Tag: flour

  • Covid-led baking craze inspires new flours from McKenzie’s Foods

    Covid-led baking craze inspires new flours from McKenzie’s Foods

    Australian food maker McKenzie’s has met the demand of consumers after seeing more Aussies baking and cooking at home since the Covid-19 pandemic arrived. The company has expanded its single alternative flour range and unveiled a new special purpose flour range.

    “We’re proud to be able to offer such a large variety of flours to our consumers and inspire them to experiment in the kitchen and unlock the power of alternative flours,” said McKenzie’s marketing manager, Bianca Piscopo.

    The alternative blended flour range includes Bread & Pizza Flour, Cake Flour, Cookie Flour, and Pancake Flour. The Bread & Pizza Flour has plain, oat and wholemeal spelt flour for bread and pizzas. The Cake Flour blend is made with low-protein plain flour and cornflour for cakes, cupcakes, and biscuits. The Cookie Flour contains chickpea, plain and oat flour for cookies. Pancake Flour is made with plain, oat, and rice flour.

    While McKenzie’s single-source alternative flour range now has Almond Flour, Brown Rice Flour, and Yellow Pea Flour. The Yellow Pea and Almond versions are a good source of fiber and protein while the Brown Rice Flour contains whole grains.

    The Almond Flour and Brown Rice Flour are gluten-free which can be used for cakes, biscuits, and bread. The Yellow Pea Flour has an earthy flavor and is ideal for baking. They are made from Australian ingredients.

    McKenzie’s alternative and special purpose flours are sold at Woolworths.

  • Indonesia`s wheat flour consumption expected to increase steadily

    Indonesia`s wheat flour consumption expected to increase steadily

    Indonesias wheat flour consumption is expected to increase steadily with favorable growth of wheat-based culinary business, a businessman said.

    “The increased consumption of wheat flour is correlated to the increased number of cafes. In a cafe, usually customers would not order for rice but cakes that use wheat flour as its basic material,” Marketing Manager of Interflour Indonesia, Dhanny Widjaja, said.

    Indonesian Wheat Flour Producers Association (Aptindo) expected the wheat flour demand in the country to grow by five to six percent with the national economic growth in 2015.

    “We believe that the future trend would be positive, as culinary business is a relatively endurable one,” he said, pointing to its potential in breads, biscuits and noodles industries.

    His company has targeted to increase its market share by 10 percent in 2019.

    “This year (the market share) has reached 8 percent with a total production of 2,800 tons per day from two factories in Makassar and Cilegon,” he said.

    The company has focused on cakes, biscuits and noodle industries in its efforts to expand its product distribution, in addition to its retail markets.

    “We focus on expansion, especially to southern Sumatra,” he said.

    The company would also renew one of its factories in Cilegon, which will be inaugurated in 2017 and will have a production capacity of 400 tons per day.