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Tag: Frette

  • Italian brand Frette opens doors in Singapore

    Italian brand Frette opens doors in Singapore

    Italian home accessories and lifestyle brand, Frette, has expanded its footprint in Singapore with its first boutique in Marina Bay Sands.

    The store also marks the brand’s first mono-brand boutique in the territory. Designed by Milan-based architecture studio Archibrando, the new Frette store features elements used in the brand’s global flagship boutique on Milan’s Via Manzoni and custom furnishings crafted from natural Afara wood, “encapsulating the luxurious ambience and timeless elegance and essence of the brand”.

    Frette Singapore occupies a 65sqm area of the shopping centre, offering crafted linens and decorative home accessories, ranging from embroidery bedding, bath towels, to men’s and women’s loungewear. The Marina Bay Sands boutique also offers custom embroidery and personalisation, bedroom styling as well as installation.

    The 160-year-old brand is known for its “chic, original designs and inimitable finish and feel”. Frette operates nine retail locations in the US and 25 in Asia. The brand has flagship stores in China, South Korea, Taiwan, Vietnam and Cambodia.

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  • Frette China opens Shanghai flagship

    Frette China opens Shanghai flagship

    Frette China has opened its first flagship store, in Shanghai’s Puxi district.

    In the five-level Plaza 66 shopping centre and designed by New York architectural firm Kohn Pedersen Fox, the Frette boutique covers 230 sqm.

    It offers classic and seasonal collections of bed linen and towels, as well as accessories.

    Frette was established in Grenoble, France, in 1860. It relocated to Concorezzo, Italy, in 1865 and now has its headquarters in Monza. It specialises in luxury home furnishings, including bedding and towels, and provides linen to such hotels as Raffles Hotel Singapore, The Four Seasons, The Peninsula Hong Kong and The Ritz London.

    Frette China Shanghai

     

    While the company has 25 stores across Asia, it regards the market as “significantly underdeveloped”.

    “We’ve opened flagships in Taiwan and Hong Kong, but have really only just started in Southeast Asia,” says CEO Herve Martin. “Until now, we haven’t been present at all in China and Japan.

    “In my eyes, China is the place of the moment and will play a major role in the coming decades — not just in the luxury business industries, but in all industries. China is at the forefront of world evolution. Now is the right time to build up here.”

    After Shanghai he expects there may be a demand to open in Beijing, and the company’s mid-term goals could possibly also include Chengdu, Guangzhou and Shenzhen.