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Tag: FRENCH

  • French Fashion Sensation Marithé + François Girbaud Unveils First Flagship Store in Malaysia Amid Asian Expansion

    French Fashion Sensation Marithé + François Girbaud Unveils First Flagship Store in Malaysia Amid Asian Expansion

    French fashion brand, Marithé + François Girbaud, has made its debut in Malaysia with a flagship store at Suria KLCC. This move is part of the brand’s ongoing aggressive expansion in the Asian region.

    The new store, situated on the first level of the Kuala Lumpur shopping centre, features the brand’s latest retail concept. It focuses on casual wear marked with the company’s logo and introduces its new-season campaign spearheaded by global ambassador, Go Youn-jung.

    Signature Products and Range

    The store’s merchandise is defined by two iconic products: the brand’s logo T-shirt and logo cap. These are complimented by a diverse selection of casual denim, oversized shirts, utility outerwear, and everyday separates. To round off the retailer’s lifestyle offering, accessories such as bags and footwear are also available.

    Marithé + François Girbaud was established in France in 1972 and has a reputation for pioneering developments in denim and casual wear. This includes innovative fabric treatments and experimental silhouettes.

    Expansion in Southeast Asia

    The opening of the Malaysian store is the latest in a series of Southeast Asian launches, facilitated through the brand’s collaboration with Thailand-based Jaspal Group. The Jaspal Group has been spearheading Marithé + François Girbaud’s regional growth.

    Earlier in the year, the French label marked its entry into Vietnam with a store at Ho Chi Minh City’s Takashimaya department store. It also made its debut in Cambodia with a store in Phnom Penh.

    In the previous year, Marithé + François Girbaud opened its first store in Greater China, indicating its strategy to consolidate its retail presence in key Asian markets.

    Questions & Answers

    What is the latest retail concept of Marithé + François Girbaud?
    The latest retail concept of Marithé + François Girbaud focuses on casual wear marked with the company’s logo and the introduction of its new-season campaign.

    What are the signature products of Marithé + François Girbaud in their new store?
    The brand’s logo T-shirt and logo cap are the signature products in their new store, accompanied by a diverse selection of casual denim, oversized shirts, utility outerwear, and everyday separates.

    What is the expansion strategy of Marithé + François Girbaud in Asia?
    Their expansion strategy involves strengthening their retail presence in key Asian markets. This is evident in their recent store openings in Malaysia, Vietnam, Cambodia, and Greater China.

  • French Chic Meets Thai Style: Maje Unveils First Concept Store in Bangkok’s IconSiam

    French Chic Meets Thai Style: Maje Unveils First Concept Store in Bangkok’s IconSiam

    The French fashion label Maje has unveiled its inaugural concept store in Thailand. The new establishment is situated in Siam Takashimaya, part of the renowned Bangkok shopping complex, IconSiam.

    New Store, New Design Concept

    Positioned on the M Floor of Takashimaya, the shop introduces a rejuvenated design idea that marries Parisian chic with a contemporary, feminine sensibility. The store’s layout was crafted in collaboration with designer Valeriane Lazard, who sought inspiration from the Mediterranean’s unique aesthetic, focusing on natural materials and light.

    Visitors are welcomed with a dark-glazed facade, which leads into a more luminous interior space. The finishing touches include pink terracotta floor tiles from Raujolles, hammered wrought-iron racks, ceramic display stands crafted in Portugal, and a centrally located curved sofa.

    The store utilises materials like wood, wicker, and lime-coated walls consistently throughout its design, along with textured glass shelves and mirrors that subtly alter their appearance under different lighting conditions throughout the day.

    Spring/Summer 2026 Collection

    In addition to its stylish interior, the boutique showcases Maje’s Spring/Summer 2026 range, which draws heavily from the maritime theme. The collection fuses practical elements such as hoods and workwear inspirations with more prep-oriented details. It also features loose silhouettes, lightweight materials, culottes, and designs that are reminiscent of sails.

    Questions & Answers

    What is the design inspiration behind Maje’s new store in Thailand?
    The design concept for Maje’s new store combines Parisian style with a modern, feminine approach. It was created in collaboration with designer Valeriane Lazard, who drew inspiration from the Mediterranean, emphasising the use of natural materials and light.

    What kind of materials and elements are used in the interior of the new Maje store?
    The store uses natural materials like wood, wicker, and lime-coated walls. Other design elements include pink terracotta floor tiles, hammered wrought-iron racks, ceramic display stands from Portugal, and a curved sofa situated in the store’s centre.

    What are some key features of Maje’s Spring/Summer 2026 collection?
    The Spring/Summer 2026 collection is centred around a maritime theme. It combines practical elements like hoods and workwear inspirations with preppy touches. The range also features loose silhouettes, lightweight fabrics, culottes, and sail-inspired shapes.

  • Paris Court Upholds Shein’s Marketplace Despite Pressure From French Government

    Paris Court Upholds Shein’s Marketplace Despite Pressure From French Government

    Shein, a Chinese online retailer popular for its fast-fashion offerings, emerged victorious after the Court of Appeal in Paris dismissed France’s plea for the suspension of the platform. The court’s decision came in the aftermath of a controversy where the sale of child-like sex dolls and illegal weapons on Shein’s marketplace was uncovered, leading to governmental legal intervention.

    Previously, the French authorities had demanded a complete prohibition of Shein’s operations. However, this was later reduced to the demand for a suspension of its marketplace operations. A lower court had already rejected the government’s request in December, but the decision was appealed. Shein, which boasts millions of customers worldwide due to its low-cost clothing, gadgets, and accessories, has been facing criticism in France since the damning findings were disclosed in November.

    Shein operates as a multifaceted platform, selling its own branded products while also providing a marketplace for third-party sellers to offer a wide variety of items, ranging from kitchen appliances to smartphones. In response to the investigation, the company temporarily halted its marketplace operations in France, resuming only after the December court ruling.

    The Court’s Decision

    The appeals court upheld the earlier verdict, dismissing the additional demands presented by the French State. Furthermore, the court reiterated that Shein is prohibited from listing such controversial products on its platform without implementing adequate age-verification measures.

    Reacting to the court ruling, the French government pledged to be “extremely vigilant” in ensuring that Shein adheres to the court-imposed conditions.

    Shein’s Response

    In response to the court’s ruling and the controversy, Shein has announced the rollout of age-verification measures. It has also ceased to permit third-party sellers to list sex dolls on its platform across all markets.

    The company released a statement following Thursday’s verdict, stating, “Over the last several months, we have continued to significantly reinforce our controls for both sellers and products on our marketplace, to ensure that our consumers in France can enjoy a safe and enjoyable online shopping experience.”

    The statement also mentioned that Shein has been in constant communication with French and European authorities and is actively engaging with the European Commission regarding the implementation of stricter age-verification measures.

    Future Challenges

    Despite the favorable court ruling, the fast-fashion giant is not out of the woods yet. Shein is currently under investigation by the European Union for potential violations related to illegal products and the potentially addictive design of the platform.

    Furthermore, Shein is likely to face continued scrutiny from the French government. The country’s minister for small and medium-sized businesses has indicated that online retailers like Shein will face a “year of resistance”, suggesting that the platform enjoys an unfair competitive advantage over European retailers.

    Questions & Answers

    What was the controversy that led to the French government’s request for a ban on Shein?
    The company was found to be selling child-like sex dolls and illegal weapons on its platform, which led to the call for a ban on Shein’s operations in France.

    What are the implications of the recent court ruling for Shein?
    The court dismissed the French government’s request for a suspension of Shein’s marketplace. However, it mandated strict age-verification measures for certain products.

    What measures has Shein taken following the controversy?
    Shein has stopped allowing third-party sellers to list sex dolls on its platform. It is also implementing age-verification measures and enhancing controls for sellers and products on its marketplace.

  • Boucheron Debuts Extravagant Flagship Store in Shanghai: French Elegance Meets Chinese Charm

    Boucheron Debuts Extravagant Flagship Store in Shanghai: French Elegance Meets Chinese Charm

    Boucheron, the renowned French jewelry house, has inaugurated its first-ever flagship store in China. This significant milestone marks the brand’s expansion into the mainland market, with the store situated in Shanghai’s Xintiandi district.

    The New Store

    The expansive store spans 278 square meters, making it Boucheron’s third global flagship store, following successful outlets in Paris and Tokyo. The brand’s decision to launch in China underscores the crucial role Asia holds in its growth and expansion strategy.

    The new store is housed in a carefully restored 19th-century shikumen building. This architectural style is an intriguing blend of Chinese and Western influences, creating a unique and memorable shopping environment for customers.

    Design and Aesthetics

    The interior design of the store mirrors the architectural fusion expressed in the building’s exterior. It incorporates a harmonious balance of French and Chinese style elements, creating a rich and engaging shopping experience. One of the key design highlights includes nature-inspired elements featured throughout the store, adding a serene and organic feel to the luxury retail space.

    This design approach is in line with the ongoing trend among global luxury retailers. More and more, brands are striving to tailor their physical stores to resonate with local markets while simultaneously maintaining a coherent and recognizable brand identity.

    Previous Endeavors

    Boucheron’s venture into China is not the brand’s first foray into the Asian market. In the previous year, the luxury jewelry brand opened a boutique in Thailand’s Siam Paragon. The design of this store was inspired both by its flagship store located in Place Vendome in Paris and traditional Thai temples.

    Questions & Answers

    What is Boucheron’s latest venture in its expansion strategy?
    Boucheron’s latest venture is the launch of its first flagship store in China, located in Shanghai’s Xintiandi district.

    What is unique about the design of the new store?
    The new store is located in a renovated 19th-century shikumen building, and the interior design is a combination of French and Chinese influences with nature-inspired elements throughout.

    Has Boucheron opened stores in other Asian countries?
    Yes, prior to the launch in China, Boucheron opened a boutique in Thailand’s Siam Paragon. The design of this store was inspired by its flagship store in Paris and traditional Thai temples.

  • French Luxury Chocolatier La Maison du Chocolat Expands Korean Presence with New Pop-Up in Seoul’s Lotte Department Store

    French Luxury Chocolatier La Maison du Chocolat Expands Korean Presence with New Pop-Up in Seoul’s Lotte Department Store

    La Maison du Chocolat, a renowned French luxury chocolatier, is expanding its presence in South Korea, launching a new pop-up boutique in the central Seoul location of the Lotte Department Store Main B1.

    Expanding Partnership with Bluebell Korea

    This latest venture is in cooperation with Bluebell Korea, a notable distributor recognized for handling an assortment of luxury and premium labels throughout the broader Asian region. The partnership serves to introduce La Maison du Chocolat’s revitalized branding and retail design to the Korean market, using the pop-up boutique as an experimental platform for potential future growth.

    Exquisite Chocolate Selection

    The temporary store will exhibit a curated selection of La Maison du Chocolat’s signature offerings. Their variety of products range from truffles, chocolate tablets, and macarons, to a host of seasonal creations, offering a tantalizing treat for all chocolate connoisseurs.

    Brand History

    Established in 1977 by chocolatier Robert Linxe, La Maison du Chocolat has since been spearheaded by Nicolas Cloiseau, who stepped into his role as creative director in 2011. The brand made its debut in the Korean market in 2015, opening a boutique in the main branch of Shinsegae Department Store situated in Sogong-dong.

    Questions & Answers

    Who is the current leader of La Maison du Chocolat?
    Nicolas Cloiseau has led La Maison du Chocolat as its creative director since 2011.

    When did the brand first enter the Korean market?
    The brand made its first foray into the Korean market with a boutique in Shinsegae Department Store’s main branch in Sogong-dong in 2015.

    What products does the new pop-up boutique in Seoul offer?
    The boutique offers a range of La Maison du Chocolat’s offerings, including truffles, chocolate tablets, macarons, and seasonal creations.

  • Shein’s Landmark French Expansion: A Shift In Strategy Or Threat To Local Retailers?

    Shein’s Landmark French Expansion: A Shift In Strategy Or Threat To Local Retailers?

    Online rapid-fashion retailer Shein is set to establish its first ever permanent brick-and-mortar stores in France this November. This significant move has been facilitated through a partnership with department store owner, Société des Grands Magasins (SGM), and has been met with criticism from French retailers.

    Shein’s New Brick-and-Mortar Ventures

    The new Shein outlets will be “shop-in-shops” located in the BHV department store in central Paris and in Galeries Lafayette department stores across five provincial cities. This represents a fresh direction for the retailer, which has so far only ever held transient pop-up stores worldwide, primarily for marketing purposes.

    SGM’s president, Frédéric Merlin, expressed that the introduction of Shein’s outlets would invite a younger demographic to their department stores. He went on to suggest that the same customer may well indulge in a Shein product and a designer handbag during the same shopping trip.

    Controversy Surrounding Shein’s Expansion

    Despite the optimism surrounding this new venture, Shein, known for their highly affordable apparel – including 12-euro dresses and 20-euro jeans – is facing resistance from rival retailers, politicians, and regulators in France. French lawmakers have supported a draft law that proposes regulations on fast fashion. If enacted, this law would prohibit Shein from promoting their products through advertising.

    Yann Rivoallan, head of the fashion retail association Fédération Francaise du Pret-a-Porter, responded to the news with disapproval. In his statement, he expressed his concern about the impact of Shein’s massive influx of disposable products on the French market, after already causing the decline of several local brands.

    French retailers were already experiencing tough competition from global brands like Zara and H&M when Shein made its entry, attracting customers with its continuous discounts and engaging app. This year, a number of French rapid-fashion retailers, including Jennyfer and NafNaf, have had to initiate insolvency proceedings.

    The inaugural Shein store, located on the sixth floor of the BHV, is expected to open in early November. Additional openings in Galeries Lafayette department stores in Dijon, Grenoble, Reims, Limoges, and Angers are planned for the near future.

    Questions & Answers

    What is the significance of Shein’s new stores in France?
    The establishment of permanent physical outlets marks a major change in Shein’s retail strategy, as they have traditionally relied on temporary pop-up stores and online sales.

    Why is Shein’s expansion in France causing controversy?
    The rapid-fashion retailer’s expansion has been met with resistance due to concerns about their impact on local brands, and because they are under scrutiny from lawmakers proposing regulations on fast fashion advertising.

    When and where will the first permanent Shein store open?
    The first store is set to open in early November on the sixth floor of the BHV department store in central Paris. More stores are planned for Galeries Lafayette department stores in various French cities.

  • French jeweller Fred opens first store in Malaysia

    French jeweller Fred opens first store in Malaysia

    French luxury jeweller Fred has opened its first outlet in Malaysia, selling its latest Pretty Woman necklaces.

    The store, located on the ground floor of Seibu The Exchange TRX, features a futuristic design with wide glass windows. The store is gold and white throughout, with blue display shelves in the centre.

    The venue offers a wide range of products including the new Pretty Woman Sunlight Message necklace, which features a hidden message that can only be seen by light.

    Founded by Fred Samuel in Paris in 1936, the company now has more than 50 stores worldwide and retail outlets in 30 countries. It was also the first jewellery brand acquired by LVMH in 1996.

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  • French meat producers eye expansion in Vietnam

    French meat producers eye expansion in Vietnam

    Meat producers from France are seeking to expand their market share in Vietnam to take advantage of the EU-Vietnam Free Trade Agreement.

    “Meat product exports to Vietnam are expected to grow faster, as, for the next 10 years, tariffs on those products will gradually decrease to zero percent,” Emmanuelle Pavillon-Grosser, the French consul general in HCMC, said.

    France is already the ninth-largest meat exporter to Vietnam, but wants to further increase its market share.

    The trade deal took effect in August 2020. The French Association of Butchers and Caterers and Business French in Vietnam are running a campaign to increase sales of meat products with EU sponsorship.

    It is expected to go on until 2024, with activities such as store promotion and inviting Vietnamese buyers to see the production process in France. Emilien Besnard of FICT said the French meat industry has more than 450 products, some of them already popular in Vietnam.

    Besides the EU, Vietnam also imports meat from the US, Russia, South Korea, and others, mostly being pork.

    Pork imports rose from 33,000 tons in 2018 to 225,000 tons in 2020 before slipping last year to 143,463 tons due to the pandemic.

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  • Burberry opens new French flagship store

    Burberry opens new French flagship store

    British luxury brand Burberry has unveiled its new French flagship store on Rue Saint-Honore, designed by architect Vincenzo de Cotiis.

    Located in the heart of Paris, the flagship features the brand’s new global design concept and offers customers what Burberry describes as a chance to experience a space that connects Burberry’s past, present and future.

    “The store represents all that we stand for as a brand – being authentic, bold and creative – and we look forward to inspiring our customers with a truly elevated British luxury experience in this iconic setting,” said Gianluca Flore, chief commercial officer at Burberry.

    The store has three floors. Its design features Burberry’s famous check concept with the main colours of beige, black, white and red. Burberry says it has achieved modernity and openness by using mirrored ceilings with intersecting metallic grids and chequerboard-style tiled floors.

    On the ground floor a hand-painted, recycled fibreglass sculpture by Vincenzo de Cotiis stands at the entrance. The first floor houses menswear.

    The second floor features the brand’s womenswear range. The space is designed with traditional French doors with Haussmann-era glazing, white terrazzo and mirrored elements. A women’s shoe room integrates seating and fixtures into the windowsills that emphasise the view into the city of Paris.

    The third and final floor houses an apartment space, the largest private area of any of Burberry’s stores worldwide, offering a bespoke and elevated in-house experience for VIP customers who prefer to browse goods in privacy.

    “This Paris opening writes a new chapter of Burberry’s timeless story.” said architect Vincenzo De Cotiis.

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  • Sacrebleu! French brewers use algae to make blue beer

    Sacrebleu! French brewers use algae to make blue beer

    A French brewer has started using algae with a naturally-occurring pigment to turn their beer blue.

    The beer, with the brand name “Line”, is the result of a tie-up between a firm that wants to popularise the algae as a dietary supplement, and a nearby craft brewery that was looking for a way to make its beverages more distinctive.

    The beer is selling well, said Sebastien Verbeke, an employee of Hoppy Urban Brew, which makes the drink. “It’s getting an enormous amount of interest and curiosity on the part of the public,” he said.

    The blue tint comes from spirulina, an algae that is grown in basins by a company called Etika Spirulina in northern France. The component of the spirulina that gives the blue colour, called phycocyanin, is then added to the beer during the brewing process.

    Tasting a freshly produced bottle of the beer, brewery employee Mathilde Vanmansart described it as hoppy, light, and with fruity notes, while the only evidence of the added algae was the distinctive color.

    Xavier Delannoy, whose farm provides the spirulina, said after several test batches, the brewery had found a blend that appealed to customers.

    He said 1,500 bottles of the blue beer were sold between October and December last year, and the brewery is now preparing to ramp up production to meet demand.

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  • Prada sees second-hand fashion as opportunity, weighs partnerships

    Prada sees second-hand fashion as opportunity, weighs partnerships

    Italian fashion group Prada sees opportunity in the booming second-hand fashion sector which it can develop both in-house and through partnerships, marketing chief and heir designate Lorenzo Bertelli said.

    The market for pre-owned chic bags and clothes has surged over the last three years, driven by younger, more environmentally conscious shoppers looking for affordable high-end goods.

    It is expected to reach 33 billion euros ($37.2 billion) in size this year after growing by 65% between 2017 and 2021, according to consultancy Bain. This compares with 12% growth for brand new luxury goods.

    Some rival luxury companies are already exploring the sector. Earlier this year, French conglomerate Kering took a 5% stake in Vestiaire Collective, a leading platform for second-hand clothes and handbags. Kering’s star brand Gucci also formed a partnership with U.S.-based resale platform The RealReal last year.

    “Second hand is a strategy we have been investigating for more than a year,” Lorenzo Bertelli, the eldest son of co-Chief Executives Patrizio Bertelli and Miuccia Prada, and the future brand leader, said in an interview.

    “I cannot disclose too much but for sure second-hand is there. We will take it as an opportunity.

    “It can be a partnership with a player or it can be something more in-house, or both of them, a sort of hybrid solution like for e-commerce,” he said.

    The heir to Prada’s empire, who said he wants to keep the family-controlled group independent when he takes the reins in a few years, doesn’t seem fazed by the future challenges of the ever-changing luxury sector.

    “Rallying and sport, in general, taught me a lot. (It) teaches you to never give up and also a lot of humility, in the sense that you have to learn,” he said. “Sometimes sport is cruel when you want to measure yourself.”

  • Digital and data central as French retailer Carrefour speeds up turnaround

    Digital and data central as French retailer Carrefour speeds up turnaround

    French supermarket group Carrefour on Tuesday, € 3 billion (3.47 million) between 2022 and 2026 to strengthen digital commerce expansion and increase profits in line with Boss Alexandre Bomper’s future strategic plans. I promised to spend $ 10,000).

    E-commerce is the main driver of online push, as Europe’s largest food retailers aim to stay ahead of Amazon in grocery delivery and speed up ongoing turnarounds. -Boosted by Express Delivery and Innovative Services-Lamp-Upsizing Data and Retail Media, and Digitizing Financial Services.

    “Digital will be at the heart of our next strategic plan by 2026. This is a great opportunity for Carrefour,” Bompard Chairman and CEO told investors on Group’s Digital Day.

    By 1442 GMT, Carrefour shares were up 2.2% at € 15.70. However, when Bompard acquired it in July 2017, its shares were 30% below that level. He secured another three-year term in May.

    Carrefour has spent € 2 billion on technology and digital expansion in the first stages of its turnaround plan since 2018, trebling food e-commerce activity in the process.

    As a result of the new digital push, Carrefour has raised its total annual investment target to around € 1.7 billion. This is the € 1.5-1.7 billion cap given in early 2021.

    “Now that the first successful transformation plan is nearing its end, we’re bringing Carrefour, a traditional e-commerce retailer, a digital retailer that puts digital and data at the heart of all its operations and value creation. I want to transform into a model. “

    “Today, it’s very difficult for them to enter the food market, especially fresh food, and we have to find a model that they can’t replicate,” Bompard commented on the competition with Amazon.

    Carrefour said the additional investment could triple the total value of e-commerce products (the total value of products sold) from 2026 to € 10 billion.

    Digital forecasts an additional € 600 million in recurring operating profit in 2026 compared to 2021. “This will be minimal,” added Matthieu Malige, Chief Financial Officer.

    Carrefour, in the later stages of its five-year turnaround plan, which began in January 2018, has two planned partnerships. This year did not fail-one in Canada One with Couche-Tard and Auchan from France.

    Past digital initiatives ranged from strategic partnerships with Google to rapid grocery delivery service transactions with Uber Technologies.

    Carrefour announced on Tuesday that it would set up a dedicated venture capital fund to allow it to acquire minority shares in companies involved in innovation and emerging technologies.

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  • French retailer Carrefour to launch $1.9bn sale of Taiwan business

    French retailer Carrefour to launch $1.9bn sale of Taiwan business

    French retailer Carrefour is planning to launch a sale of its Taiwan business, which is valued at around US$1.9 billion in the coming weeks, three people with knowledge of the matter have told Reuters.

    The supermarket chain operator has hired Morgan Stanley to run the sale, which is expected to kick off after the summer, said the people, who declined to be identified as the information is confidential.

    Carrefour has approached a number of potential buyers, including private equity firms, to gauge their interest, the people said.

    The company did not immediately respond to a request for comment. Morgan Stanley declined to comment.

    Europe’s largest retailer said in June it had started considering possible consolidation, divestitures or tie-ups of its foreign subsidiaries, but denied it had decided to sell any assets.

    Carrefour acquired food retailer Wellcome Taiwan from Asia’s Dairy Farm in December, making it the number two player in Taiwan’s convenience stores market. The transaction, with an enterprise value of $113.6 million covers the purchase of 224 stores as well as a warehouse.

    Carrefour reported $1.48 billion in Taiwan net sales in the first half, up 13 percent year on year at constant exchange rates. The company said the newly acquired Wellcome stores strongly outperformed.

    While it has expanded in Taiwan in recent years, Carrefour retreated from the highly competitive Chinese market in 2019 by selling 80 percent of its loss-making operations to electronics retailer Suning.

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  • Waze adds cats and dogs voices and moods, car icons to its app

    Waze adds cats and dogs voices and moods, car icons to its app

    More voices are coming to one of the most popular navigation app, Waze. This time we have something special to talk about, as Waze is adding cats and dogs voices to its mobile apps. So, regardless of whether you’re a cat or dog person, Waze now has you covered.

    From today for a limited time, Waze users can choose between two navigation voices that personify a dog or a cat. But we’re getting a lot more than just two voices, as each is themed toward a different mood.

    The dog voice is upbeat, positive, encouraging, and excited (distracted too!), while the cat voice is c, but also funny and irreverent. So it’s up to each user to choose the theme they like.

    In addition to the new voices, Waze introduces new car icons that can be used on the live map, such as the Meow Mobile and the Woof Wagon. There are also meant to show the user’s pet preference as they’ll have to change their mood to Cat or Dog.

    Keep in mind that the Cat & Dog theme will be available in English, French, and Spanish for a limited time, so make sure to download them before they’re gone.

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  • Berluti opens first Malaysian store in KL

    Berluti opens first Malaysian store in KL

    French men’s fashion house Berluti has opened Malaysia’s first store in Kuala Lumpur in partnership with Indonesian retail firm Time International.

    Located at Suria KLCC, the Berluti store occupies a 105sqm space, offering a selection of men’s shoes, leather goods, ready-to-wear and accessories.

    The store’s facade features a wooden-patterned wall and a display box showing the latest Berluti collection. The interior design uses a warm brown beige palette to highlight the masculinity elements.

    “The ‘full-grain’ club ambiance flawlessly complements the speakeasy reference of the Patina Wall, a genuine ode to Berluti’s savoir-faire,” the company said in a statement.

    “This store shows our commitment to build and expand the brand’s presence in Malaysia and celebrate the iconic French brand with our clients,” said Irwan Danny Mussry, president and CEO of Time International.

    The store also houses the Fall/Winter 2020 ready-to-wear and accessories collection and the Maison’s first patterned canvas collection designed by Artistic Director Kris Van Assche.

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