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Tag: functional

  • Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne Startup Jim Revolutionizes Fitness Drinks With Protein-packed, Prebiotic Soda

    Melbourne-based start-up, Jim, has recently introduced a novel functional soda into the market. This unique beverage combines proteins and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options.

    The Details

    The innovative soda line comes in three distinct flavours: Golden Pash, Lem’n’Ade and Rarr-Berry. According to the company, each 330ml soda can is packed with 5 grams of protein, organic prebiotics, branched-chain amino acids (BCAAs), and L-glutamine. Additionally, these soda variants are free from added sugars and caffeine.

    Jim’s founders, Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono, envisioned a fitness recovery drink that would be both beneficial and enjoyable. They aimed to move past the conventional ‘gym bro’ beverage market, with a drink that appeals to a broader consumer base.

    Breaking Away from the Norm

    Aimee Tawhai, co-founder of Jim, shed light on the brand’s unique approach. “Fitness recovery drinks have been primarily targeted towards the ‘gym bro’ culture for quite some time. These drinks often have intimidating labels, excessively sweet and artificial tastes, and ingredients that offer no real benefits. Our intention was to cater to the everyday consumer, the ones who value their health and appreciate effective recovery drinks but don’t necessarily identify with the ‘gym bro’ culture. We wanted to create a beverage that I would personally drink, something I could confidently offer to my mother, a drink that delivers on promises and also tastes great.”

    Currently, Jim’s health-focused sodas are available in over 100 wellness centres, health food shops, and recovery hubs across the country. They can also be found through Kelly’s Distributors in Queensland. Plans are in place to expand online availability via Healthylife, the official health and wellness partner of Woolworths, in the near future.

    Questions & Answers

    What is the unique selling point of Jim’s new functional soda?
    The soda combines protein and prebiotics, targeting both health-conscious consumers and those seeking high-quality fitness recovery options. It also avoids added sugars and caffeine.

    Who are the founders of Jim?
    Jim was founded by Aimee Tawhai, a former elite athlete turned entrepreneur, and her companion Jono.

    Where can consumers purchase Jim’s functional sodas?
    Jim’s sodas are available in over 100 wellness centres, health food shops, and recovery hubs nationwide, and through Kelly’s Distributors in Queensland. There are plans to expand online availability via Healthylife, Woolworths’ official health and wellness partner.

  • Altina Launches Avec Flowstate: A Revolutionary Non-alcoholic Wine With Functional Ingredients

    Altina Launches Avec Flowstate: A Revolutionary Non-alcoholic Wine With Functional Ingredients

    Altina, a producer of non-alcoholic wines, has introduced Avec FlowState to the market. This innovative beverage fuses dealcoholised wine with functional ingredients.

    The Avec FlowState Range

    The Avec FlowState range includes two distinct varietals. One is the FlowState Shiraz, a full-bodied red wine that boasts a rich blend of dark berries, soft tannins, and delicate spice. The other offering is FlowState Mango Spritzer, a light and tropical spritz that combines the flavors of mango and citrus.

    These unique beverages feature a special blend of L-theanine and magnesium. According to Altina, this combination of ingredients has been designed to support mental clarity and balance the nervous system.

    Christina Delay, Altina’s co-founder, has shared her excitement about the new product line. “FlowState is more than just another non-alcoholic wine,” she stated. “It represents a completely new category. Not only does it provide the depth and pleasure of premium wine without the downsides like hangovers or foggy minds, it also adds functional ingredients instead of simply eliminating alcohol. This redefines what a celebratory drink can be.”

    Production and Availability

    Each Avec FlowState bottle is filled with wine that is delicately dealcoholised to retain its flavour and character. This is then combined with botanicals to enhance its complexity.

    The Avec FlowState collection is priced at a recommended retail price of $150 for a set of six bottles. Customers can purchase the range online, as well as at independent bottle shops and grocery stores across the country.

    Questions & Answers

    What is the Avec FlowState range?
    The Avec FlowState range is a line of non-alcoholic beverages produced by Altina. It includes two varietals: FlowState Shiraz, a full-bodied red wine, and FlowState Mango Spritzer, a light, tropical spritz.

    What makes Avec FlowState different from other non-alcoholic wines?
    Avec FlowState is unique as it combines dealcoholised wine with functional ingredients, like L-theanine and magnesium, to promote mental clarity and balance in the nervous system.

    Where can the Avec FlowState range be purchased?
    The Avec FlowState collection can be bought online and is also available in independent bottle shops and grocery stores nationwide.