Retail News CRM

Tag: Gamified

  • KaiKai app uses gamified experience to lure Hong Kong shoppers

    KaiKai app uses gamified experience to lure Hong Kong shoppers

    An app that blends the convenience of shopping by phone with in-store experience has been launched in Hong Kong.

    KaiKai has teamed with retailers to offer discounts on popular products of up to 50 percent, including Apple AirPods Pro, Dyson Supersonic hairdryers, and the Nintendo Switch gaming system. It bridges the online and offline worlds by allowing users to reserve the products within the app then pay for and collect them in-store, boosting footfalls for participating retailers.

    A KaiKai spokesperson says the app plans to add offers on services such as spas and beauty, dining and staycations, as well as luxury fashion retail in the near future. It has signed up popular influencers Sabrina Ng from Pomato YouTube Channel, Ah Gi from Arm Channel TV, and Hailey Chan from ViuTV to promote the app’s Hong Kong expansion.

    Within a week of being added to app stores in Hong Kong this month, KaiKai was ranked number one in the shopping category and third overall for downloads.

    The app works on the basis of an annual membership fee for users of HKD450 (US$58) which is being waived for the first year for the first 100,000 consumers who sign up. New deals are dropped at 12 noon and 8pm daily with users having 100 seconds to decide if they want to buy what they see before it becomes unavailable to them.

    A spokesman for the developer aid the app provides “a unique gamified shopping experience like no other”.

    “The thrill of managing to score something in the app continues in-store. KaiKai users enjoy the unique online-to-offline shopping experience: Reserve online, collect in-store later. After reserving the product with the KaiKai app, users have to redeem and pay in-store within seven days,” the spokesperson said.

    According to the South China Morning Post, the app was developed by mainland Chinese tech company Cosmose AI, known for tracking shopper locations for online advertising, but the company says KaiKai does not share user location data with Cosmose. It has already been launched in Singapore.

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  • Gamified Trading App TradeHero’s Brand Acquired by Ayondo

    Gamified Trading App TradeHero’s Brand Acquired by Ayondo

    Ayondo, a social trading technology developer for the financial services industry, has acquired the TradeHero brand, a Singapore-based trading gamification app.

    The acquisition for TradeHero’s brand outside of China and the United States, expands ayondo’s footprint in Singapore nearly a year after it announced a partnership with KGI Fraser Securities Pte Ltd to launch KGI Contrax, a platform for investors to trade Contracts for Difference (CFD).

    Robert Lempka, CEO of the ayondo Group, says: “For ayondo, mobile technology is a big part of the Group’s strategy for expansion and growth. The TradeHero brand is extremely well established in Asia and was the missing piece in our product range. Following Top Traders and taking social trading to the next level, in offering fully automated execution is exactly what is in ayondo’s DNA.”

    Dominic Morris, co-founder of TradeHero and the new Head of Innovation for ayondo Group, adds: “ayondo and TradeHero share the same vision, that is to democratise the world of investing through easy-to-use disruptive technology and knowledge sharing.”

    The team of TradeHero’s mobile technology specialists built the foundation for ayondo’s Singapore based Mobile Lab, where the group’s latest research and development takes place. The group is engaged in advanced negotiations with a SGX-listed company on a Reverse Takeover (RTO) transaction. This could result in ayondo being the first fintech company to be listed on the Singapore Exchange (SGX) and the head office being moved to Asia’s fintech hub.