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Tag: Gear

  • McDonald’s and Red Bull Gear Up to Energize the Market with New Dragonberry Energizer Drink

    McDonald’s and Red Bull Gear Up to Energize the Market with New Dragonberry Energizer Drink

    McDonald’s USA has joined forces with Red Bull in a groundbreaking venture into the energy drink market, launching an innovative fruity energy beverage. This marks a key development for the fast-food chain, as it branches out into new product categories.

    Their latest offering, named ‘Red Bull Dragonberry Energizer’, is a unique blend of a classic Red Bull energy drink base, freeze-dried dragonfruit, and blue raspberry syrup. The beverage has been designed with customer preferences in mind, offering the option to customize it with a Red Bull Zero base for those seeking a lower-sugar alternative. The drink is also available in a 248ml can size.

    In line with the launch of the energy drink, McDonald’s is also augmenting its ‘crafted soda’ lineup. The new addition, called Vanilla Swirl, is a cold-foam vanilla additive designed to be paired with the existing Coca-Cola product range. Furthermore, McDonald’s is catering to health-conscious consumers with low-sugar beverage options, including Fanta, Diet Dr Pepper, Dr Pepper Zero Sugar, and Sprite Zero Sugar.

    Alyssa Buetikofer, CMO and CCO for McDonald’s US, expressed her excitement about these newly launched beverages. She stated, “Our crafted sodas and refreshers have been met with increasing enthusiasm, as consumers seek greater variety and options for every occasion. Our US customers gave the Red Bull Dragonberry Energizer rave reviews during initial testing, so we are thrilled to roll it out nationally to satisfy our customers’ energy needs.”

    The development of these innovative products follows a successful trial period in selected regional markets and strengthens McDonald’s existing range of specialized cold beverages. The Red Bull Dragonberry Energizer is slated for nationwide release across McDonald’s outlets on August 17.

    Questions & Answers

    What is the new beverage introduced by McDonald’s in collaboration with Red Bull?
    The new beverage is called the ‘Red Bull Dragonberry Energizer’, which is a blend of a classic Red Bull energy drink base, blue raspberry syrup, and freeze-dried dragonfruit.

    What other drinks are being introduced by McDonald’s alongside the energy drink?
    McDonald’s is also expanding its ‘crafted soda’ lineup with the addition of Vanilla Swirl, a cold-foam vanilla additive intended to complement the existing Coca-Cola product range. It is also offering lower-sugar alternatives such as Fanta, Diet Dr Pepper, Dr Pepper Zero Sugar, and Sprite Zero Sugar.

    When is the Red Bull Dragonberry Energizer expected to launch?
    The Red Bull Dragonberry Energizer is scheduled to launch in McDonald’s restaurants across the US on August 17.

  • Misto Holdings Swings into Solid Q1 Profit Boosted by Golf Gear and K-Fashion Surge

    Misto Holdings Swings into Solid Q1 Profit Boosted by Golf Gear and K-Fashion Surge

    Misto Holdings, the South Korean fashion and golf corporation, has announced an impressive surge in their first-quarter earnings, owing to robust demand for K-fashion labels and golf equipment. The company reported a 4.2% year-over-year increase in revenue, generating KRW 1.3 trillion (US$864.9 million) and an operating profit of KRW 193.7 billion (US$128.8 million), marking a 19% increase.

    Driving Factors Behind the Growth

    The impressive growth is attributed to the strong performance of the firm’s golf business and the continued success of its fashion labels in the Greater China region, particularly in Mainland China and Hong Kong. K-fashion brands such as Marithé + François Girbaud, Matin Kim, Rest & Recreation, and Raive have continued to extend their retail presence throughout the region. Their expansion has played a pivotal role in sustaining double-digit growth in Greater China over the quarter.

    Fila, another brand under Misto Holdings, reinforced its position in the lifestyle sector through its footwear and apparel offerings. Standout collections include the Echappe franchise and the newly released Glio lineup. Fila’s Knit Track collection recorded a substantial sales growth of approximately 74% during the first 12 weeks of the 2026 Spring/Summer season, compared to the same period in the previous Fall/Winter season.

    The company’s Acushnet segment also contributed to the successful quarter, generating KRW 1.1 trillion in revenue, an 8% year-over-year increase, due to strong performance across all categories.

    Outlook and Future Plans

    Despite the ongoing macroeconomic uncertainties, Misto Holdings has managed to maintain stable growth momentum. This has been a result of the enhancement of brand competitiveness and improvement of operational efficiency, as stated by the company’s CFO, Ho Yeon (Aaron) Lee. Looking ahead, the company plans to further ensure its sustainable growth through the expansion in Greater China, enhancement of its brand portfolio, and a focus on profitability in management.

    Questions & Answers

    What has contributed to Misto Holdings’ significant first-quarter growth?
    The surge in demand for golf equipment and K-fashion brands have been the key drivers of Misto Holdings’ solid first-quarter growth.

    How does Fila contribute to the growth of Misto Holdings?
    Fila, a brand under Misto Holdings, has reinforced its dominance in the lifestyle sector with its footwear and apparel. Its collections such as the Echappe franchise and the Knit Track collection have recorded substantial sales growth.

    What are the future plans for Misto Holdings?
    Misto Holdings plans to solidify its growth by expanding in Greater China, enhancing its brand portfolio, and maintaining a focus on profitability in management.

  • Superdry opens Queenstown store with huge range of winter gear

    Superdry opens Queenstown store with huge range of winter gear

    Sports fashion brand Superdry said its newly opened store in Queenstown offers the largest range of snow gear across the Tasman region.

    Superdry’s new 200sqm Aotearoa store, the second in New Zealand, is split in two levels offering men’s and women’s clothing and accessories.

    The Queenstown store also offers a selection of Superdry Snow, which features fashion-forward, technical alternatives to traditional snow gear.

    “Superdry Snow, introduced globally nearly six years ago, has been heralded as the perfect fashionable alternative to the traditionally generic adventure wear and has seen double-digit YOY sales growth globally,” the retailer stated.

    Martin Matthews, CEO of Brand Collective which holds the license for Superdry across Australia and New Zealand, said the adventure spirit that is synonymous with Queenstown and its alignment to their brand is what ultimately brought them to the area.

    “Superdry was the natural next step,” Matthews said.

    He added that while the brand has yet to confirm any additional sites in the country, New Zealand presents a significant opportunity for the brand, and there are broad plans to expand.

    Superdry opened its first store in the country in Auckland’s Queen Street shopping district last April.

    The 193sqm store is split into two levels, with the menswear department on the first level and a glass staircase leading consumers to the womenswear section on the second level. The store also offers the brand’s Superdry Snow collection.

  • Rynox Introduces Accident Insurance Cover With Purchase Of Riding Gear

    Rynox Introduces Accident Insurance Cover With Purchase Of Riding Gear

    With the growing sale of motorcycles and the awareness and importance of wearing riding gear, more and more motorcyclists choose to invest in the protective apparel beyond purchasing their desired moped. Now, a number of discounts and freebies are commonly given to customers on protective gear, but in an innovative of promoting its product line-up, Indian riding gear maker Rynox is offered accident insurance to its customers. Under the Rynox Wingman initiative, the company will provide a complimentary accident insurance cover of ₹ 50,000 to its customers.

    The Wingman initiative intends to support customers after the unfortunate fall like a wingman would, while it’s protective gear is intended to minimize injuries. The Wingman initiative is available only on the jackets, riding pants or gloves that have a minimum value of ₹ 4000. The insurance will be valid for one year from the date of purchase and covers permanent disability or hospitalization due to an accident. The initiative is applicable to products purchased after May 1, 2019.

    Customers who want to register themselves for the Rynox Wingman initiative need to enter their personal details, purchase invoice details and the 15-digit product code on the company’s website. The Indian gear maker has a variety of products on offer ranging from urban and touring jackets and pants, as well as mesh and leather gloves. Rynox also makes motorcycle luggage including tank bags, saddle bags, utility bags, phone and GPS mounts, protector inserts, and more.

    The initiative is certainly innovative and will be appreciated by many. In fact, as motorcyclists, it is important that you do take an accident policy that helps cover expenses, should there be an unfortunate incident.

  • The North Face Showcases bags made from recycled tents

    The North Face Showcases bags made from recycled tents

    Outdoor gear firm The North Face is teaming up with British eco-designer Raeburn to make designer bags from recycled tents.

    The bags are currently available for purchase online as well as at The North Face’s Urban Exploration store on Carnaby Street in London.

    “The North Face has been inspiring a global movement of exploration and conservation for over fifty years,” said fashion designer Christopher Raeburn, “and we couldn’t be prouder to be collaborating on this special project, applying our said ‘Raemade’ ethos to transform surplus tents into unique bags.

    “At Raeburn we’re motivated to work with brands, other designers and individuals to drive positive change in our industry, and it’s been fantastic to work alongside the talented team at The North Face to bring this project to fruition.”

    Every product will have a distinct aesthetic based on the varied colours of source tent materials used in creating the bags.

    Raeburn has previously collaborated with Timberland and other international brands on products made from recycled materials. Likewise, The North Face has engaged in a number of closed-loop initiatives, including its “Renewed” program to sell refurbished returned products as well as its carbon “net-negative” product line.

  • Starbucks app debuts on the Samsung Gear S2 smartwatch in Korea

    Starbucks app debuts on the Samsung Gear S2 smartwatch in Korea

    Starbucks Coffee Korea launched in November the new Starbucks app on the Samsung Gear S2 smartwatch in South Korea. 

    Through the  app, customers can track their My Starbucks Rewards status and pay for Starbucks purchases directly from the wearable device, a first in Asia.

    “We’re pleased to make the Starbucks digital experience convenient and rewarding for our customers,” said SJ Paik, chief marketing officer, Starbucks Korea. “This new Starbucks app for the Gear S2 smartwatch reflects Starbucks continued commitment globally to lead, innovate and connect with customers using mobile technology.”

    With the circular design of the Samsung Gear S2 smartwatch, Starbucks fans can access uniquely designed Starbucks smartwatch face designs, such as the My Starbucks Rewards cup icon design.

    The Starbucks smartwatch face designs were specially created by Starbucks and it said new designs will be regularly available on the Samsung Gear S2 Manager app to bring even greater personalization to the mobile Starbucks experience.

    Samsung launched the Gear S2 smartwatch in the market last September.