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Tag: FENDI

  • Maria Grazia Chiuri named chief designer at Italian label Fendi

    Maria Grazia Chiuri named chief designer at Italian label Fendi

    LVMH, a French luxury corporation, announced on Tuesday that they have appointed Maria Grazia Chiuri, formerly the women’s designer for Dior, as the new creative director for the Italian fashion label Fendi. Her inaugural collection is set to debut in February.

    Maria Grazia Chiuri’s Journey to Fendi

    Chiuri’s last Dior runway show was in Rome, her home city, which took place in May. This was before Jonathan Anderson assumed the role of creative director at the French fashion house in June.

    Chiuri joining Fendi is one of many recent high-profile moves in the fashion industry, with new creative directors being installed at top brands such as Gucci, Balenciaga, and Chanel.

    A Granddaughter Steps Down

    Chiuri, who is 61 years old, will take up the reins from Silvia Venturini Fendi, a descendant of the original founders of the design house.

    Feminist messages were a frequent feature of Chiuri’s fashion displays during her tenure at Dior, adding a unique touch to her shows.

    Questions & Answers

    Who has been appointed as the new creative director for Fendi?
    Maria Grazia Chiuri, the former women’s designer for Dior, has been named the new creative director for Fendi.

    Who did Maria Grazia Chiuri replace at Fendi?
    She replaced Silvia Venturini Fendi, a granddaughter of the original founders of the design house.

    What unique aspect did Maria Grazia Chiuri incorporate into her Dior fashion shows?
    During her time at Dior, Chiuri often included feminist messages in her fashion shows.

  • Fendi opens first flagship boutique in South Korea

    Fendi opens first flagship boutique in South Korea

    Fendi has opened the doors to its first flagship boutique in Seoul, South Korea. Dubbed “Palazzo Fendi Seoul,” the 715 square meter (approximately 7,696 square feet) store is located in the Cheongdam-dong neighborhood of the city and houses the brand’s women’s and men’s ready-to-wear and fur collections, shoes, accessories, leather goods, and home accessories across four levels.

    The impressive façade combines geometric diagonals in stainless steel finishing and central glass windows that converge towards the corner of the building, through a modern and urban reinterpretation of classic Roman patterns.

    The façade is emphasized by LED arches, Fendi signature element recalling those of Palazzo della Civiltà Italiana – Fendi’s Rome headquarters.

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  • Fendi Venice boutique opens in San Marco

    Fendi Venice boutique opens in San Marco

    Italian luxury brand Fendi has launched a new flagship boutique in Larga dell’Ascensione in the Venetian district of San Marco

    The Fendi Venice boutique, which retails women’s and men’s clothing through to bags and accessories, is located in a 180sqm space within a roughly century-old palace furnished with terrazzo stone floors, diamond-shaped ceilings, and walls with marmolino finishes. The room also features large windows that flood each room with natural light, creating a see-through effect for stores spread over four floors.

    The women’s bag and accessory floor display products on ivory leather shelves supported by a champagne-gold metal-tube structure. The second floor is divided into two rooms, with a corner for women’s clothing and shoes surrounded by light champagne-gold thread curtains and purple carpeting and featuring luxurious vintage furniture.

    The men’s floor of the Fendi Venetian boutique is also divided into two rooms set in green colors. Gold metal detail and forest-green leather stand against a carpet of the same shade. Briar timber rotating counters, green satin, and satin-finished steel also feature in the space. The fourth and top floors are VIP rooms and luxurious terraces unified with a sky-blue theme, with a geometric stucco motif and a convex witch-eye mirror on the wall against turquoise velvet furniture.

    The terrace, surrounded by untouched vegetation, houses the Fendi Casa outdoor collection.

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  • Fendi Open Flagship Store in Queensland

    Fendi Open Flagship Store in Queensland

    Italian fashion house Fendi unveiled its first flagship store in Queensland on Thursday, becoming the latest in a series of global luxury brands to set up shop in the Sunshine State.

    The store, located in Vicinity Centres’ QueensPlaza shopping center in Brisbane, features high-end details such as stone walls, marble inlay and gold accents throughout. It is the brand’s 7th location in Australia.

    Fendi is the latest international luxury brand to arrive at QueensPlaza in recent months, following the addition of Saint Laurent earlier this year and Dior at the end of 2018. The shopping center now offers 10 luxury brands, including Chanel, Zimmermann, Scanlan Theodore and Camilla, capping off a $36 million development by Vicinity.

    Earlier in the week, QueensPlaza also welcomed the new luxury dining venue Stanton Cafe and Bar. Seating 180 and offering breakfast, lunch and dinner, the restaurant is an Instagram-worthy hot spot overlooking Queen Street Mall and with views of the CBD.

    Designed by award-winning interior designer Melissa Collison, the restaurant features an eclectic style with 1940s chandeliers, antique furniture, hand-woven Persian rugs, and bespoke wallpaper. Hatted head chef Daniel Jones and Dean Blanchard and their team oversee the menu.

    In addition to offering shoppers a place to relax, Stanton Cafe and Bar will also be hosting a range of masterclasses to educate and entertain, with topics ranging from champagne tasting to Napoli pizza making and barista classes.

    Customers can also download an app that they can use to place their food or coffee order before they arrive and pay for their order.

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  • Record results for LVMH in 2018

    Record results for LVMH in 2018

    The world’s largest luxury retailer LVMH shrugged off broader market pessimism overnight reporting record revenue of €46.8 billion last year, up 10 per cent over 2017. Excluding the closure of the unprofitable Hong Kong airport duty-free business in December 2017, the group’s organic growth was 12 per cent. Every business division delivered what the company described as “excellent performances”.

    Group profit rose a staggering 21 per cent to €10 billion with operating margin reaching 21.4 per cent, an increase of 1.9 percentage points.

    “LVMH had another record year, both in terms of revenue and results,” said chairman and CEO Bernard Arnault. “The desirability of our brands, the creativity and quality of our products, the unique experience offered to our customers, and the talent and the commitment of our teams are the group’s strengths and have once again made the difference.”

    Arnault said this year the company would continue to innovate and target investments combining tradition and modernity.

    “In an environment that remains uncertain, we can count on the appeal of our brands and the agility of our teams to strengthen, once again, our leadership in the universe of high-quality products.”

    The company’s flagship Louis Vuitton business was a standout for the group, contributing much of the 15 per cent organic sales growth of the fashion and leather goods business division where profit from recurring operations was up 21 per cent.

    “Christian Dior had an excellent first full year within LVMH thanks to the creativity of Maria Grazia Chiuri for the women’s collections and to the arrival of Kim Jones, the new artistic director of Dior Homme,” the company said in its earnings statement.

    “Fendi and Loro Piana continued to assert their know-how throughout their collections. Celine entered a new and ambitious stage of its development with the arrival of Hedi Slimane as artistic, creative and image director of the brand.”

    Givenchy, Loewe and Kenzo “progressed well” while the other brands, Berluti and Rimowa continued to gain momentum.

    Watches and jewellery profit soars

    LVMH’s watches and jewellery business recorded organic revenue growth of 12 per cent – and a stunning 37 per cent increase in profit from recurring operations.

    “Bulgari performed very well and gained market share. Its iconic jewellery and watchmaking lines Serpenti, Diva’s Dream, B.Zero1, Lvcea and Octo grew strongly.”

    Chaumet’s growth was driven by the success of the Liens and Joséphine collections, particularly in Asia.

    In the watchmaking sector, Tag Heuer continued to expand its range and Hublot enjoyed strong growth, partly due to high visibility as the FIFA World Cup official timekeeper.

    DFS returns to profit

    A return to profitability for the travel-retail business DFS after it exited its Hong Kong airport concessions at the end of 2017 was a highlight of LVMH’s ‘selective retailing’ business unit last year. The business group achieved a 12 per cent improvement in organic revenue growth (excluding the airport business from the 2017 base comparison) and a 29 per cent improvement in profit.

    “DFS progressed strongly thanks to a particularly good performance in Hong Kong and Macau. The recently opened Gallerias in Cambodia and Italy also grew rapidly,” said LVMH.

    Sephora enjoyed unspecified growth in sales and market share, with strong online sales growth in Asia and North America. About 100 new stores opened worldwide, including the new Nanjing Road store in Shanghai and the first Sephora-branded stores in Russia.

    Scents of success

    The perfumes and cosmetics business division achieved organic revenue growth of 14 per cent, driven by the performance of its flagship brands, with profit from recurring operations up 13 per cent.

    “Parfums Christian Dior experienced remarkable growth and increased its market share in all regions of the world. The launch of its new perfume Joy and the exceptional worldwide success of Sauvage and the other iconic perfumes J’adore and Miss Dior are behind the strong growth of the Maison,” said LVMH.

    “Makeup and skincare also grew rapidly. Guerlain progressed well, driven in particular by the success of Abeille Royale in skincare and Rouge G in makeup. Benefit strengthened its leading position in the eyebrow segment and Parfums Givenchy accelerated its performance, thanks in particular to makeup and its new perfume L’interdit. Fresh and Fenty Beauty by Rihanna continued their exceptional growth.”

    Strong spirits

    The wines and spirits business group achieved organic revenue growth of 5 per cent and profit from recurring operations also increased by 5 per cent.

    “The business group reaffirmed its leadership position by pursuing its value strategy and balanced geographic development.”

    The Hennessy business enjoyed “strong momentum” in Mainland China, LVMH said.

  • Strong growth for LVMH Moet Hennessy Louis Vuitton

    Strong growth for LVMH Moet Hennessy Louis Vuitton

    LVMH Moet Hennessy Louis Vuitton boosted revenues by 10 per cent to €33.1 billion in the first nine months of this year.

    Organic sales grew 11 per cent compared to the same period last year and by 13 per cent after excluding the impact of the closed DFS concessions at Hong Kong International Airport at the end of the year. Every geographic market performed well, the company said. Third quarter revenue was up 10 per cent.

    The wines & spirits business group recorded organic revenue growth of 7 per cent during the first nine months, with Champagne volumes stable and Hennessy cognac volumes increased by 4 per cent, led by the US and Chinese markets.

    The fashion & leather goods business group achieved organic revenue growth of 14 per cent and 20 per cent reported, with the flagship Louis Vuitton brand the standout performer.

    “Ready-to-wear and shoes, in particular, experienced strong momentum with an excellent reception of the last two fashion shows of womenswear and menswear,” the company said in a statement.  “A new communication for Louis Vuitton perfumes was unveiled, marking the launch of the brand’s latest perfume creation. Christian Dior, consolidated since the second half of last year, enjoyed an excellent performance.

    Celine made progress and began a new chapter in its history with the first runway show of Hedi Slimane, which was a great success and created enormous resonance. Fendi and Loro Piana continued to grow. The other brands continued to strengthen,” the company said.

    LVMH Moet Hennessy Louis Vuitton’s perfumes & cosmetics business group recorded organic revenue growth of 14 per cent, driven in particular by the performance of its star brands Christian Dior, Guerlain and Givenchy.

    The watches & jewellery business group achieved organic revenue growth of 14 per cent, with Bulgari delivering “an excellent performance and gaining market share”.

    The selective retailing business group achieved organic revenue growth of 8 per cent in the first nine months of 2018, and 14 per cent excluding the airport concession closures in Hong Kong.

    Sephora’s organic revenue growth was strong, particularly in North America and Asia. The expansion and renovation of its distribution network is continuing with a new store concept in China and the first Sephora-branded store in Russia.

    “DFS performed well, especially in Hong Kong and Macao. The recent openings of T Galleria in Cambodia and Italy progressed well.”

    The company said that in an “uncertain geopolitical and monetary context, LVMH will continue to be vigilant” in the months ahead.

  • Fendi opens first Australian flagship

    Fendi opens first Australian flagship

    Fendi opened its first Australian flagship store in Melbourne, launching its retail presence in the nation outside a shopping mall or department setting.

    Located on the prestigious Collins Street, the luxury label’s new Melbourne store takes up residence inside the historical Athenaeum club and has been designed in a contemporary and heritage aesthetic.

    Plush pastel pink carpet, light coloured walls, metallic fixtures and mint velvet chairs are just some of the interior design style details.

    The Melbourne store will offer women’s and men’s ready-to-wear collections, as well as accessories and leather goods; all designed by Fendi’s creative directors, Karl Lagerfeld and Silvia Venturini Fendi.

    For the women, Fendi Melbourne will have an area for their bag and accessories collections, displayed on metal shelves with white and gold on the back wall.

    In the store’s centre will lie the women’s ready-to-wear and shoes items, while the men’s area is nearby, featuring mocha walls, cork shelving and straw panels.

    Fur tablets from the Italian brand archives and sketches by Karl Lagerfeld are also framed on the wall throughout the store.

    Marking the Australian flagship launch, Fendi threw a party opening in store with Australian male supermodel Jordan Barrett and influencer Elsa Pataky attending the inauguration.

    Fendi first opened two freestanding Australian stores in Sydney and Melbourne in 2016, opening in the heart of Sydney’s Westfield in the city centre, and in Melbourne’s luxury shopping hub, Chadstone.

    Founded in Rome on Via del Plebiscito, Fendi was bowed by Edoardo and Adele Fendi in 1925.

    Since 2001, the Italian brand has been a part of France’s LVMH Group, which controls more than 70 brands including Louis Vuitton, Dior and Hennessy cognac.

  • Louboutin’s first online pop-up store on Toplife

    Louboutin’s first online pop-up store on Toplife

    Christian Louboutin’s signature red-soles have tiptoed their way onto Toplife.

    Joining numerous international leading luxurious brands such as Fendi, Saint Laurent, Alexander McQueen or Oscar de La Renta, Christian Louboutin has partnered up with JD’s luxury e-flagship platform Toplife earlier this July to make its debuts on the Chinese e-commerce platform scene. Its online pop-up store features the full offering from the brand’s most recent collection.

    JD President of International Fashion and Head of Toplife, Xia Ding, said “No matter where you are, Christian Louboutin’s signature creations are ubiquitous with style, poise and individuality,”. In this effort to bring a seamless omnichannel experience, clients can enjoy JD’s signature white glove service, JD Luxury Express. Rounding out the online luxury experience with an offline, personal touch, customers can have their goods hand-delivered to their homes by professionally-dressed couriers driving electric cars.

    Leveraging its RaaS capabilities, JD has supported many brands in their debuts on the Chinese e-commerce scene. The company is expecting to welcome more international luxury brands on its luxury e-flagship platform Toplife.

    Christian Louboutin’s signature red-soles have tiptoed their way onto Toplife.

    Joining numerous international leading luxurious brands such as Fendi, Saint Laurent, Alexander McQueen or Oscar de La Renta, Christian Louboutin has partnered up with JD’s luxury e-flagship platform Toplife earlier this July to make its debuts on the Chinese e-commerce platform scene. Its online pop-up store features the full offering from the brand’s most recent collection.

    SEE ALSO: JD.com debuts Toplife, its ecommerce ecosystem for luxury brands

    JD President of International Fashion and Head of Toplife, Xia Ding, said “No matter where you are, Christian Louboutin’s signature creations are ubiquitous with style, poise and individuality,”. In this effort to bring a seamless omnichannel experience, clients can enjoy JD’s signature white glove service, JD Luxury Express. Rounding out the online luxury experience with an offline, personal touch, customers can have their goods hand-delivered to their homes by professionally-dressed couriers driving electric cars.

    SEE ALSO: Red soles are Christian Louboutin’s trademark

    Leveraging its RaaS capabilities, JD has supported many brands in their debuts on the Chinese e-commerce scene. The company is expecting to welcome more international luxury brands on its luxury e-flagship platform Toplife.

  • Fendi names global head of retail, wholesale

    Fendi names global head of retail, wholesale

    LVMH Group announced  that Giuseppe Oliveri is leaving his role as general manager of Dior China to take over global retail and wholesale at Fendi.

    Effective 1 July 2018, Oliveri will return to his homeland Italy, commencing as Fendi’s managing director of retail and wholesale.

    Oliveri began his career in banking, before moving into retail with Italian group Benetton, followed by a stint at Stefanel in Hong Kong. From there, he became general manager of Versace’s Asia-Pacific region, before heading over to lead Dior’s Chinese operations in 2015.

    The news comes on the heels of several management reshuffles across the LVMH Group fold.

    Oliveri’s predecessor, Charles Delapalme, recently left to take over Dior’s commercial activities, a role in which he succeeds Serge Brunschwig, who is now CEO at Fendi, following Pietro Beccari’s appointment at the head of Dior.

    LVMH, whose 70 brands range from Dom Perignon champagne to fashion houses like Fendi and Givenchy, said sales rose 11 percent between October and December on a like-for-like basis, which strips out currency swings.

    At the time of reporting in January, the French company said demand from Asian shoppers boosted makers of high-end handbags, clothing and watches during 2017, thanks in particular to thriving Chinese demand.

    While individual brand results were not disclosed, the firm said operating income for the whole of 2017 stood at 8.29 billion euros ($10.36 billion), up 18 percent from a year earlier.

    In Hong Kong, Fendi has more than 200 employees with seven stores in Landmark, Times Square, Pacific Place, Canton Road, Harbour City, DFS Sun Plaza and Elements, according to the French Chamber Hong Kong.

    In the Asia Pacific region, Fendi also has locations in Macau, Taiwan, Korea, Singapore, Malaysia, Thailand and Australia. The brand employs over 2500 employees worldwide.

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  • Fendi Thailand has launched two pop-up stores in Bangkok

    Fendi Thailand has launched two pop-up stores in Bangkok

    Fendi Thailand has launched two pop-up stores in Bangkok’s Siam Paragon. Its concept is a luxurious reinterpretation of the Roman-style vintage newsstands typical of piazza in the heart of Rome. One kiosk is dedicated to the label’s spring/summer women’s collection while the other puts its focus on the men’s collection. Both outlets feature ready-to-wear, leather goods, small leather goods, accessories and shoes.

    To mark the launch of the pop-ups, Fendi hosted a Roman-inspired cocktail party with special guests including Chontida Asavahame, Mai Davika, Nattarat Nopparuttayaporn, Note Panayangkool, Pasakorn Vanasirikul, Sonya Singha, Sorawis Saengvanich and Violette Wautier.

    Included in the men’s collection are everyday Fendi items including illustrations done by British artist Sue Tilley. Items include a glossy red corkscrew, an antique set of keys, leaky bathroom taps, a plastic rotary telephone and a desk lamp.

    The kiosks will be active until June.

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  • Fendi to open Kiosk Travels in Siam Paragon

    Fendi to open Kiosk Travels in Siam Paragon

    FENDI opens a brand new store as pop-up store in Siam Paragon, right in the heart of the main shopping area in Thailand. The pop-up store concept, the FENDI KIOSK, is a luxurious reinterpretation of the Roman style vintage newsstands that you will find in a typical Piazza in the heart of Rome. There are two FENDI Kiosks at Siam Paragon, one dedicated to the Spring/Summer2018 Women’s show collection, and the other one is dedicated to the Spring/Summer 2018 Men’s show collection. Both FENDI Kiosks feature ready-to-wear, leathergoods, small leather goods, accessories and shoes.

    To celebrate the launch of the pop-up store, FENDI has thrown a roman inspired cocktail party on the 16th of March 2018. Special guests including Mai Davika, Note Panayangkool, Violette Wautier, Sonya Singha, Nattarat Nopparuttayaporn, Chontida Asavahame, Pasakorn Vanasirikul and Sorawis Saengvanich have joined in the celebration of the pop-up store.

    The two FENDI Kiosk travelling pop-up stores in the Atrium of Siam Paragon will feature the Women’s and Men’s Spring Summer 2018 Collection.

    The Women’s SS18 Collection focuses on the Tropical Futurism Theme, with the iconic FF Logos which can be seen throughout the collection, from Leather Goods, Small Leather Goods, Shoes and Accessories. The adorable Space Monkeys and Banana charms make an appearance at the Kiosk as well.

    The Men’s SS18 collection feature Everyday FENDI Items. These pieces feature illustrations done by British artist, Sue Tilley. From a glossy red corkscrew to an antique set of keys, leaky bathroom taps, a plastic rotary telephone, desk lamp, banana peel, Tilley’s focus zooms in on the banality of everyday life – not glorifying but simply reflecting on these universal domestic motifs with a vibrant, spontaneous hand.

    The FENDI Kiosk will be open until June 2018.

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  • Fendi opens Singapore ION flagship with pop-up attached

    Fendi opens Singapore ION flagship with pop-up attached

    Fashion house Fendi opened a flagship store in Singapore, marking the Italian firm’s fourth boutique in the city.

    Located in ION Orchard mall, the new store is Fendi’s most impressive to date in Singapore. Boasting a brightly-lit façade, the interior design of the Fendi retail outlet has been renewed and rolled out in Singapore, harking back to Fendi’s Roman roots.

    As for the products, ION Orchard offers women’s and men’s ready-to-wear, furs and accessories and collectible design pieces and furniture from a mix of heritage and new guard creators. Meanwhile, it the first Fendi store on Orchard Road to have a full men’s offerings including fashion, accessories and shoes.

    Fendi has created a Singapore exclusive Mini Peekaboo bag in velvet too, featuring a tapestry woven pattern and the signature Fendi whipstitch details.

    Marking the store opening, a Fendi pop-up store has been set up at the entrance of the new physical store. Painted a lush forest green, the kiosk is designed to mimic heritage newsstands that one might find in a Piazza in Rome. The octagonal dark green structure features materials inspired by apartments in the city, such as brass, rosewood, velvet and parquet wooden floors.

    It stocks smaller items such as bag charms, small leather goods, sunglasses and t-shirts, as well as free Fendi postcards for guests.

    The ‘travelling’ kiosk opened until 18 February, before moving on to Siam Paragon mall, in Bangkok.

    Many international luxury brands have been doing the nomadic pop-up retail debut lately. Both Chanel and Louis Vuitton recently launched pop-up concepts in Singapore.

    Fendi is part of the French luxury conglomerate LVMH group. LVMH posted record revenues in 2107, with sales increasing overall by 29% last year.

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  • FENDI Opens in Singapore ION Orchard

    FENDI Opens in Singapore ION Orchard

    FENDI opened a brand new store in ION Orchard, right in the heart of the main shopping area in Singapore. The new store has a refreshed store concept, reflecting the culmination of its continuous research of highest standards in store design highlighting its deep heritage.

     

     

    The ION Orchard store will be the first store on Orchard road to have a full men’s universe collection, featuring Ready-to-Wear, Shoes, Leather Goods, and Accessories.

    At the same time, FENDI will be launching a new travelling pop-up store in Singapore. The FENDI Kiosk is inspired by the city of Rome and will travel to other parts of Asia, after Singapore. The FENDI Kiosk will be available in ION Orchard from 2 to 18 February.

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  • LVMH hits up record revenue in 2017

    LVMH hits up record revenue in 2017

    It has been another record year for luxury products group LVMH Moet Hennessy Louis Vuitton.

    Revenue increased by 13 per cent year on year to reach €42.6 billion (US$52.9 billion), while organic revenue growth was 12 per cent.

    All business groups recorded double-digit organic growth with the exception of wines and spirits, where second-half growth was hit by supply constraints.

    Profit from recurring operations reached €8.2 billion, up 18 per cent. Operating margin reached 19.5 per cent, while the group share of net profit was €5.1 billion, growth of 29 per cent.

    Describing the performance as “excellent”, LVMH chairman/CEO Bernard Arnault says the record year was partly because of a buoyant environment but above all a result of the creative strength of the group’s brands “and their ability to constantly reinvent themselves”.

    Key highlights of last year listed by the group include:

    ● Record revenue and profit from recurring operations.

    ● Growth in Asia, Europe and the US.

    ● The success of both iconic and new products at Louis Vuitton, “whose profitability remains at an exceptional level”.

    ● The acquisition of Christian Dior Couture.

    ● Growth at Fendi and Loro Piana.

    ● The first year of integration of Rimowa luggage.

    ● Strong momentum at Parfums Christian Dior, driven by product innovation.

    ● An excellent year for Bulgari and good progress at Hublot and Tag Heuer.

    ● Growth at Sephora.

    ● Free cashflow of €4.7 billion, up 20 per cent.

    “Significant” growth in China helped Hennessy cognac volumes grow by 8 per cent, with 7.5 million cases shipped despite the second-half supply constraints.

    In fashion and leather goods, key events of the year were products arising from collaborations with artist Jeff Koons as well as the Supreme brand, the launch of the brand’s first smartwatch and the inauguration of the Maison Louis Vuitton Vendome in Paris.

    There was rapid growth in Asia for the perfumes and cosmetics segment, and growth was particularly strong in Asia for Bulgari. Asia again shone in the selective retailing group with Sephora continuing to gain market share.

    LVMH says the year was a positive turning point for DFS, with new stores in Cambodia and Italy continuing to grow sales.

    Despite unfavourable currencies and geopolitical uncertainties, LVMH says it is well equipped to continue its growth momentum across all business groups this year.

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  • Fendi’s Peekaboo Project arrives in Hong Kong

    Fendi’s Peekaboo Project arrives in Hong Kong

    Italian fashion house Fendi is introducing its Peekaboo Project to Hong Kong, bringing together regional celebrities in the spirit of philanthropy.

    Launched in the UK in 2014, the Peekaboo Project has already been unveiled in China, Korea and Japan. For Hong Kong, Fendi has invited Hong Kong singer/actress Joey Yung and Taiwan singer/songwriter/dancer/actress Jolin Tsai to each personalise a Peekaboo bag.

    These bags will be auctioned online, with proceeds from the sale being donated to charity organisations nominated by the two stars: the Hong Kong Cancer Fund for Yung and the Prader-Willi Syndrome Association (PWSA) for Tsai.

    Yung’s design is of a golden phoenix, embroidered on black silk with gold threads, a tribute to her mother Kam Fung (whose name directly translates to “golden phoenix”). Both sides of the bag feature gold satin, while the handle and bar feature multicoloured hand-painted exotics. Her mother’s name is engraved on a metal tag inside the bag.

    Tsai, aiming to celebrate the strength and power of contemporary women despite their delicate appearance, designed two 3D leather Venetian masks for each side of her bag, which is crafted from canvas. The lining features black leather with “No” in graffiti on one side, and “Yes”. The bag also features Fendi’s Strap You shoulder strap, adorned with multicoloured degrade beads and sequins.

    Both bags will be exhibited at The Landmark atrium for nine days from Friday, along with 10 select pieces from previous Peekaboo Projects in China, Korea, Tokyo and London. These include creations by Chinese supermodel Liu Wen, Olympic diving champion Guo Jingjing, Hong Kong actress/model/singer Angelababy and English singer Adele.

    A digital made-to-order area will be included at the exhibition, offering visitors a Peekaboo bag design experience with colour and pattern options.

    Yung and Tsai’s Peekaboo bags will be auctioned online from tomorrow until October 29.

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