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Tag: forever

  • Friends forever: Central Perk Coffeehouse to open in Times Square

    Friends forever: Central Perk Coffeehouse to open in Times Square

    Fans of the iconic sitcom “Friends” are in for a treat as they will soon have the chance to gather for a cup of coffee in the well-known fictional New York cafe made popular by the show.

    Warner Bros Discovery Global Experiences has teamed up with Central Perk Coffee C and CenPer Holdings to set up a Central Perk Coffeehouse in Times Square, New York City. The launch is scheduled for the later part of this fall.

    Coffeehouse Concept with a Twist

    The coffeehouse is being designed in collaboration with Tom Colicchio, a celebrated Top Chef winner, and the reputable New York design firm, Glen & Co. The unique concept of the coffeehouse will showcase an assortment of food, coffee, and merchandise, all inspired by the well-loved “Friends” television series.

    One of the key highlights of the coffeehouse will be its interior design, which will feature the iconic Orange Sofa room, a homage to the famous couch from the series.

    Peter Van Roden, an Executive VP at Warner Bros Discovery Global Experiences, shared, “Friends is a unique show that has the power to unite people across generations. Central Perk has always been at the core of these shared experiences.”

    A Dream Come True

    Paul Landino, an executive at CenPer Holdings, expressed his excitement over the expansion. He stated, “Our goal, when we launched the original Central Perk Coffeehouse in Boston, was to eventually bring it to New York City. Opening a branch in Times Square, often referred to as the crossroads of the world, provides a unique, once-in-a-lifetime opportunity to turn this vision into reality.”

    The Times Square location will also offer exclusive merchandise and the six signature blends from Central Perk Coffee Co. These blends are already available at the Boston location, online, on Amazon, and at select H-E-B grocery stores.

    Questions & Answers

    What is the Central Perk Coffeehouse?
    It’s a coffeehouse themed on the famous fictional café from the sitcom “Friends”. It will feature food, coffee, and merchandise inspired by the series.

    Who is behind the idea of the Central Perk Coffeehouse?
    The coffeehouse is a joint venture between Warner Bros Discovery Global Experiences, Central Perk Coffee C, and CenPer Holdings.

    Where and when will the Central Perk Coffeehouse open?
    The Central Perk Coffeehouse is set to open in Times Square, New York City, in the later part of this fall.

  • Forever 21’s Fourth Attempt: Reinventing Brand Presence In Chinese And North American Markets

    Forever 21’s Fourth Attempt: Reinventing Brand Presence In Chinese And North American Markets

    Renowned fast-fashion retailer, Forever 21, is poised to venture once again into the Chinese market for the fourth time. The brand’s previous three attempts, beginning in 2008, were unsuccessful in maintaining a solid foothold in the second-largest global economy.

    Reviving the Brand: Future Prospects

    Beyond its focus on China, Forever 21 also aims to revitalise its presence in the North American market. To support this endeavour, the brand is currently in search of a strategic partner, with an announcement to follow in the near future, according to Authentic Brands Group (ABG), the holder of Forever 21’s worldwide intellectual property rights.

    The primary emphasis of the brand for the foreseeable future is on strengthening its market position in both China and the United States, as disclosed by ABG in a recent press briefing.

    Bankruptcy and Recovery

    In March, Forever 21 declared bankruptcy in the U.S. for the second time in six years. The brand also revealed plans to phase out domestic operations due to the increasing pressures of online competition in the fast-fashion industry, coupled with dwindling traffic in shopping malls.

    Following its third relaunch in China in 2022 and the opening of several retail outlets beyond the country’s primary fashion hubs, Forever 21’s operations gradually diminished towards the end of 2024.

    Re-emergence and Partnerships

    However, the brand is making a comeback, creating a buzz with its famed bright yellow branding appearing in major Chinese cities. Marketing events at music festivals and Forever 21 advertisements within Shanghai’s metro system have marked the brand’s return.

    For its latest endeavor, ABG is collaborating with brand operator Chengdi, a firm partly owned by e-commerce giant Vipshop Holdings. During a press launch in Shanghai, Chengdi expressed its intention to localize operations and attract a new generation of young consumers, with plans to open more brick-and-mortar stores in 2026.

    CEO’s Remarks on the Acquisition

    Jamie Salter, CEO of ABG, had previously described the acquisition of Forever 21, which was purchased from bankruptcy in 2020, as “probably the biggest mistake I made.” However, when asked about these remarks recently, an ABG spokesperson clarified that Salter “has always believed that having Forever 21 as part of ABG is a good idea and he continues to maintain that belief.”

    Questions & Answers

    What is Forever 21’s future strategy in the global market?
    Forever 21 aims to reestablish its presence in the Chinese and North American markets, with plans to seek a strategic partner for the North American relaunch.

    What led to Forever 21’s bankruptcy and eventual recovery?
    Increasing online competition in the fast-fashion industry and declining mall footfall led to Forever 21’s bankruptcy. It’s recovery has been marked by a strategic relaunch and partnership with Chengdi in the Chinese market.

    What did ABG’s CEO Jamie Salter mean by his comments regarding the acquisition of Forever 21?
    Jamie Salter had previously expressed regrets about acquiring Forever 21. However, an ABG spokesperson clarified that Salter continues to believe in the brand’s potential as part of ABG.

  • Forever New Building Ouit Presence in North America

    Forever New Building Ouit Presence in North America

    Australian retailer Forever New is ramping up its presence in North America, with plans to launch a standalone website in the US, sell through major department stores, including Bloomingdales and Nieman Marcus, and open two new stores in Canada.

    The news, announced on Monday, is the latest sign of Forever New’s global aspirations. The brand has formed a string of partnerships with retailers around the world, including Asos and Next in the UK, Zalora in Singapore and Zalando in Europe, and last year, it revamped its website to better serve international customers.

    “Forever New has a unique product offering and our handwriting is not only relevant to the markets in the Southern Hemisphere but also in the Northern Hemisphere. We offer a real point of difference,” Carolyn Mackenzie, managing director of Forever New, told Inside Retail.

    Focus on third-party expansion

    According to Mackenzie, the retailer’s presence in the Canadian market over the last few years has sparked interest from American retailers.

    Forever New, which trades as Ever New in North America, appears to have four bricks-and-mortar stores in Canada – three in the Vancouver area, and one in Toronto. The retailer plans to open a second store in Toronto a new location in Calgary this year.

    The retailer started selling in the US market via Nordstrom.com in 2018, and on Monday, it announced it will launch a standalone website in the coming months. It will also launch offline in Bloomingdales and Nieman Marcus department stores, and expand its online presence via Nordstrom, Lulus, South Moon Under and Amazon.

    Mackenzie said the privately-held business is currently focusing its efforts on third-party and digital expansion, but that it may open standalone stores in the US in future.

    “Being an agile and fast-moving business means there is always the possibility…” she said.

    Broader transformation underway

    The ramp-up overseas is just part of the multi-faceted transformation currently underway at Forever New.

    In late 2018, it overhauled its global e-commerce platform to make the online shopping experience more seamless, and in 2019, it unveiled two first-to-market digital initiatives: a reserve-in-store option and visually-similar product recommendation tool.

    It has also launched a new high-end store concept designed by Hecker Guthrie, featuring terrazzo tiled floors, brushed brass detailing and fluted glass panels.

    “[T]he new store concept embodies the feminine signature of the brand,” Mackenzie said, calling it “the perfect backdrop to the brand’s distinctive designs and prints”.

    Next up for Forever New? More inclusive sizes.

    “Following on from the success of Forever New Petite and to ensure the accessibility of Forever New for all, we’re planning on expanding our category offering with ‘Forever New Curve’,” Mackenzie said.

    “Stay tuned for more details on these exciting initiatives.”