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Tag: flavour

  • Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory Unveils Limited-edition Pineapple Punch Maximus: Bold Flavour Aims To Drive Summer Sales

    Suntory, the esteemed beverage company, has shared news of an exciting addition to their Maximus sports drink collection. They have announced the limited-edition release of Pineapple Punch. The brand is known for its bold and distinctive flavors, and this new variant is set to continue that trend.

    Expanding the Maximus Line-Up

    The introduction of Pineapple Punch expands the existing Maximus line-up, which currently includes Blue, Grape, Mango Passionfruit, and Lemonade Iceblock. The new flavor will be sold in Suntory’s signature one-litre PET bottle, ensuring consistency with the rest of the product line.

    Lisa Pearce, the Head of Marketing at Suntory Beverage & Food Oceania, expressed her excitement about the new release. “Pineapple Punch delivers on what Maximus does best: Big, bold Aussie flavours”, she said.

    Driving Sales Through Limited Releases

    Pearce also highlighted the strategic aspect of this launch, stating that the limited-time release is designed to both delight loyal fans and entice new customers. Additionally, she noted that the launch presents a valuable opportunity for their retail partners. The aim is to create a high-impact sales strategy and increase foot traffic during the important summer period.

    Availability And Pricing

    Initially, Maximus Pineapple Punch will be available exclusively in Ampol stores, starting this month, at a recommended retail price of $6.28. From November, the product will roll out nationally, remaining in stores until March of the following year.

    Questions & Answers

    What new flavor is being added to the Maximus sports drink range?
    Suntory is adding a new flavor, Pineapple Punch, to its Maximus sports drink range.

    What is the purpose of this limited-time release?
    The limited-time release of Pineapple Punch is intended to excite loyal customers, attract new ones, and provide a sales boost for retail partners during the summer period.

    Where and when will Maximus Pineapple Punch be available?
    The drink will initially be available exclusively in Ampol stores from this month. From November, it will be available nationally and remain in stores until March of the following year.

  • Asahi Beverages Expands Product Line With Zesty Hard Rated Alcoholic Orange

    Asahi Beverages Expands Product Line With Zesty Hard Rated Alcoholic Orange

    Asahi Beverages, the multinational Japanese beverage company, is broadening its Hard Rated product range with the introduction of a fresh orange variant. This move aims to build on the achievements of its lemon variant, which was successfully launched in 2023.

    The New Orange Flavour

    The latest addition to the Hard Rated line boasts a distinct, low-bubble, sweet, and zesty orange profile. It maintains a 4.5 per cent alcohol by volume (ABV), and in keeping with the company’s commitment to quality and naturalness, this new variant contains no artificial colours or flavours.

    Sarah Wilcox, who heads the ready-to-drink (RTD) and cider divisions at Asahi Beverages, acknowledges the robust market demand for orange-flavoured alcoholic drinks. She also noted the undeniable growth in the RTD sector since the company first introduced Hard Rated in 2023.

    Wilcox added that the introduction of Hard Rated Alcoholic Orange seeks to sustain Hard Rated’s position as Australia’s top white spirit premix. It aspires to meet consumer demand for a tangy orange flavour that has not been readily available on the market.

    Distribution and Pricing

    The Hard Rated Alcoholic Orange is available through major alcohol retailers and venues across Australia. It comes in two variants – a four-pack priced at $30 and a 10-pack valued at $60.

    Questions & Answers

    What is the new addition to Asahi Beverages’ Hard Rated portfolio?
    The new addition is the Hard Rated Alcoholic Orange, which boasts a low-fizz, sweet, and zesty orange profile.

    What is the alcohol percentage of the new Hard Rated Alcoholic Orange?
    The Hard Rated Alcoholic Orange has an alcohol by volume (ABV) of 4.5 per cent.

    How much does the Hard Rated Alcoholic Orange cost?
    It is available in two variants – a four-pack priced at $30 and a 10-pack valued at $60.

  • Bobby partners with the Happy Hour podcast on new flavour

    Bobby partners with the Happy Hour podcast on new flavour

    Bobby, an Australian soft drink brand, has recently joined hands with Lucy Jackson and Nikki Westcott, co-hosts of the popular Happy Hour podcast, to introduce a limited-edition flavour named ‘Strawberries & Cream.’

    A First-Time Collaboration

    This initiative is Bobby’s inaugural venture in co-creating a flavour with external contributors. The move signifies the brand’s inclination to engage with popular culture via strategic partnerships.

    The latest beverage offers a unique mix of strawberry and vanilla, enriched with a creamy finish, positioning itself as a healthier alternative in the drink market.

    Health-Conscious Beverage

    Each can of the drink only contains 30 calories and is 98% sugar-free. It also includes prebiotics. Moreover, the drink is vegan, gluten-free, and non-GMO.

    Kristian Johannsen, the founder of Bobby, stated that collaborating with the podcast hosts was an obvious choice. She said their vibrant and unrestricted energy perfectly aligns with what Bobby represents.

    Bobby called the collaboration ‘authentically genuine,’ with Jackson and Westcott playing an active part in the entire process. This involvement ranged from conceptualising the initial flavour to participating in taste tests and contributing to the broader brand execution.

    Authenticity and Enthusiasm

    Jackson expressed, “We didn’t just want our faces on a can, we wanted a drink that felt like us. Strawberries & Cream is nostalgic, fun, a little cheeky – basically everything Happy Hour stands for.”

    Westcott added her excitement about introducing a non-alcoholic drink for their listeners to enjoy. “It’s creamy and totally satisfying without all the unnecessary ingredients,” she said.

    Bobby’s Strawberries & Cream flavour is now available nationwide at Coles and Metro stores. The retail price is $36 for a six-pack.

    Questions & Answers

    What is the new product launched by Bobby?
    The Australian soft drink brand, Bobby, has launched a new flavour, ‘Strawberries & Cream,’ in partnership with the co-hosts of the Happy Hour podcast.

    Who were the external collaborators on this new Bobby flavour?
    Bobby has collaborated with Lucy Jackson and Nikki Westcott, the co-hosts of the popular Happy Hour podcast, to create the ‘Strawberries & Cream’ flavour.

    What are the health benefits of the new Bobby flavour?
    Each can of the ‘Strawberries & Cream’ flavour contains only 30 calories and is 98% sugar-free. It also includes prebiotics and is vegan, gluten-free, and non-GMO.

  • Coca-Cola launches limited-edition Y3000 Zero Sugar flavour

    Coca-Cola launches limited-edition Y3000 Zero Sugar flavour

    Coca-Cola Australia has launched a limited-edition flavor called Coca-Cola Y3000 Zero Sugar across the country.

    The company says the latest launch is the first “futuristic flavor” co-created by human and artificial intelligence from Coca-Cola Creations.

    Last year, the business established a new global innovation platform called Coca-Cola Creations, which brings new products and experiences across the physical and digital worlds through limited-edition sequential releases.

    Under this venture, Coca-Cola Y3000 Zero Sugar was the first product Coca-Cola Creations introduced in Australia.

    Livia De Salvo, marketing manager of Coca-Cola Australia, said: “With the help of AI-powered technology, Coca-Cola Y3000 Zero Sugar imagines how a Coca-Cola from the future tastes and introduces innovative experiences to explore the future.”

    The inspiration and look for the product come from fans’ perspectives combined with insights gathered from artificial intelligence.

    Coca-Cola also looked at flavor trends and preferences to understand what consumers think the taste of the future will be like. These were used as inspiration to help develop flavor profiles and pairings recommended by artificial intelligence.

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