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  • Fat Brands opens five Restaurants in Pakistan

    Fat Brands opens five Restaurants in Pakistan

    Fast-food franchise owner Fat Brands has developed five co-branded Fatburger and Buffalo’s Express concepts in Pakistan.

    In partnership with local operator Crescent Star Foods, the co-branded restaurants will increase the brand’s presence in Pakistan to six restaurants.

    “Our partners and friends at Crescent Star Foods not only know the business, but they know and care about the people of Pakistan,” said Fat Brands CEO Andy Wiederhorn. “We couldn’t be more thrilled to work with them to bring our delicious, homemade burgers and wings to Pakistan residents and visitors.”

    Fat Brands strategically acquires, markets and develops fast casual and casual dining restaurant concepts around the world. The company currently owns eight restaurant brands and franchises more than 400 units worldwide.

  • Shake Shack opens first store in Philippines

    Shake Shack opens first store in Philippines

    The new QSR restaurant has opened at Bonifacio Global City (BGC) as the brand’s 225th location, although only its second in Southeast Asia after Singapore.

    “It is known for quality and consistency in taste,” said the president of the exclusive franchise holder SSI Group Anton Huang. “As far as SSI is concerned, we want to be the purveyor of lifestyle choices to the Filipino consumer. In keeping with that goal, we identified Shake Shack as a brand or concept that would really resonate well with the Filipino consumer.”

    “Filipinos are already clamoring for it to begin with and it would be a must do part of their pilgrimage to the US,” he added.

    The restaurant’s Instagram announcing the Manila launch achieved 16,000 likes, the highest-ranking post on its account.

    Huang expressed confidence that the new store will meet revenue and sales targets, and is keeping a tight focus on the performance of the first outlet before making expansion plans.

    “We’re concentrated on doing well to serve our customers and meet their expectations,” he said. “Once we’ve done that, and I’m pretty sure we are going to get that right from the beginning or the get-go, then, we will look at expansion. As I am sure you can sense, with the kind of demand there is for Shake Shack in the Philippines, I think the expansion opportunities are in fact endless. You really just have to select properly where we will expand.”

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  • Shake Shack opens next week in Hong Kong

    Shake Shack opens next week in Hong Kong

    Shake Shack Hong Kong makes its debut on Tuesday at IFC mall in Central. With panoramic views of Victoria Harbour, the eatery will be able to seat more than 46 guests. As a modern “roadside” burger stand that began as a hot-dog cart in New York’s Madison Square Park, Shake Shack has gained a global following for its Flat-top Dogs with all-natural beef and no hormones and antibiotics, served on a non-GMO Martin’s Potato Roll.

    As well as the New York City brand’s classics of burgers, hot dogs and fries, Hong Kong Shack will serve localised menu items like milk tea shake (vanilla custard blended with black tea), French toast (with vanilla custard, peanut-butter sauce and banana, topped with maple sugar), the Heart & Tart of Central (vanilla custard, egg tart and strawberry puree) and That’s My Jam (vanilla custard, mango/passion fruit jam, raspberries and crumbled shortbread).

    Its crinkle-cut fries can be served plain or with a special blend of American and cheddar cheese sauce.

    Hong Kong Shack customers will also be offered the classic ShackBurger, a cheeseburger made from premium whole-muscle cuts of Angus beef, topped with lettuce, tomato and house-made ShackSauce. A meat-free option is the ’Shroom Burger, a crisp-fried portobello mushroom filled with melted muenster and cheddar cheese, topped with lettuce, tomato and ShackSauce.

    Brooklyn Brewery makes an exclusive ShackMeister Ale for Shake Shack, and as well as this the Hong Kong outlet will include beers by Gweilo, Heroes, HK Yau, Moonzen and Young Master. Wine is served by the glass, including Shack Red and Shack White from Gotham Project Winery in the US.

    To mark the eatery’s opening in Hong Kong, the first 100 people in line when doors open on Tuesday will be given a pair of Shake Shack sunglasses. And as part of Shake Shack’s mission to Stand for Something Good, the outlet will donate 5 per cent of sales to ChickenSoup Foundation, a non-profit that seeks to empower at-risk children in Hong Kong.

    Shake Shack has more than 90 locations in 19 US states and more than 50 international locations including Dubai, Istanbul, London, Moscow, Seoul and Tokyo.

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