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  • Juventus F.C. Partners Multi-Family Office to Grow Asia Fanbase

    Juventus F.C. Partners Multi-Family Office to Grow Asia Fanbase

    Hong-Kong-based Raffled Family Office will become the football club’s regional partner in Asia under a three-year deal inked this week.

    Under the partnership, the two sides will collaborate on a range of branding and marketing initiatives, and the Italian club’s first team will return to Asia, following visits to Singapore for friendly games in 2014 and 2019.

    At a media briefing earlier this week, RFO founder and CEO Chi Man Kwan said there will also be opportunities for its ultra-high-net-worth clients, business partners, and employees to catch Champions League games involving the Italian champions and meet its stars.

    Juventus opened its APAC marketing office in 2019, and like Raffles, has expressed a desire to grow its reach in Greater China.

    Both our Club and Raffles Family Office share a solid synergy in our embracing and nurturing family legacy and heritage. We believe this partnership will undoubtedly support both brands’ aims to expand their horizons in Asia, Giorgio Ricci, chief revenue officer of Juventus, said in an announcement.

    Founded in Hong Kong in 2016, Raffles Family Office currently has a 72-strong team across Hong Kong, Singapore, Taipei and Shanghai.

    Juventus begins its defense of the Serie A title on Sunday with a visit from Sampdoria.

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  • Football club PSG opens retail store in South Korea

    Football club PSG opens retail store in South Korea

    Football club PSG has become the first European side to open a retail outlet in Seoul, South Korea’s capital city.

    The new store – which is described as a pop-up but looks rather long-term to us – was organized with local football magazine Over the Pitch. It will sell a range of branded goods, including food-and-beverage items, sports products, and entertainment, with a number of exclusive items available only at Seoul.

    “Seoul has long been a key target city for Paris Saint-Germain, a core pillar of our international strategy, and so we are thrilled today to step up our commitment to the market and become the first European club to launch an official store in Korea, with this innovative retail concept,” said the club’s head of diversification and merchandising Fabien Allegre.

    “Seoul and Paris go hand in hand as two iconic cities, and we enjoyed our successful collaboration with Over the Pitch during our previous PSG tour in Miami.”

    The venue, which opened last week, includes the licensed store, a themed cafe, and a display of the team’s football jerseys.

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