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Tag: Fatburger

  • Fatburger to buy Johnny Rockets

    Fatburger to buy Johnny Rockets

    Fatburger’s parent, Fat Brands, is to acquire the US restaurant chain Johnny Rockets. The acquisition, worth about US$25 million, is expected to be completed this September.

    Founded in 1986, Johnny Rockets is known for its 1950s diner-style decor, serving hamburgers, sandwiches, hand-spun shakes and malts. The restaurant chain operates more than 325 locations across more than 25 countries.

    “Similar to Fatburger, Johnny Rockets got its start in Los Angeles, and we couldn’t be more pleased to add another true staple in our home city to our portfolio,” said Andy Wiederhorn, president and CEO at Fat Brands. “This acquisition is a transformative event for Fat Brands in terms of scale and brand awareness. We see a lot of synergy with Johnny Rockets and our current restaurant concepts and we are eager to take the brand to new heights.”

    The acquisition of Johnny Rockets will increase the number of Fat Brands’ franchised and company-owned restaurants to more than 700 with annual system-wide sales exceeding US$700 million, according to the company.

    Fat Brands currently owns eight restaurant chains, including Fatburger, Buffalo’s Cafe, Hurricane Grill & Wings, Elevation Burger, and Bonanza Steakhouses, and franchises more than 375 units worldwide.

  • Fat Brands China to open six stores More

    Fat Brands China to open six stores More

    Fat Brands China has announced the development of six new co-branded Fatburger and Buffalo’s Express restaurants throughout Shanghai with Bloomfield.

    The new locations will build on Fat’s existing presence in China, where the company currently operates multiple successful locations in both Beijing and Shanghai.

    “When expanding internationally, it’s important to identify a partner we can trust with our iconic brand,” said CEO of Fat Brands Andy Wiederhorn. “Markets such as Shanghai, where demand and crowds are large, magnifies this need even more. We’re thrilled to open more restaurants with the Bloomfield team. They’ve done an excellent job maintaining the integrity of our brand while providing a deep understanding of the Chinese consumer.”

    Fat Brands currently owns seven restaurant brands that have more than 300 locations open and 200 under development around the world.

  • Fatburger and Buffalo’s Express expanding Restaurants in Indonesia

    Fatburger and Buffalo’s Express expanding Restaurants in Indonesia

    Fat Brands will open five more outlets of co-branded restaurant chain Fatburger and Buffalo’s Express in Indonesia.

    Set to open in Bali and Jakarta, the co-branded chain will be operated by Fat Brands’ local partner Global Food Indonesia.

    “We’ve loved every aspect of growing in the Indonesia marketplace. Fatburger and Buffalo’s Express are thriving members of their respective communities, and we can only continue to grow on this strong foundation,” said Andy Wiederhorn, CEO of Fat Brands.

    The Hollywood burger chain and sister wing brand are best known for their juicy, made-to-order burgers and wings.

    The brands have more than 200 locations in 32 different countries with recent openings in Southern California, Canada, and Japan.

    More restaurants will open in the near future.

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  • Fatburger Buffalo’s Express opens Tokyo burger restaurant

    Fatburger Buffalo’s Express opens Tokyo burger restaurant

    A co-branded Fatburger Buffalo’s Express is opening its first Tokyo location tomorrow. Located at the Magnet by Shibuya109 building in Shibuya Crossing, the US fast-food brands’ outlet will feature all-American fare from Buffalo’s Express and Fatburger, as well as alcoholic offerings from bar concept, FatBar.

    “We’ve been waiting for the perfect opportunity to enter Japan and it’s finally here. As a team, we couldn’t be more pleased with how this flagship location has developed,” said Andy Wiederhorn, CEO of Fat Brands.

    “Our recipes, ambiance and service have exceeded expectations in other locations across Asia and I expect nothing less in Tokyo.”

    The Japanese outlet is operated by Green Micro Factory, subsidiary of G Three Holdings.

    Fatburger parent company Fat Brands has recently announced openings and development deals in Canada, the Philippines, Scotland, Singapore and Southern California.

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  • Fatburger and Buffalo’s Express restaurants starting in Singapore

    Fatburger and Buffalo’s Express restaurants starting in Singapore

    Co-branded Fatburger and Buffalo’s Express restaurants will be rolled out across Singapore over the next three years, the first by this Christmas.

    Fat Brands, the US parent of the two quick-service restaurant brands, has signed a franchise deal with Deelish Brands to develop the chain, but has not yet revealed how many stores will be opened. Changi Airport’s Jewel shopping centre is highly likely to be among the first few destinations.

    “Entering the Singapore market has been a goal of ours for a very long time,” said Andy Wiederhorn, CEO of Fat Brands. “We had to be deliberate in our strategy to join this colourful and rapidly-growing nation and have finally found the perfect partner in Deelish Brands.

    “The beauty of Fatburger and Buffalo’s Express restaurants is they bring approachable American fare that everyone can enjoy, together – and we’re excited to bring this to Singapore.”

    Wiederhorn says the Singapore launch of Fatburger and Buffalo’s Express restaurants will build on his company’s previous success in Asia.

    The two brands will offer a menu including boneless wings, made-to-order burgers, milkshakes and fries. The stores offer what he describes as an “authentic Americana ambiance” through customer service and engaging decor.

    Fatburger is a 70-year old fast-casual restaurant serving large, juicy, burgers, custom-made to order.

    Buffalo’s Express, founded in 2012 in Los Angeles, is a fast-casual chain known for its chicken wings, wing sauces, fries, sides, wraps, salads and desserts.

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  • Global brands should grow in Philippines

    Global brands should grow in Philippines

    With retail rents still affordable compared to other Asia Pacific countries, the Philippines should be attracting more international brands, says a property analyst.

    This would further fuel the growth of the retail property market this year, says Jones Lang LaSalle Philippines (JLL) regional director Sheila Lobien, who is also the company’s head of project leasing markets.

    She says that while rental rates for ground-floor retail in the Philippines are rising because of high market demand, regionally the country is still the cheapest.

    “If you look at the rental rates in Asia Pacific, Manila is the cheapest. Hong Kong is the most expensive, Singapore may be in the middle and even Kuala Lumpur is twice as high as us,” says Lobien. “So the Philippines is still the cheapest, though the rental is already increasing for ground-floor space.”

    Based on JLL figures for 2015, Manila continues to offer the most affordable shopping centers in the region at US$555 a square meter per annum. In contrast, Hong Kong commands the most expensive retail rents at US$15,661 a square meter per annum.

    Rising incomes

    As well as the lower retail rates attracting more international brands, the rising income of Filipinos is also a magnet.

    “Almost all the big brands that are in Singapore, Hong Kong and even the US are now here,” says Lobien. “We see Forever21, H&M and all the other big brands. Even brands as prestigious as Apple are looking at the Philippines now.”

    According to Jones Lang Lasalle’s Global Cross Border Retailer Attractiveness Index 2016, Manila is classified as a growth retail city, ranking 29th on the list of 50 top cities attractive for retail.

    “Strong retail sales growth is driven by an expanding population, rapidly rising middle classes and fast-track urbanisation,” says JLL.

    Lobien says the Filipino consumer market is becoming more sophisticated and is being more exposed to what is happening abroad, as travelling has become less expensive. “We didn’t know those brands before. Nowadays, we are familiar with all the international brands and we’re looking for them in the Philippines.”

    International brands that have entered the Philippines lately include Fatburger, Morganfield’s, Sugar Factory, Tokyo Milk Cheese Factory and Vera Wang, says JLL.

    To enter the Philippine market, foreign brands need a local retail partner, says Lobien, citing SM, which has partnered with Forever21 and H&M. “There are a lot of others like the Bench Group, which has international brands also.”

  • Fatburger China plans big Beijing presence

    Fatburger China plans big Beijing presence

    Under a franchise deal, California chain Fatburger is about to establish a presence in Beijing.

    Known for its made-to-order burgers, shakes and fries, the brand has signed a franchise development contract with Beijing Haisiyamei Restaurant Management, which has committed to build more than 15 Fatburger China restaurants in Beijing.

    This follows the launch of the burger brand in Shanghai, at Sinan Mansions in Huangpu, about to be followed by outlets at BFC and Shanghai Tower.

    In the capital city, the first Fatburger China outlet will be at the Grand Summit Beijing, to be followed by another at Gemdale Plaza Beijing

    Fatburger is aiming to take its all-American dining experience to new territories worldwide, and has opened in 32 countries. It has just launched in the Philippines and has agreements in place for a further 350-plus locations internationally.

    “Sharing core values with key partners is crucial to the growth of the Fatburger brand throughout the world, and we are certain Beijing Haisiyamei Restaurant Management will successfully introduce our menu to new fans,” says Fatburger CEO Andy Wiederhorn.

    Fatburger is a fast-casual restaurant serving burgers crafted specifically for each customer. It started its foray in Asia with its parent, Fog Cutter Capital Group, signing a deal with Puji Capital in Shanghai with the aim of expanding across China, Taiwan and Singapore.

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