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Tag: flagship store

  • Zara Opens 2,100-Square-Metre Flagship Store in Seoul’s Gangnam District

    Zara Opens 2,100-Square-Metre Flagship Store in Seoul’s Gangnam District

    Zara opened a flagship store spanning more than 2,100 square metres in Seoul’s Gangnam district on September 8. The three-storey space is part of the retailer’s push into larger, experience-driven flagships across key Asian commercial hubs.

    Designed by Zara’s Architecture Studio, the interior uses stone, wood, concrete, and metal finishes to segment product categories across three levels. Womenswear and youth collections occupy the ground floor. The second floor carries an expanded women’s range, plus dedicated footwear and handbag sections. Menswear lines sit on the third floor, including Zara Origins, Athleticz, and limited collaboration releases.

    Floor Layout and In-Store Cafe

    The Gangnam store incorporates a Zacaffe outpost with an outdoor terrace and a book collection focused on Korean authors. It also houses a site-specific art installation titled Imugi, created with Seoul-based creative studio Our Labour. The artwork spans all three floors. It draws on Korean folklore, traditional timber construction, and dancheong decorative painting.

    Digital retail functions are embedded across the sales floor. Shoppers can check real-time store inventory through the Zara mobile app. They can also pick up online orders at dedicated counters and process refunds at automated return terminals alongside assisted checkout lanes.

    Store Rationalisation and Format Upgrades

    Across prime Asian shopping corridors, global apparel brands are trading smaller mall units for high-visibility, multi-category flagships. By bundling hospitality, local art, and specialized collections into destination spaces, operators aim to drive physical footfall against domestic e-commerce platforms. Seoul high street landlords face rising demand for experiential tenants who can draw sustained weekend crowds.

    This format brings operational complexity. Running in-store cafes and custom art installations alongside fast inventory cycles demands higher operating expenditure than standard retail units. It also requires tighter inventory turn rates. Fast-fashion retailers must balance these interior costs against strict store-level margin targets.

    Expansion Across East Asian Flagship Hubs

    The Seoul opening follows the June debut of Zara’s flagship on Huaihai Road in Shanghai, which introduced the brand’s updated global format to mainland China. Both openings show the company’s focus on prime retail corridors across North Asia rather than secondary market expansion.

    Attention now turns to how Inditex manages its remaining South Korean store fleet as leases expire. Industry watchers are also tracking whether the group brings the Zacaffe concept to other major metropolitan locations across the region.

  • Chow Tai Fook Opens Luxury Flagships Across Four Markets in Ten Weeks

    Chow Tai Fook Opens Luxury Flagships Across Four Markets in Ten Weeks

    Chow Tai Fook rolled out a new fleet of luxury-format stores across four international markets within ten weeks, betting on high-end Chinese design to capture affluent consumers. The retail push included a 10,000-square-foot global flagship on Canton Road in Hong Kong’s Tsim Sha Tsui shopping corridor.

    The Canton Road site puts the Chinese jeweller on the same strip as European luxury houses Hermès and Louis Vuitton. That opening followed an aggressive start to the year in Southeast Asia, where the company secured prime retail real estate inside Bangkok’s Siam Paragon shopping mall in January.

    High-Street Real Estate and Prime Malls

    Securing ten thousand square feet on Canton Road represents a major capital commitment in one of Asia’s most expensive retail districts. The scale reflects an explicit repositioning by the group toward higher margin, design-led jewellery lines rather than relying purely on mass-market gold volume sales.

    In Bangkok, the Siam Paragon opening targeted both local Thai wealth and returning Chinese tourists. By late March, the company widened the rollout to additional regional commercial hubs, completing four market debuts in under two and a half months.

    Shifting from Mass Retail to Global Luxury

    Traditional gold jewellery chains across Greater China have long competed on retail footprint density and weight-based pricing. Chow Tai Fook’s shift toward oversized flagships and upscale mall locations mirrors the playbook of European heritage brands, aiming to elevate average transaction values.

    Competing jewellers across Asia face rising raw material costs and cautious consumer spending in mainland department stores. Placing large-format stores in premier tourist precincts allows the brand to test international appetite for contemporary Chinese fine jewellery outside its domestic core.

    RetailNews Asia will track the sales performance across these new flagship sites as the group reports its upcoming quarterly store productivity metrics.

  • Lululemon Opens 1,220-Square-Metre Harajuku Flagship in Tokyo

    Lululemon Opens 1,220-Square-Metre Harajuku Flagship in Tokyo

    Lululemon has opened a 1,220-square-metre flagship store in Tokyo’s Harajuku district, its largest retail location across the Asia-Pacific region. The multi-level site serves as the brand’s first global flagship in Japan, built to anchor its wider expansion beyond traditional yoga apparel.

    The store design incorporates a sculptural logo centrepiece built with Japanese furniture maker Karimoku and Torafu Architects. It features commissioned artworks referencing Meiji Shrine, Yoyogi Park and Ura-Harajuku, alongside the company’s first in-store personalisation services in Japan and traditional Furoshiki gift wrapping options.

    Local Design and Product Mix

    Assortments in the Harajuku store focus heavily on category diversification, stocking lines for running, training, golf, tennis and commuting. Apparel includes dedicated Asia Fit cuts tailored specifically to regional sizing preferences, moving the brand deeper into everyday activewear.

    Elliot Harris, Lululemon’s senior vice president and general manager for Asia Pacific, noted that Japanese consumers demand high standards of craftsmanship, longevity and product education. The flagship operates as a community venue hosting running events like the Hatsu Run and sessions with local brand ambassadors.

    Betting on Japanese Sports Apparel

    While many apparel chains across East Asia trim physical square footage to cut overhead, premium athletic labels are taking the opposite route in Tier 1 retail hubs. Japan’s sports apparel market is projected to expand into a US$15 billion sector by 2032, driven by sustained local participation in fitness, running and outdoor movement.

    RetailNews Asia views the Harajuku opening as a direct play for brand equity in a market where shoppers still place heavy value on physical store service before buying online. Large-format spaces allow athletic brands to justify premium price points by bundling experiential marketing with technical product demonstrations.

    Lululemon is monitoring foot traffic and conversion metrics at the Harajuku site as it evaluates flagship store formats for other key metropolitan markets across Asia Pacific.

  • SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS Opens Flagship Store at Times Square in Hong Kong

    SKIMS opened a flagship store at Times Square in Hong Kong, establishing a dedicated physical location in one of the city’s busiest shopping destinations. The opening brings the brand’s core shapewear, loungewear, and apparel lines directly to local shoppers in Causeway Bay.

    Causeway Bay Footprint

    The Times Square location anchors the brand’s direct retail operations in Hong Kong. By securing floor space in a prime commercial mall, the company shifts from wholesale and regional e-commerce fulfilment toward standalone branded storefronts that handle higher foot traffic.

    Shoppers gain direct access to the full product catalogue across sizing ranges and seasonal collections. Physical fitting and immediate inventory availability remain central to the store format, addressing sizing demands that online channels cannot replicate.

    Expansion Across Regional Hubs

    Western direct-to-consumer labels continue to target top-tier retail properties across Asia to capture resilient domestic consumer spending. Hong Kong remains a testing ground for international fashion brands gauging appetite before committing to broader rollouts across mainland China and Southeast Asia.

    Retail property managers in Causeway Bay have adjusted tenancy mixes over the past two years, replacing legacy luxury concessions with high-engagement lifestyle and specialty apparel names. Mall operators look to these direct-to-consumer openings to lift younger demographic footfall and weekday mall conversion rates.

    Attention turns to foot traffic numbers and sales productivity per square foot through the opening quarter, alongside any future site announcements across Greater China.

  • Regatta Opens Refreshed Flagship at SM Mall of Asia

    Regatta Opens Refreshed Flagship at SM Mall of Asia

    Filipino lifestyle apparel brand Regatta opened a refreshed flagship store at SM Mall of Asia in Metro Manila, expanding its footprint inside one of the country’s largest retail centers.

    The store occupies space on the third floor of the South Main Mall, introducing an updated coastal retail layout paired with a new apparel sub-category.

    Inside the unit, merchandise is organized into dedicated product zones. A central accessories display carries lifestyle goods, including fragrances, headwear, drinkware, and towels, while an entire wall shows the retailer’s core polo shirt collection next to a customer lounge section.

    Athletic range expands casual lineup

    Alongside the store launch, Regatta introduced Regatta Sport, a product line targeting daily activewear. The collection includes quarter-zip pullovers, polo dresses, sweat shorts, lightweight nylon shorts, and jackets designed to bridge classic country club styling with functional athletic wear.

    The apparel rollout gives the brand broader coverage across technical fabrics and leisure categories as consumer demand for hybrid sportswear grows across Southeast Asia.

    Mall footprints anchor local brands

    Domestic apparel brands in the Philippines continue to renovate key metro flagships to hold floor space against competing international fast-fashion chains. High-traffic centers such as SM Mall of Asia serve as testing grounds for local operators seeking to expand product categories into lifestyle accessories and performance apparel.

    Regatta will monitor sales performance from the sports range at the South Main Mall location before rolling the inventory across its wider domestic store network in subsequent seasons.

  • Loewe Opens Largest Japan Flagship in Tokyo’s Ginza District

    Loewe Opens Largest Japan Flagship in Tokyo’s Ginza District

    Loewe has opened CASA LOEWE Ginza in Tokyo. It is the brand’s largest flagship in Japan and its second-largest retail footprint worldwide.

    Located at the intersection of Chuo-dori and Miyuki-dori in Tokyo’s luxury district, the street-level store lands as the Spanish fashion house marks its 180th anniversary. The opening anchors its retail presence in Japan’s resilient high-end consumer market.

    Suna Fujita Collaboration and Exclusive Ranges

    Inside, the flagship features an exclusive collaboration with Kyoto ceramic studio Suna Fujita. The studio produced designs specifically for the Tokyo location. Those artworks appear on the signature Hammock bag, a shearling coat, and a jacket detailed with cherry blossom motifs.

    Alongside the bespoke launch pieces, the store secured an advance pre-release of the wider Loewe and Suna Fujita collection. That lineup includes reworked versions of the Amazona and Basket bags. Dedicated floor displays show small leather goods, charms, and accessories.

    Luxury Brands Cement Prime Ginza Real Estate

    Securing corner plots along Chuo-dori remains a core strategy for European luxury labels competing for tourist spending and domestic shoppers in Japan. Following flagship rollouts in Shanghai and Seoul, Loewe’s expanded presence shows top-tier brands still view Tokyo street retail as essential for long-term brand equity in North Asia.

    Doors are now open to the public. Retail traffic around Ginza’s prime intersections will test full-year footfall targets across the brand’s expanded footprint in the months ahead.

  • Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma Relocates and Expands Flagship Store at VivoCity Singapore

    Puma has opened its renovated flagship store at VivoCity in Singapore. The label shifted operations to a larger space on the mall’s ground level.

    Trading previously took place on level two. The new location sits on level one to capture heavier shopper traffic.

    Floor shift and category layout

    The expanded store houses the brand’s footwear, apparel, and accessories across distinct sections. Key product zones show running, training, team sports, and motorsports merchandise.

    “VivoCity is an important retail destination in Singapore, and this new flagship allows us to bring the full breadth of Puma to consumers in a more engaging and accessible way,” said Sanjay Roy, managing director of Puma Southeast Asia and Oceania.

    Sportswear footprint in regional malls

    Sports brands across Southeast Asia continue upgrading mall tenancies from upper levels to prime ground-floor units. The strategy targets casual lifestyle buyers alongside performance athletes. RetailNews Asia has observed similar moves across core retail nodes in Singapore, where flagship expansions anchor marketing and broader wholesale distribution.

    At VivoCity, the store is now fully operational with the brand’s complete seasonal line-up ahead of the final quarter retail cycle.

  • Nest Fragrances opens flagship store in New York City

    Nest Fragrances opens flagship store in New York City

    Luxury-lifestyle brand Nest Fragrances has opened its first retail store in the NoLita neighborhood of Lower Manhattan. For the first time anywhere, the new Nest Fragrances flagship store unites the brand’s entire product portfolio in one retail location, which company founder Laura Slatkin describes as “an enchanted, fragranced garden”.

    “The theme of our first retail store reflects – and was inspired by – our desire to showcase the Nest Fragrances brand in a harmonious and holistic fashion in an environment that, like our fragrances, is artful, sophisticated, and approachable,” said Slatkin. “For the very first time, our new flagship store brings together under one roof our Home and Fine Fragrance collections and our newly launched Lifestyle Bodycare collection.”

    Nest Fragrances partnered with New York-based interior design firm R. Douglas Gellenbeck Studio to conceptualise and build its first retail store. MJ Atelier, an art studio based in Los Angeles, was commissioned to create a hand-painted, sculpted wall covering for the store inspired by early 20th-Century French interior designer Armand-Albert Rateau’s bath design, which he created for the Duchess of Alba.

    “Our brand’s mission is to create exceptional fragrances that shape moods, transport people, and transform spaces,” continued Slatkin. “Since 2008, when I founded Nest Fragrances, I have drawn inspiration from art, fashion, destinations, and literary works combined with the beauty of nature and its natural elements to create fragrances and products to achieve that mission. Now, 10 years later, I am thrilled that we have come full circle by successfully applying that same approach and fragrance-forward philosophy to achieve our mission in our very first retail store. Consumers will see a lot more of it as we continue to expand our footprint at retail in the coming years.”

    The 1140sqft store sells more than 215 SKUs across the brand’s three core product categories. It will also offer limited-edition products and specialty gift sets across its three core product categories – as well as year-round specialty gift sets, the option to create custom-made gift sets, candle accessories, and a concierge delivery service in New York.

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  • L’Oréal, KÉRASTASE open their flagship store in Hong Kong

    L’Oréal, KÉRASTASE open their flagship store in Hong Kong

    Hong Kong’s stylish hotspot Fashion Walk proudly announces the arrival of SkinCeuticals and KÉRASTASE – two of L’Oréal Hong Kong’s leading beauty brands, introducing a unique all-in-one beauty ritual that tends to your retail, cosmetic and haircare needs. With SkinCeuticals’ global first one-stop skincare flagship store and KÉRASTASE’s haircare concept store, Fashion Walk launches the beauty hub – a cosmetics mecca that is set to transform fashionistas’ beauty experience.

    Ms. Bella Chhoa, Director of Leasing & Management of Hang Lung Properties, describes the addition of SkinCeuticals and KÉRASTASE as the birth of a “Beauty Revolution”.

    “It is a real pleasure to have SkinCeuticals and KÉRASTASE – the two top beauty brands of L’Oréal Hong Kong – join us in Fashion Walk. Causeway Bay is a magnet for trendsetters, yet we all know how scarce retail spaces are right here. At its prime location in the area, Fashion Walk is obviously the hub of international fashion labels. Last year, we extended our partnerships with a number of cosmetics brands. This year, we’ll keep up with the strategic effort. Our brand new beauty hub promises to bring an unprecedented beauty experience to all stylish minds in town.”

    Ms. Eva Yu, President & Managing Director of L’Oréal Hong Kong, also envisions a new chapter in the cosmetics industry prompted by SkinCeuticals’ one-stop skincare flagship store and KÉRASTASE’s haircare concept store at beauty hub.

    “L’Oréal Hong Kong endlessly looks for retail spaces of development potential. The two stores in Fashion Walk feature an exclusive studio for customers to try out every stroke, swipe and dab, which guarantees a one-of-a-kind experience. We’ll put down a remodeling budget of almost ten million dollars to ensure that our customers will revel in the brand new stores.”

    Located in the heart of Causeway Bay, Fashion Walk boasts an occupancy rate of over 95%, housing the flagship stores and concept stores of an impressive array of international chic labels, including the two beauty trailblazers.

    Founded in the USA, SkinCeuticals is guided by its unparalleled Integrated Skincare philosophy that aims to promote and improve skin health. Its first-ever flagship store in Fashion Walk also pledges to provide customers with a range of skin health restoration plans that combine the most trusted dermatological innovations and cosmetological aids.

    French hair and scalp care expert KÉRASTASE has earned its recognition in the field thanks to its commitment to hair care since its founding in 1964. Its concept store in Fashion Walk not only offers a wide selection of cutting-edge products, but also an original mode of retail with hair treatment services in a soothing environment. The professional guidance of KÉRASTASE haircare consultants and bespoke treatments will surely satisfy customers’ desire for exceptional hair.

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  • Ermenegildo Zegna Opens its Global Flagship Store in New York City

    Ermenegildo Zegna Opens its Global Flagship Store in New York City

    Italian luxury firm Ermenegildo Zegna has launched a new global store in New York. The new three-level 660sqm boutique, designed by prominent architect Peter Marino, is a luxury retail space with a facade composed of metallic threads. The store features a personalisation room on the third floor, offering high-end bespoke clothing fitted by a master tailor.

    A selection of fine leather footwear and other goods, couture collections and sneakers, and luxury leisurewear are also among product lines on sale in store.

    Exclusive to the New York global store is the newly released Taccuino capsule collection, featuring leatherwear goods inspired by Ermenegildo Zegna’s personal notebook and fine calligraphy.

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  • Skechers passes store milestone

    Skechers passes store milestone

    Skechers China has opened a new superstore in Shenyang, the footwear brand’s 3000th globally. The footwear brand’s largest store yet covers more than 32,000sqft, showcasing a diverse range of footwear, apparel and accessories styles for men, women and children. It features shops-in-shops for different categories and a Skechers Kids entertainment zone.

    US-headquartered Skechers says it is continuing to expand its retail, sales and logistic infrastructure and is improving its customer experience with new-generation point-of-sale technologies.

    “We sell in more than 170 countries through our extensive network of distributors and joint ventures, and we have many more opportunities to build our retail store business even further and expand our global presence for years to come,” said Michael Greenberg, president of Skechers.

    China has the largest number of Skechers retail stores at 941, followed by the US at 472, and India at 222.

    To date, there are 690 company-owned stores worldwide, including two opened in the US in the first quarter. The company plans to open another 70 to 80 company-owned stores and another 500 third-party owned stores this year.

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  • Uniqlo opens Manchester flagship, expands beyond London

    Uniqlo opens Manchester flagship, expands beyond London

    Japanese retail chain Uniqlo is expanding its store network internationally, announcing the opening of its latest store in the UK. Opening in the city of Manchester, Uniqlo is returning the British city after leaving Manchester back in 2004, not long after it entered the UK market. Uniqlo revealed the news this week on its Instagram: “Uniqlo Manchester – opening spring 2019. Tokyo heads up North. Register for updates on our Manchester store opening at the link in bio.”

    The post also gave location details, revealing the store is slated for Manchester Arnadale at 57 Market Street. The address is the former-space of closed down UK retail chain BHS, which shuttered on Market Street in August 2016, after 35 years of service on the city’s main shopping strip.

    The new store will occupy a 22,690 square feet and will sell Uniqlo’s full range of core items for men, women and kids, as well as jeans and t-shirts.

    The retailer said that the expansion north of London was an important step in its UK growth.

    “The launch of Uniqlo in Manchester represents another major milestone for us in the UK, as we continue to expand our presence in this important market for the company worldwide,” Uniqlo chief executive Taku Morikawa said.

    “We are very excited to be able to offer Uniqlo LifeWear to the people of Manchester and surrounding areas for the first time and show how our high quality, comfortable and functional clothing can help improve their everyday lives.”

    It is hoped that Uniqlo Manchester will fair better than BHS, and in turn compete strongly with fellow fast-fashion brands Primark and H&M, which are currently set up in the millennial-heavy city.

    Uniqlo first launched 20 stores in the UK, but then closed 15 sites outside of London three years later, including two in Manchester.

    It currently operates nine stores across London, one in Kent at Bluewater shopping centre and another in Oxford at Westgate.

    In its most recent earnings update, Uniqlo Europe said that in the year up to August 31, 2018, profits rose from €673,000 to €6.3million on a turnover of €533million, up from €410million.

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  • Nintendo launches flagship store in Tokyo

    Nintendo launches flagship store in Tokyo

    Nintendo is opening a Tokyo flagship store, marking the iconic Japanese company’s first-ever domestic retail outlet. During Nintendo’s latest Corporate Management Briefing, the president of the Nintendo, Shuntaro Furukawa, announced the game company would be opening a store in the Japanese capital in 2019.

    The executive said that plans are set for Nintendo Toyko to be located in the tentatively named ‘Parco’, which is yet to be opened and will bow in the Shibuya district. The Nintendo store in Japan will have its own floor in a new department store and is targeted at teens and commuters.

    “We are hoping [the store] will be a new point of contact between consumers and Nintendo that a wide range of people, regardless of age, gender, or experience with games can enjoy,” explained Furukawa.

    The new store also hopes to attract shoppers to Nintendo Switch, which is struggling to draw a wider swath of users, according to Bloomberg. Last month, Nintendo cut its shipments forecast for the console, which can be used at home or on the go.

    “In addition to selling products such as video game systems, software and character-based merchandise, we plan to host events and offer opportunities to play games, and are preparing to make this shop a new base for communicating Nintendo information in Japan. We will announce further details on each of these initiatives at a later date.”

    Looking forward, Nintendo is also planning to open exhibits at Universal theme parks in Osaka, Orlando and Hollywood.

    Additionally, the company is looking to participate in more e-sports tournaments, where gamers get together and compete in stadiums

    Nintendo opened its first store in New York as Pokemon shop in 2005 in the city’s Rockefeller Centre, and has since rebranded as Nintendo New York.

    Nintendo Tokyo is scheduled to open in the fall of 2019.

  • Decathlon opens Singapore megastore

    Decathlon opens Singapore megastore

    French sports chain Decathlon opened its largest store in Singapore late last month, as the European retailer continues to build upon its popularity in the Asian market. Dubbed ‘Decathlon Singapore Lab’, the new experience store is located at Stadium Boulevard and covers 5,000 square metres of retail space, making it the biggest Singapore store. It is also opened 24 hours.

    In addition to Decathlon’s inventory of sports apparel, footwear and accessories, the new ‘Lab’ boasts a series of ‘experiential’ features including an indoor area of four different running surfaces wherein shoppers can test running shoes before purchasing, as well as a hiking path with a gravel surface for the testing products in-store.

    At a media briefing last month, Decathlon Singapore chief executive Yves Claude said the store has been named Decathlon Singapore Lab “because a lab is a disruptive and innovative place where we test new solutions.”

    The store also hosts an Active Health Lab in partnership with Sport Singapore, where users can take a free health assessment and there are free-to-play areas next to the store as well.

    To speed up the delivery process for shoppers, Decathlon has established an in-house conveyor built that transports products as soon as they are ordered online. Shoppers can also order online and collect their items at their preferred store within two hours for free.

    “We have to give new reasons for customers to come back to our store,” added Claude.

    The store is the latest in a string of ‘Decathlon Experience’ stores being rolled out across Singapore and is the fourth in the nation’s offering.

    Decathlon also has a 4,000-square-metre showroom in Joo Koon and two click-and-collect stores.

    In May last year, Decathlon signed a memorandum of understanding with Sport Singapore, which marked the announcement of this new Decathlon in Kallang.

    “We share a common purpose, which is to make sport accessible. They come with a good price point, high-quality products, (and) most importantly, they come with ideas on how to improve participation,” said Lim Teck Yin, Sport Singapore CEO.

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  • Top 9 things to know about Starbucks Dewata coffee sanctuary

    Top 9 things to know about Starbucks Dewata coffee sanctuary

    Recently, Starbucks celebrated the journey of coffee from seed-to-cup by opening its largest destination in Southeast Asia – the Starbucks Dewata Coffee Sanctuary.

    1. Original Logo

    Starbucks opens the Dewata Coffee Sanctuary with an original logo, crafted in the Geringsing Double Ikat technique, inspired by the deep traditions of the seed-to-cup story. Double Ikat, found only in Bali, is a weaving technique used to create geringsing fabrics, traditionally taking five years to create, and an essential textile used in ceremonial dress as it is believed to have extraordinary powers. The logo itself is a lotus flower, the symbol of beauty, prosperity and fertility, and highly respected in Bali. The 18 petals represent the Balinese philosophy of Tri Hita Karana – the three causes of prosperity: harmonious relationships between people, the environment and God.

    2. Store Façade

    The store’s façade is created with locally made red bricks in the shape of half circles to create the illusion of the many waves found on Bali’s famous beaches. The exterior appears to move to passersby on Sunset Boulevard as they drive past the storefront, and combines modern building techniques with traditional Balinese architecture for an east-meets-west design. The design is carried into the interior of the store at the core bar where baristas handcraft favorite Starbucks beverages.

    3. Micro-Plot of Arabica Coffee Trees

    Upon entering the space, customers are invited into a micro-plot of Arabica coffee trees. This 1,000 sq. ft. plot will be a working, coffee producing farm cherrying during harvest season in the region, typically in the early springtime, and mirrors the size of 90 percent of all coffee farms in Indoneisa.

    4. Hand-Carved Wooden Mural

    As customers enter the café, their eyes are immediately drawn to the unique artwork filling the store. A 30-foot tall hand-carved wooden mural from Jepara features a depiction of the history of coffee in Indonesia, from the coffee growing regions of Java, Sulawesi, Bali, West Papua, Brastagi and North Sumatra, home to Starbucks Indonesia Farmer Support Center. Over the Reserve bar, customers eyes are drawn up to the bamboo installation inspired by the smoke, steam and vapor that create the familiar aroma of coffee. Both expansive pieces were created by Indonesian art agency, Atrovale, while two Jakarta-based artists, Janet Jane and Jamal M. Aziz, created pieces to highlight the store’s moments of discovery. Janet’s macramé art was inspired by the lush landscapes of Indonesian coffee farms, while Jamal’s two murals illustrate the first-ten-feet of the coffee bean’s journey at origin.

    5. Hand-Carved Stone Tiles

    In the Reserve Bar, hand-carved stone tiles create the ornate floor and wall design. The traditional, local craft found across Bali was reimagined into patterns which reflect a modern interpretation of coffee flowers and coffee beans.

    6. Living Wall

    To the left of the entrance, customers are invited to Starbucks core bar featuring a living wall filled with flora from the region. The botanicals are arranged in the form of Bali’s signature gapura, split gates, a symbol to welcome guests into our stores. This living wall is set back behind the bar where Starbucks partners will enter the café to connect with customers and handcraft their favorite Starbucks beverages.

    7. Clay Pots

    Around the store, customers will be enchanted by the surrounding flora, bringing the unique Indonesian environment inside. Trees throughout the space are planted in beautiful clay pots inspired by a traditional Sumatran pattern and the Starbucks Siren. Motifs of Indonesia’s mountainous terrain and coffee beans remind customers of the unique surroundings found only in Indonesia.

    8. Coffee Seedling Nursery

    On the second floor, customers are invited into the first coffee seedling nursery to be located inside of a Starbucks store. Our partners work with local farmers to take special care of these seedlings and invite customers to help tend to the delicate plants. Inside this greenhouse, customers can touch the first stages of the seed-to-cup journey that brings us our favorite coffee flavors around the world.

    9. Interactive Media Installations

    The experience continues throughout the expansive space where customers can find two interactive media installations to further immerse themselves in the coffee journey. On the first floor, a first-of-its-kind digital wall can be accessed through pressing and twisting various portions of the wall to participate in the planting, processing, roasting, shipping and brewing processed. Above them, customers can hear the stories of Starbucks Farmer Support Center in Indonesia. Two synchronized videos guide visitors through the FSC on walls fashioned from the traditional rattan weavings which inspired the Dewata Bali logo.

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