth, amounting to over THB 23.7 billion ($733.5 million), haircare products alone contribute more than THB 403 million ($12.5 million).

    “This is indicative of a notable shift in consumer behaviour towards a more comprehensive approach to self-care, where beauty and wellness are closely linked,” Chirathivat explains.

    Aveda: A Commitment to Environmental Responsibility

    Chirathivat adds that the inclusion of Aveda, renowned for its plant-based formulas, allows the retailer to cater to the evolving preferences of younger consumers. These consumers increasingly favor brands displaying a strong commitment to environmental responsibility.

    “Integrating Aveda into our product line fortifies CMG’s beauty segment. We aim to broaden both our physical and digital distribution channels, while initiating comprehensive marketing strategies encompassing brand activations and community involvement,” states Chirathivat.

    Aveda, currently a subsidiary of The Estee Lauder Companies, was founded in 1978 by Horst Rechelbacher. His pioneering concept of holistic beauty led to the creation of this brand, which specializes in botanical beauty products. The brand has gained recognition for its use of ethically sourced ingredients and support of sustainable initiatives.

    Launch Across Thailand

    CMG has introduced Aveda in 10 different locations throughout Thailand, which include Central Department Stores and Central Online, along with major shopping centers nationwide. This strategic placement is designed to bring Aveda’s products closer to the customers.

    Questions & Answers

    What does CMG’s acquisition of Aveda’s distribution rights signify?
    The acquisition marks the company’s entry into the premium haircare market, aligning with the increasing demand for luxury beauty products.

    Who is the founder of Aveda?
    Aveda was founded by Horst Rechelbacher in 1978.

    What kind of beauty products does Aveda specialize in?
    Aveda specializes in botanically-based beauty products, with a strong commitment to ethically sourced ingredients and sustainable initiatives.

  • Instagram is getting an Exclusive Stories feature

    Instagram is getting an Exclusive Stories feature

    Instagram has been busy with a string of initiatives lately to boost its social media platform and capitalize on monetization techniques. The latest of these is a new “Exclusive Stories” feature, which was discovered by reverse engineer and full-stack Android developer Alessandro Paluzzi. The code Paluzzi found shows the layout of the future option to post paywalled content, much like Twitter’s upcoming Super Follows feature. This will allow certain Instagram users to deliver paid content to fans who are paying a regular fee for access to it.

    Although Instagram hasn’t made any official announcements regarding Exclusive Stories, they’ve acknowledged that it is something they’re working on after news of Paluzzi’s discovery spread. Public testing hasn’t started yet, nor have any details been released, as Instagram still seems to be preparing for an effective launch.

    Тhe leaked screenshots of the “Exclusive Stories” feature show an advanced stage of development, which means that it’s sure to arrive to the platform sometime in the near future.

    As per the screenshots, these paywalled posts will be set apart from regular stories by a marked purple color. And if you haven’t paid your dues to the creator yet, you will see a message across the story stating that “Only members of x can see this story.” Naturally, these exclusive stories will not be able to be screenshotted even by paid members.

    Creators of Exclusive Stories will be prompted to share their story as a Highlight as well, so that “fans always have something to see when they join.”

    There is currently no other information on Exclusive Stories circulating beyond this.

    Alessandro Paluzzi has also caught on to a “collectibles” NFT feature, the details around which are even less clear as of yet. Essentially, it’s another way to allow Instagram users to sell certain virtual goods (NFTs, or non-fungible tokens) in exchange for money, increasing Instagram’s revenue as well.

  • OPSM goes luxe and large in Sydney

    OPSM goes luxe and large in Sydney

    OPSM has opened its biggest flagship in Australia, following the renovation of its George Street store in Sydney.

    The store, which doubled in size to 200sqm, now houses the widest selection of glasses and sunglasses in the retailer’s network, including a large range of luxury frames from brands such as Oliver Peoples, Tiffany & Co, Prada, Chanel and Giorgio Armani.

    The range also includes a significant selection of ‘alternative fit’ frames designed to fit customers with a narrow nose bridge, so all face shapes are catered for.

    “Staff are trained to assist customers with all face shapes and styling concerns while also speaking multiple languages,” said Alfonso Cerullo, general manager at OPSM’s parent company Luxottica.

    The store also features the latest in optometry technology, including a retina scan machine, which provides a 200-degree view of the eye.

    Cerullo said the retailer is committed to providing an in-store experience that is “second to none”.

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  • Alibaba expands 88 VIP prestige loyalty program

    Alibaba expands 88 VIP prestige loyalty program

    Alibaba Group has rolled out an upgraded 88 VIP membership program, adding new perks and privileges to its prestige loyalty program.

    The new offerings range from discounts at more online flagship stores, memberships for Alibaba’s various services, and wider access to other platforms within the Alibaba ecosystem.

    This year’s package extends the 5-per-cent 88 VIP member discount to 300 brands on Tmall, adding to the 88 brands introduced when the club launched last year. Each 88 VIP member will also be automatically entitled to global travel membership with Alibaba’s travel service platform Fliggy, giving them additional benefits when booking international hotels and flights throughout the year.

    “The upgraded membership program demonstrates we are committed to enhancing the customer experience and delivering benefits that cover all aspects of our customers’ lives,” said Alibaba Group chief marketing officer Chris Tung.

    “Discounts on a wider range of brands and products and deeper engagement with the Alibaba ecosystem have helped us enhance customer loyalty, as well as strengthen our capabilities in cross-selling and generating consumer insights, benefiting customers and brands alike.”

    An 88 VIP member spends an average of RMB100,000 annually on services within the Alibaba ecosystem. These VIP members are often the first to discover what later become best-selling items on Alibaba’s platforms. Their purchases usually cover a wider range of categories than typical members. Moreover, these VIP members are more likely to have memberships on multiple services on Alibaba’s platforms.

    Launched in 2018, the 88 VIP program has created immense growth opportunities for both brands and merchants, according to Alibaba. For example, Marriott International, the global hospitality group that joined the 88 VIP program last December, has received twice as many hotel room bookings from 88 VIP members than from non-members. The land, a New Zealand dairy brand, has generated around 90 per cent of its sales on its Tmall flagship store from 88 VIP members.