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Tag: flavor

  • Affordable Canadian Lobsters Conquer Vietnamese Market with Freshness and Flavor

    Affordable Canadian Lobsters Conquer Vietnamese Market with Freshness and Flavor

    Canadian lobsters are increasingly gaining favor among Vietnamese consumers, primarily due to their affordability compared to Australian lobsters and some local varieties. Hoa, a HCMC resident and a frequent seafood consumer, shared her recent preference for Canadian lobsters, citing their reasonable pricing, freshness, and high quality.

    Canadian Lobsters: A Budget-Friendly Option

    Seafood markets in HCMC offer Canadian lobsters, each weighing between 500 and 600 grams, at prices ranging from VND950,000 to VND1.1 million per kilogram (equivalent to US$36-42 per kilogram). Larger lobsters, weighing one kilogram or more, are priced around VND1.3-1.4 million per kilogram. These prices reflect a decrease of 5-10% compared to the previous year.

    In comparison, Australian lobsters are priced at VND3.5 million per kilogram, Vietnamese spiny lobsters near VND3 million, and local rock lobsters around VND1.5 million. The attractive pricing of Canadian lobsters has led to a surge in their imports. Data from Vietnam Customs indicates that Vietnam imported seafood worth approximately $34 million from Canada in the first seven months of the year, marking an increase of 42% compared to the same period last year. Lobsters accounted for almost 60-65% of this total import value.

    Rising Demand for Canadian Lobsters

    Canadian lobsters are not only gaining popularity due to their affordability, but also their versatility and accessibility. An increasing number of businesses, supermarkets, and online platforms are offering these lobsters, further widening their consumer base. Many restaurants and eateries now include Canadian lobsters in their seafood platters, making it possible for groups and families to enjoy lobsters without excessive expenditure.

    Tran Van Truong, CEO of seafood chain Hai San Hoang Gia, pinpoints price as a key factor driving the growing demand for Canadian lobsters. He reported a double-digit year-on-year increase in his company’s imports of Canadian lobsters for the first seven months of this year. Truong also highlighted the seasonal advantage of Canadian lobsters, which are abundantly available from July to September. While these lobsters may not match the quality of Vietnamese lobsters, they have a robust supply chain and exhibit good survival rates, ensuring minimal losses during transport and storage.

    Additional factors contributing to the lower prices of Canadian lobsters include import tariffs. Canadian lobsters that fulfill the Comprehensive and Progressive Agreement for Trans-Pacific Partnership requirements attract a 0% tariff when imported into Vietnam.

    Canada, the world’s largest lobster exporter, recorded the highest export of any fisheries items in 2025 at 79,380 tons of lobsters valued at $3.01 billion, according to Fisheries and Oceans Canada.

    Questions & Answers

    Why are Canadian lobsters becoming popular in Vietnam?
    Their popularity is largely attributed to their affordability compared to other varieties. They’re also versatile and increasingly accessible through various outlets, including online platforms.

    What factors contribute to the lower price of Canadian lobsters?
    Factors include a robust supply chain, good survival rates which minimize losses during transport and storage, and a favorable import tariff of 0% when they meet the Comprehensive and Progressive Agreement for Trans-Pacific Partnership requirements.

    How does the quality of Canadian lobsters compare to other varieties?
    While the quality of Canadian lobsters may not match that of Vietnamese lobsters, they offer a satisfying taste and texture, making them a value-for-money choice among consumers.

  • 7Up Shakes Up the Soda Scene: Unveils Lime-Forward Flavor and Bold New Identity After 15 Years

    7Up Shakes Up the Soda Scene: Unveils Lime-Forward Flavor and Bold New Identity After 15 Years

    7Up, owned by Keurig Dr Pepper (KDP), has undertaken its most significant brand renovation in over 15 years. The company has given a fresh identity to the 7Up brand, which is valued at US$5 billion in the lemon-lime category.

    A New Identity

    7Up is revising its soda recipe, emphasizing the lime flavor to appeal to younger consumers who prefer citrus-flavored beverages. The move comes as competition in the citrus soda market continues to intensify. Since its launch in 1929 as the Original Uncola, 7Up has been positioning itself as an alternative to traditional sodas. The recent brand refresh aims to return to these founding principles.

    The revamped recipe will be utilized across Regular, Zero Sugar, Cherry, and Cherry Zero Sugar product lines starting from mid-August in North America. The new face of the 7Up brand involves a refreshed visual identity characterized by a vertical logo, more vibrant colors, and a new Lime Lemon tag.

    Strategies for Engaging Consumers

    Drew Panayiotou, the chief marketing and innovation officer at Keurig Dr Pepper, referred to the brand makeover as a “bold reinvention” designed to appeal to a new generation of consumers. The flavor modification is the first step in this process.

    “By giving lime the spotlight, we’re rewriting the rules of the lemon-lime category,” Panayiotou said. “We are transforming a beloved heritage brand into a modern disruptor – delivering a sharper visual identity, a more refreshing taste experience, and a distinct position that attracts new users and deepens brand loyalty.”

    To further bolster the brand’s new image, a multi-platform marketing campaign dubbed ‘Flip the Sip’ will roll out. The campaign will leverage social storytelling, cultural moments, and in-store experiences to celebrate the unexpected.

    Questions & Answers

    What is the objective of the 7Up brand refresh?
    The brand refresh aims to appeal to younger consumers who prefer citrus-flavored sodas amidst growing competition in the market.

    What changes will be implemented in the 7Up product line?
    The revamped recipe will be used across Regular, Zero Sugar, Cherry, and Cherry Zero Sugar products and will emphasize the lime flavor. The brand will also feature a refreshed visual identity with a vertical logo, brighter colors, and a new Lime Lemon tag.

    What is the ‘Flip the Sip’ campaign?
    The ‘Flip the Sip’ campaign is a multi-platform marketing initiative that will use social storytelling, cultural moments, and in-store experiences to reinforce the brand’s new identity.

  • Yakult Singapore Swaps Unpopular Orange Flavor for Peach, Sparks Consumer Debate

    Yakult Singapore Swaps Unpopular Orange Flavor for Peach, Sparks Consumer Debate

    The recent announcement regarding the discontinuation of Yakult Orange, a popular probiotic drink flavor, has elicited mixed reactions from consumers. For some, it comes as a surprise that this flavor was not as beloved as they had previously believed.

    Reactions to the Discontinuation

    Christine Heng, a 43-year-old music teacher, shared that she had always considered orange to be the preferred flavor until she discovered it was actually grape. She confessed that her regular monthly purchases of Yakult Orange for her family would drastically reduce due to the unavailability of her favorite variant.

    However, not everyone is mourning the loss of the orange flavor. A considerable number of comments were in favor of the change, with some people voicing their disapproval of the synthetic taste of the orange flavor. Comments such as, “I didn’t like how artificial the orange flavor was. I’m glad they replaced it,” and “Can replace any flavors, just don’t touch Apple and Grape,” reflect the varied consumer opinions on the matter.

    Farewell to Yakult Orange

    Despite the discontinuation, fans of Yakult Orange still have the opportunity to stock up on their favorite flavor until production officially comes to a halt at the end of this month. The drink will remain available as long as supplies last.

    Yakult, the probiotic cultured milk drink, was founded in Japan in 1935. It contains a strain of beneficial bacteria known as Lacticaseibacillus paracasei Shirota, discovered by its founder Minoru Shirota. Today, Yakult drinks are marketed worldwide, including regions such as Europe, Brazil, and Vietnam. In addition to the standard Yakult drink, there are other product ranges, like Yakult Plus. Furthermore, Yakult Peach was introduced in China in 2024.

    Questions & Answers

    What is the reaction of consumers to the discontinuation of Yakult Orange?
    Reactions are mixed: some consumers are disappointed, while others are glad about the change, criticizing the artificial taste of the orange flavor.

    Until when can consumers purchase Yakult Orange?
    Consumers can purchase Yakult Orange until the end of the month when production ends, or until supplies last.

    Where else are Yakult drinks available?
    Yakult drinks are available in several international markets, including Europe, Brazil, and Vietnam. They offer the standard Yakult drink and other product ranges like Yakult Plus.

  • Nutella Unveils Nutty New Flavor Revolution: Introducing Nutella Peanut after Six Decades

    Nutella Unveils Nutty New Flavor Revolution: Introducing Nutella Peanut after Six Decades

    Ferrero, the global confectionery company, has announced an innovative addition to its Nutella product line – Nutella Peanut. This new flavor is the first to be introduced by the brand in over six decades.

    Nutella Peanut: A Groundbreaking Flavor

    Nutella Peanut blends the beloved Nutella cocoa and hazelnut spread with roasted peanuts. Designed for daily consumption, this new blend is perfect for sandwiches and snacks.

    The company notes that the new product maintains the cherished creamy texture of Nutella while incorporating a distinct peanut flavor. Nutella Peanut is currently being introduced across the United States, with promotional events and in-store availability planned.

    Senior Vice President of Spreads for Ferrero North America, Noah Szporn, explained the company’s decision to innovate. “When a jar of Nutella becomes an internet sensation, even making its way into space, it opens a world of possibilities. As such, it was only logical for us to introduce our first new flavor in over 60 years,” said Szporn.

    A Strategic Move for Ferrero

    This launch marks a significant milestone for the global spread brand. Since its inception in 1964, Ferrero has primarily grown its Nutella product line through packaging and format innovations. The introduction of Nutella Peanut is part of the company’s strategic plan to cater to the changing tastes of consumers, especially in the North American market.

    Earlier in the year, Ferrero expanded its offerings with the launch of its frozen bakery range – Nutella Croissant and Nutella Muffin. These items are now accessible to food service partners across Australia.

    Questions & Answers

    What is the new flavor that Ferrero has added to its Nutella range?
    Ferrero has added a new flavor, Nutella Peanut, to its Nutella product line. This is the first new flavor that the brand has introduced in over six decades.

    What does Ferrero’s new Nutella Peanut blend consist of?
    The Nutella Peanut blend consists of the traditional Nutella cocoa and hazelnut spread mixed with roasted peanuts. The company claims the product retains Nutella’s well-loved creamy texture while offering a distinct peanut flavor.

    How does this new product fit into Ferrero’s overall strategy?
    The introduction of Nutella Peanut is part of Ferrero’s strategic plan to respond to evolving consumer tastes. It represents a significant milestone for the brand, which has primarily grown its product line through packaging and format innovations since its foundation in 1964.

  • Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius Debuts Sparkling Raspberry Peach: An Exclusive 7-Eleven Flavor Revolutionizing the Australian Beverage Scene

    Celsius, a renowned US energy drink brand, is introducing a flavour that will be exclusively available at 7-Eleven stores across Australia. This beverage, Sparkling Raspberry Peach, will be presented via the brand’s first-ever pop-up at the popular convenience store chain.

    The Sparkling Raspberry Peach flavour offers a delightful mix of succulent peach and a touch of zesty raspberry. A representative for Celsius anticipates that this new beverage will be popular among Australian consumers and could potentially become the preferred non-alcoholic drink of choice. This prediction comes on the back of a recent study which reported that roughly 40% of drinkers are seeking to reduce their alcohol consumption, creating an opportunity for non-alcoholic beverages like Celsius to fill the gap.

    The Sparkling Raspberry Peach flavour is currently available at 7-Eleven stores across the nation at a suggested retail price of $4.

    To commemorate the launch, a pop-up event was organised featuring Australian DJ and producer, DJ Cyril. Entry tickets were priced at $7.11 each, with limited availability.

    Adam Jacka, the General Manager of Marketing at 7-Eleven Australia, stated that their stores have consistently been a go-to spot for Australians to kickstart their day. Whether it’s a comforting oat latte, a chilly iced coffee, or a refreshing energy boost like Celsius, they cater to all preferences. Expressing his excitement about the partnership with Celsius, he added that the morning rave event was unconventional yet fitting. According to him, it encapsulates the spirit of 7-Eleven in its local, fun, and community-oriented approach.

    Celsius has recently broadened its product offerings in Australia.

    Questions & Answers

    What is the new Celsius flavor that is launching in Australia?
    The new flavor is Sparkling Raspberry Peach, a blend of sweet peach and tangy raspberry.

    Where will this new Celsius flavour be available?
    The Sparkling Raspberry Peach flavor will be exclusively available at 7-Eleven stores across Australia.

    What was the special event organised to celebrate the launch of the new flavor?
    A pop-up event featuring Australian DJ and producer, DJ Cyril, was organised to celebrate the launch.

  • Savor the Flavor: Gelatissimo and Pistachio Papi Unveil Limited Edition Gelato Twists

    Savor the Flavor: Gelatissimo and Pistachio Papi Unveil Limited Edition Gelato Twists

    Gelatissimo, the popular gelato brand, has joined forces with Pistachio Papi, a renowned pistachio spread manufacturer, to launch two unique, limited-edition gelato flavours for their customers across the country.

    Pistachio Papi’s Unique Flavours

    This collaboration brings forth Pistachio Papi White Chocolate and Pistachio Papi Raspberry Cheesecake, two distinctive flavours which will be available for a limited period at all 57 Gelatissimo outlets nationwide.

    The Pistachio Papi White Chocolate flavour is a unique blend of pistachio and salted white chocolate gelato, enriched with roasted pistachios and a layer of Pistachio Papi spread. This combination offers a delightful fusion of creamy sweetness and the distinctive crunch of pistachios.

    On the other hand, the Pistachio Papi Raspberry Cheesecake features a delicious raspberry cheesecake gelato, complemented by an oat crumble and pistachio spread. The result is a textured, nutty finish that delivers a unique taste experience.

    Striving for Bold Flavours

    Gelatissimo is well-known for its dedicated team of flavour enthusiasts, who are continuously exploring new possibilities to bring innovative gelato experiences to Australian consumers. According to Jeremy Roth, CEO of Gelatissimo, partnering with Pistachio Papi was an ideal opportunity to create something unique and exciting.

    Moreover, Gelatissimo made significant strides in 2022 by venturing into the Fast-Moving Consumer Goods (FMCG) sector. They made their FMCG debut by launching five of their top-selling flavours in tubs at Coles supermarkets throughout the country.

    Questions & Answers

    What unique flavours has Gelatissimo introduced in their recent collaboration with Pistachio Papi?
    Gelatissimo, in collaboration with Pistachio Papi, has introduced Pistachio Papi White Chocolate and Pistachio Papi Raspberry Cheesecake.

    What is unique about the Pistachio Papi White Chocolate flavour?
    The Pistachio Papi White Chocolate flavour is a unique blend of pistachio and salted white chocolate gelato, enriched with roasted pistachios and a layer of Pistachio Papi spread.

    What are some of the recent achievements of Gelatissimo in 2022?
    In 2022, Gelatissimo ventured into the Fast-Moving Consumer Goods (FMCG) sector by launching five of their top-selling flavours in tubs at Coles supermarkets throughout the country.

  • Nespresso unveils limited-edition Pumpkin Spice Cake flavour

    Nespresso unveils limited-edition Pumpkin Spice Cake flavour

    Nespresso New Zealand has launched a seasonal limited-edition Pumpkin Spice Cake flavour for both Original and Vertuo machines.

    This limited-edition coffee boasts warm spice notes such as cloves, cinnamon, and cardamom. It is made from an Arabica blend of Latin American and African coffees and combines a sweet pumpkin flavour.

    With milk, the spice notes are softened for a sweeter and smoother coffee with buttery biscuit notes.

    The product is available online and at Nespresso Boutiques for $17.00 per sleeve of 10 Vertuo capsules and $14.00 per sleeve of 10 Original capsules.