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Tag: Fragrances

  • Maison Margiela Fragrances Opens First Store at AEON Mall Phnom Penh

    Maison Margiela Fragrances Opens First Store at AEON Mall Phnom Penh

    Maison Margiela Fragrances has opened its first standalone boutique in Cambodia at AEON Mall Phnom Penh this week. The space debuts the brand’s complete Replica perfume collection in the capital.

    It gives the brand a direct retail presence in the country. International beauty houses previously reached local shoppers only through multi-brand counters and cross-border grey channels.

    Replica Portfolio in Phnom Penh

    Inside, the boutique stocks personal scents, scented candles, home diffusers, and bath items. Customers can also use on-site customisation services, including personalised cotton pouch labels and bespoke bottle tags.

    Store staff provide fragrance consultations based on memory-driven scent profiles. That setup mirrors the format used in Bangkok, Singapore, and Seoul flagships.

    Shifting Luxury Footprints in Indochina

    Global beauty groups are testing frontier markets across Southeast Asia as tier-one capitals mature. Rapid shopping centre growth in Phnom Penh over the past five years has provided the climate-controlled, managed floor space needed for direct investments.

    Securing standalone niche fragrance boutiques helps mall operators like AEON lift tenant quality and raise basket values. High-margin fragrance concessions also generate resilient revenue per square metre compared to standard apparel retail.

    Regional Retail Rollout

    L’Oreal’s luxury division, which holds the Maison Margiela beauty licence, has expanded standalone boutiques across Southeast Asia since 2022. The brand opened locations in Thailand, Malaysia, and Vietnam before entering Cambodia.

    Distributors in Phnom Penh previously focused on designer lines from Chanel, Dior, and Gucci. The arrival of dedicated niche fragrance stores reflects shifting demand among younger Cambodian consumers toward artisanal perfumery.

    Store Operations and Next Steps

    Trading on the ground floor, the store is now open seven days a week. Retailers in the capital will watch whether parent operators follow this debut with satellite counters in AEON Mall Sen Sok City or downtown department stores over the next fiscal year.

  • Byredo opening Singapore flagship store

    Byredo opening Singapore flagship store

    Swedish luxury brand Byredo has opened its first flagship store in Singapore.

    Located in Ngee Ann City shopping center, the store offers a wide range of fragrances, leather goods, and accessories.

    The store facade features a gray concrete wall with the brand logo highlighted by white lights. The interior design creates a modern and futuristic vibe by using elements such as metal shelves and metal-framed mirrors. The storehouses three displays in orange, standing out from the plain gray background and carpet.

    Besides launching its first boutique in Singapore, the brand is to launch its first beauty line with makeup artist Isamaya Ffrench next month. The line will include eyeshadow, eyeliner, mascara, lip balm, and lipstick.

    Founded in 2006 by Ben Gorham, Byredo is known for its fragrances, leather goods, and accessories.

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  • Gucci unveils fragrances collection ‘The Alchemist’s Garden’

    Gucci unveils fragrances collection ‘The Alchemist’s Garden’

    Gucci has revealed its luxury fragrances collection – The Alchemist’s Garden – with oud, amber, violet, iris, mimosa, rose and woods as the seven scents. The Alchemist’s Garden collection has seven scents – oud, amber, violet, iris, mimosa, rose and woods.

    The design of the bottles is inspired by vintage apothecary, pharmacy jars and the first perfumery containers, resonating with the nostalgic theme of the collection. All the bottles are white except for oud, which is black, and rose, which is in a shade of blue chosen by Michele.

  • The Fragrance Shop opens more stores

    The Fragrance Shop opens more stores

    UK perfume retailer The Fragrance Shop expanded its store portfolio to 33 stores last year.

    The retailer has enjoyed another bumper year with net sales up to £121 million, a 6 per cent increase, thanks to blockbuster launches from brands such as Chanel, Jean Paul Gaultier and Emporio Armani; and increased distribution on Tom Ford and Dior.

    Online operations continued to expand, with year-on-year e-commerce sales rising 27 per cent.

    Founded in 1995, The Fragrance Shop now operates 214 stores nationwide.

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