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Tag: gentle

  • Haus Nowhere Makes Thailand Debut: Tamburins and Gentle Monster Unveil Largest Flagships in Bangkok

    Haus Nowhere Makes Thailand Debut: Tamburins and Gentle Monster Unveil Largest Flagships in Bangkok

    The South Korean lifestyle conglomerate, Iicombined, continues to broaden its retail footprint with the launch of its multi-brand platform, Haus Nowhere, in Bangkok, Thailand.

    Situated on IconSiam’s M floor, the venue hosts two significant brand flagships: the premiere Tamburins outlet in Southeast Asia and the most extensive Gentle Monster store in Thailand.

    Haus Nowhere’s inauguration in Bangkok forms part of Iicombined’s vision for ‘Future Retail’ across leading international cities. Bangkok, now home to the fifth Haus Nowhere location, follows in the footsteps of Seoul, Shanghai, Shenzhen, and Dosan.

    Introducing Tamburins and Gentle Monster

    Tamburins, a Seoul-based fragrance and beauty brand established in 2017, makes its maiden voyage into Southeast Asia. The brand brings a comprehensive product range and exclusive in-store items to its Bangkok store. Shoppers will find a Blue Hinoki edition of Tamburins’ signature Egg Perfume and a 2ml fragrance accompanied by a unique Puppy Case.

    Gentle Monster, a prominent eyewear brand, unveils its third and largest store in Bangkok. Prior to this, the brand had established outlets at EmQuartier and Siam Paragon, solidifying Thailand as one of its most robust Southeast Asian markets.

    Signature Design and Unique Installations

    The flagship outlet showcases the brand’s characteristic combination of product and installation design. This positions Bangkok as an influential market for the label, attracting both local consumers and tourists from across the region.

    An added attraction at the venue is the ‘Sunshine Giant Dog’ installation, making its debut outside of Seoul for the first time.

    Questions & Answers

    What is the concept behind Haus Nowhere?
    Haus Nowhere is a multi-brand concept by South Korean lifestyle group Iicombined. It aims to introduce various brands into global markets under a single platform.

    What are the exclusive items available at the new Tamburins store in Bangkok?
    The Tamburins store in Bangkok will offer exclusive items such as a Blue Hinoki edition of its Egg Perfume and a 2ml fragrance featuring a Puppy Case.

    How does the new Gentle Monster store in Bangkok compare to its other outlets?
    The new Gentle Monster store in Bangkok is the brand’s third and largest outlet in the country, marking Thailand as a significant market for the eyewear brand.

  • Iicombined Unveils Fourth Haus Nowhere In Seoul; A New Era Of Experiential Retail

    Iicombined Unveils Fourth Haus Nowhere In Seoul; A New Era Of Experiential Retail

    Iicombined, the parent company of Gentle Monster, continues to expand its unique, experiential retail approach with the opening of its fourth Haus Nowhere location in Seoul. This recent addition to their portfolio further solidifies the company’s commitment to blending retail and immersive experiences.

    Experiential Retail in Seoul

    The new Haus Nowhere flagship in Seoul spreads over four floors, providing a unique and conceptual retail environment. The location houses various brands, such as Tamburins, Nudake, Atiissu, and the freshly launched tableware brand, Nuflaat.

    In addition to these brands, the new location also serves as the headquarters for Iicombined. The launch of this new Haus Nowhere in Seoul coincides with the unveiling of Gentle Monster’s 2025 Bold Collection. This new collection is highlighted through pop-ups in Seoul, Beijing, and Tokyo, with each display featuring sculptural installations that echo the architectural aesthetic of Haus Nowhere.

    New Concepts and Installations

    The Seoul location introduces new concepts that contribute to the immersive retail experience. Nudake’s Tea House offers aromatic teas complemented with desserts, and Tamburins unveils its latest fragrance, Sunshine, showcased with an AI-powered photo booth. Atiissu reveals the Tracker Collection that combines fashionable headwear with knitwear, while Nuflaat debuts its inaugural line of fashion-inspired tableware under the theme “Dress Your Table.”

    Another highlight of the space is the ‘More is More’ installation by Max Siedentopf. This display features a realistic animatronic figure surrounded by black plastic bags with a single gold bag, an exhibit also planned to appear at Haus Nowhere locations in Dosan, Shanghai, and Shenzhen.

    A New Approach to Retail

    Iicombined views Haus Nowhere not just as a retail space, but as a platform for its experimental approach to the industry. Rather than focusing mainly on traditional sales, the company emphasizes the importance of emotion, narrative and spatial design in creating a unique and immersive shopping experience.

    Questions & Answers

    What is the 2025 Bold Collection by Gentle Monster?
    The 2025 Bold Collection is a new line from Gentle Monster unveiled at the Seoul Haus Nowhere location. This collection is featured in pop-ups across Seoul, Beijing, and Tokyo through unique sculptural installations.

    What is the concept behind ‘More is More’ installation?
    The ‘More is More’ installation, created by Max Siedentopf, features a lifelike animatronic figure surrounded by an array of black plastic bags with a lone gold bag. This installation is set to appear at other Haus Nowhere locations.

    What is the approach of Iicombined towards retail?
    Iicombined seeks to revolutionize the retail industry by focusing on immersive experiences. It aims to emphasize emotion, narrative, and spatial design over traditional sales models, creating a unique shopping experience for consumers.

  • South Korean Eyewear Innovator, Gentle Monster, To Launch Flagship Store In Canada

    South Korean Eyewear Innovator, Gentle Monster, To Launch Flagship Store In Canada

    South Korean eyewear brand, Gentle Monster, is poised to make its debut in Canada with a flagship store set to open later this year at the Yorkdale Shopping Centre in Toronto. The store, which will span over 5,300 square feet, is located in the luxury wing of the mall, keeping company with other high-end brands such as Louis Vuitton, Thom Browne, and Acne Studios. The brand, known for its bold, trendsetting eyewear and unconventional store designs, is expected to bring a unique shopping experience to the Canadian retail landscape.

    A Unique Retail Experience

    Founded in Seoul in 2011 by Hankook Kim, Gentle Monster treats each of its stores as a standalone creative installation. Every location showcases a distinctive theme, emphasizing the brand’s commitment to providing not just a shopping venue, but a complete immersive experience for its customers. The upcoming Canadian flagship is anticipated to follow this creative trend, offering an art gallery-style environment that marries fashion, design, and immersive experiences.

    Product Offering

    Gentle Monster’s eyewear is typically priced between US$200 to $500. The brand launches over 20 new styles annually, maintaining a catalogue of more than 50 silhouettes. This steady stream of new products, along with the brand’s distinctive designs, helps to ensure Gentle Monster stays at the forefront of the fashion industry.

    Global Presence

    Gentle Monster currently runs 78 flagship stores across 13 countries, and its products can be found in over 200 partner retail locations worldwide. The brand’s expansion into Canada demonstrates its continuing ambition to increase its global reach.

    Questions & Answers

    What is Gentle Monster known for?

    Gentle Monster is recognized for its innovative, fashion-forward eyewear and unique store designs. Each store is treated as a unique creative installation, offering an immersive shopping experience for its customers.

    Where is Gentle Monster’s Canadian flagship store located?

    Gentle Monster’s Canadian flagship store will be located at the Yorkdale Shopping Centre in Toronto.

    What is the price range for Gentle Monster’s eyewear?

    Gentle Monster’s eyewear is typically priced between US$200 and $500. The brand launches over 20 new styles annually, maintaining a catalogue of more than 50 silhouettes.