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  • Flipkart Makes Monumental Move to India, Preps for Anticipated IPO

    Flipkart Makes Monumental Move to India, Preps for Anticipated IPO

    Flipkart, the Indian e-commerce company owned by Walmart, has relocated its holding company from Singapore to India, a move that marks an important prerequisite for the company’s anticipated stock market debut in India.

    Returning Home for Better IPO Prospects

    The move sees Flipkart joining numerous other Indian startups that initially set up base overseas, lured by the promise of easier access to capital and lower taxes. However, these companies are now seeking to return to India, drawn by the potential for more lucrative Initial Public Offerings (IPOs) in the domestic market.

    In an official statement, Flipkart revealed that it had received the Indian government’s green light for its internal restructuring, thus culminating in its successful “redomiciliation” to India. The company hailed this development as a “significant milestone”.

    A Decade of Expansion

    Flipkart, founded in 2007 as an online bookseller, has grown into a dominant player in India’s e-commerce landscape, rivaling global giant Amazon. The company relocated its holding company to Singapore in 2011, a decision reversed in 2021 when Walmart acquired a majority stake in the company for a whopping US$16 billion.

    As of 2024, Flipkart had an estimated valuation of approximately US$37 billion. This valuation followed a $350 million investment by Alphabet’s Google for a minority stake in the company.

    Looking Forward to the Mumbai Listing

    The company has set its sights on a listing in Mumbai by March 2027. However, details regarding the company’s valuation for the IPO and the size of the offering are yet to be finalized.

    Questions & Answers

    What is the importance of Flipkart’s move to India?
    The relocation of Flipkart’s holding company from Singapore to India paves the way for its anticipated IPO in the Indian stock market.

    Why are Indian startups returning home from overseas?
    Indian startups that had initially set up base abroad for better access to capital and lower taxes are now returning due to the potential for higher returns from IPOs in India.

    What are Flipkart’s future plans?
    Flipkart is planning to list on the Mumbai stock market by March 2027, but the details regarding its valuation for the IPO and the size of the offering are yet to be finalized.

  • Former Flipkart Executive, Jeyandran Venugopal, Named New CEO of India’s Reliance Retail

    Former Flipkart Executive, Jeyandran Venugopal, Named New CEO of India’s Reliance Retail

    Reliance Retail Ventures (RRVL), the parent company of Reliance Retail, has just announced the appointment of Jeyandran Venugopal as its new President and CEO. Venugopal is a former executive of Flipkart, bringing with him over 25 years of global leadership experience in retail, e-commerce, and technology.

    A New Era with Venugopal

    Venugopal’s previous roles include serving as the Chief Product and Technology Officer at Flipkart. He has also assumed senior positions at Myntra and Jabong, where he supervised product, engineering, and data functions. These positions allowed him to gain invaluable experience during periods of rapid growth and profitability enhancement.

    In his new role, Venugopal is set to collaborate closely with RRVL’s Director, Isha Ambani. Together, they aim to enhance the company’s retail strategy, expand its capabilities across all channels, and fortify both operational and technology functions throughout RRVL’s value chain.

    Ambani expressed confidence in Venugopal’s expertise and anticipates it to be significant in the company’s next growth stage. “Venugopal’s deep understanding of consumer behaviour, commercial acumen, and technology-led retail transformation will be pivotal as we shape the next phase of RRVL’s growth journey,” Ambani added.

    Questions & Answers

    Who is Reliance Retail Ventures’ new CEO and President?
    Jeyandran Venugopal, a former executive of Flipkart, has been appointed as the new CEO and President of Reliance Retail Ventures.

    What experience does Venugopal bring to RRVL?
    Venugopal carries with him over 25 years of global leadership experience in retail, e-commerce, and technology. He has previously served as the Chief Product and Technology Officer at Flipkart and held senior roles at Myntra and Jabong.

    What role will Venugopal play in RRVL’s growth?
    Venugopal is expected to play a central role in the next phase of RRVL’s growth. His deep understanding of consumer behavior, commercial acumen, and experience in technology-led retail transformation will be a critical asset as RRVL shapes its future growth strategy.

  • Amazon and Flipkart Set to Disrupt India’s Banking Sector with Innovative Consumer Loan Products

    Amazon and Flipkart Set to Disrupt India’s Banking Sector with Innovative Consumer Loan Products

    E-commerce heavyweights, Amazon and Flipkart, are planning to venture into the financial services sector in India, by offering loans and buy-now, pay-later (BNPL) options. This strategic move is poised to challenge the traditional banking sector.

    Amazon’s Plans

    Earlier this year, Amazon purchased Axio, a non-bank lender based in Bengaluru. The company primarily focuses on BNPL and personal loans. However, with Amazon’s acquisition, Axio is expected to recommence providing credit facilities for small businesses and initiate cash management services.

    Mahendra Nerurkar, VP for payments for emerging markets at Amazon, emphasized the potential for expanding credit growth, especially among digitally engaged customers and small businesses operating outside of major cities. He further revealed that the company has plans to develop specialized lending propositions to enhance cash flow management efficiency and unlock capital for merchants and small businesses.

    Flipkart’s Interest

    Flipkart, which boasts a significant stake by Walmart, has registered Flipkart Finance, its non-bank lending branch. The company is awaiting final approval from the Reserve Bank of India (RBI) for its business strategy. The plans feature two types of pay-later offerings:

    1. No-cost monthly installment loans for online shoppers ranging from 3 to 24 months.
    2. Loans for consumer durables at an interest rate of 18 per cent–26 per cent per annum.

    Typically, interest rates on loans for consumer durables from traditional lenders oscillate between 12 per cent and 22 per cent. A confidential source revealed that Flipkart aims to launch these financial products in the coming year.

    Growth of the Consumer Loan Market

    Data from credit bureau CRIF High Mark shows that India’s consumer loan market has expanded from nearly US$80 billion in March 2020 to approximately US$212 billion by March 2025. However, there are indications of a slowdown in recent quarters. Consumer loans encompass unsecured personal loans, credit cards, and loans for consumer durables.

    Both Amazon and Flipkart operate apps ranking in the top 10 platforms for payments via India’s Unified Payments Interface. Earlier this year, the RBI granted them the ability to lend directly to customers, marking a significant step towards opening India’s financial services market to foreign-backed tech firms.

    Rohan Lakhiyar, partner at consultancy Grant Thornton Bharat’s financial services risk division, stated that given their access to both supply-side and demand-side customer data, both Amazon and Flipkart have immense potential to disrupt the sector. However, he stressed that execution would be crucial as they expand beyond core retail.

    Amazon has also partnered with several local lenders to offer fixed deposit savings products with minimum amounts of 1000 rupees (US$11) to customers on its Amazon Pay platform, according to Nerurkar.

    Questions & Answers

    What are Amazon’s plans in the financial services sector in India?
    Amazon plans to offer credit to small businesses and provide cash management services through Bengaluru-based non-bank lender Axio. They also aim to develop specialized lending propositions to help improve cash flow management efficiency and release capital for merchants and small businesses.

    What types of financial products is Flipkart planning to offer?
    Flipkart intends to offer two types of pay-later offerings – no-cost monthly installment loans for online shoppers, and loans for consumer durables at an interest rate of 18 per cent–26 per cent per annum.

    What is the current status of the consumer loan market in India?
    The consumer loan market in India has grown from nearly US$80 billion in March 2020 to around US$212 billion by March 2025, according to data from credit bureau CRIF High Mark. However, recent quarters have shown signs of a slowdown in growth.

  • After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    After Flipkart, Royal Enfield Begins Selling 350 CC Motorcycles On Amazon

    Royal Enfield, a well-known motorcycle manufacturer, has recently made its entry into the online retail sector by offering its motorcycles for sale on Flipkart. Advancing its ventures in the e-commerce domain, the company has now disclosed its collaboration with Amazon India. This partnership expands consumers’ options for purchasing the company’s 350 cc range of motorcycles directly from these platforms.

    The array of motorcycles now accessible on Amazon includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350. This offering mirrors the company’s previous approach with Flipkart, which excluded the more costly and larger models such as the Himalayan 450, Guerrilla 450, Scram 440, and the 650 cc range, including models like the Continental GT650, Interceptor 650, among others.

    Partnership Benefits

    Royal Enfield has communicated that its partnership with Amazon India will yield flexible payment options, thereby simplifying the process for customers to acquire a motorcycle. At present, these models are available in five cities, specifically Ahmedabad, Chennai, Hyderabad, New Delhi, and Pune, via a dedicated Royal Enfield brand store on Amazon.

    The company assures that deliveries and after-sales services will be handled by the dealership chosen by the customer in their city. Besides motorcycles, the online store also presents a range of accessories, riding gear, and merchandise. This step follows the company’s previous collaboration with Flipkart, which catered to customers in Bengaluru, Gurugram, Kolkata, Lucknow, and Mumbai.

    Questions & Answers

    What does Royal Enfield’s partnership with Amazon India entail?
    This collaboration enables the company to offer its 350 cc range of motorcycles directly on the Amazon platform. It also provides flexible payment options for customers.

    Which models are available through this online offering?
    The range includes the Royal Enfield Classic 350, Hunter 350, Bullet 350, Meteor 350, and Goan Classic 350.

    What additional services does Royal Enfield provide to online customers?
    In addition to delivering motorcycles, the company also offers after-sales services to be handled by the chosen dealership in the customers’ city. The online store features a variety of accessories, riding gear, and merchandise.

  • Amazon and Flipkart found to have breached India’s antitrust laws

    Amazon and Flipkart found to have breached India’s antitrust laws

    An Indian antitrust investigation has found US e-commerce giant Amazon and Walmart’s Flipkart violated local competition laws by giving preference to select sellers on their shopping websites, according to reports seen by Reuters.

    The Competition Commission of India (CCI) in 2020 ordered an investigation into Amazon and Flipkart for allegedly promoting certain sellers with which they had business arrangements and giving priority to certain listings.

    In a 1027-page report on Amazon and a separate 1,696-page report on Flipkart, both dated August 9, the CCI investigators said the two companies were found to have created an ecosystem where preferred sellers appeared higher in search results, elbowing out other sellers.

    “Each of the anti-competitive practices alleged … were investigated and found to be true,” said both reports, which are not public and are being reported by Reuters for the first time.

    “Ordinary sellers remained as mere database entries,” the two reports said in identical conclusions on both companies.

    Amazon and Flipkart, as well as the CCI, did not immediately respond to Reuters queries. They have previously denied wrongdoing and said their practices are in line with Indian laws.

    The two companies will now review the report and file any objections before CCI staff decide on any potential fines.

    The investigation’s findings are the latest setback for Amazon and Flipkart in a country where they continue to face criticism for their business practices from smaller retailers, who say their businesses have suffered in recent years due to deep discounts offered online.

    The investigation was triggered by a complaint from the Delhi Vyapar Mahasangh, which is an affiliate of the country’s biggest trade body, Confederation of All India Traders (CAIT), that represents 80 million retailers.

    In a statement to Reuters, CAIT welcomed the CCI investigation findings, saying it would study the reports and “escalate the matter” with the federal government.

    Amazon and Flipkart are leading players in India’s e-retail market which was estimated to be worth $57-60 billion in 2023, and set to top $160 billion in value by 2028, consultancy firm Bain estimates.

    In the United States, the Federal Trade Commission has sued Amazon alleging the company uses “anticompetitive and unfair strategies to illegally maintain its monopoly power”. Amazon has said that the FTC lawsuit is wrongheaded and would hurt consumers by leading to higher prices and slower deliveries.

    Indian investigators raided certain sellers of Amazon and Flipkart during the probe, following a Reuters investigation in 2021 which was based on Amazon internal documents and showed the company gave preferential treatment for years to a small group of sellers on its platform, and used them to bypass Indian laws.

    The company has denied any wrongdoing but the CCI previously told an Indian court the Reuters special report corroborated evidence it had against Amazon.

    The CCI investigation report on Amazon said preferred sellers on the platform “get the advantage in the (online) listing” and when a customer searches for any product, “his attention is drawn towards” those listings.

    The practice of preferential listings and deep discounting of mobile phones – including selling products below cost price – causes a “catastrophic impact on the existing competition in the market.”

    In the report on Flipkart, the CCI said preferred sellers were provided various services such as marketing and delivery at a “miniscule cost.” They were also enabled by Flipkart to sell phones with deep discounts which amounts to “predatory pricing” and forecloses competition, the CCI said.

    “The anti-competitive practies are not limited to sales of mobile phones. They are equally prevalent in other categories of goods,” both reports said.

    Flipkart and Amazon for months tried to block the investigation through legal challenges in courts, but the Supreme Court in 2021 allowed it to go ahead.

    Last month, India’s commerce minister publicly called out Amazon by saying the company’s investments were often used to cover its business losses.

    Amazon in June last year said it will increase its Indian investment to $26 billion by 2030, including for its cloud business. It is also targeting merchandise exports worth $20 billion from India by 2025.

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  • Flipkart invests US$54 million into Myntra

    Flipkart invests US$54 million into Myntra

    Myntra has secured a US$54 million investment from parent company Flipkart amid its tough competition with Reliance’s Ajio and Tata Cliq.

    This is Flipkart’s second investment in Myntra following $105 million in March last year.

    The new investment came as Walmart, Flipkart’s largest shareholder, committed $600 million to the India-headquartered parent company as part of a $1 billion funding round.

    Last July, Myntra commenced a restructuring program that included prioritising private labels over a wide range of in-house brands.

    Myntra currently has more than 420 global brands on its platform, up from 280 two years ago.

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  • Australian homewares brand Anko expands in India with Flipkart

    Australian homewares brand Anko expands in India with Flipkart

    Australian Kmart-owned homewares brand Anko has teamed up with e-commerce giant Flipkart to expand its footprint in India.

    Indian shoppers can now peruse about 400 Anko products across multiple categories on Flipkart, and the company says it plans to increase its range in the near future.

    The Australian retailer announced its debut in India earlier this year and reported strong growth from both metropolitan and tier 2, and 3 cities.

    “This strategic alliance will allow us to reach a wider audience and meet the growing demand for high-quality and affordable homeware products across the country,” said Pulkit Bansal, country head at Anko India.

    “Through Flipkart’s Brand Mall, Anko will have a prominent presence with a dedicated presence across platforms, ensuring easy access for customers. Additionally, Anko products will be listed under Flipkart Plus assured listings, offering customers a guarantee of quality and reliability.”

    Anko is sold through more than 300 stores in Australia and New Zealand, as well as other international markets. The brand focuses on providing advanced shopping experiences with responsibly sourced products.

    Anko is Kmart Australia’s house brand. The Anko name was introduced in 2019 as part of Kmart’s 50th anniversary celebrations.

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  • India’s Tata launches “super app” in challenge to Amazon, Walmart

    India’s Tata launches “super app” in challenge to Amazon, Walmart

    India’s Tata Group on Thursday launched its much-awaited e-commerce “super app” offering everything from apparel to air tickets in a renewed push for a slice of a fast growing market dominated by Amazon.com and Walmart’s Flipkart.

    Tata Neu, which has been in the works for about two years, is a single platform for the group’s brands, including Westside fashion, Air Asia tickets, Croma electronics, the Taj group of hotels, BigBasket online grocery and 1mg online pharmacy.

    “Our aim is to make the lives of Indian consumers simpler and easier,” Tata’s Chairman N Chandrasekaran said on LinkedIn, adding that its joint venture airline Vistara and recently acquired Air India, as well as watch brand Titan will be available on the app soon.

    The 154-year-old group, which raked in $103 billion in revenue in 2020-21, is a leading player in steelmaking, IT outsourcing and utilities but arguably best known internationally as the owner of British luxury car brand Jaguar Land Rover. It also makes cars at home under its own brand.

    Tata also has an expansive offline retail portfolio, including a joint venture with Starbucks Corp. Its fashion and watch stores are ubiquitous on Indian high streets and it operates stores for Inditex fashion brand Zara.

    Despite launching the Tata CliQ online marketplace in 2016, the group has been a minnow in an e-commerce market widely projected to be worth $200 billion by 2026. With Tata Neu the group is determined to change that, sources told Reuters last year.

    Tata Neu will offer a membership program and a cross-brand loyalty scheme where customers can earn and redeem rewards while making purchases on the app.

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  • Flipkart Enters Strategic Alliance with Google Cloud to Advance Innovation in a Digital-first Future

    Flipkart Enters Strategic Alliance with Google Cloud to Advance Innovation in a Digital-first Future

    Google Cloud and Flipkart, India’s homegrown consumer internet ecosystem, have entered into a multi-year strategic partnership to help fast-track Flipkart’s innovation and cloud strategy. This partnership will propel Flipkart into its next phase of growth and advance its vision of onboarding India’s next 200 million shoppers and lakhs of sellers.

    Working together, Google Cloud will help Flipkart:

    • Scale on Google Cloud’s infrastructure to reach more Flipkart customers — By leveraging Google Cloud’s secure and scalable global infrastructure and advanced networking technologies, Flipkart will be able to deliver robust app access and performance even during peak purchase seasons with heightened traffic. Flipkart will also continue to advance the pace of new product development by building on Google Cloud, furthering its expansion into Tier 2 and Tier 3 markets in India.

    • Accelerate data-led innovation to unlock customer insights — Flipkart will make its data platform more efficient by deploying Google Cloud’s advanced data analytics and machine learning technologies. This will enable the company to better analyze traffic and transactional data, unlock rich real-time insights into customer purchasing and shopping behavior,  identify trends and patterns with increased demand and create more personalized recommendations to enrich customer experience.

    • Advancing productivity and collaboration globally with Google Workspace — As a long time Google Workspace customer, Flipkart will expand its use of the flexible, innovative solution across its rapidly growing workforce to create innovative human-centered employee experiences and deepen connections in this new hybrid work environment.

    Jeyandran Venugopal, Chief Product and Technology Officer, Flipkart said, “Our strategic alliance with Google Cloud will enable us to accelerate our digital transformation, power productivity and advance our innovation agenda. We are excited by Google Cloud’s unique strengths and experience in AI/ML and its proven scalability and security, all of which will be critical in our next phase of growth.”

    “Flipkart’s growth in India has been powered by its digital-first strategy and forward thinking approach to cloud technology. As the company continues to scale and grow its ecommerce platform, we will work together to drive technological innovations and help Flipkart drive breakthrough businesses in the future,” said Bikram Singh Bedi, Managing Director,  Google Cloud India.

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  • India court quashes Amazon, Walmart’s Flipkart bid to stall antitrust probe

    India court quashes Amazon, Walmart’s Flipkart bid to stall antitrust probe

    An Indian court on Friday dismissed appeals by Amazon.com and Walmart’s Flipkart that sought to stall an antitrust investigation into their business practices, dealing a major setback to the U.S. firms in a key market.

    The Competition Commission of India (CCI) last year ordered an inquiry after allegations from brick-and-mortar retailers that the U.S. firms promoted select sellers on their e-commerce platforms and used to business practices that stifle competition.

    The investigation was on hold for more than a year after companies challenged it, denying wrongdoing and arguing that the CCI lacked evidence, but a court allowed it to continue in June. On Friday, the High Court in southern Karanataka state rejected the U.S. firms’ appeals.

    “By no stretch of imagination can inquiry be quashed at this stage. The appeals are nothing but an attempt to ensure that action initiated by the CCI … does not attain finality,” a two-judge bench said while reading the decision in court. “The appeals are devoid of merit, and deserve to be dismissed.-

    The two firms are likely to appeal the decision at India’s Supreme Court, according to people familiar with the case. Amazon did not immediately respond to a request for comment.

    Flipkart said in a statement it would review the court’s order, adding that it remains in compliance with Indian laws.

    Abir Roy of Sarvada Legal, which filed the antitrust case against Amazon and Flipkart on behalf of a trader group, said the court’s decision “further reinforces that the CCI investigation should continue promptly.”

    The CCI investigation is the latest setback for Amazon and Flipkart, which are grappling with prospects of tougher e-commerce regulations and accusations from brick-and-mortar retailers that the companies circumvent Indian law by creating complex business structures.

    The companies face several allegations in the case, including exclusive launches of mobile phones, promotion of select sellers on their websites and deep discounting practices that drive out competition.

    Trade minister Piyush Goyal last month lashed out at U.S. e-commerce giants for filing legal challenges and failing to comply with the CCI’s investigation, saying “if they have nothing to hide … why don’t they respond to the CCI?”

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  • India to expedite Amazon, Flipkart antitrust probe

    India to expedite Amazon, Flipkart antitrust probe

    India’s antitrust watchdog plans to expedite a restarted probe into allegations of anti-competitive behavior at Amazon.com Inc and Walmart Inc’s Flipkart, as it intensifies scrutiny of big-tech firms, two people close to the matter said.

    The comments come as major U.S. technology firms including Twitter Inc and Facebook Inc are at loggerheads with the government over issues such as data privacy bills and policies some industry executives have called protectionist.

    The Competition Commission of India (CCI) initiated a probe in January last year on the basis of a complaint alleging Amazon and Flipkart promoted select sellers on their e-commerce platforms and that deep discounts stifled competition.

    The companies have denied wrongdoing.

    Near-immediate legal challenges from the pair stalled the probe for over a year until a court last week allowed it to resume, having dismissed arguments that the CCI lacked evidence.

    Though Amazon and Flipkart are likely to appeal, the CCI plans to demand information from them related to the allegations “as quickly as possible”, said one of the people, who declined to be identified due to the sensitivity of the matter.

    The investigation “will be expedited”, the person said. Such investigations in India typically take months to complete.

    Amazon declined to comment. Flipkart and the CCI did not respond to requests for comment.

    The CCI is speeding up all cases involving big technology firms, including by deploying additional officers for some cases and working to more stringent internal deadlines, said the two people, who are familiar with the watchdog’s thinking.

    “Cases involving digital firms are getting a priority at CCI as they can have a significant impact on the economy and Indian startups,” said one of the people.

    Last year, the CCI began reviewing allegations of Google abusing the position of its Android operating system in the smart TV market, and is likely to soon order a comprehensive antitrust investigation, the people said.

    Google declined to comment.

    Such a probe would be the third against Google, with the Alphabet Inc unit already battling cases relating to Android as well as its payment app.

    The CCI is also investigating practices at MakeMyTrip Ltd and privacy policy changes at Facebook’s WhatsApp.The probe into Amazon and Flipkart is restarting at a time when both are battling accusations from offline retailers that their complex business structures allow them to circumvent foreign investment rules for e-commerce.

    Amazon, which has said it “does not give preferential treatment to any seller”, told the court here it disagreed with the report.

    The antitrust body will examine the Reuters report and could use it as part of its investigation, one of the people said.

    “The CCI’s plan to move faster on such cases is in line with other antitrust regulators globally that are investigating digital markets like e-commerce and online search, which are dynamic and evolving fast,” said an Indian antitrust lawyer who represents tech firms.

  • India’s Flipkart mulls US listing

    India’s Flipkart mulls US listing

    Walmart Inc.’s Flipkart is exploring going public in the U.S. through a merger with a blank-check company as it seeks to quicken its listing process, according to people familiar with the matter.

    The Bengaluru-based online retailer has been weighing a U.S. initial public offering and it’s now also looking at other options, the people said. Flipkart’s advisers have approached several SPACs, said one of the people, who asked not to be identified as the information is not public. Flipkart could seek a valuation of at least $35 billion in a blank-check transaction, the people said.

    Deliberations are at an early stage and Flipkart could still explore other options, the people said. A representative for Flipkart had no immediate comment.

    The e-commerce firm is joining other Indian firms like online grocer Grofers in exploring a U.S. listing through SPAC deals. ReNew Power last week agreed to merge with a U.S.-listed special purpose acquisition company in a deal that will give India’s biggest renewable power producer an enterprise value of $8 billion.

    Merging with SPACs, which are shell companies that raise money from public investors intending to acquire a business within two years, will allow Walmart to take its India unit to market at a faster pace than the usual IPO route. As many as 10 Indian companies could go public through SPAC deals before the end of the year, Utpal Oza, head of investment banking for India at Nomura Holdings Inc., said in an interview.

    Flipkart, which is battling with e-commerce arch-rival Amazon.com Inc. and Mukesh Ambani’s retail venture for market share in India, started operations in 2007 and now sells 80 million products on its platforms. Walmart acquired a majority stake in Flipkart in a $16 billion deal in 2018.

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  • Flipkart loses bid to sell food online

    Flipkart loses bid to sell food online

    Amazon-owned Flipkart has been blocked from entering the food-retail business by Indian regulators who had deliberated for almost a year on an application.

    Subsidiary Flipkart FarmerMart had applied to sell foodstuffs grown or manufactured in India online via its marketplace and on apps. However the company was told by the Department for Promotion of Industry and Internal Trade (DPIIT) marketplace, it cannot add food to its platform as a foreign-owned retailer.

    Foreign direct investment in retail has long been a controversial issue in India and only in the last several years have multinational retail giants been allowed to enter the market, usually with strict requirements for a proportion of goods they sell to have been manufactured in India.

    The government has recently tried to tighten laws to ensure companies like Amazon only act as third-party marketplaces, allowing local companies to sell on its platforms, rather than develop their own inventories and become retailers in their own right.

    Flipkart had, however, been hoping to form supplier alliances with farmers and growers to create its own brands – rather than import all of the products it would sell.

    Establishing such strong supply agreements would also potentially have helped Flipkart expand into the brick-and-mortar retail market.

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  • India’s Flipkart applies for food-retailing licence

    India’s Flipkart applies for food-retailing licence

    Indian e-commerce platform Flipkart has filed for approval from regulatory authorities to conduct food retail in the territory.

    According to a Times of India report, The Walmart-owned business has made the application with the Department for Promotion of Industry and Internal Trade with the expectation of a decision within three months.

    The firm registered an online grocery business in October last year under the brand name Flipkart FarmerMart. According to reported figures, the firm will make an investment of ₹2,500 crore (US$338,000) in the venture.

    Initial plans will see the firm delivering customer purchases via local “kirana” stores partnering with the Flipkart business.

    The firm will “focus on deep agri-supply chain investment, especially at the farm gate level and will encourage demand-driven sowing, which will help farmers produce right fruits and vegetables and get paid as per market price”.

    Flipkart competitor Amazon has held a food retail license in India since 2017.

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  • Indian authorities investigate e-commerce giants over anti-trust accusations

    Indian authorities investigate e-commerce giants over anti-trust accusations

    Bezos, whose worth has been estimated at more than $110 billion, is officially in India for a meeting of business leaders in New Delhi.

    But the Competition Commission of India announced Monday that it was investigating Amazon and its main rival in the domestic market, the Walmart-owned Flipkart, over accusations they had killed off small businesses by favoring “preferred sellers” on their platforms.

    Media reports said Bezos has sought a meeting with India’s Prime Minister Narendra Modi, but neither the government nor Amazon would confirm if talks would be held.

    Amazon has said it will cooperate with the investigation and was “confident” it was operating legally.

    But traders across India said they would stage protests during the visit to demand the government takes action against Amazon.

    The merchants accuse Amazon and Flipkart of flouting foreign investment rules and pouring billions of dollars into discounts that force traditional traders out of business.

    Flipkart was Indian owned until bought by Walmart for $16 billion in 2018 following a bidding war with Amazon.

    The Confederation of All India Traders, which says it represents 70 million small businesses, vowed “strong protests” in 300 cities — including New Delhi, where Bezos was to speak on Wednesday at the Amazon business summit.

    The competition commission said it will report in 60 days, but its inquiries normally take a lot longer.

    Last year it fined Google $21 million for “search bias” and abusing its dominant position.

    After arriving Tuesday, Bezos paid tribute to India’s independence leader Mahatma Gandhi, dressing in an Indian kurta to lay flowers at a memorial in Delhi.

    He described Gandhi in a Twitter message as someone who “truly changed the world”.

    Bezos will also visit India’s financial capital Mumbai, where he will reportedly attend a party with Bollywood celebrities on Thursday evening.

    Since its launch in India in 2016, the company’s streaming platform Amazon Prime has partnered with the who’s who of Bollywood to produce entertainment content in several Indian languages.

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