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Tag: fibre

  • Blume Debuts Affordable, Gut-Friendly Sodas at Woolworths: The Tasty Solution to Australia’s Fibre Deficiency

    Blume Debuts Affordable, Gut-Friendly Sodas at Woolworths: The Tasty Solution to Australia’s Fibre Deficiency

    Blume, an Australian brand known for its prebiotic beverages, has expanded its reach by launching its gut-friendly drink line in Woolworths stores across the nation. At only $3 per bottle, these drinks offer a healthier, high-fibre, and low-sugar alternative to traditional soft drinks.

    Flavours and Nutritional Benefits

    Blume’s product lineup consists of three flavours: Raspberry Lime, Mango, and Lemon Yuzu Ginger. Each bottle contains 6g of plant-based fibre, which Blume states accounts for over 20% of an adult’s recommended daily fibre intake. These beverages also contain approximately 90% less sugar than the average soft drink.

    Rachel Castelino, the founder of Blume, developed these drinks to address the prevalent fibre deficiency in Australia. Research has shown that about 72% of Australians do not meet the suggested daily fibre intake.

    Addressing Australia’s Fibre Deficiency

    Castelino believes that introducing Blume’s products into Woolworths stores will aid in mitigating Australia’s fibre deficiency while also reducing sugar consumption. “Our expansion into Woolworths will help achieve our goal of bridging Australia’s fibre deficiency gap and decreasing the sugar content in our diet,” she stated.

    Considering the current cost-of-living crisis, Castelino also emphasized that Blume aims to develop products that not only benefit consumers’ health but also their financial well-being. “We wanted to create something that genuinely makes people feel good, both in terms of their gut health and their wallet,” she added.

    Blume’s beverages are designed to enhance fibre consumption and reduce sugar intake, strategically positioning the brand at the intersection of health-focused and affordable beverage alternatives.

    Questions & Answers

    What is the mission of Blume’s beverages?
    The mission of Blume’s beverages is to address Australia’s fibre deficiency and reduce sugar consumption by providing a healthier alternative to traditional soft drinks.

    Why has Blume decided to launch its product line in Woolworths stores?
    Blume’s expansion into Woolworths stores is a strategic move aimed at increasing its product accessibility to consumers across Australia, thus helping to bridge the fibre deficiency gap in the country.

    What makes Blume’s drinks stand out from other soft drinks?
    Blume’s drinks are unique due to their high fibre content, low sugar levels, and affordability. Each bottle of Blume’s drink provides over 20% of an adult’s daily fibre needs and contains 90% less sugar than conventional soft drinks.

  • My Muscle Chef launches protein cookies

    My Muscle Chef launches protein cookies

    Functional food and beverage company My Muscle Chef has rolled out a new range of protein cookies to help people struggling to hit their protein cookies.

    Macro – short for macronutrients – makes up a food composition in our bodies: fats, carbohydrates, and protein. People who are conscious of their nutrient intake count macros to reach a specific body composition goal.

    Available in three different flavors – Salted Caramel and Macadamia, Choc Chip, and Triple Choc – the new protein cookies are a great choice as an on-the-go snack to top up protein intake while satisfying sweet cravings, said the company.

    “Our new Protein Cookies are a great addition to MYMC’s range of functional, healthy foods and are a great way for our customers to support muscle strength and fuel their recovery,” said Tushar Menon, co-founder, My Muscle Chef.

    Each cookie has 25g of whey protein, nuts, and prebiotic fiber. It also has no added sugars or preservatives and does not use artificial flavors or colors.

    Alex Adcock, head of sales at My Muscle Chef, says most protein snacks on the market are bars and the company has identified an opportunity to offer a more indulgent way for customers to hit their protein goals.

    “With 98 percent of recovery snacks in the market currently being bars, we’ve identified an opportunity for our cookies to meet MYMC’s customers needs perfectly complementing our existing high protein and on-the-go range our customers know and love,“ said Adcock.

    In addition to the Protein Cookies, the company has also launched Custard Protein Bars, and Custard Casein Protein Powder in its range of protein supplements.

    My Muscle Chef Protein Cookies are available online and in select retail stores for RRP $4.50 per cookie.

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  • Ultrafast Fibre taps Dimension Data for cloud services

    Ultrafast Fibre taps Dimension Data for cloud services

    New Zealand’s Ultrafast Fibre Limited, one of the companies building the nationwide Ultrafast Broadband (UFB) fiber network, has appointed Dimension Data as its sole provider of cloud services.

    The company is consolidating its cloud provider base in order to reduce costs, increase information security, and to optimize compute flexibility across the business.

    Dimension Data will host all of Ultrafast Fibre’s data assets and applications within their Managed Cloud Platform (MCP) in Hamilton, including communications, business process applications, data warehouse and geographic information systems.

    Hamilton-based Ultrafast Fibre – which built and operates the UFB across the Waikato, Bay of Plenty and Taranaki – recently embarked on a process to select a single provider for all cloud services.

    “Working with Dimension Data as our single cloud provider has delivered less complexity, an increased platform control and improved cost management by having all of our assets in one place by making things simple and fast,” Ultrafast Fibre business support manager Peter Knedler said.

    “The ability to control platforms and data assets through Dimension Data’s Self Service Real Time Cloud Control Portal has already delivered business benefits which is a real bonus, because it allows Ultrafast Fibre to directly control our cloud assets in real time without the need for additional professional service requests,” Knedler said.

    Ultrafast Fibre also required the flexibility to scale up or down its cloud capacity on demand and only pay for what it used.

    This project to simplify and secure Cloud assets coincides with Ultrafast Fibre entering an exciting phase of fiber connections growth, having already successfully completed deployment of approximately 3,000 kilometers of fiber to eight central North Island cities and towns under the first tranche of the government’s

    Ultrafast Broadband initiative. Ultrafast Fibre has recently been awarded a new contract to connect a further 12 central North Island communities as part of the UFB2 rollout.

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  • ViewQwest exports Singapore fibre broadband network design to Oman

    ViewQwest exports Singapore fibre broadband network design to Oman

    Singapore’s fibre broadband service provider ViewQwest has exported its local network know-how to Oman, which plans to bring fibre links to some 90 per cent of homes in its capital city of Muscat and 35 per cent of other governorates.

    This translates to some 225,000 homes in Muscat, which is expected to start trialing Internet surfing at speeds of up to 1Gbps – or 100 times faster than current technologies – on November 18.Commercial launch is scheduled for an unspecified date next year.

    Oman has 500,000 households in total.

    The architecture of Oman’s fibre broadband network is similar to that of the Singapore government-backed Next Generation Nationwide Broadband Network (NGNBN), from which ViewQwest leased wholesale fibre capacity to provide a retail service.

    In Singapore, fibre links are brought all the way to homes with a termination point installed within the home. Similarly, Oman’s government-owned Oman Broadband Company is bringing fibre links to just outside homes. When a customer places an order for broadband service, the fibre optic cable is then pulled into the home with the installation of a termination point.

    “We are inspired by Singapore’s strategic approach to the implementation of NGNBN and we hope to emulate that success in Oman as we connect homes and offices nationwide,” said Ghaith Al Darmaki, programme director of Oman’s sole fibre broadband service provider, Awasr.

    “Our network has been built using the same equipment and methods as ViewQwest,” he added.

    Said Vignesa Moorthy, chief executive officer of ViewQwest: “We are proud of our role in Singapore’s successful transition to a smart nation and look forward to creating a similar experience in Oman.”

    ViewQwest is not the only local fibre broadband provider which ventured overseas. Late last year, MyRepublic started its fibre broadband services for business users in New Zealand.

    The Infocomm Development Authority (IDA), which spearheaded Singapore’s NGNBN, said it is delighted that local companies are making waves overseas.

    “The learnings that these companies have picked up through their successes here will be instrumental in helping them address the global market opportunities to propel their international growth,” said IDA assistant chief executive Khoong Hock Yun.

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