Tag: fruitas

  • Filipino retailer plans IPO debut next month to expand footprint

    Filipino retailer plans IPO debut next month to expand footprint

    Balai Ni Fruitas, which operates a chain of bakeries and juice shops, is planning a P309.38-million initial public offering (IPO) next month to fund its expansion plans and for potential acquisitions.

    According to the Securities and Exchange Commission (SEC), the subsidiary of Fruitas Holdings, Inc. filed its registration statement on Feb. 17.

    Balai will be offering as much as 325 million primary common shares. Meanwhile, its parent firm, Fruitas Holdings, will be selling 50 million secondary common shares, along with an overallotment option of up to 37.5 million common shares.

    IPO shares will be priced up to 75 centavos apiece. According to its prospectus dated Dec. 27, 2021, the final price will be set on March 7.

    “The Company will not receive any proceeds from the offer of the secondary shares and option shares,” Balai said.

    Balai may raise up to P243.8 million in gross proceeds from the sale of 325 million primary common shares. The company may net up to P220.4 million from its IPO.

    “The Company intends to use the net proceeds from the Offer for the store network expansion, commissary set-up and potential acquisition opportunities of the Company,” Balai said.

    Majority or 81.8% of its proceeds worth P180.4 million will be used for its store network expansion. The company aims to open 120 new owned stores in Metro Manila and “selected urban areas” across the country until the end of next year.

    The company owns bakery chain Balai Pandesal, Buko ni Fruitas, and Fruitas House of Desserts. Buko ni Fruitas offers fresh coconut drinks, while Fruitas House of Dessert serves fruit shakes and desserts.

    “Vast majority of the stores to be opened from 2022-2023 are anticipated to carry the Balai Pandesal brand. Moreover, the Company also expects to expand the footprint of its other existing brands and future acquisitions which will depend on, among others, market opportunities and commercial considerations,” Balai said.

    Balai plans to allocate P20 million for its plans to set up commissaries in 2022, while another P20 million will be used to acquire other baked goods brands.

    “The Company’s potential target acquisitions will be geared towards broadening its baked goods product offering and/or adding sales channels. The Company is still in the early stages of evaluating these options and there are no definitive agreements signed,” Balai said.

    In a statement in December, Fruitas Holdings President and Chief Executive Officer Lester C. Yu said it decided to take Balai public due to the “significant growth prospects of the bakery sector.”

    Balai plans to conduct its offer period from March 16 to 22, while its tentative listing date at the small, medium, and emerging board of the Philippine Stock Exchange is set on March 30. The company has yet to decide on its stock symbol.

    The company tapped First Metro Investment Corp. as the transaction’s issue manager, bookrunner, and underwriter.

  • Fruitas to launch grilled chicken, fresh foods concepts

    Fruitas to launch grilled chicken, fresh foods concepts

    Philippine food-and-beverage kiosk operator Fruitas Holdings will soon launch two new concepts in addition to their popular fresh-fruit shakes concept.

    The first is a store concept under Babot’s Farm brand, while the second represents Fruitas Holdings’ new forway into the fast-growing grilled chicken market segment.

    “Babot’s Farm is a collection of fresh products which Fruitas is excited to serve to Filipino consumers. Our mission is to make fresh products easily accessible to Filipinos, thus bringing the farm closer to them,” said FHI president and CEO Lester Yu.

    Babot’s Farm will initially have three verticals of fresh products in its own portfolio,

    including the company’s buko beverage line, a new soy range under Soy & Bean, featuring products from its recent acquisition, The Tofu Store, and fresh dairy.

    Soy & Bean’s soy-based products will initially include fresh soy milk, tofu, taho, and soy-based ice cream.

    Meanwhile, Fruitas’ grilled-chicken business will be offered through its existing kiosk network along with new solus stores to be opened in strategic locations. The firm will leverage off its recently acquired Heat Stroke Grill and Kuxina Ihaw na.

    Yu said the company is excited about its impending entry into the chicken business and confident it can do so in a cost-effective manner and develop a “well-loved product”.

    Fruitas Holdings started in 2002 from a single Fruitas stall. The company ended last year with 1068 stores across the country.

  • Filipino kiosk chain Fruitas opened more than stores after IPO

    Filipino kiosk chain Fruitas opened more than stores after IPO

    Manila-based food-and-beverage kiosk operator Fruitas has grown its store network to 1036.

    The company, with a portfolio of banners, including Buko ni Fruitas, Juice Avenue, Black Pearl, and Johnn Lemon, has added 106 new stores this year to the 930 it ended last year with.

    Fruitas recently raised 896.55 million Philippine pesos (US$17.6 million) through an IPO, which it says will be used to further expand its network, upgrade existing outlets, develop new concepts, acquire new brands and repay debts.

    “We are happy with the results of the offering of Fruitas. The broker tranche was more than 2.5 times oversubscribed, while the local small investor tranche was a record amount for a Philippine IPO,” says Daniel Camacho, EVP of First Metro Investment Corporation (FMIC), the lead underwriter for the Fruitas listing.

    “The exceptional performance and positive response from the market prove that the public believes in Fruitas’ strong fundamentals and aggressive expansion plans in the country,” added Camacho.

    The company’s expansion plan includes opening 150 to 250 new stores per year through to 2022, as well as two new food parks by 2021.

    Founded in 2002 by Lester Yu, Fruitas now has 24 brands, making it a top player in fruit shakes, lemonade, buco and meat kiosk categories.

    Last year it acquired the Sabroso Lechon business.